1 meaning of marketing

Market in marketing

Planning and mkt in an org

Broader pers on mkt

Global mkt

Value of customer

Perspective on consumer bhv

Cns insight

Brand

Segementing targeting positioning

The marketing plan

Prodyct and service

Pricing strategy

Suppliy chain and dist strat

Retailing and wholesal trATE

ADVERTISING AND SALES PROMOTION STRAT

PERSONAL SELLING AND DIRECT MKT STRATEGY

COMMUNICATION NEEDS

MARKETING MIX

MARKETING PERFORMANCE MEASUREMENT