MICHAEL NUCIFORO

Mobile Consultant, Innovator and Futurist

Developing a Mobile Proposition

Section 1: Introduction to mobile financial services and its implications

Examining the capabilities of mobile: present and future

• Global review: case studies of leading mobile offerings from around the world

• Understanding the different features of mobile devices and their potential applications

• New technologies on the horizon: the capabilities you should look out for

• The security implications of mobile functionality and how these should be addressed

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Section 1 – 10:25 to 11:20

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We heard it all before…

This time it’s different…

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Everything aligned…

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A Mobile economy has emerged…

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And it’s blurring boundaries…

‘As banking becomes Mobile, there is a need

to reach consumers in new ways, provide

relevant, timely information and ultimately

influence behaviour right at the point of

impact’.

This means…

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The second wave is coming…

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Last year alone…

Web versus Native…

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WEB

NATIVE

BROWSER DATA,

IMAGES

DATA

Data, images and layout are downloaded every time a page is launched

Images, layout, and some copy is downloaded once – up front

Only required data is requested upon page launch

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Native capabilities…

NATIVE

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New opportunities…

Two Factor Security Models… Native capabilities can also enhance security:

Global Unique Security Token per mobile client application instance

Mobile number of the consumer

Password

Together, these three items provide:

Something the customer has

Security Token

Stored in the app instance

Something the customer knows

Mobile Number

Password/PIN

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Castlight Health’s Mobile App

Castlight utilises native

technology to streamline the

health insurance process.

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Progressive Insurance Quotes

Progressive Lets Customers Get

Quotes, File Claims, And Pay Bills

By Taking Pictures.

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Barclays Pingit

Barclays Pingit has utilised push

notification reminders with deep

links to functionality.

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Capital One Sales

Capital One has developed

product sales journeys using

adaptive design.

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Halo Cab Ordering

Halo has leveraged location

technology to instantly hail a cab.

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eBay Online Shopping

eBay offers QR scanning so you

get price compare in store. In the

UK, 1 car is sold every minutes on

eBay mobile!

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Zeebox TV Guide

Zeebox has used HTML5 to

provide a rich interface across

multiple device types.

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NatWest GetCash

Customers simply enter the

amount they wish to withdraw

and a ‘cash code’ is revealed.

They then input the code into an

ATM to withdraw funds.

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PayPal Wallet

PayPal allows customers to

import their card details via the

camera. Simple and secure.

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Bank of America

BofA offer mobile cheque deposit

function. Customer can take a

photo of the front and back of

their cheque before submitting.

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CommBank ‘Bump’

Customers can send and receive

money by touching phones

together – bump!

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ABN Amro ‘Eurogami’

Customers can add an image, a

‘Eurogami’ or send a text

message to recipients when

making a payment.

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SEB Augmented Reality

The app allows customers using

the augmented reality branch

finder to view real time

information on branch waiting

times.

1. Mobile will be the primary digital connection for your customers

2. The future of mobile is user context

3. Leverage immediacy, intimacy, and context throughout the customer life cycle

4. Reassure consumers about their privacy and security

5. Utilise native technology where applicable

6. Focus on value add, not gimmicks!

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Key takeaways…