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State of Unified Communications

Lindsay KintnerVP Product Management

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About Tadiran Global leader and innovator of Unified

Communications Established 1963 Serving organizations of all sizes, in various market

segments across 41 countries Over 400 Business Partners 100,000 customers 20,000,000 ports installed

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He had no Idea…

Alexander Graham Bell was an eminent Scottish-born scientist, inventor, engineer and innovator who is credited with inventing the first practical telephone. Wikipedia

Born: March 3, 1847, Edinburgh, United Kingdom Died: August 2, 1922, Beinn Bhreagh, Nova Scotia, Canada

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If You Don’t Remember This – Raise Your Hand

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We All Remember This Period

Remember when voice and data were like church and state?

Most of us remember this…. And are happy to forget it.

The War is over – VoIP has won.

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Then Along Came the Internet

http://en.wikipedia.org/wiki/Vint_Cerf And it changed everything forever…

The Architecture

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Data center-basedUC / social media integration

Evolution of Enterprise Communications

VoIP)(

Proprietary hardware and software

Converged IP networks

TDM

Proprietary hardware & software

Telecommunications networks

UC)

Open standards hardware & software

SIP networksCEBP

SIP

SaaSS)

Software as a Service

On-demand consumption

Cloud mash-ups

Cloud

IP

IP IPIP

Collaboration

Managed services Hosted Cloud

VoiceVoice

Premises-based / distributed

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Social Collaboration Is Having a Staggering Effect

Daily reach (percent) Time on site (minutes)

40

30

20

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2010 2011

Google Facebook YouTube Twitter LinkedIn50

40

30

20

2010 2011

Google Facebook YouTube Twitter LinkedIn

Source: Yankee Group Research, Inc.

70% want to interactby social media and find

experts

58% say regular social networking

communication improves loyalty

Only 30% of companiesare ready

Source: Alexa Internet, Inc.

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Seamless Mobility is No Longer an Exception

Mobile

Internet

Fixed line

Mobile Broadband

Source: ITU Statistics: Fixed telephone line per 100 inhabitants, 2000-2010Mobile cellular subscriptions per 100 inhabitants, 2000-2010

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Next-generation user experience

Consistent access to enterprise and personal communications

Desktop Phones Mobile Clients

Integration Integration

Users Now Demand a Consumer-like, Integrated Experience

Video and soft clients

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Two sides to UC&C Purchasing

Easiest part of UC&C Purchase from email vendor or VoIP vendor Same fundamentals

Implementation Many companies purchase UC&C

How many plan before purchasing?

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Technology Connection to Business Process

Voice No process focus Limited business focus

Traditional PBX

Source: Jason Andersson Circle It Consulting

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Technology Connection to Business Process

Voice

Video Same as focus voice Speed up projects

Source: Jason Andersson Circle It Consulting

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Technology Connection to Business Process

Voice

Video

Unified Message Potential to increase collaboration & share ideas

Source: Jason Andersson Circle It Consulting

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Technology Connection to Business Process

Voice

Video

Unified Message

Collaboration networking, persistent chats , social networking features ,

blogs and skill based identification of colleagues

Source: Jason Andersson Circle It Consulting

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Technology Connection to Business Process

Voice

Video

Unified Message

Collaboration

Customer Care highly process oriented services

Source: Jason Andersson Circle It Consulting

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Technology Connection to Business Process

Voice

Video

Unified Message

Collaboration

Customer Care

Business ProcessERP

Source: Jason Andersson Circle It Consulting

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UC&C True Functionality Migrate technologies into seamless business process Build solutions that connect unified communications

environment to how companies work Allow staff to access features, such as Instant

Messaging, Presence and Call Control in a client that is business oriented

Automated the Business Process to increase efficiency

Enable back office collaboration with the customer care or contact center

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Unified Communications and Collaboration

http://en.wikipedia.org/wiki/Unified_communications

Unified communications )UC( is the integration of real-time, enterprise, communication services such as instant messaging )chat(, presence information, voice )including IP telephony(, mobility features )including extension mobility and single number reach(, audio, web & video conferencing, fixed-mobile convergence )FMC(, desktop sharing, data sharing )including web connected electronic interactive whiteboards(, call control and speech recognition with non-real-time communication services such as unified messaging )integrated voicemail, e-mail, SMS and fax(. UC is not necessarily a single product, but a set of products that provides a consistent unified user-interface and user-experience across multiple devices and media-types

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Full spectrum of proven, ITIL-based multi-vendorservices available globally

Massively scalable, open and virtualizedsoftware architecture

Automation, visibility and control across integrated wired and wireless networks

Easy, affordable enterprise collaboration and contact center software with deep

applications/social integrations

Highly reliable and secure carrier-gradeUCC SaaS portfolio

Flexible deployment andconsumption choices

PremiseDeployment

HybridDeployment

CloudDeployment

Open Communications Architecture – in the Marketplace

Managed Services

Unified Communications

Automated Networks

Collaborative Applications

Secure Cloud

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Where Will We Be Tomorrow

Live Long and Prosper !!

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Tadiran Customers

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Tadiran Customers

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Questions?

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Thank You