1 SLPC #19721 SLOC/SLUS/SLNY (12/08) Exp (6/10) FOR PRODUCER USE ONLY. NOT FOR USE WITH THE PUBLIC. Product Portfolio Review Mike Joyal – Key Account Manager

1SLPC #19721 SLOC/SLUS/SLNY (12/08) Exp (6/10) FOR PRODUCER USE ONLY. NOT FOR USE WITH THE PUBLIC.SLPC #19721 SLOC/SLUS/SLNY (12/08) Exp (6/10) FOR PRODUCER USE ONLY. NOT FOR USE WITH THE PUBLIC.

Product Portfolio ReviewProduct Portfolio ReviewMike Joyal – Key Account Manager

Doug Bowden – Director, Advanced MarketsDecember 3rd , 2008 - 11:30 AM EST

2SLPC #19721 SLOC/SLUS/SLNY (12/08) Exp (6/10) FOR PRODUCER USE ONLY. NOT FOR USE WITH THE PUBLIC.

Universal Life No-Lapse Guarantee: Sun Universal Protector (LP5) Sun Survivorship UL (LP5)

Business Market:

Sun Executive UL

Current Assumption: Sun Universal ProtectorPlus™ (with LTC Rider)

Sun Life Product Portfolio

Sweet Spots

VERY strong ages 45 - 70 & 75 - 85

Sweet SpotsLowest Premium Ages 40 - 65

Strong Cash AccumulationPremium financing

Sweet Spots“one of a kind”

Business SponsoredGI at 10+ lives


Variable Universal Life Death Benefit Protection:

Sun Protector VUL

Business Market: Sun Executive VUL

Accumulation: Futurity Accumulator VUL

Survivorship: Futurity Survivorship VUL


Sweet Spots

Lowest premium (#1 or #2) ages 40 – 60

Very strong no-lapse guarantees

Excellent Fund Options

Sweet Spots

Strong Cash Accumulation

20 year no-lapse protection included

Sweet SpotsBusiness Sponsored

GI at 10+ lives


Product Riders and Enhancements Charitable Giving Benefit Rider

Assist America

Long Term Care Rider

Accelerated Benefits Rider

1035 Backdating Advantage


Pays 1% of the face amount in addition to the base policy death

benefit to a 501c charity of your choice

no additional cost !

Coverage for:

Nursing Home Care

Home Health Care

Assisted Living

Adult Day Care

A unique 24/7 travel assistance program for policy owners, spouses and their dependents


Up to 75% of the death benefit can be paid to the policy owner if the insured

is terminally ill


Premiums /1035 monies will be applied as of a

back-date, earning up to 12 months interest in the

first policy year



Janice ForgaysVice President

800-432-1102, ext. 1846 [email protected]

Jerry WeihsDirector

800-432-1102, ext. [email protected]

Deborah MoonDirector


Rose WatsonDirector



Innovative Case Design and Analysis Sun Life’s team of Advanced Market Specialists

consists of attorneys, case and product design and illustration experts

Key Areas of Design Expertise: Wealth and Income Planning Business Planning Retirement Planning Estate Planning Charitable Giving Planning

Illustration Experts

(Sun Life Sales Desk)

800-432-1102

Ext. SALE (7253)

Software

Sun Solutions ©

Sun Life Ascent ©

WinFlex (web only)Doug BowdenDirector

800-432-1102, x2450

[email protected]

Greg FauxDirector

800-432-1102, x1817

[email protected]

mailto:[email protected]


Workshop BreakoutWorkshop Breakout

SLPC #19721 SLOC/SLUS/SLNY (12/08) Exp (6/10) FOR PRODUCER USE ONLY. NOT FOR USE WITH THE PUBLIC.



Sun Universal Protector (LP5) & Sun Survivorship UL (LP5)Flexible No Lapse Guarantee Periods

LP5 Short pays Premiums to age 100 Funding to Life Expectancy Catch-up Provision

Riders and Enhancements Industry-first Assist America Feature Innovative Charitable Giving Benefit Rider Accelerated Benefits Rider 1035 Backdating Advantage 30 Day Late Payment of Premium Provision

Where does the Product work best?Where doesn’t the

Product work?#1 Product Seller at

Sun Life



Sun Protector VUL Highly Competitive Premiums

Ranked # 1or 2 at ages from 40 to 65 Highly competitive underlying No-Lapse Guarantee

No additional cost & No investment restrictions Significant Potential for Cash Growth

Ranked # 1 at almost all 10, 20, and 30 year durations Waiver of Premiums Rider, Term Rider, Modified Surrender

Charge Rider and Over Loan Protection Rider Zero COI’s over age 100 DB Options – Level, Increasing, Increasing to Level 23 Five & Four-Star Morningstar rated funds

Lifetime no-lapse guarantee rider available


57 Options Across 19 Fund Families!

Asset Management

Protector VUL Fund Options



Sun Executive UL & VUL (Business Insurance) Business Owned OR Business SPONSORED High Target Premiums with Heaped Commissions Trail commissions on UL and VUL beginning in year six

Underwriting Flexibility GI (guaranteed issue / ages 20 - 70): 10+ lives XGI (simplified issue ages 20 - 75): 5+ lives Full Medical Underwriting (ages 20 – 80)

Sweet Spots

Ages 35 to 55

Over-funding of Premiums

Short to Moderate Funding Scenarios

Cash Accumulations and Income Generation

Accumulation Product Design



Sun Executive UL & VUL Business Insurance (cont.)

High First Year Cash Values No Surrender Charges Employer Sponsored

Innovative Features (at no additional cost) Assist America Benefit Charitable Giving Benefit Rider Overloan Protection Rider Term Blend GPT or CVAT design Return of Premium

Sales Concepts

162 Bonus

Key Person

Non-Qualified Deferred

Compensation

Buy-Sell

33%

30%

13%

9%

4%

9%1% 1%

Bonus Plans

Deferral Plans

SERP

Key Person

Endorsement Split Dollar

Buy / Sell

Carve Out

ESOP


57 Options Across 19 Fund Families!Asset Management

Sun Executive VUL: 9 American Funds

And for

Sun Executive VUL

9 American Funds

http://images.google.com/imgres?imgurl=http://www.pensions.com/pic/links/american_funds.gif&imgrefurl=http://www.pensions.com/strategic.html&h=54&w=145&sz=2&hl=en&start=2&usg=__oW_1h3YkUvP3AGeCHyvODtusfFM=&tbnid=ByagCOh-zeODsM:&tbnh=35&tbnw=95&prev=/images%3Fq%3Damerican%2Bfunds%26gbv%3D2%26hl%3Den



Sun ProtectorPlus with LTC Rider Top Tier Player

COI’s reduced 3 – 8% for ages 40–65 Very strong cash accumulation and low premiums ! Return of Premium

Long Term Care Meet multiple client needs

‘One of a Kind’ Features Assist America Benefit Charitable Giving Benefit Rider

ProtectionProtection

ValueValue

FlexibilityFlexibility



VUL – Futurity Accumulator II and Futurity Survivorship II Very strong cash accumulation Automatic 20 Year or Age 80 No-Lapse Guarantee Term Insurance Blend Wash Loans (beginning in year 11) Level and increasing death benefit options Optional Programs:

Asset Allocation Dollar Cost Averaging Portfolio Rebalancing


Charitable Giving Benefit Rider*

Appeals to affluent, philanthropic-minded clients

Provides a Death Benefit in addition to the base policy Payable to one or more 501(c) Charities Benefit = 1% of the Face Amount / Maximum = $100,000 Selected at time of policy issue (can be changed) Owner may receive a tax deduction** Available at no additional cost*Not available in all states **Owner should consult their own tax advisor

*Not available in all states



Assist America® Benefit

A unique benefit for policy owners and their immediate dependents24/7 access to travel assistanceAvailable when traveling 100 miles or more away from home, in the U.S. or Internationally A worldwide network of 600,000+ medical professionalsAccess to U.S. quality care with hospital admission guarantee

Affluent clients travel extensively for both pleasure & business




Assist America® Benefit (cont.)

Services Offered Include: Medical consultation, evaluation, referral and

case management Emergency evacuation and medically supervised

repatriation Prescription assistance Lost luggage or document assistance Legal and interpreter referrals Emergency message transmission



Long Term Care Rider (only available on “Protector Plus”) Accelerated Death Benefit Coverage for:

Nursing Home Care Home Health Care Assisted Living Adult Day Care

Benefit Period: 50+ months 90 day elimination

NO elimination period for Home Care!

Reimbursement Model



Long Term Care Rider (cont.) Benefit AmountsSimple options:

Maximum Benefit Amount

Maximum Monthly Benefit Amount

$250,000 $5,000 / month

$500,000 $10,000 / month

$1,000,000 $20,000 / month

Sun Life offers a residual death benefit of $25,000 in the event

that the death benefit is exhausted under the terms of

the rider.

The Long Term Care Rider is an “accelerated benefits rider” and makes payments based on the reimbursement method allowing clients greater flexibility to extend their 50 month reimbursement period, and potentially avoid the creation of taxable income. The rider is available for all policies with face amounts greater than $250,000.



1035 Backdating Advantages and Interest Crediting The benefits of the 1035/lump sum money is that it is

applied as of the policy’s effective date of coverage (the backdated issue date,) and receives up to 12 months of credited interest in the first policy year

The client receives a policy with a lower issue age (by one year)

The client receives the benefit of a lower single premium at the younger issue age

The premium is the same as if the client were actually one year younger (age nearest)



Advanced Case Design Planning Tools Sun Solutions Plus and Sun Solutions Ascent Welis – Sun Executive Products Calculators

Estate Annuity Max Municipal Bond Alternative Leveraged Credit Shelter Trust The Retirement NIMCRUT IRA Planning AnalyzerTurn-Key Marketing Programs



Sun Solutions Software (4.8.2) Sun Solutions Ascent (1.5.1)



THANK YOU

Documents

1 SLPC #19721 SLOC/SLUS/SLNY (12/08) Exp (6/10) FOR PRODUCER USE ONLY. NOT FOR USE WITH THE PUBLIC. Product Portfolio Review Mike Joyal – Key Account Manager