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3 Further Look At Financial Statements Uses of financial ratios Intracompany comprisons Ford 2010 sales versus 2009 Intercompany comparisons Wal-Mart versus Target profit margin Industry comparisons McDonalds profit margin versus other restaraunts
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Further Look At Financial Statements
Objective of financial reporting: provide info useful in making decisions To be useful information must be:
Relevant: do you care? Reliable: can you count on it? Comparable: to my foreign competitors? Consistent: prepared same way last year?
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Further Look At Financial Statements
Accounting constraints Materiality: does it matter?
Waste basket: asset or expense? Same for every company?
Conservatism: Don’t overstate income or assets
What about liability and expenses?
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Further Look At Financial Statements
Uses of financial ratios Intracompany comprisons
Ford 2010 sales versus 2009 Intercompany comparisons
Wal-Mart versus Target profit margin Industry comparisons
McDonalds profit margin versus other restaraunts
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Further Look At Financial Statements
Financial ratios Liquidity: can I pay my bills now?
Short-term creditors Solvency: can I pay my bills in the future?
Long-term creditors Profitability: am I making money?
Stockholders
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Further Look At Financial Statements
Financial ratios Liquidity:
Current ratio: CA/CL What is current asset? Current liability?
Working capital: CA – CL Quick: (CA – Inv)/CL
Solvency Debt: Debt/Assets Free cash flow: Operating cash flow – capital expenditures – dividends
Profitability: ROA: Net income/Assets ROE: Net income/Stockholders Equity Profit Margin = Net Income / Sales
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Further Look At Financial Statements
Depreciation Cost of asset / estimated useful life Guess Could property increase in value? Different amount on tax return? Not a cash expense Accumulated depreciation: total Cost – accumulated depreciation = ???