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It is held in the FieraMilano Rho trade fair
district and occupies anarea of approximately
62.000 SQ.M
The event takes place in MilanTWICE A YEAR, IN FEBRUARYAND SEPTEMBER, presenting,respectively, the autumn/winterand spring/summer collections
for the following year
MICAM, the footwear industry's leadinginternational trade fair, promoted byAssocalzaturifici, is a one-of-a-kind
event with over 2000 footwearcollections at each edition, successfully
melting business and fashion
1. Record numbers
2.000 COLLECTIONS FEBRUARY - SEPTEMBER 62.000 SQ.M
2.
716 Italian 588 foreign
North America
0,5%
Europe
90,5%
Africa
0,4%
Australia
0,2%Asia*
4,8%South America
3,5%*In Asia, including Turkey
From Italy
Worldwide
1.304Total exhibitors
Marche
Tuscany
LombardyVeneto
Puglia
25,3%
21%
16,7%
12,8%
12%
4,9%
588 foreignEurope
90,5%
Africa
0,4%
Australia
0,2%Asia*
4,8%
1.304Total exhibitors
Puglia
21%Campania
The best of footwear fromItaly and all over the world
Stands by category, MICAM 87
13%
hall 2-4-5
hall 1-3
hall 7
hall 6
hall 4b
hall 3a-3st
49%
14%
3%
2%
3.
19%Luxurytop level products
Contemporarymiddle-high level products with high fashion and design contents
Kidsmiddle-high level kidsfootwear
Activesportswear style, rubber sole footwear mostly, sneakers
Cosmopolitanleisure time style
Otheraccessories for shops, professional magazines
LONG-STANDING72% of Italian companies
at Micam 87 took partin the last 6 editions
Wide range of productsand long-standing exhibitors
North America
1,9%
Europe
85,2%
Africa
1,6%
Australia
0,5%Asia
9,8%TOP 5
Lombardy
27,7%Veneto
11,4%Emilia Romagna
6,6%Marche
8,7%
Campania
7,5%
Tuscany
9,2%
Italian regions most widely represented
56,0%
Europe
5,5%
4,0%
4,3%
3,8%
Italy
Spain
Germany
France
Switzerland
Asia19,0%
18,3%
15,8%
7,7%
7,7%
Japan
Turkey
China
South Korea
Hong Kong
North America
1,9%1,9%85,2%
AfricaAfrica
1,6%1,6%
Australia
0,5%0,5%Asia
9,8%
4. Buyers from all over the world
South America
1,0%
5. Profiled buyers
Company activity
Retailer
Agent
Designer
Producer
eCommerce
Wholesaler
Franchising retailer
Importer
Buying group
Other 5%
5%
6%
7%
7%
7%
8%
8%
10%
36%
Worldwide, MICAM 87
Man
Kid Other5,6%
6,1%
0,3%
32,6%
1,5%
15,7%
ManWoman
Age and gender
From Italy
From abroad
58,4%39,6%
Woman
34,8%
1,6%
47,6%51,1%
58%42%
58%42%
53%47%
46%54%
41%59%
34%66%
33%67%
0,7%
12,4%
21%
27,3% 25,7%
9,8%3%
10-18 19-30 31-40 41-50 51-60 61-70 >71
Type of footwear dealing in
www.themicam.com#micam
Contacts
Via Alberto Riva Villasanta, 320145 MilanoTel: +39 02 438291Email: [email protected]
MICAM
@micam.milano