1 The Business of Massage Slides to Accompany Instructor Resources
2 Lesson One: Welcome Aboard! Get to know classmates. Understand the participation guidelines for this course.
3 Final Projects Individual Project Portfolio Presentation Group Project Business Plan Presentation
4 Overview of Modules #1: Taking Stock of Your Career Options #2: Creating a Therapeutic Relationship #3: Creating a Sense of Place #4: Practicing Self-Care #5: Launching a Successful Practice #6: Managing Your Practice #7: Spreading the Word #8: Connecting with the Professional Community
5 Module #1: Taking Stock of Your Career Options
6 Lesson Two: Overview of Profession & Career Trends Clarify personal reasons for choosing the field of massage therapy. Gain an appreciation for the history of massage. Describe at least two trends in the massage therapy business.
7 Why Massage Therapy? Why have you decided to become a massage therapist? What are your expectations? What do you think are some benefits? What are some directions you might take? What are some of your deepest, most heartfelt dreams and how do you think a career in massage therapy will help you to achieve these?
8 Why are consumers seeking massage therapy?
9 What Do We Look Like? 83% are female; 17% male Mid-40s, on average 33% work at home 29% work at spa/salon 28% have own place of business 24% work in health care setting 76% are self-employed 57% earn $ from another profession
10 Lesson Three: Career Settings & Professional Credentials Describe the various settings in which massage therapy is practiced. Identify the pros and cons of working in specific career settings. Identify the credentials that are required or available for the practice of massage therapy.
11 Clarifying the Terms State (or province) regulations Certification Licensure Membership Accreditation What are the distinctions?
12 Lesson Four: Self-Evaluation Identify self-assessment strategies for examining how your needs, behaviors, beliefs, and attitudes are relevant to the practice of massage therapy. Identify career transitions.
15 Lesson One: The Therapeutic Relationship Distinguish between the wellness model and the allopathic medical model. Identify therapist behaviors that are consistent with confidentiality of client identification, personal disclosure, files, and treatment information. Lets take a look
16 Your relationship with your client is what will make or break your practice, much more than your knowledge of anatomy. - Nina McIntosh Source: The Educated Heart: Professional Guidelines for Massage Therapists, Bodyworkers, and Movement Teachers; Decatur Bainbridge Press, 1999.
17 Lesson Two: Ethics & Boundaries Identify commonalities among the ethical codes of all health care professions. Describe the process for establishing and maintaining professional boundaries and relationships with clients and peers in the workplace. Identify examples of boundary violations.
18 Lesson Three: Client Communication; Client Records & Referrals Identify the effect of language usage, vocabulary, style of speech, dress, posture, hygiene, and conduct on effective practitioner-client communication. Describe techniques for eliciting client feedback.
19 Lesson Four: Client Self-Care; Massage Session Start to Finish Describe the importance of instructing the client in self-care. Describe techniques for ending a client session.
Lesson One: Space from the Clients Perspective & Your Perspective Identify the physical components of a session space. Describe the factors that make a session space appropriate to the client. Make decisions related to the therapeutic environment, considering client preferences.
A medical doctor once told me, Im afraid that when I send a patient to an unknown massage therapist for a shoulder injury, they will have incense burning, music of whale sounds playing, and then stick a candle in the patients ear and light it. I want to know that the therapists office looks professional. - Bob Hasse, School Director, Bodymechanics School of Myotherapy & Massage, Olympia, WA
Lesson Two: The Physical Space Identify rules and regulations that might apply to your office space. Identify environmentally sustainable practices. Identify ways to compensate for session space that is not ideal.
Lesson One: Effects of Stress & Self-Care Techniques Identify physiological and psychological effects of stress. Identify various stress reduction techniques and their benefits. Describe at least two ways to get physical exercise. Describe at least two ways to get mental exercise.
Self-Care Leads to Sustainability The correct use of body mechanics can help the longevity and successfulness of their business or career. It can make or break them. Ive been practicing massage for over 25 years, and with the correct use of body mechanics, I am still going strong. - Sandy Fritz, Health Enrichment Center Inc., Lapeer, MI
Lesson Two: Personal Self-Care Management Strategy Identify strategies for stress management. Identify strategies to prevent self-injury through the use of proper body mechanics and holistic methods. Set self-care goals to better manage stress.
Lesson One: Seeking Employment Clarify pros and cons of seeking outside employment. Identify an appropriate sequence of steps for launching your massage career. Create an effective strategy and identify tools for job hunting.
Steps to Landing a Job Look inside Look outside Show your stuff
Lesson Two: Resume, Cover Letter & Interviewing Identify key components to putting together an effective resume and cover letter. Review effective interviewing techniques.
Criteria for Demo Massage Pressure Temperature Draping Practitioner talking Practitioner listening Smooth strokes between transitions
Lesson Three: Individual Career Planning Receive input from classmates on resume and cover letter. Set goals and objectives for starting your massage therapy career.
Lesson Four: Self-Employment Clarify pros and cons of self-employment. Describe different types of business structures.
Types of Businesses Sole proprietorship Partnership General Limited Corporation LLC C Corp S Corp
Lesson Five: Business Plan Identify the components of a business plan. Begin designing business plan.
Lesson Six: Laws, Regulations & Insurance Requirements Identify legal and regulatory issues that you need to know when opening your practice. Clarify insurance requirements to protect yourself against loss.
Insurance Professional liability General liability Property Business interruption Disability Workers comp Health/medical
Lesson Seven: Market Need, Services & Products, Pricing Estimate the size of your market. Determine the services and products your business will offer.
What to Offer and How Much to Charge? Services? Products? Pricing?
Lesson Eight: Business Policies & Procedures; Professional Assistance Determine the policies that will govern your business. Evaluate whether or in what areas you will hire professional assistance.
Policies and Procedures Client policies Business policies Employee policies
Lesson Nine: Financial Planning Construct a financial plan. Describe the basics of selling, buying, or closing a business.