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Psychology

Sensation & PerceptionSensation & Perception

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• Would we be over-

stimulated? Would we EXPLODE?

Sensation & PerceptionSensation & Perception

•What if we attended to and processed all the available stimuli in our

environment?

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CAN we attend to all of the

environmental stimulation if we

want to?

How do we know?How do we know?

Sensation & PerceptionSensation & Perception

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• Why does my car radio seem so much louder when I get into the car than I remember it being when I got out of the car?

Sensation & PerceptionSensation & Perception

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You get to answer You get to answer these questions & these questions &

Many MORE!!!!!Many MORE!!!!!..

Sensation & PerceptionSensation & Perception

I can’t tell you I can’t tell you how happy I am for how happy I am for you.you.

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True or False Handout

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PSYCHOLOGY(8th Edition)David Myers

PowerPoint SlidesAneeq Ahmad

Henderson State University

Worth Publishers, © 2006

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Sensation

Chapter 5

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Sensation

Sensing the World:

Some Basic Principles Threshold Sensory Adaptation

Vision The Stimulus Input: Light

Energy The Eye

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Sensation

Vision Visual Information Processing Color Vision

Hearing The Stimulus Input: Sound

Waves The Ear Hearing Loss and Deaf Culture

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Sensation

Other Important Senses Touch

Taste

Smell

Body Position and Movement

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Spiral Handout

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Sensation & Perception

How do we construct our representations of the external world?

To represent the world, we must detect physical energy (a stimulus) from the

environment and convert it into neural signals. This is a process called sensation.

When we select, organize, and interpret our sensations, the process is called perception.

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Example

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What is it?

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A cow looking at you.

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Bottom-up Processing

Analysis of the stimulus begins with the sense receptors and works up to the level of

the brain and mind.

Letter “A” is really a black blotch broken down into features by the brain that we perceive as an

“A.”

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• Think about the cow!

Bottom-up Processing

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Top-Down Processing

Information processing guided by higher-level mental processes as we construct perceptions, drawing on our experience

and expectations.

THE CHTThink about

the cow!

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Top Down Processing

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

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Our sensory and perceptual processes work together to help us sort out complex images.

Making Sense of Complexity

“The Forest Has Eyes,” Bev Doolittle

How many faces to yousee?

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Sensing the World

Senses are nature’s gift that suit an organism’s needs.

A frog feeds on flying insects; a male silkworm moth is sensitive to female sex-attractant odor; and we as human beings are sensitive to sound frequencies that represent the range of human voice.

Today’s deep

thought.

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Exploring the Senses

1. What stimuli cross our threshold for conscious awareness?

2. Could we be influenced by stimuli too weak (subliminal) to be perceived?

3. Why are we unaware of unchanging stimuli, like a band-aid on our skin?

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Psychophysics

A study of the relationship between physical characteristics of stimuli and

our psychological experience with them.

Physical WorldPsychological

World

Light Brightness

Sound Volume

Pressure Weight

Sugar Sweet

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22nd October 1850

A relative increase in mental intensity,

[Fechner] realized, might be measured

in terms of the relative increase in

physical energy required to bring it

about(Wozniak, 1999).

Gustav Fechner(1801-1887)

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No

Detection

Intensity

AbsoluteThreshold

Detected

YesYesNo No

Observer’s Response

Tell when you (the observer) detect the light.

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Thresholds

Absolute Threshold: Minimum stimulation needed to detect a particular stimulus 50% of the time.

Pro

port

ion

of

“Yes”

Resp

on

ses

0.0

0

0

.50

1.0

0

0 5 10 15 20 25 Stimulus Intensity (lumens)

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Subliminal Threshold

Subliminal Threshold: When stimuli are below one’s absolute threshold for conscious awareness.

Kurt Scholz/ Superstock

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Coin Example

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Difference Threshold

Difference Threshold: Minimum difference between two stimuli required for

detection 50% of the time, also called just noticeable difference (JND).

DifferenceThreshold

Tell when you (observer) detect a difference in the light.

No

Observer’s Response

No Yes

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Weber’s Law

Two stimuli must differ by a constant minimum percentage (rather than a constant amount), to be perceived as

different. Weber fraction: k = I/I.

StimulusConstant

(k)

Light 8%

Weight 2%

Tone 3%

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Signal Detection Theory (SDT)

Predicts how and when we detect the presence of a faint stimulus (signal) amid

background noise (other stimulation). SDT assumes that there is no single absolute

threshold and detection depends on:

Person’s experienceExpectationsMotivationLevel of fatigue

Carol L

ee/ Tony Stone Im

ages

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SDT Matrix

Decision

Yes No

Signal

Present Hit Miss

AbsentFalseAlarm

Correct Rejection

The observer decides whether she hears the tone or not, based on the signal being present or not. This translates into four

outcomes.

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Sensory Adaptation

Diminished sensitivity as a consequence of constant stimulation.

Put a band aid on your arm and after awhileyou don’t sense it.

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Now you see, now you don’t

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Eye Movements

Take out a half sheet of paper and explain why this phenomenon occurs. You may use your book.

Hermann Grid

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Vision

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Transduction

In sensation, the transformation of stimulus energy into neural impulses.

Phototransduction: Conversion of light energy into neural impulses that the brain

can understand.

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VisibleSpectrum

The Stimulus Input: Light Energy

Bot

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s: T

hom

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Light Characteristics

1. Wavelength (hue/color)2. Intensity (brightness)3. Saturation (purity)

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Wavelength (Hue)

Hue (color) is the dimension

of color determined by the wavelength

of the light.

Wavelength is the distance

from the peak of one wave to the peak of the

next.

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Red light has very

wavelengths

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• Violet has very wavelengths.

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Wavelength (Hue)

Different wavelengths of light resultin different colors.

400 nm 700 nmLong wavelengthsShort wavelengths

Violet Indigo Blue Green Yellow Orange Red

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Intensity (Brightness)

Intensity Amount of energy in a

wave determined

by the amplitude. It is related to perceived

brightness.

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Intensity (Brightness)

Blue color with varying levels of intensity.As intensity increases or decreases, blue color

looks more “washed out” or “darkened.”

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Purity (Saturation)

Monochromatic light added to green and redmakes them less saturated.

Saturated

Saturated

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Color Solid

Represents all three

characteristics of light stimulus on this model.

http://www.visionconnection.org

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The Eye

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Parts of the eye

1. Cornea: Transparent tissue where light enters the eye.

2. Iris: Muscle that expands and contracts to change the size of the opening (pupil) for light.

3. Lens: Focuses the light rays on the retina.

4. Retina: Contains sensory receptors that process visual information and sends it to the brain.

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The LensLens: Transparent

structure behind the pupil that changes

shape to focus images on the retina.

Accommodation: The process by which the eye’s lens changes shape to help focus

near or far objects on the retina.

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The Lens

Nearsightedness: A condition in which nearby objects are seen more clearly

than distant objects.

Farsightedness: A condition in which faraway objects are seen more clearly than near objects.

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Retina

Retina: The light-sensitive inner

surface of the eye, containing

receptor rods and cones in addition to layers of other neurons (bipolar,

ganglion cells) that process

visual information.

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Optic Nerve, Blind Spot & Fovea

http://www.bergen.org

Optic nerve: Carries neural impulses from the eye to the brain. Blind Spot: Point where the optic nerve leaves the eye because there are no receptor cells located there. This creates a blind spot. Fovea: Central point in the retina around which the eye’s cones cluster.

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Test your Blind Spot

Use your textbook. Close your left eye, and fixate your right eye on the black dot. Move the page towards your eye and away from

your eye. At some point the car on the right will disappear due to a blind spot.

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Photoreceptors

E.R. Lewis, Y.Y. Zeevi, F.S Werblin, 1969

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Bipolar & Ganglion Cells

Bipolar cells receive messages from photoreceptors and transmit them to ganglion cells, which are for the optic nerve.

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• Artificial Retinas– Scientific American Frontiers

• Cybersenses Part 2 - Second Sight

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Visual Information Processing

Optic nerves connect to the thalamus in the middle of the brain, and the thalamus

connects to the visual cortex.

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Spirals and Tops Activity

• Video Spiral• Toy Spirals

– A. What happens?– B. Spin it the opposite way, then what happens?– C. Spin it slowly, what happens?– D. Close one eye, what happens?– E. Is the effect a result of sensation or perception?

(In other words, does the effect take place in the eye, e.g. the retina, or in the brain? What proof do you have?

• Tops

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Spiral Illusion

• http://www.youtube.com/watch?v=eWng8xKd01c&feature=related

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Ganglion & Thalamic Cells

Retinal ganglion cells and thalamic neurons break down visual stimuli into small components and have receptive

fields withcenter-surround organization.

Action Potentials

ON-center OFF-Surround

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Feature Detection

Nerve cells in the visual cortex respond to specific features, such as edges, angles,

and movement.

Ros

s K

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Shape Detection

Specific combinations of temporal lobe activity occur as people look at shoes,

faces, chairs and houses.

Isha

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and

Hax

by/ N

IMH

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Perception in Brain

Our perceptions are a combination of sensory (bottom-up) and cognitive (top-

down) processes.

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Visual Information Processing

Processing of several aspects of the stimulus simultaneously is called parallel processing. The

brain divides a visual scene into subdivisions such as color, depth, form and movement etc.

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From Sensation to RecognitionT

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Theories of Color Vision

Trichromatic theory: Based on behavioral experiments, Helmholtz suggested that the retina should contain three receptors that are sensitive to red, blue and green colors.

Blue Green Red

Medium LowMax

Standard stimulus

Comparison stimulus

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Subtraction of Colors

If three primary colors (pigments)

are mixed, subtraction of all

wavelengths occurs and the color black

is the result.

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Addition of Colors

If three primary colors (lights) are mixed, the wavelengths are added and the color

white is the result.

Fritz Goro, L

IFE m

agazine, © 1971 T

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arner, Inc.

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PhotoreceptorsRed

ConesGreenCones

Longwave

Mediumwave

Shortwave

MacNichol, Wald and Brown (1967)

measured directly the absorption

spectra of visual pigments of single cones

obtained from the retinas of humans.

BlueCones

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Color Blindness

Ishihara Test

Genetic disorder in which people are blind to green or red colors. This supports the

Trichromatic theory.

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Opponent Colors

Gaze at the middle of the flag for about 30Seconds. When it disappears, stare at the dot and report

whether or not you see Britain's flag.

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Opponent Process Theory

Hering proposed that we process four primary colors combined in pairs of red-

green, blue-yellow, and black-white.

Cones

RetinalGanglion

Cells

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Color Constancy

Color of an object remains the same under different illuminations. However, when context

changes the color of an object may look different.

R. B

eau Lotto at U

niversity College, L

ondon

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Audition

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The Stimulus Input: Sound Waves

Sound waves are composed of compression and rarefaction of air molecules.

Acoustical transduction: Conversion of sound waves into neural impulses in the hair cells of

the inner ear.

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Sound Characteristics

1. Frequency (pitch)2. Intensity (loudness)3. Quality (timbre)

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Frequency (Pitch)

Frequency (pitch): The dimension of

frequency determined by the wavelength

of sound.

Wavelength: The distance from

the peak of one wave to the peak

of the next.

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Intensity (Loudness)

Intensity (Loudness):

Amount of energy in a wave,

determined by the amplitude, relates to the perceived

loudness.

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Loudness of Sound

70dB

120dB

Richard K

aylin/ Stone/ Getty Im

ages

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Quality (Timbre)

Quality (Timbre): Characteristics of sound from a zither and a guitar allows the ear to

distinguish between the two.

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Zither

Guitar

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Overtones

Overtones: Makes the distinction among musical instruments possible.

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The Ear

Dr. Fred H

ossler/ Visuals U

nlimited

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The Ear

Outer Ear: Pinna. Collects sounds.

Middle Ear: Chamber between eardrum and cochlea containing three tiny bones (hammer, anvil, stirrup) that concentrate the vibrations of the eardrum on the cochlea’s oval window.

Inner Ear: Innermost part of the ear, containing the cochlea, semicircular canals, and vestibular sacs.

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Cochlea

Cochlea: Coiled, bony, fluid-filled tube in the inner ear that transforms sound

vibrations to auditory signals.

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Theories of Audition

Place Theory suggests that sound frequencies stimulate the basilar membrane at specific

places resulting in perceived pitch.

http

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Theories of Audition

Frequency Theory states that the rate of nerve impulses traveling up the auditory

nerve matches the frequency of a tone, thus enabling us to sense its pitch.

SoundFrequency

Auditory NerveAction Potentials

100 Hz200 Hz

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Localization of Sounds

Because we have two ears, sounds that reach one ear faster than the other ear

cause us to localize the sound.

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Localization of Sound

1. Intensity differences2. Time differences

Time differences as small as 1/100,000 of a second can cause us to localize sound. The head acts as a “shadow” or partial sound

barrier.

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Hearing Loss

Conduction Hearing Loss: Hearing loss caused by damage to the mechanical system that conducts sound waves to the cochlea.

Sensorineural Hearing Loss: Hearing loss caused by damage to the cochlea’s receptor cells or to the auditory nerve, also called nerve deafness.

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Hearing Deficits

Older people tend to hear low frequencies well but suffer hearing loss when listening for high

frequencies.

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Deaf Culture

Cochlear implants are electronic devices that enable the brain to hear sounds.

Cochlear ImplantDeaf Musician

EG

Images/ J.S. W

ilson ©

Wolfgang G

stottner. (2004) Am

erican Scientist, V

ol. 92, Num

ber 5. (p. 437)

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• Cochlear Implants– Scientific American Frontier

• Cybersenses Part 1 – “Every Sound a Present”

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Other Important Senses

The sense of touch is a mix of four distinct skin senses—pressure, warmth, cold, and

pain.

Bru

ce A

yers

/ Sto

ne/ G

etty

Im

ages

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Skin Senses

Only pressure has identifiable receptors. All other skin sensations are variations of

pressure, warmth, cold and pain.

Burning hot

Pressure Vibration Vibration

Cold, warmth and pain

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Pain

Pain tells the body that something has gone wrong. Usually pain results from damage to the skin and other tissues. A rare disease exists in

which the afflicted person feels no pain.

Ashley Blocker (right) feels neither painnor extreme hot or cold.

AP Photo/ Stephen M

orton

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Biopsychosocial Influences

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Gate-Control Theory

Melzak and Wall (1965, 1983) proposed that our spinal cord contains neurological “gates” that either block pain or allow it to be sensed.

Gary C

omer/ PhototakeU

SA.com

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Pain Control

Pain can be controlled by a number of therapies including, drugs, surgery, acupuncture, exercise,

hypnosis, and even thought distraction.

Todd R

ichards and Aric V

ills, U.W

. ©

Hunter H

offman, w

ww

.vrpain.com

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Taste

Traditionally, taste sensations consisted of sweet, salty, sour, and bitter tastes. Recently, receptors

for a fifth taste have been discovered called “Umami”.

Sweet Sour Salty Bitter Umami(Fresh

Chicken)

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Sensory Interaction

When one sense affects another sense, sensory interaction takes place. So, the taste of strawberry interacts with its smell and its

texture on the tongue to produce flavor.

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Smell

Like taste, smell is a chemical sense. Odorants enter the nasal cavity to stimulate 5 million receptors to sense smell. Unlike taste,

there are many different forms of smell.

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Age, Gender, and Smell

Ability to identify smell peaks during early adulthood, but steadily declines after that.

Women are better at detecting odors than men.

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Smell and Memories

The brain region for smell (in red) is

closely connected with the brain

regions involved with memory (limbic

system). That is why strong memories are

made through the sense of smell.

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Body Position and Movement

The sense of our body parts’ position and movement is called kinesthesis. The

vestibular sense monitors the head (and body’s) position.

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Whirling Dervishes Wire Walk

Bob D

aemm

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age Works

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Discovering Psychology Video