1 SBIer Conference: Orlando, Florida (October 2008) 1 Orlando Conference Monetization

1SBIer Conference: Orlando, Florida (October 2008) 1

Orlando Conference

Monetization


Another Introduction…

• My experience with SBI! http://www.MyDreadlocks.com http://www.MyBraids.com http://www.HealthyKidMealsAndRecipes.com …but wait, there’s more!

• My thrills with monetizing (rent, bent, content) AdSense Affiliate Programs Lead generation Teleseminars Co-authoring

3SiteSell EducationSiteSell Education

3

Monetization Potential

Find multiple ways to monetize


Motoring Onto Monetization

• You started building momentum with C T P• Are you ready to send presold traffic to M?

It's a transition that you must take to build a long-term successful business!



Let’s find out how to know when you’re ready to start monetizing…



Checklist: 30 pages of traffic-pulling content

With 30 KFCPs, based on a solid MKL and Content Blueprint, your traffic should be increasing steadily.

• Is each page bringing you at least one visitor a day?• Are your pages ranking in the engines? • Do your visitors come back?

If your answer is “No” for even two questions, then you should build more content.



Checklist: At least four quality inbound links

• Did you apply to relevant niche sites, hubs, and directories?

• Are you getting organic social media links?• Would you consider “buzz building” like galleries and

games?• Have you submitted articles to other sites?

If your answer is “No” for three questions, then you should build more content.



Checklist: 50 unique visitors per day

• Have you tested alternative calls to action to help show visitors what you need them to do next?

• Did you enable RSS/Blog It!?• Have you sent your first ezine yet?

If your answer is “No” for even two questions, then you should build more content.



Checklist: Value, Visitors & VPP

• Where do you get inspiration for the quality content that your niche wants?

• How do you prioritize your visitors' needs before your monetization goals?

• What does your VPP voice sound like?


Take A Under The Hood…

• Strategy: Affiliate Programs (Clickbank)• Tactic: Content 2.0 & Form Build It!• SBI! Case Study• Hot Seats

SiteSell EducationSiteSell Education11

Not There Yet?

Here Are Some Continued Keys to Success…– Have a solid and growing foundation of high-

quality content pages – You are value-exchanging selectively and

garnering quality in-pointing links from niche directories.

– Your targeted traffic is building


Strategy: Affiliate Programs

Why are Affiliate Programs so simple?

- Easy to join- Nothing to make- No products to touch or put in storage

Just send your highly targeted visitors to your affiliated merchants then get paid when they buy


Strategy: Affiliate Programs

Show Me The Money

Pay-per-sale: aka Partnership & Percentage program. Get paid a fixed dollar amount or a percentage of sales generated by your links

Pay-per-lead: Get paid a set amount whenever your visitor fills out a survey or requests a quote or asks for information

Pay-per-click: Similar to Pay-per-lead only you get paid when visitors clicks on the link through to program’s site


Strategy: Affiliate Programs, Clickbank

Let’s take a look at how the…

http://clickbank.com

…site and its pay per sale program can help you monetize




$/Sale - This is how much you earn per sale (USD).

%/Sale - This is your commission expressed in percentage of sale

%refd - This represents the fraction of the publisher's total sales that are referred by affiliates

Grav - This stands for "Gravity".

It's also important to note this is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks, ClickBank adds an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.


In class Exercise: Let's Search Clickbank

Visit ClickBank's Marketplace to find products in your niche. Look for...

- 75% of more of sales referred by affiliates (%refd)- better than average gravity (paid affiliates)- professional looking “pitch pages”

Is this a product that YOU would buy? If not, do not suggest it to your visitors.



Affiliate Programs: In Class Exercise

Visit one of the following...

http://AssociatePrograms.com

http://LinkShare.com

http://CJ.com

...to investigate your

other affiliate program options.


Tactics: Content 2.0 & Form Build It!

Getting interactive with your visitors...



- Do you communicate with your visitors?- How easy is it to talk to you?- Can visitors talk to each other if not you?



Content 2.0

Can help monetization by...

- making visitors testimonials easier to process- allowing for directories and paid ads- building a community of “proven buyers”



Form Build It!

Can help monetization by...

- offering visitor feedback- delivering infoproducts- gathering visitor email or snail mail addresses



Access your target market and get a competive clue into their desires.

How will you test Content 2.0 or Form Build It

in your online business?


Case Study: Deck Design Dollars

Let’s check in with Richard from http://ideas-for-deck-designs.com



Case Study: Biggest Danger

“Getting good rankings on Google was the longest, toughest thing”

- Richard from ideas-for-deck-designs.com


Case Study: Research and trust long tail

“People found me based on words and phrases I never even thought of.”

- Richard from ideas-for-deck-designs.com

Keywords...– deck designs– deck building– deck railings– backyard decks



Case Study: What About Your Content?

“My site is a great resource for all information about how to build and

design great backyard decks”- Richard from ideas-for-deck-designs.com


“I'm averaging about 1200 visitors a day” - Richard from ideas-for-deck-designs.com

How much targeted traffic do you get daily?

Your market needs to know that you are there and ready to provide a solution to their problems.

Case Study: What About Your Traffic?


PreSelling


“My product (post anchor) has sold over $25,000 in the first couple of months and a huge buzz has been

created in the marketplace. I signed my first major license distribution deal

for North America which covers 80% of the market.”

With distribution channels now in place, this SBIer is going on to develop a line of related proprietary products. Think of it as his backend!

Case Study: Monetizing Is The Fun Part!


Hot Seat: Focus

Only five questions…

1. Which products/services do you offer?

2. What problem does it help solve?

3. Where can we find it on your site?

4. Does it complement your site?

5. Have you used Monetize It!?


Hot Seat: Tell Us About Yourself

http://www.wrinkle-free-skin-tips.com

• Describe 3 of your CTPM successes• What do you want to learn in the “hot seat?”


Hot Seat: Tell Us About Yourself

http://www.gentle-stress-relief.com

• Describe 3 of your CTPM successes• What do you want to learn in the “hot seat?”


Session Review: Open Questions

What do you need to know right NOW to help you move forward with monetizing your site?

What can you share today that can help others monetize TODAY?

39SiteSell EducationSiteSell Education

39

Take It Away…

Visit the Monetization HQ for tips to test

on your site…

http://mhq.sitesell.com

Documents

1 SBIer Conference: Orlando, Florida (October 2008) 1 Orlando Conference Monetization