1 IBM Confidential IBM Global Technology Services IBM GTS Mobility Services Proven solutions for the mobile enterprise rev. April 17, 2014

1 IBM Confidential

IBM Global Technology ServicesIBM Global Technology Services

IBM GTS Mobility Services Proven solutions for the mobile enterprise

rev. April 17, 2014rev. April 17, 2014

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What are the key trends in the mobile market?

How is IBM helping enterprises transform?

What should your enterprise do?

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Mobility can be defined in many ways, it is about “Business in motion”- Business with anyone, anywhere, anytime -

Today’s Mobile leaders are doing more to integrate mobile into the fabric of their business

“Enterprise Mobility is about transacting business, driving revenue and leveraging insights from mobile usage to identify and capture new business opportunities”“Enterprise Mobility is about transacting business, driving revenue and leveraging insights from mobile usage to identify and capture new business opportunities”

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What are the key trends in the mobile market?

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Mobile adoption continues to explode

1 Trillion

Connected Devices

2013 2014 2015

5.6 Billion

Personal Devices Sold

41% CAGR Wearable Wireless Devices

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Mobile Is Primary91% of mobile users keep their device within arm’s reach 100% of the time

Mobile Is Primary91% of mobile users keep their device within arm’s reach 100% of the time

Insights From Mobile Data Provide New

Opportunities 75% of mobile shoppers

take action after receiving location based messages

Insights From Mobile Data Provide New

Opportunities 75% of mobile shoppers

take action after receiving location based messages

Mobile Must Create A Continuous Brand

Experience90% of users use multiple screens as channels come

together to create integrated experiences

Mobile Must Create A Continuous Brand

Experience90% of users use multiple screens as channels come

together to create integrated experiences

Mobile Is About Transacting96% year to year increase in mobile cyber

Monday sales from 2011 to 2012

Mobile Is About Transacting96% year to year increase in mobile cyber

Monday sales from 2011 to 2012

There are 5 mobile trends that are impacting the enterprise

Mobile enables the Internet of Things

Global Machine-to-machine connections will increase from 2

billion in 2011 to 18 billion at the end of 2022

Mobile enables the Internet of Things

Global Machine-to-machine connections will increase from 2

billion in 2011 to 18 billion at the end of 2022

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Enterprises face several challenges as well on their mobile journey

Integrating mobile into business processes

1

Generating business value

Skills and infrastructure readiness

Devices, data and mobile applications

2

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Security

5

Development, deployment and management Exploding growth of wireless devices - IoT

Mobile applications

9 out of 10 enterprises don’t have the mobile, cloud and analytics skills they need

Bring Your Own Device (BYOD)Employees bringing personally owned devices to work2Integrating mobile into business processes

1

Generating business value

Skills and infrastructure readiness

2

43

Security

5

Development, deployment and management Exploding growth of wireless devices - Internet of Things

Mobile applications

9 out of 10 enterprises don’t have the mobile, cloud and analytics skills they need

Bring Your Own Device (BYOD)Employees bringing personally owned devices to work2

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Source: Institute for Business Value, Mobile Enterprise Study

Successful Mobile Leaders recognize they must address these trends and challenges for the Enterprise

http://ibm.co/ibvmobile They use mobile to fundamentally TRANSFORM the way they do business

They use insights to ENGAGE their customers wherever they are

They BUILD apps that unlock core business knowledge for mobile uses

They secure and manage the mobile enterprise to OPTIMIZE performance

Over 600 business and IT leaders who responded to our IBM IBV study identified four transformational areas Over 600 business and IT leaders who responded to our IBM IBV study identified four transformational areas

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As a result, business leaders are redefining their agendas

73% of CEOsAre prioritizing investments in customer insights

82% of CMOsPlan to increase the use

of social media

74% of CIOsSay mobile solutions are part of their vision for increasing competitiveness

70% of COOsIdentify supply chain visibility as the top challenge in delivering on their agendas

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How is IBM helping enterprises transform?

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• Hundreds of applications built for IBM AppStore

• Won the CIO 100 Award in 2011

• Multiple platforms and web-based apps supported

• 25% growth in number of devices connected to IBM’s secure network

• 70,000+ users on-boarded with MaaS360 Fiberlink in one month

• Less than ½ of 1% help desk calls (<500 calls)

IBM has applied this four-part approach to become a mobile enterprise

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• 100,000+ personally owned smartphones with various OS types

• 60,000 of BYOD smartphones have IBM Sametime to collaborate

• 100,000+ smartphone users able to access email, calendar, contacts transforming the way employees work

• Hundreds of thousands of IBM employees are mobile

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IBM Secured Global Workforce with MaaS360 in Record Time!

IBM enabled MaaS360 for internal use 5 days after acquisition close

Production Deployment on January 7th

More than 70,000 users migrated in one month

More than 16,000 users registered within 24 hours

More than 48,000 users registered in 15 days

More than 200 users per hour on average in the first couple of days

Fewer than 500 helpdesk calls (less than ½ of 1%)

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INNOVATIONLEADERSHIP

IBM has distinguished itself as a market leader in mobility

SCALE

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IBM is positioned as a leader in the Forrester WaveTM Enterprise Mobility ServicesIBM received the highest score possible in “Current Offering”

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Breadth and Depth are Today’s DifferentiatorsIn Enterprise Mobility Services

“Today’s enterprise mobility market comprises many different providers, ranging from the agencies that specialize in user interface (UI)/design work to development boutiques to large multinationals. However, few truly have the scale across the life cycle of services, from user interface and design skills to business acumen to mobile technology expertise.”

Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”.

Full report can be accessed at http://www.ibm.com

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Announcement has been covered in key outlets including: ZD Net, eWeek, Information week, Technorati, WirelessWeek, Light Reading, CruxialCIO and more……

On Monday, April 7 IBM announced the expansion of its IBM MobileFirst portfolio with new and enhanced services focused on mobile strategy and security, application development and device procurement and management. These services are designed to help organizations accelerate and drive more business value from their mobile initiatives.

On Monday, April 7 IBM announced the expansion of its IBM MobileFirst portfolio with new and enhanced services focused on mobile strategy and security, application development and device procurement and management. These services are designed to help organizations accelerate and drive more business value from their mobile initiatives.

• garnered an estimated 540 tweets

• reached more than 800,000 accounts

• generating 1.8 million impressions

• garnered an estimated 540 tweets

• reached more than 800,000 accounts

• generating 1.8 million impressions

IBM Announcement Accelerating Momentum

IBM Press Release (4-7-2014)IBM Press Release (4-7-2014)

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IBM has proven solutions to address a diverse set of needs

IBM MobileFirst Collaboration Services

IBM MobileFirst Network Services (Presence Zones)

IBM MobileFirst Collaboration Services

IBM MobileFirst Network Services (Presence Zones)

IBM MobileFirst Infrastructure Consulting IBM MobileFirst Infrastructure Consulting

IBM MobileFirst Application Platform Services IBM MobileFirst Application Platform Services

IBM MobileFirst Managed Mobility Services

IBM Mobile Virtualization Services

IBM MobileFirst Network Services (WLAN)

IBM MobileFirst Device Procurement & Deployment Services

IBM MobileFirst Managed Mobility Services

IBM Mobile Virtualization Services

IBM MobileFirst Network Services (WLAN)

IBM MobileFirst Device Procurement & Deployment Services

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2015

2016

2013

2012

2014

MobileFirst Infrastructure Consulting Services“A mobility infrastructure strategy and roadmap to become a mobile enterprise”

Typical Outcomes

• 73% of mobile strategy leaders have seen measureable ROI from mobile initiatives

• Increase revenue, transform operations

Typical Outcomes

• 73% of mobile strategy leaders have seen measureable ROI from mobile initiatives

• Increase revenue, transform operations

Challenges

• Needed BYOD strategy & guidance on which mobile device platforms and usage-models to support in the future

Solution

• Delivered Infrastructure Consulting Services to assess mobile IT infrastructure

• Established BYOD program aligned with Krone’s legal & security requirements

Benefits

• Provided a blueprint for mobile infrastructure strategy

• Supported improved collaboration and productivity across the enterprise

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MobileFirst Collaboration Services “A set of software, hardware, and services enabling employees, clients, and partners to connect through voice, video, email, and instant messaging”

Typical Outcomes

• Up to 75% reduction in video conferencing costs through collaboration solutions

• Up to 10% savings in toll costs through use of IP telephony solutions

• 38% gains in employee productivity

Typical Outcomes

• Up to 75% reduction in video conferencing costs through collaboration solutions

• Up to 10% savings in toll costs through use of IP telephony solutions

• 38% gains in employee productivity

Challenges

• Merger required integration of IT assets with a common end user experience

• Lacked the in house skills and resources

Solution

• Implemented Collaboration Services

• Integrated the disparate telephony systems with common communications & collaboration applications across the organizations

• Enabled pay per user per month services

Benefits

• Accelerated the deployment users in weeks instead of quarters expediting ROI

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For example, a major retailer is engaging with their customers in a new way

What if you could get the samein-depth insight about in-store customers as you do for online customers?

What if you could get the samein-depth insight about in-store customers as you do for online customers?

YouTube video on IBM Presence ZonesYouTube video on IBM Presence Zones

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Typical Outcomes

• Improve network security and performance

• Engage in-store shoppers in real-time with relevant interactions

• Gain deep insight into customer in-store behavior and browsing patterns

Typical Outcomes

• Improve network security and performance

• Engage in-store shoppers in real-time with relevant interactions

• Gain deep insight into customer in-store behavior and browsing patterns

Client: Major Retailer (U.S.)

Challenges

• Needed to improve customer loyalty and deliver a differentiated brand experience

Solution

• Implemented Network Services and Presence Zone solution

• Delivered a unified customer experience across multiple channels by engaging in-store shoppers with real-time, relevant interactions

Benefits

• Made omni-channel commerce a reality to drive revenue and profit across all channels

Gain insight from in-store customer behavior

Differentiate the customer experience

Deliver exceptional customer service and brand experiences

MobileFirst Network Services“A set of services to establish a secure mobile network and deploy location based solutions in support of mobile applications”

Capturing in-store behavior will be essential to differentiate the customer experience

YouTube video on IBM Presence ZonesYouTube video on IBM Presence Zones

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MobileFirst Managed Mobility Services“A set of software and services to manage mobile devices”

Typical Outcomes

• 108% expected ROI within 3 years

• $15K+ Increase in average annual productivity benefits per user

• Reduce total cost of mobility infrastructure and support over 3 years

Typical Outcomes

• 108% expected ROI within 3 years

• $15K+ Increase in average annual productivity benefits per user

• Reduce total cost of mobility infrastructure and support over 3 years

Challenges

• Lacked an efficient way to account for delivery delays

• Needed to help implement a mobile system to record arrival & delivery times

Solution

• Implemented Managed Mobility Services

• Integrated mobile devices as part of delivery operations

• Enabled automatic addition of a wait charge

Benefits

• 68% improved driver productivity from delivery-tracking system

• Faster invoicing processing to help the client receive payment more quicklySource: Total Impact of IBM Managed Mobility study. http://bit.ly/teistudySource: Total Impact of IBM Managed Mobility study. http://bit.ly/teistudy

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IBM MobileFirst Virtualization Services “Software and services to enable access of ANY application on ANY device, ANYwhere”

Typical Outcomes

• Improve security of mobile applications and data

• Enable thousands of mobile applications onto mobile devices

• Reduce computing costs with cloud-style centralized delivery, management and security

Typical Outcomes

• Improve security of mobile applications and data

• Enable thousands of mobile applications onto mobile devices

• Reduce computing costs with cloud-style centralized delivery, management and security

Challenges

• Needed to update its mobile environment to improve hospital care and quality

• Needed to improve medical staff productivity and reduce operating costs

Solution

• Implemented Virtualization Services

• Restructured client’s architecture for Apple devices

Benefits

• 60% reduction in multiplatform development costs when developing for 5 platforms

• Provided a broader range of applications enabled on multiple devices

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MobileFirst Device Procurement and Deployment Services “A service to plan, procure, distribute, and manage the lifecycle of mobile devices and tablets throughout the enterprise”

Typical Outcomes

• 40% reduction of mobile device deployment costs

• Improve management of device lifecycle

Typical Outcomes

• 40% reduction of mobile device deployment costs

• Improve management of device lifecycle

Challenges

• Inability to fully use onsite resources to deploy and manage mobile devices

• Required to save fuel costs and avoid multiple maintenance visits

Solution

• Implemented Device Procurement and Deployment Services

• Provides management of device inventory, deployment, repair and replacement

Benefits

• 27% increase in field service productivity

• 14% reduced fuel costs

• Achieved ROI in less than 6 months

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MobileFirst Application Platform Services “Software and services to rapidly configure and deploy a mobile application development platform”

*Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April 2013.*Source: “The Total Economic Impact Of IBM’s Worklight Platform”, a commissioned study conducted by Forrester Consulting on behalf of IBM. Published April 2013.

Typical Outcomes

• 363% ROI over 5 years* compared to a native development platform

• Enables management and control over the deployment of mobile applications and data

• Faster development and deployment of cross platform mobile applications

Typical Outcomes

• 363% ROI over 5 years* compared to a native development platform

• Enables management and control over the deployment of mobile applications and data

• Faster development and deployment of cross platform mobile applications

Challenges

• Needed to create a mobile application development infrastructure that would support multiple devices and create applications for customers, partners and employees

Solution

• Delivered Application Platform Services

• Implemented IBM Worklight mobile platform, provided ability to develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms

Benefits

• 60% reduction in multiplatform development costs when developing for five platforms

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Manufacturing / Retail

In summary, the IBM portfolio delivers value to the enterprise, across all sectors

Healthcare / Public Financial / Other

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What should your enterprise do?

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Start your mobile journey today

Think BIG.

Set the Vision

• What is your vision?• How are you positioned

relative to competitors?

Start SMALL.

Select a Project

• What area will generate the highest return?

• Where are the biggest gaps?

Execute the Plan

• What actions should you take?

• How can you get started quickly?

Act NOW.

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http://www.youtube.com/watch?v=vBieaA9atEA&feature=youtu.be http://www.youtube.com/watch?v=vBieaA9atEA&feature=youtu.be

Mobile matters – how IBM is helping enterprises

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Visit IBM MobileFirst for more informationVisit IBM MobileFirst for more information

Documents

1 IBM Confidential IBM Global Technology Services IBM GTS Mobility Services Proven solutions for the mobile enterprise rev. April 17, 2014