1

Executing EDGE Demos

FOA Conference 2015

2

Why do a demo?

They create awareness and build buzz - remember, most people don’t know Sylvan has STEM yet.

They are the best way to show families how fun the EDGE programs are because they get hands on experience with the products.

People are more likely to buy something if they have the chance to try it (it’s a proven conversion tactic).

Centers have been very successful in filling seats through demos - it’s a quick way to fill your first classes. You can build (through word of mouth) from there.

3

3 Types of Demos

4

3 Types of Demos

TYPE APPROPRIATE FOR EXECUTION

DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you

Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.

DEMO CLASS

Set appointment to conduct a 60 minute ‘class’ with a set number of students

Use the provided hour long demos with a teacher conducting the full ‘class’

STATION ROTATION

When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations

Use the condensed version of the demos and have students flow through the separate program stations

5

3 Types of Demos

TYPE APPROPRIATE FOR EXECUTION

DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you

Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.

DEMO CLASS

Set appointment to conduct a 60 minute ‘class’ with a set number of students

Use the provided hour long demos with a teacher conducting the full ‘class’

STATION ROTATION

When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations

Use the condensed version of the demos and have students flow through the separate program stations

6

Demo

Great for event where you have a small footprint• Back to School nights• Local STEM events

Think of is as EDGE on display

7

Demo

Staff Staff

a

hb de f

g

c

Staff Needs:Two people

Materials:• Table cloth• Flyers/schedules• iPad with Emma sign-

in app• Math Edge

workbooks• iPad with Tynker• Netbook w/ WeDo• Built Robot• Retractable sign

8

3 Types of Demos

TYPE APPROPRIATE FOR EXECUTION

DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you

Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.

DEMO CLASS

Set appointment to conduct a 60 minute ‘class’ with a set number of students

Use the provided hour long demos with a teacher conducting the full ‘class’

STATION ROTATION

When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations

Use the condensed version of the demos and have students flow through the separate program stations

9

Demo Class

60 minute free ‘class’ with a set number of studentsWe’ve created a 1-hour lesson for each of the EDGE productsThe Robotics & Coding lesson is outside of what they would get in the paid program Make the hour extra fun for the kids so they walk away with huge smiles!

10

Demo Class

Staff needed• Keep the same student to teacher ratio as classes• Recommend to have one experienced teacher plus an

assistant

Materials needed

• One demo book per student

• Brain Booster game• Take home

worksheet• Flyer with schedule

and coupon for class

• One Netbook per 2 students

• One LEGO® WeDo™ kit per 2 students

• Take home worksheets

• Flyer with schedule and coupon for class

• One Netbook for every student

• Demo class created on Sylvan.Tynker with Sample Lesson assigned

• Student username and passwords printed

• Take home worksheets• Flyer with schedule and

coupon for class

11

3 Types of Demos

TYPE APPROPRIATE FOR EXECUTION

DEMOEvent with a small footprint where families don’t have an extended period of time to spend with you

Use programs in “show and tell” mode, i.e. Robots built, Coding on Netbooks or iPads, Math EDGE workbooks out, etc.

DEMO CLASS

Set appointment to conduct a 60 minute ‘class’ with a set number of students

Use the provided hour long demos with a teacher conducting the full ‘class’

STATION ROTATION

When you want to give a sample of all EDGE programs and have a 60-90 minute time frame and have enough space for three/four separate stations

Use the condensed version of the demos and have students flow through the separate program stations

12

Station Rotation

What we have set up today!Do this when…• you have the space to do separate Robotics, Coding

and Math Edge stations for your guests to sample. • you can have 15-20+ students experiencing EDGE.

It’s easy - just…• use the condensed version of the Demo Class lessons

so that they’re shorter.• break students up into smaller groups so they

simultaneously work on demos at different stations.• have students rotate every15 to 20 minutes to give

them the chance to experience each of the programs.

13

Station Rotation Layout

Coding Demo Station

Robotics Demo Station

Math Demo Station

EDGE Welcome Table SylvanPlay

Station

2 kids per kit(using Netbooks)

Individual work (1 child per iPad)

Group work – brain boosting activities

Individual work (1 child per iPad

14

Station Rotation Staffing

Greeters

(1-2)

• Greet and welcome participants as they arrive.• Take participant information (get sign-ins).• Direct students, parents, and community leaders where to go

and describe what they can expect.

Host/Sales (1-

2)

• Talk to participants (parents, educators, and school administrators) throughout the event and sell Sylvan programs

• Talk with participants about partnership opportunities (scout groups, chamber of commerce, etc.)

• Handle local media, VIPs like government officials, or leading a “STEM seminar” presentation

Teachers & Aids (3-

4)

One teacher* for each demo station (one each for Robotics, Coding or Math).

*Note - Your staff should have taken the appropriate Sylvan EDGE teacher training for the program they are demonstrating and be comfortable managing a small group, be enthusiastic, and ensure a fun and memorable experience for the students.

15

Station Rotation Timing

15 minutes: Meet and Greet10 minutes: Orientation5 minutes: Organize kids1 to 1.5 hours: Students rotate through 3 stations15 minutes: Close out demo

16

Demo Resources

4imprintMARCEMMADemo GuidesTeacher instructions

17

Asking for the Sale

After the demo is complete, prompt customers to sign up for a program on the spotMake it easy by• Use the promo certificates on MARC to give

participants a reason to sign up at the event • Process enrollments at the event – have event

enrollment forms on-hand or even mobile credit/debit card purchases (‘squares’ for iPhones)

18

Capturing Prospect Information

Emma has a new app that allows you to capture prospect data that then automatically syncs up to your account

• Store prospect data by event• Set up automatic welcome/ thank you emails• Easy follow up after events

19

Locating DEMO resources

Everything you need to know about demos including demo guides and teacher instructionsSLClink < Sylvan EDGE < Marketing < DEMOS

Customizable collateral on MARCMARC < EDGE < Demo/Events

EMMA templates found under EDGE DemosEDGE materials on 4imprint

20

Get out thereand do the

DEMO!