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Retention Update

Susan AwbreyNovember 2009

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Why Retain Students?

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Why Retain Students?

• Impact on student’s future- Life satisfaction and type of work

- More career options - Better promotion opportunities - Higher lifetime earnings (Census Bureau 2006)

* $1.2 million high school* $1.6 million associates degree* $2.1 million bachelors degree

• Impact on society- Michigan’s economy calls for more college graduates- More educated citizenry provides better decision making

• Cost to university

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Budgetary Impact of Retention

Increase Year 2Extra 5%

Year 3Extra 5%

Year 4Extra 5%

Totals

5% Percent Increase in retention of FTIACs to graduation [based on Fall 2009 = 2466]

123sophomores

123juniors

123Seniors

Increased graduation rate

Total Credit Hours

Undergraduate – 32 per student/sophomore(lower division)Undergraduate – 32 per student/junior(upper division) 28 per student/senior

3936

3936 3444 Total credit increase11,316

Tuition Rate Per Credit Hr

Undergraduate(lower division)Undergraduate(upper division)

$292.75*

$319.75* $319.75*

$1,152,264

$2,360,755

Revenue $1,152,264 $1,258,536 $1,102,219 $3,512,019

Per student increase = 32 credits X $292.75 + 60 credits X $319.75 = $28,553*•Based on in-state tuition

Note: it takes 3 students who stay for only their first year to equal the amount of funding received from 1 graduate.

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How Does OU’s Retention Compare withOther Michigan Public Universities?

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Freshman to Sophomore Retention Rate

Institution Percent Retained

University of Michigan Ann Arbor 96%

Michigan State University 91%

Grand Valley State University 86%

Michigan Technological University 82%

University of Michigan Dearborn 81%

Central Michigan University 77%

Western Michigan University 73%

Oakland University 72%

University of Michigan Flint 72%

Eastern Michigan University 71%

Ferris State University 70%

Wayne State University 70%

Lake Superior State University 69%

Saginaw Valley State University 69%

Northern Michigan University 57%

Fall 2008; Source: IPEDS

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Oakland University First Year Retention

Year Percentage

2003 72%

2004 71%

2005 70%

2006 73%

2007 72%

2008 74%

Based on OIRA Data

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6-Year Graduation Rates (IPEDS)

Institution 6-Year Graduation Rate

University of Michigan Ann Arbor 88.0%

Michigan State University 75.4%

Michigan Technological University 64.6%

Central Michigan University 57.5%

Grand Valley State University 56.0%

Western Michigan University 55.1%

University of Michigan Dearborn 53.5%

Northern Michigan University 47.7%

Oakland University

43.7%

Ferris State University 43.4%

Lake Superior State University 38.3%

Saginaw Valley State University 37.5%

University of Michigan Flint 36.2%

Eastern Michigan University 35.7%

Wayne State University 33.6%

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Poor Retention is like Cholesterol and Vytorin:

• It has at least two main causes: Type of students, faculty engagement

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Type of Students

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Percent of New Students Entering Michigan Public UniversitiesGPA 3.0 or Higher (College Board Handbook)

Institution Percent

University of Michigan Ann Arbor 98%

Grand Valley State University 97%

Michigan State University 95%

Michigan Technological University 87%

University of Michigan Dearborn 85%

Central Michigan University 78%

Oakland University 72%

Western Michigan University 66%

Saginaw Valley State University 65%

University of Michigan Flint 64%

Wayne State University 60%

Ferris State University 59%

Northern Michigan University 57%

Lake Superior State University 56%

Eastern Michigan University 50%

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Percent of Oakland University Incoming FTIACswith 3.0 High School GPA or Above

Year Percentage

2004 57%

2005 60%

2006 63%

2007 64%

2008 72%

2009 71%

Based on OIRA Data

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Institution’s Median Composite ACT Score forNew Students Entering Michigan Public Universities (Barrons College Profiles)

Institution Median Score

University of Michigan Ann Arbor 29

Michigan Technological University 26

Michigan State University 25

Grand Valley State University 24

University of Michigan Dearborn 24

Oakland University 22

Central Michigan University 22

Northern Michigan University 22

University of Michigan Flint 22

Western Michigan University 22

Eastern Michigan University 21

Ferris State University 21

Saginaw Valley University 21

Lake Superior State University 20

Wayne State University 20

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Why is just changing admissions criteria alone is not enough?

• Raising entrance criteria eliminates less qualified students, but doesn’t attract better students.

• If done in isolation, it impacts funding needed to run institution and to acquire resources to provide a quality education.

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What does it take to recruit higher achieving students?

* A Strong Reputation for Quality (National)

* Engaged Faculty

* Outstanding Facilities and Resources

* Student Scholarships and Grants

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Percent of Total Financial Aid Devoted toScholarships and Grants vs. Loans and Work Study (Based on OIRA Data)

Institution Scholarships and Grants Loans and Work Study

University of Michigan Ann Arbor

56% 44%

Michigan State University 48% 52%

Michigan Technological University 45% 55%

Oakland University 42% 58%

Saginaw Valley State University 39% 61%

Northern Michigan University 38% 62%

Wayne State University 37% 63%

University of Michigan Dearborn 36% 64%

Grand Valley State University 34% 66%

Eastern Michigan University 33% 67%

Central Michigan University 31% 69%

Ferris State University 25% 75%

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Funding for Non-Need Based and Total Scholarships & Grants

Institution Total Non-Need Based Scholarships & Grants

Total Scholarships & Grants

Michigan State University $80,494,836 $142,655,217

University of Michigan Ann Arbor

$73,207,342 $124,138,753

Eastern Michigan University $20,228,324 $ 37,973,545

Wayne State University $14,76,567 $ 40,258,288

Central Michigan University $12,379,162 $ 43,492,787

Oakland University $12,255,434 $ 23,459,873

Northern Michigan University $11,693,825 $ 24,028,380

Ferris State University $11,693,825 $ 30,499,392

Saginaw Valley State University $11,710,727 $ 20,088,042

Grand Valley State University $11,385,652 $ 50,446,673

Michigan Technological University $8,715,376 $ 28,793,685

University of Michigan Dearborn $4,901,553 $ 11,131,381

Based on OIRA Data

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Retention by Scholarship

Year No Scholarship Non-renewable Scholarship Renewable Scholarship

2004 67% 82% 94%

2005 64% 76% 84%

2006 66% 82% 89%

2007 67% 75% 84%

2008 69% - 88%

From Senate Presentation by Dr. Mary Beth Snyder

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Faculty Engagement of Students

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Comparison of First Year Retention Rates of Three Universities withMedian ACTs of 22

Institution Median ACT First Year Retention Rate

Central Michigan University 22 77%

Oakland University 22 72%

Northern Michigan University 22 57%

Based on Data from Barrons College Profiles

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2007 National Survey of Student Engagement – First Year

Academic Challenge Oakland University Comparison Group

Time on academic work emphasized 78% 79%

Hold students to high standards 48% 53%

> 15 hrs/week homework 23% 28%

> 15 hrs/week working off campus 40% 29%

Write 5 papers, 1-4 pgs 64% 65%

Read > 10 assigned books 27% 30%

Strongly challenging exams 47% 48%

All NSSE Data from What First-year and Senior Students are Telling Us About Their Oakland University Experience, OIRA

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Student Faculty Interaction Oakland University Comparison Group

Faculty Accessible/Supportive 38% 42%

Research with Faculty 10% 17%

Receive Prompt Feedback 50% 52%

Talk about Grades/Assignments 41% 48%

Discuss Readings 14% 19%

Discuss Career Plans 68% 78%

Interact Outside of Class 26% 37%

Enrichment Oakland University Comparison Group

Learning Community 14% 15%

Interact Peers/Different Social 44% 51%

Interact Peers/Different Race 43% 44%

Study Abroad 7% 8%

Study Foreign Language 39% 18%

Community Service 32% 32%

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Supportive Campus Oakland University Comparison Group

Peers Friendly/Supportive

51% 57%

Overall Satisfaction Education

79% 83%

Encouraged AttendCampus Events

56% 57%

Good/Excellent Advising

68% 74%

Relations with Administrators/Staff

26% 31%