1 Raul Cisneros Chief, 2010 Census Publicity Office U.S. Census Bureau Presentation for the SDC/CIC Steering Committee February 24, 2010 2010 Census Integrated

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Raul CisnerosChief, 2010 Census Publicity Office

U.S. Census BureauPresentation for the SDC/CIC Steering Committee

February 24, 2010

2010 Census Integrated Communications Campaign Update

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2010 Census Integrated Communications Campaign

Census in Schools

Digital

Earned Media/PRPartnerships

Paid Advertising

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Paid Advertising

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Paid Advertising

http://en.wikipedia.org/wiki/Image:Univision_Network_Logo.png

http://en.wikipedia.org/wiki/Image:Telemundo.svg

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Partnership and Promotional Materials

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2010 Census Road Tour

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Census in Schools

http://www2.scholastic.com/

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2010 Census Website

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Take 10 Program

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Research and Evaluation

• Tracking Studies:– Continuous Attitude Tracking Study (CATS)– Gallup– Radian 6– Monitoring Participation Rate

• Assessments and Evaluations– Measure campaign preparedness and success– 2020 Planning– Internal Assessment

• NORC Independent Evaluation

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How CICs and SDCs can help?

• Form/Assist Complete Count Committee• Identify State/Local Agencies• Develop Partnerships• Strategies to Reach HTC Areas/Identify Languages• Be Counted/Questionnaire Assistance Centers

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Questions?

Documents

1 Raul Cisneros Chief, 2010 Census Publicity Office U.S. Census Bureau Presentation for the SDC/CIC Steering Committee February 24, 2010 2010 Census Integrated