ONLINE BUSINESS BOOTCAMP

Quick Start Social Media

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SOCIAL MEDIA PLATFORMS

➤ Facebook

➤ Twitter ➤ Instagram

➤ Pinterest

➤ Periscope

Quick Start Social Media l Module Four

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GOOGLE+, VINE, SNAPCHAT, YOUTUBE

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SOCIAL MEDIA GOALS

➤ Quality (frequent) content ➤ Quality audience

➤ Relationship Building ➤ Then…sales

Quick Start Social Media l Module Four

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QUALITY CONTENT STRATEGY

➤ Tips ➤ Inspirations

➤ Your content (blogs, videos, podcasts) ➤ Other people’s content ➤ Behind the scenes

➤ Dash of personal content

Quick Start Social Media l Module Four

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QUALITY CONTENT STRATEGY

➤ Post (almost) daily ➤ Mix up content, posting times

➤ Engage/Educate/Encourage/Entertain ➤ 80/20 rule

Quick Start Social Media l Module Four

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QUALITY AUDIENCE STRATEGY

➤ Search keywords, hashtags related to your ideal client ➤ Build relationships with intention

➤ Follow—Engage ➤ Continually work on building your following

Quick Start Social Media l Module Four

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AUTOMATE YOUR SOCIAL MEDIA

➤ Social media can be time consuming ➤ Spend one day per week planning and scheduling

➤ 15 minutes per day growing your audience or engaging with your audience

Quick Start Social Media l Module Four

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AUTOMATION TOOLS

➤ Hootsuite ➤ Social Oomph

➤ Viraltag

Quick Start Social Media l Module Four

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MASS PLANNER

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DEALING WITH NEGATIVE COMMENTS

➤ Actual customer service issue? ➤ Run of the mill troll?

➤ Respond quickly to customer service issues ➤ Block, delete or ignore

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SOCIAL MEDIA SETUP

➤ Try to use the same naming principle across all platforms

➤ Your name (or some version) or your business name ➤ Great bio!

Quick Start Social Media l Module Four

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Quick Start Social Media l Module Four

QUICK START SOCIAL MEDIA

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WORKSHEET

➤ Choose @name or URL

➤ Write 2-3 sentence bio ➤ Notes space for

completion of this module

Quick Start Social Media l Module Four

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UP NEXTFacebook

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