1 Partner Product Workshops Thursdays, 2pm EST. While you are waiting… Where is everyone calling...
If you can't read please download the document
1 Partner Product Workshops Thursdays, 2pm EST. While you are waiting… Where is everyone calling in from today? – Go ahead and let me know in the chat/question
While you are waiting Where is everyone calling in from today?
Go ahead and let me know in the chat/question window! (Remember
that this is a webinar the only way that I can communicate with you
all is through the Question/Chat box, so dont be shy!) PCMAC
Slide 3
Inbound Marketing Overview Recognition Training Program
Announcements/Calendar 1 2 3 4 Agenda Attitude/Final Thought 5
3
Slide 4
Why Are We Here? What Are Our Goals? Who Will We Hear From? How
Should You Contribute? 1 2 3 4 Partner Success Workshop Vision
Where Are We Heading? 5 4
Slide 5
OUR VAR PANEL OF COACHES
Slide 6
The Inbound Marketing Overview
Slide 7
Slide 8
Slide 9
Slide 10
Slide 11
Slide 12
Slide 13
Slide 14
Slide 15
Slide 16
Slide 17
Slide 18
VAR Inbound Marketing Success Story
Slide 19
19 The Murphy Agency 3 2 1 HubSpotter Since June 30
www.themurphyagency.com John Murphy: President Number of HubSpotter
Powered Clients : Getting There / 3 opportunities to pursue
Success: 454 views, 7 leads in July
Slide 20
Located in Cleveland/Akron Ohio, we are moving away from print
production and traditional marketing to Inbound Marketing. What is
Inbound Marketing? why is Inbound Marketing necessary to be
successful in business today? What is HubSpot? How does HubSpot
help your customers do inbound marketing more effectively?
Slide 21
How does having an agency partner add value to your HubSpot
experience? Training in using the software and learning the
methodology We can help customize HubSpot ToFu content and produce
other graphics for their site Content creation! How do you help
your customers succeed with HubSpot? How does it ensure long-term,
sustainable success with Inbound Marketing
Slide 22
22 The Murphy Agency G P C T 3 2 1 Goals For HubSpot:
Plan/Strategy: Challenges You Faced Before HubSpot Double revenue
in 18 months. Get 6 clients on retainers. Hire more people. Add
Inbound Marketing as a channel for leads/conversions. Continue with
other marketing strategies: public speaking, networking, referrals,
targeted DM and advertising. No way to measure client success. Cant
create landing pages, CTAs, emails easily. No way to integrate
social media. Timeline 1-2 retainer clients by EOY then add one per
quarter
Slide 23
Slide 24
Dashboard shows what youve been working on lately. There is a
direct relationship between your inbound marketing activity and the
results you see in terms of page views, conversions, etc.
Slide 25
25 The Murphy Agency Favorite HubSpot Resources 3 2 1 Personal
Coaching during Onboarding Online Training Resources
HubSpot-related LinkedIn Groups Specific Sales Methodology
Training
Slide 26
1 Personal Coaching during Onboarding
Slide 27
2 Online Training Resources
Slide 28
LinkedIn Resources: Groups for VARs to Join Lots of good
information gets shared here. 3 HubSpot-related LinkedIn
Groups
Slide 29
3
Slide 30
Best LinkedIn Group to monitor when onboarding! 3
Slide 31
Slide 32
Having a proven sales process handed to you is huge! Specific
Sales Methodology Training
Slide 33
I created binders for the slides I downloaded to act as study
guides.
Slide 34
I keep the sales methodology posted nearby as a reminder. (The
ugly wallpaper was the landlords idea! Dont blame me.)
Slide 35
Check Us Out: www.themurphyagency.com
Slide 36
How We Increased Our Leads by 400% and You Can Too! Luke
Summerfield The Inbound Marketing Specialist Savvy Panda
Slide 37
Nice to Meet You! My name is Luke Summerfield Inbound Marketing
Specialist at Savvy Panda 9 years in Internet Marketing Hubspot
Certified VAR Google Analytics/Adwords Certified SEO, Social Media,
Email & Mobile Purple Belt in Jiu Jitsu & Brown Belt in
Judo
Slide 38
Savvy What? Panda? Savvy Panda Joomla! Web Design Inbound
Marketing In Milwaukee, WI.
How to Enter Enter free on our website Each Social Network You
Follow High level Joomla companies Large reach Already established
relationships Sponsors
Slide 47
Create a Big Prize Free Joomla website with on-site SEO Mobile
Website Joomla 2.5 Training Guide On a Joomla 1.0 1.7 Website In
the USA (based on target market) Requirements
Slide 48
Slide 49
Slide 50
Lead Nurturing Contest = TOFU Offer Very targeted Series of
Lead Nurturing Needs Timing Goal = Convert on MOFU Help qualify
leads
Slide 51
Implementation
Slide 52
Contest ran for a month Key: Sponsor requirements Blogs, social
media, newsletters Key: Pre-Setup content opportunities Pushed out
on our networks Social media Email marketing
Slide 53
The Aftermath
Slide 54
Soft-Launch (timed with sponsors schedule)
Slide 55
DAY 10 Continue into May
Slide 56
Website Traffic
Slide 57
Total ~ +100 Facebook (day 10)
Slide 58
Twitter (day 12) Total ~ +175 (G+ ~ +50)
Slide 59
Slide 60
Slide 61
Slide 62
PONGO Picked a Winner Announced with PR Follow up emails to
entres Sold services Create case study
Slide 63
Key Takeaways: Join with strategic partners Find content
opportunities Keep track of metrics Apply this to any industry Your
agency can do this!
Slide 64
Your Homework: We post educational marketing resources, links
and content daily: /SavvyPanda /GetSavvyPanda /SavvyPandaWeb Have
More Questions? Tweet them to me @SavvyPanda Or email
[email protected] Follow Us Now!
Slide 65
Thank You! Luke Summerfield The Inbound Marketing Specialist
Savvy Panda
Slide 66
66 TIE THE LESSON TO THE EXAMPLE Current Section Title
Highlight the current section if using agenda slides as section
breaks NEXT STEPS/GOAL FOR YOU TO SUCCESSFULLY APPLY THIS 1 2 3 WHY
THIS WHOLE CONCEPT OF THE WEEK MATTERS RECIPE FOR:
Post-Presentation SUCCESS
Slide 67
Promotion [Calendar + Resources!]
Slide 68
Where We Are. Where Are We Going.
Slide 69
BOOK OF THE MONTH: SWITCH 69 5 4 3 2 1 Chip & Dan Heath
What looks like a people problem, is often a situation problem What
looks like laziness may actually be exhaustion What looks like
resistance, may actually be a lack of clarity Tools you need to
motivate change in your organization & clients
Slide 70
Lets Brainstorm Whats 1 key take away? Whats 1 next step?