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Jenny at Work In the Office Environment………. Jenny may now……
Automatically Log on Connect to the Office LAN Connect to the Office Intranet Connect to the Printer and Copier Connect to the Office Phone Network
Personalise her Environment Personalize equipment and furniture at which ever location she works Control your Office Environmental Conditions
Personalise her Communications Find out where her colleagues are located - Presence Communicate with her colleagues voice video and IM
Lunchtime! Purchase from the Vending machines Purchase from the Canteen Home shopping
News, Music and Entertainment
Jenny’s PDE = PAN + OAN + ContentJenny’s PDE = PAN + OAN + Content
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Jenny heads for home
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Jenny on the move On the move Jenny may now haveOn the move Jenny may now have...
Wireless Information Systems on Train, Buses BBC news delivered to each person on the Train by request Live Football Match Video Commentary to the train
Private Car:- a listening, talking avatar based personality Engine Management information to the Garage Electric Vehicle remote status Broadband Information Systems
DVB-T, DAB GPS Navigation Security Tracking
Integrated Cellular Systems the ability to synch your car/phone/MP3 player wirelessly
with home media server Jenny goes by Bus and…...Jenny goes by Bus and…...
Jenny connects to the Vehicle Area Network to receive the Football Commentary
Jenny’s PDE = PAN +VAN + Content
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Jenny at home
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Jenny at home
An Orange vision of the future An Orange vision of the future
home:-home:-
in the future Jenny our Customer may have...
extensive home automation
(lighting, heating, white goods, window control)
presence sensing and response
a listening, talking avatar based personality
mood sensing with empathetic feedback
robot helpers
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Jenny at home
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Jenny at homeexample home services
web tablets/tablet pc’s
broadband access
wire-free connectivity
real-time interaction with
broadcast media
plasma screen
home theatre
multi-user satellite TV
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Jenny at homesample home services digital media management
digital music and video storage on hard disk
streaming access to stored media across local wireless network
digital video recording with timeshifting, integrated electronic program guides etc.
synch your car/phone/MP3 player wirelessly with home media server
messaging services
networked digital picture frames
home messaging portal text messaging,
e-mail,
multi-media messaging.
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example home scenario- Jenny is delayed -sends MMS to her
Brother Joe of the wrong sort of snow
- Joe previews MMS pictures
on his personal gateway whilst in
voice session with Jenny
- turns on family TV
- uses personal gateway to
switch picture output to TV
- Jenny and Joe continue chatting
- the TV has become part of Joe’s PAN9
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Jenny at homeSample home services
appliance connectivity
Networked fridge
Washing Machine
Coffee Machine
Home Health Monitoring
Exercise Suite
Direct Links to Health Professionals
Personalisation for those with Special Needs
Jenny joins Home Area Network for status update
Jenny’s PDE = PAN + HAN + Content
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Remote access
for:
Door Control
Security System
Environmental
Settings
Jenny at Home
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Jenny at Home
Environment
Monitoring automated meter reading
oil supply monitoring
heating system monitoring
Optimisation - the “green
home”
Centralised Control for
Elderly Persons Homes -
Orange M2M
Environmental ControlEnvironmental Control
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Jenny at homeHome Security
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the future perspective in the future we will be even more connected to the
environment but less aware
rich multimedia content delivered to you wherever you
are by whatever technology is appropriate
rich multimedia content delivered to you from whichever
source is appropriate - from a user perspective
personalised devices, applications and services
user becoming less technology conscious more brand
aware
Reconfigurable Networks and Software Defined Radio a
key feature
Peer-to-Peer content becomes a significant factorPeer-to-Peer content becomes a significant factor
the future business modelHow does anybody make money?
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The B3G Transaction Model
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WirelessPersonal Area
Network
Wireline Operator
WirelessPersonal Area
Network
Regu-lators
Users
RoamingNetworkOperator
EnhancedCapability
SPNO
Um
WL
PAN
RN
FD
Transaction Flow
Service Provider
Courtesy SDR Forum
OEM SystemSuppliers
OEMn
Multi-MediaMgr
OperatorContentProviders
OperatorApplicationProviders
MMM
APn
CPn
FunctionDeveloper
(SDR)
Financial Institution
FI
NetworkOperator
The Future Business Model
Non-OperatorContentProviders
Non-OperatorApplicationProviders
WirelessPersonal Area
Network
P2P
RS
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Interworking of Networks
Users
EnhancedCapability
SPNO
UmService Provider“Clearcut
Communications”
Multi -MediaMgr
ApplicationProviders
MMM
APn
NetworkOperator Users
EnhancedCapability
SPNO
UmService Provider
IN House with NO”
Multi-MediaMgr
ApplicationProviders
MMM
APn
Mobile NetworkOperator
Users
EnhancedCapability
SPNO
UmService Provider“Clearcut
Communications”
Multi -Media
Mgr
ApplicationProviders
MMM
APn
NetworkOperator
Billing
Billing
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What can you bill - An operator perspective?
the new business paradigm
Operator created services billed by Airtime billed by Packet
Branded Content and Services through Strategic Alliances Co-Branded with Service Integrators
Airtime + Revenue Share through Developer Partners
Airtime through Developers Portal
Subscription Services
Micro-payment revenues
P2P Content DRM through Token purchase Support of own content sharing to encourage usage
M2M connectivity supported
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conclusion
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the way ahead B3G will require a combination of innovative
approaches towards billing to allow the survival of all the actors
The Business Model affects:- End to End Network Architecture End to End Security Architecture The Business Case
No one business will be able to do everything in future - partnerships are key
Competitors will also need to work with each other for mutual benefit :- Co-opetition
We always have to remember that We always have to remember that everything hinges upon the Customer!everything hinges upon the Customer!
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Content, Services & ApplicationsContent, Services & Applications
New Business Models & Revenue StreamsNew Business Models & Revenue Streams
ThankyouThankyou
Any Questions?Any Questions?
Steve HopeSteve Hope
Orange Research and InnovationOrange Research and Innovation
[email protected]@orange.co.uk
Orange: +447973992864Orange: +447973992864
