1. Syllabus General Business Environment REG Feb 2014

8/12/2019 1. Syllabus General Business Environment REG Feb 2014

1/20


2/20

2

Course Description

This course is designed to discuss the description, analysis and synthesis of environmental

factors that affect the performance of business organizations. These factors are presented in astrategic framework to facilitate responses to the complexity and dynamism in anorganizations environment. The interrelationships among environmental factors, industryforces, and business are highlighted in an effort to provide students with broad perspectiveand sharp vision to the future. Students will be trained to identify and analyze keyenvironmental factors, anticipate trends and directions of those factors, understand thecomplex and continuously changing interrelationships among them, and identify businessopportunities and threats brought by the environmental change.

This course will explore the following environmental factors:

Economic

Demography

Social-Cultural

Political (domestic and international)

Technological (information/communication and processing)

Natural

Governmental

The legal and ethical factors are, of course, very important subsets of business environment,and are discussed in separate courses.


3/20

environment.

4. Develop and formulate better business strategy.

The course aims at preparing students to have broader perspective, to be morevisionary and more environment conscious, and to have better managerial


4/20

The course if of multidisciplinary nature, and accordingly students and lecturersare expected to be broad-minded and have future orientation. Every topic willbe discussed from the visionary perspective of the CEO.


5/20

-------------09

-------------10

-------------11

-------------12

-------------

------------------------------------------------------------------------------------Technological Environment: Processing Technology------------------------------------------------------------------------------------Governmental Environment------------------------------------------------------------------------------------Economic Development------------------------------------------------------------------------------------Regional Economy------------------------------------------------------------------------------------


6/20

the firm. The writing style should strictly follow standards set by the Gadjah Mada International

Journal of Business. Students are seriously warned plagiarism and other forms of academic

dishonesty, and therefore should pay serious attention to proper referencing. It is a good idea to

have a one page executive summary at the beginning of the paper. The basis for evaluating the

written report will be quality of content(quality of research and analysis, meaningful content

and timely information), clarity of expression (including well designed tables and charts) and


7/20


8/20

The Firm

Monetary and Fiscal Policies

Governmental

Industry and Sectoral


9/20

Supplier

Analysis

Interest group

Analysis

impact of each of

these trends on the

industry and the firm

being examined


10/20

Key Success Factors

Distinctive Competence

Creation of Strategy Evaluation and Strategic plans


11/20

Key

determinants

Natura

Technological

Governmental

Natura

Technological

Governmental

New competitive

requirements: strategic

flexibility and continuous

learning

New competitive

requirements: strategic

flexibility and continuous

learning

Driving

Forces

Basic

StrategicIssues


12/20


13/20

Cost

structure

Supply and demand for

goods and servicesWork PlaceWork Force

Impact on


14/20

beliefs, values, perceptions,

attitudes, opinions, and

lifestyles

and cultural interactions and

conditions

work and leisure, career

dynamics and employee

expectations and composition


15/20

Relation betweengovernment andRelation betweengovernment and Legal and regulatoryparametersLegal and regulatoryparameters NationalplanningNationalplanning Roles ofbusinessRoles ofbusiness

Impacts on


16/20

Other

East and West countries

Impact on


17/20


18/20

cost of pollution

control

demands

for environmental

protection

for clean processes

and products

requirement

trade

agreement

technologies

for pollution

prevention


19/20


20/20

Documents

1. Syllabus General Business Environment REG Feb 2014