1 RIS-RCE Project Team in Gyeongsang National University Industrial Project of Tongyeong City World Innovation Forum 2007 10-11 August 2007, Kuala Lumpur

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RIS-RCE Project Team in Gyeongsang National University

Industrial Project of Tongyeong City

World Innovation Forum 2007

10-11 August 2007, Kuala Lumpur

Tongyeong City

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I. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s GeographyI. Tongyeong City’s Geography

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- Population : 133,514 (2007)

- Household : 51,046 (2007)

- Area : 238 square kilometers

- Gyeongnam art & culture center

- Center of fisheries industry

1. Present status

Welcome to

Pearl City Tongyeong


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1. Economic independence: 21.2 %

2. Fisheries industry: 65 %

3. Korea-China-Japan Fisheries Agreement: loss of fishing ground, shipping restrictions

4. Open market: WTO, FTA

5. Environmental change: seawater temperature increased

What is sustainable fisheries industry?What is sustainable fisheries industry?


2. Tongyeong’s local fisheries industry

Somaemuldo Group of Islands

II. BackgroundII. BackgroundII. BackgroundII. Background

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Seed production Nucleus inserting Cultivation

Jewelry Pearl processing (1st RIS)

Pearl beads (Before RIS)

Export to Japan

Mother shell

4 times value added10 times value added


1. Background of Tongyeong pearl industry

Sales promotion(2nd RIS)

- Only produced in Tongyeong - Only produced in Tongyeong (water temperature, clean water, high quality)(water temperature, clean water, high quality)

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1) Character of Pearl1) Character of Pearl

- Pearl oyster shell resources (reproducible/renewable)- Pearl oyster shell resources (reproducible/renewable)

2) Market Share2) Market Share

- Domestic : US$ 4 M on jewelry- Domestic : US$ 4 M on jewelry

- International : US$ 6 M on pearl- International : US$ 6 M on pearl

2. Why Pearl?


Tongyeong International Music Festival

III. Strategies of RISIII. Strategies of RISIII. Strategies of RISIII. Strategies of RIS

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Single-cell food supply → Developing practical food organism

Removing parasite organism → Developing automatic wash system

Fluctuating culture conditions (cyclic annual transfer of culture area) → Developing the culture system conditions on land during winter

Nuclei not immediately acclimatized to the pearl oyster → Developing bio-bead; Improving nucleus treatment technology

Reducing growth period (5 years) → Developing of a good strain of pearl oyster

1. Culture place trouble


Generation of byproducts → Developing of value-added products

Dependent on manual operation → Developing automatic selection system

Shortage of specialized technicians → Training of processors for the new technology

Processing technology variable → Developing of original technology for pearl processing

2. Pearl processing trouble

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Expanding pearl demand → Star marketing/advertisement → Opening the exhibition of Tongyeong pearl products → Promoting the lifestyle of homeshopping

Cultivating overseas market → Participating in exhibitions overseas → Sales at duty-free shops and in airplanes → Tongyeong pearl auction business

Joint brand strategy → CI promotion, Radio Frequency IDentification(RFID) system, brand promotion of Tongyeong Pearl

3. Marketing trouble

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Jeseungdang Shrine in Hansan Island

IV. The Aim of RISIV. The Aim of RISIV. The Aim of RISIV. The Aim of RIS

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Pearl Wedding Anniversary Event → 25-27 May, 2007 → 5 couples celebrating 30-years anniversary (505 applicants) → 100 men and woman (4,000 applicants)

1. Creating innovative local industry as a Tourist town

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2. Establishment of Pearl Farming Complex

Natural mother shell farm

Pearl oysterCulture farm

Make-up farm

Winter farm

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Pearl Oyster ShellResearch Center

On-landWinter System

NucleiInserting Center

Eco-village

Cosmetics Center

생태체험장

EnvironmentalMonitoring

System

Eco-Park

Marine FarmStead

Pearl Culture Area

Sea weedFilterArea

- Industrial value: US$ 100M/yr

- Area : 260 ha

- Fund : US$ 15 M

- Duration : 5 years

- Production : 2,000 kg

- Support : MOMAF

Pearl ProcessingCenter


3. Korean Pearl Export Zone


4-1. Domestic networking

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Governor of GyeongsnagnamdoExhibition & Experience


4-2. International networking

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Toba City of Japan/MayorTongyeong citizenship/Jackie Chan


5. Expert training

Inserting/ Imbedding technician Processing technician Tourist educator

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6. Manpower capacity building

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Future experts

Worker education


7-1. Marketing

2006 Design Award 2007 Design Award

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7-2. Marketing

Yun I-Sang International Music Hall Pearl boutique in Seoul

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8. Public information

2007. 5. 20

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TV broadcast (20 times)

Vice-Minister of MOCIE

RCE - Coastal Cleanup Tongyeong

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V. The Aim of RCEV. The Aim of RCEV. The Aim of RCEV. The Aim of RCE


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1. The aim of RCE

World’s 8th Regional Centre of Expertise on ESD

Rising public understanding and support for sustainable development

Public related policy and behavioral changes

Collaboration between diverse stakeholders

Creating a common vision of sustainable future


1) Improvement of quality of life (RIS aim) - Health, sound living environment, satisfactory job, personal capacity development, stable income

2) Education for sustainable development (RCE aim) - Clean environment, citizens understand the economic value, well-trained human resources

3) RIS-RCE harmony system - Economic viability, social responsibility - Education of pearl production, processing and marketing

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2. RIS-RCE networking strategy

Yun I-Sang International Muscic Hall and Pearl Gallery

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VI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected Effects

VI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected EffectsVI. Goal and Expected Effects

RIS-RCEActivating regional native industry through the

Promotion of Tongyeong pearl industry

Generating industrial

added-valueAbout 400%

Sales increaseAbout US$ 2.6 M

Job creationCreating 260 jobs

Export increase effectIncreasing the acquisition of foreign currency amounting

to about US$ 27.4 M

Regional GDP increaseAbout US$100 M

Increasing number of companies

Over 35 companies to be established

Thank You

Documents

1 RIS-RCE Project Team in Gyeongsang National University Industrial Project of Tongyeong City World Innovation Forum 2007 10-11 August 2007, Kuala Lumpur