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Kick-off meeting ACCEPT PLURALISM Project

Louisa AnastopoulouEuropean Commission, DG RTD

Florence, 8-9 July 2010

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A communication and dissemination

strategy in order to prepare the

scientific evidence of their projects

towards policymaking

Researchers to implement:

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Given that all research projects selected should be"problem oriented" and "policy relevant":

• Announce the problems to be tackled: the project's rationale

• Define clear EU policy questions based on your scientific objectives by anticipating key messages to which you will provide answers

• Establish target audiences: To whom the project may concern

From the start of the project:

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• Enable researchers to share the project's objective with stakeholders

• Stimulate a wider public interest

• Get issues raised by research on the policy agendas at local, regional, national and European levels

• Only by this way, you could promote scientific-evidence for policymaking

From the start of the project:

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10 Steps for a communication

and dissemination strategy

1. Form a communication team

2. Create a promotional flyer

3. Produce an attractive brochure presenting your project

4. Develop an attractive website

5. Seek out dialogue with stakeholders

From the start of the project:

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10 Steps for a communication

and dissemination strategy

From the start of the project:

6. Engage the media

7. Write policy briefs

8. Arrange briefing sessions and dialogue panels

9. Organize a final conference

10. Produce a final publishable summary report

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1 Research community (in the widest sense)2 Policy makers (at local, regional, national

and European level)3 Citizens (via information multipliers and

opinion makers)

Strategy: Target groups

Policy makers are:

Commissioners

Members of the EP

Ministries

Regional authorities

NGOs

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The key messages are to be tailored to the different target groups !

Strategy: Key messages

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THANK YOU FOR YOUR ATTENTION!