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1 Esprinet Group: the European technology wholesale distributor

1 Esprinet Group: the European technology wholesale distributor

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Page 1: 1 Esprinet Group: the European technology wholesale distributor

1

Esprinet Group: the European technology wholesale

distributor

Page 2: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 2

Index

The Esprinet Group

The market In Italy In Spain

The business model

Esprinet product marketing

The sales force

The customers In Italy In Spain

The service division

The logistics Esprinet Italy Esprinet Iberica

Page 3: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 3

Index

The Esprinet Group

The market In Italy In Spain

The business model

Esprinet product marketing

The sales force

The customers In Italy In Spain

The service division

The logistics Esprinet Italy Esprinet Iberica

Page 4: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 4

Group Overview

(1) Source: Sirmi 2008, Business Publications Spain 2007(2) Source: Company data, as per both Italian and Spanish market(3) Source: IMI, 2008

Multination

al

distributor

of

technology

to resellers

. € 2.37 billion of sales, net income €24.3 million in 2008

. No.1 in Italy(1) (75% of group sales),within the top 3 in (25% of

Group Sales)

. Largest vendor portfolio as well as customer base within the

peers(2)

. Competitive advantage based on unique internet-based

business model

. Superior profitability and return on capital employed(3)

. A committed management team with a consistent track record

. € 2.37 billion of sales, net income €24.3 million in 2008

. No.1 in Italy(1) (75% of group sales),within the top 3 in (25% of

Group Sales)

. Largest vendor portfolio as well as customer base within the

peers(2)

. Competitive advantage based on unique internet-based

business model

. Superior profitability and return on capital employed(3)

. A committed management team with a consistent track record

Page 5: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 5

Group Structure

Esprinet SpAIT & CE Wholesaler

Monclick (100%)B2C E-tailer

IT& Consumer Electronics

Esprinet Iberica (100%)Spanish IT & CE Wholesaler

Comprel (100%)B2B Electronic

Components Distribution

Page 6: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 6

Geographical coverage

Esprinet Italy Milan (Italy)

Esprinet Iberica

Zaragoza (Spain)

Page 7: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 7

Key financials highlights(1)

36

61

121

182

125

9678

31

57

153

56

(10)

1523

15 18

37 4152

70

97

144156

170

-50

0

50

100

150

200

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

Net Financial Debt (2) vs Net Equity (m€)

1) IFRS-International Financial Reporting Standards since fiscal year 2004

2) See definition in Financial Statement. The net debt of 2006 includes the acquisition cost + net debt of acquired companies Actebis Italia and UMD SA, which have been consolidated since 31.12.2006 without consolidation of P&L but with full consolidation of Balance sheet.

EBIT (€/000)

Acquisition of Pisani and Assotrade

Acquisition of Memory Set

Acquisition of UMD and Actebis

Page 8: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 8

The business model that drives higher margins and lower costs

Page 9: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 9

Esprinet Corporate Organizational Structure

ChairmanFrancesco Monti

Deputy ChairmanMaurizio Rota

Chief Executive OfficerAlessandro Cattani

Esprinet Group Sales and Marketing ManagerMatteo Restelli

Country Manager Esprinet ItalyMarco Bardelli

CFOValerio Casari

Risk Management AreaAlessandro Prino

Group Controlling & Credit Dept.Giovanni Testa

Group AdministrationGiuseppe Falcone

CEO Comprel srlAlberto Trevisan

Sales & Marketing Manager Monclick srlFederica Ronchi

Human Resources Management ItalyEttore Sorace

Human Resources Management SpainMarika Somma

Group IR & CommunicationMichele Bertacco

Group Back OfficeNunzio Punzi

Group TechnologyCesare Pedrazzini

Group WEB & DWHGabriele Cunio

Page 10: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 10

Esprinet Italy Organizational Chart

Country Manager ItalyMarco Bardelli

Government & Tel.Co. DivisionM. Perversi

Business Division

Key Customer Business Dept.M.G. Di Cristofaro

Customer Business Dept.C. Busnelli

Consumer DivisionG. Vitali

IT Value Sales & PresalesL. Casini

Product Marketing Division

IT Volume AreaP. Combi

G. PerfettiDeputy Marketing Manager

IT Value AreaL. Casini

Consumer Electronics AreaS. Ceriani

Office Products AreaA. Vergani

Private Label & Accessories AreaA. Sala

Page 11: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 11

Increasing the relative market share: a clear No.1

Source: Sirmi, January 2009

Italian Top Wholesalers: Esprinet is the No. 1

Incremento % su anno precedente Quota %DISTRIBUTORI 2006 2007 2008E 2009E 06/ 05 07/ 06 08/ 07 09/ 08 2006 2007 2008 E 2009 E

ESPRINET 1.653,5 1.803,0 1.815,0 1.730,0 5,2% 9,0% 0,7% -4,7% 21,5% 23,9% 25,2% 26,5%TECH DATA 562,0 612,0 616,9 618,0 2,4% 8,9% 0,8% 0,2% 7,3% 8,1% 8,6% 9,5%INGRAM MICRO 703,8 651,0 535,0 430,0 16,3% -7,5% -17,8% -19,6% 9,2% 8,6% 7,4% 6,6%COMPUTER GROSS ITALIA 461,7 494,9 502,0 480,0 0,8% 7,2% 1,4% -4,4% 6,0% 6,6% 7,0% 7,4%CDC 541,5 469,8 365,0 300,0 -4,1% -13,2% -22,3% -17,8% 7,0% 6,2% 5,1% 4,6%DATAMATIC GRUPPO 274,3 315,2 330,0 290,0 17,1% 14,9% 4,7% -12,1% 3,6% 4,2% 4,6% 4,4%BREVI 185,7 176,8 170,0 150,0 4,9% -4,8% -3,8% -11,8% 2,4% 2,3% 2,4% 2,3%SILVERSTAR 129,0 140,0 135,0 115,0 3,3% 8,5% -3,6% -14,8% 1,7% 1,9% 1,9% 1,8%AVNET 132,0 138,6 130,0 120,0 24,5% 5,0% -6,2% -7,7% 1,7% 1,8% 1,8% 1,8%ATTIVA 86,6 112,7 110,0 100,0 9,5% 30,1% -2,4% -9,1% 1,1% 1,5% 1,5% 1,5%ELETTRODATA 100,0 99,0 87,0 68,0 -7,7% -1,0% -12,1% -21,8% 1,3% 1,3% 1,2% 1,0%BELL MICROPRODUCTS 80,0 82,0 78,0 68,0 5,3% 2,5% -4,9% -12,8% 1,0% 1,1% 1,1% 1,0%ITWAY GRUPPO 75,4 74,5 72,5 66,0 10,1% -1,2% -2,7% -9,0% 1,0% 1,0% 1,0% 1,0%BRAIN TECHNOLOGY 75,0 74,0 72,0 67,0 4,6% -1,3% -2,7% -6,9% 1,0% 1,0% 1,0% 1,0%LEADER 58,1 58,5 60,0 61,0 -9,5% 0,8% 2,6% 1,7% 0,8% 0,8% 0,8% 0,9%EXECUTIVE 58,4 58,2 56,0 48,0 9,2% -0,3% -3,8% -14,3% 0,8% 0,8% 0,8% 0,7%EDSLAN 47,9 49,7 52,0 48,0 8,4% 3,8% 4,6% -7,7% 0,6% 0,7% 0,7% 0,7%SNT TECHNOLOGIES 49,3 54,1 51,0 44,0 -5,0% 9,7% -5,7% -13,7% 0,6% 0,7% 0,7% 0,7%RATE ITALIA 60,3 49,5 45,0 40,0 -13,0% -17,9% -9,1% -11,1% 0,8% 0,7% 0,6% 0,6%MAGIRUS 56,0 47,0 42,5 38,0 12,9% -16,1% -9,6% -6,0% 0,7% 0,6% 0,6% 0,6%ACTEBIS COMPUTER 287,9 - - - -13,2% -100,0% 0,0% 0,0% 3,7% 0,0% 0,0% 0,0%

Fatturato Aggregato dei primi 20 Distributori 5.678,4 5.560,5 5.324,9 4.881,0 4,0% -2,1% -4,2% -8,3% 73,9% 73,8% 74,0% 74,7%

Totale fatturato aggregato 7.688,9 7.532,9 7.192,0 6.530,0 1,8% -2,0% -4,5% -9,2% 100,0% 100,0% 100,0% 100,0%

Totale fatturato consolidato 6.420,0 6.290,0 5.990,0 5.450,0 2,1% -2,0% -4,8% -9,0%

Page 12: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 12

Source: Sirmi, January 2009

An undisputed leadership

Brevi

Computer Gross

Datamatic Gruppo

Tech Data

CDC

Ingram Micro

Esprinet

-25%

-15%

-5%

5%

15%

25%

35%

0 500 1000 1500 2000

Fatturato 2008E

Vari

azi

one %

Vedere grafico seguente

Var. %

2008 Revenues

Page 13: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 13

*2004 figures are related to Memory Set, acquired in December 2005. 2006 are pro-forma sales, including UMD, acquired in December 2006

Source: Business Publications Spain 2007, Channel Partner 2008, IT Europa 2007

2007 top Spanish distributors

Position Company 2004 2005 2006 2007 Var% 07/06

1 Tech Data 575 592 700 760 9%2 Ingram Micro 476 505 650 665 2%3 Esprinet* 525 572 829 626 -24%4 Diasa 178 208 195 236 21%5 Diode 154 165 189 199 5%6 GTI 125 129 155 185 19%

Page 14: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 14

Source: IMI, March 2008 (all data in m€)

2007 European ranking: top 4 players

Position Company 2007 EU SalesEUR

1 Ingram Micro 8,1522 Tech Data 8,1263 Also Holdings 3,2174 Esprinet 2,430

Page 15: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 15

Index

The Esprinet Group

The market In Italy In Spain

The business model

Esprinet product marketing

The sales force

The customers In Italy In Spain

The service division

The logistics Esprinet Italy Esprinet Iberica

Page 16: 1 Esprinet Group: the European technology wholesale distributor

16

The Market

Page 17: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 17

IT Addressable market: size and trends

Hardware & Software Vendors

IT Wholesale Distributors

IT Resellers: Consumer Oriented and Business Oriented

Individuals Small Medium Businesses Govt. / Large Corporations

€7.1b Italy

52% of total53% of total

€5.0 b Spain€2.1b Spain

€ 3.5b Italy

€2.3 b Spain

€3.0b Italy

2008 IT addressable market: €13.6bn Italy / €9.3bn SpainTotal market (incl. IT serv. & app. SW): €24.0bn Italy / €15.0bn Spain

1ST - TIER DISTRIBUTION

2nd - TIER DISTRIBUTION

DIRECT SALES

Retailers/Computer shop Dealers/VAR/System Integrator

Page 18: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 18

The Italian Market: a fragmented and complex reality

Over 29.000 IT and Consumer Electronic Retailers in Italy

Considerable complexity in terms of :

- Number of employees (from ‘one man company’ to a complex organization)

- Revenue (from 100.000€ to ml of €)

The Italian market is one of the most fragmented in Europe, featuring a huge number of SME.

There are around 17.000.000 small-medium sized companies in Europe of which 26% are in Italy.More than 3.000.000 of these have less than 10 employees.

N° of EMPLOYEES INDUSTRY BUSINESS SERVICES FINANCE GOVERNMENT TOTAL

< 50 1,152,118 1,600,5301,064,02

4 116,572 777,5794,710,82

3

51-249 14,372 3,179 6,735 1,114 14,712 40,112

250+ 1,634 250 1,012 160 1,645 4,701

TOTAL 1,168,124 1,603,959 1,071,771 117,846 793,936 4,755,636

Source Sirmi 2005

Page 19: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 19

2007- 2009 Italian Market

Source: SIRMI SPA – January 2009

2007 2008 2009E

M € IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale

Hardware 2.245,8 2.173,7 1.790,2 2.975,3 9.185,0 2.315,5 2.275,5 1.791,3 2.718,7 9.101,0 2.281,3 2.244,7 1.780,9 2.670,1 8.977,0Software 1.035,5 1.049,8 839,0 1.115,3 4.039,6 1.078,6 1.099,4 881,6 1.105,4 4.165,0 1.086,0 1.133,3 907,0 1.168,7 4.295,0Development Services 1.115,1 1.141,9 1.121,3 1.142,7 4.521,0 1.149,5 1.185,8 1.154,7 1.090,0 4.580,0 1.133,5 1.214,8 1.194,7 1.143,0 4.686,0Managing Services 1.434,1 1.443,8 1.426,5 1.443,2 5.747,6 1.457,2 1.467,4 1.450,7 1.424,7 5.800,0 1.452,5 1.470,2 1.460,3 1.481,0 5.864,0Total IT

5.830,5 5.809,2 5.177,0 6.676,5 23.493,2 6.000,8 6.028,1 5.278,3 6.338,8 23.646,0 5.953,3 6.063,0 5.342,9 6.462,8 23.822,0

Total TLC

10.274,8 10.274,9 10.341,9 10.525,4 41.417,0 10.251,4 10.405,1 10.311,5 10.516,0 41.484,0 10.250,4 10.417,9 10.370,8 10.665,9 41.705,0

Total ICT

16.105,3 16.084,1 15.518,9 17.201,9 64.910,2 16.252,2 16.433,2 15.589,8 16.854,8 65.130,0 16.203,7 16.480,9 15.713,7 17.128,7 65.527,0

Total CE 2.066,9 2.350,1 1.734,6 2.899,4 9.051,0 2.213,3 2.483,0 1.829,5 2.678,2 9.204,0 2.232,7 2.517,3 1.859,0 2.723,0 9.332,0

2007 2008 2009E

M € IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale

Hardware 24,5% 23,7% 19,5% 32,4% 100,0% 25,4% 25,0% 19,7% 29,9% 100,0% 25,4% 25,0% 19,8% 29,7% 100,0%Software 25,6% 26,0% 20,8% 27,6% 100,0% 25,9% 26,4% 21,2% 26,5% 100,0% 25,3% 26,4% 21,1% 27,2% 100,0%Development Services 24,7% 25,3% 24,8% 25,3% 100,0% 25,1% 25,9% 25,2% 23,8% 100,0% 24,2% 25,9% 25,5% 24,4% 100,0%Managing Services 25,0% 25,1% 24,8% 25,1% 100,0% 25,1% 25,3% 25,0% 24,6% 100,0% 24,8% 25,1% 24,9% 25,3% 100,0%Totale IT 24,8% 24,7% 22,0% 28,4% 100,0% 25,4% 25,5% 22,3% 26,8% 100,0% 25,0% 25,5% 22,4% 27,1% 100,0%

Totale TLC 24,8% 24,8% 25,0% 25,4% 100,0% 24,7% 25,1% 24,9% 25,3% 100,0% 24,6% 25,0% 24,9% 25,6% 100,0%

Totale ICT 24,8% 24,8% 23,9% 26,5% 100,0% 25,0% 25,2% 23,9% 25,9% 100,0% 24,7% 25,2% 24,0% 26,1% 100,0%

Totale Consumer Electronics

22,8% 26,0% 19,2% 32,0% 100,0% 24,0% 27,0% 19,9% 29,1% 100,0% 23,9% 27,0% 19,9% 29,2% 100,0%

Page 20: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 20

2007 2009 Italian Market: hardware and software figures

End User Cost in milions of Euros

Source: SIRMI SPA – January 2009

2007 2008 2009E

M € IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale

Large Systems40,0 38,0 51,0 81,0 210,0 35,5 43,0 43,0 58,5 180,0 32,5 40,5 41,0 57,0 171,0

Sistemi81,4 91,6 73,4 125,5 371,9 78,0 87,9 64,4 98,9 329,2 70,7 82,7 64,3 85,1 302,8

Workstation1,6 1,9 1,3 1,9 6,7 1,3 1,3 1,1 1,4 5,1 1,1 1,1 1,0 1,1 4,3

PC1.020,0 928,0 737,0 1.233,0 3.918,0 1.016,0 926,0 732,0 1.159,0 3.833,0 1.023,0 896,0 710,0 1.041,0 3.670,0

Stampanti218,0 196,0 175,0 279,0 868,0 227,0 209,0 181,0 238,0 855,0 222,0 202,5 183,0 231,5 839,0

Storage108,2 103,5 97,8 159,5 469,0 110,1 114,5 94,1 122,3 441,0 100,0 110,0 92,0 115,0 417,0

Networking hardware234,9 252,1 212,9 266,3 966,2 251,4 269,0 228,8 265,8 1.015,0 254,1 276,2 240,7 292,0 1.063,0

Altro541,7 562,6 441,8 829,1 2.375,2 596,2 624,8 446,9 774,8 2.442,7 577,9 635,7 448,9 847,4 2.509,9

Totale Hardware2.245,8 2.173,7 1.790,2 2.975,3 9.185,0 2.315,5 2.275,5 1.791,3 2.718,7 9.101,0 2.281,3 2.244,7 1.780,9 2.670,1 8.977,0

2007 2008 2009E

M € IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale IQ IIQ IIIQ IVQ Totale

System Software119,9 112,8 91,5 138,8 463,0 127,5 122,7 104,4 125,4 480,0 129,0 125,3 107,0 132,0 493,3

Middleware e Tools532,0 569,7 419,6 605,3 2.126,6 562,5 603,5 444,1 614,9 2.225,0 575,0 630,0 463,0 662,7 2.330,7

Applicativo383,6 367,3 327,9 371,2 1.450,0 388,6 373,2 333,1 365,1 1.460,0 382,0 378,0 337,0 374,0 1.471,0

Totale Software1.035,5 1.049,8 839,0 1.115,3 4.039,6 1.078,6 1.099,4 881,6 1.105,4 4.165,0 1.086,0 1.133,3 907,0 1.168,7 4.295,0

Page 21: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 21

The Italian Strategy: Organic Growth Opportunities

Page 22: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 22

Esprinet Group Financial Results as of 31 December 2008

12 months Q4

(euro/'000) 2008 % 2007 % % var. 08/07

2008 % 2007 % % var. 08/07

Profit & Loss

Sales 2,373,253 100.0% 2,430,064 100.0% -2% 732,519 100.0% 729,386 100.0% 0%

Gross profit 142,589 6.0% 152,632 6.3% -7% 43,982 6.0% 43,135 5.9% 2%

Operating income (EBIT) 48,169 2.0% 67,174 2.8% -28% 18,488 2.5% 20,540 2.8% -10%

Profit before income tax 38,777 1.6% 55,061 2.3% -30% 16,751 2.3% 17,757 2.4% -6%

Net income 24,293 1.0% 31,416 1.3% -23% 10,826 1.5% 8,978 1.2% 21%

Balance sheet

Cash f low (1) 29,979 36,565

Gross investments 3,230 5,241

Net w orking capital (2) 49,825 99,670

Operating net w orking capital 57,028 112,052

Fixed assets (3) 123,350 124,958

Net capital employed (4) 160,355 211,306

Net equity 170,397 155,604

Net f inancial debt (5) (10,042) 55,702

Main indicators

Debt / Equity (0.1) 0.4

EBIT / Finance costs 5.1 5.5

Operational data

N.of employees at end period 1,022 1,134

Average number of employees 1,079 1,147

Earnings per share (euro)

- basic 0.48 0.60 -20%

- diluted 0.48 0.60 -20%

Page 23: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 23

Group financial highlights as of 31 December 2008

Sales were € 2,373.3m (-2%) Italian sales: € 1,781.2m (-1% versus 2007) Spanish sales: € 592.0m (-6%)

Gross profit was €142.6m (-7%) Italian gross profit: € 125.4m (6.87% on sales from 6.90% of 2007) Spanish gross profit: € 17.2m (2.90% on sales versus 4.23% of 2007)

EBIT was € 48.2m (-28%) In Italy € 56.5m (3.09% on sales from 3.34% of 2007) In Spain negative by € -8.3m (0.74% on sales from 1.01% of the previous year). Net of ‘not-

recurring’ charges, in the fourth quarter Esprinet Iberica returned to a positive EBIT of € 1.6 million

Net financial debt showed a cash surplus of 10.0 million, with an improvement of €65.7 m from a level of €55.7m of financial indebtedness as of December 31st 2007

WC on sales equal to € 57m (2% of sales) reducing by €55.0 m In Italy WC end of December 2008 was € 18.4m (1% on sales) In Spain WC was € 38.6m (6% on sales) with 65.1m reduction as compared to 2007

Page 24: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 24

2009 Outlook

Current fiscal year will be one of the toughest since a long time

Group completed several actions along the year aimed at responding to the risk in reducion in volumes of activities though the lowering of operating break-even point- especially at Esprinet Iberica’s level – which ended up the shutdown of Bilbao office

Reinforced initiatives to minimize capital needs

Group benefitted from the positive outcome of negotiations with banks supporting credit facilities and restoring the desired levels of both financial stability and flexibility

Page 25: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 25

Index

The Esprinet Group

The market In Italy In Spain

The business model

Esprinet product marketing

The sales force

The clients In Italy In Spain

The service division

The logistics Esprinet Italy Esprinet Iberica

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26

Esprinet’s business model

Page 27: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 27

Go-to-market

VAR

Supermarket

Dealer

SW House

Small shops/Franchising

shops

System IntegrInternet

Label Advertising

Large Enterprise

Public Administratio

nSME

End User

Total number of companies in Italy:<50 employees = 4,710,823>50 employees = 44,813

14 Cash & Carry

External People

Sales Specialist

Internal People

Merchandiser

Re-definition of needs and orders from the end-users drives the need to re-consider the go-to-market model

Page 28: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 28

Go-to-market - Internet

Seize the customers when they “sell” and not when they “buy” in

other words help the customers sell before they buy

The site’s 10° year anniversary was

celebrated on July 4° 2006

Page 29: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 29

Esprinet Web Site Numbers

ITALY SPAIN

2008 2007 Change 2008 2007 Change

Site acceses 10.093.414 12.430.459 -18,80% 3.109.980 3.036.227 4,04%

Web Orders (Volume) 962.957 985.786 -2,32% 289.293 239.999 22,44%

Web Orders (Amount) € 891.828.931€

906.130.410-1,58% € 196.833.913 € 195.422.483 2,31%

% Web Orders (Amount) 51,39% 51,89% -0,50% 30,28% 34,66% -4,37%

% Web Orders (Volume) 76,19% 77,79% -1,60% 66,73% 63,95% 2,79%

Credit Card Amount WebOrders € 37.495.477 € 32.717.437 14,60% € 4.168.166 € 494.697 755,84%

Credit Card Volume WebOrders 65.614 54.776 19,79% 8.550 1.042 733,46%

Clients with at least one Access 35.545 34.858 1,97% 17.401 26.847 -35,18%

Clients with at least one Weborder

24.126 23.390 3,15% 12.845 16.188 -20,65%

Italy 2008 working days : 253Italy 2007 working days : 253

Spain 2008 working days : 254Spain 2007 working days : 258

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Esprinet Group - Institutional Presentation 30

The Esprinet Web Site: the market standard for technology resellers

Product availability in real time, information on delivery with SMS updates

Detailed product data sheets that include every option, accessory and complementary product.

Cross-selling “intelligent” system

Multiple product research possibilities (type, multilevel, advanced, textual, per product and accessory/supplies research)

On line service tracking of orders and returns

Financial profile under control

Personalized promotions and discountsPossible downloading of price lists, product data sheet and invoices

System capable of confirming, modifying and cancelling orders

End-users receive offers through an automatic alert system in cases where there are price changes, obsolete products or product depletion

Dedicated area to supply products, digital products, game products and at the cash & carry

Technical forums and live-web conferences

Amerigo, navigator software in order to support clients in buying multi-licences

Editable web-mailing

Page 31: 1 Esprinet Group: the European technology wholesale distributor

Esprinet Group - Institutional Presentation 31

Index

The Esprinet Group

The market In Italy In Spain

The business model

Esprinet product marketing

The sales force

The customers In Italy In Spain

The service division

The logistics Esprinet Italy Esprinet Iberica

Page 32: 1 Esprinet Group: the European technology wholesale distributor

32

Esprinet product marketing

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Product Marketing

Nearly 100 professionals divided into 22 B.U. to serve different merchandising categories

B.U. focused on the main traditional IT brands

New B.U. focused on BIT Technology brands (digital solutions, luxury, e-domestic, games)

They manage the margins and the warehouse stock, update the product data sheets on the web, plan co-marketing activities and maintain relations with the Vendors

They are in charge of the Revenue Margin Debt

Next to a well articulated Sales Structure there is a Product Marketing division subdivided into Business Units with 2 main priorities :

Push on sales and ‘short circuit’ clients through the web

Request: Fast MarketResponse: Time to Market = 0Tool: Various OrganizationalClassical Solution Esprinet Solution

Product Marketing

Sales

Client

SalesProduct

Marketing

Client

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Product Marketing

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Business Units

B.U. Merchandising categoriesn. brand

trattati

BU HP

PC, notebooks, servers, storage, hp services, workstations, organizers, monitors, accessories, printers, plotters, scanners, videoprojectors, printing

solutions 11

BU Acernotebooks, PC’s, monitors,videoprojectors, servers, organizers, satellite

navigators 3

BU IBMservers, workstations, storage, notebooks, PC’s, monitors, accessories,

videoprojectors  4

BU Components

 cabinets, PC semi-assembled, sound cards, optical storage, MP3, motherboards, hard disks, storage, microprocessors, vga cards, bags,

navigators, mouse, keyboards 42 

BU Networkingrouters, switches, wireless, video surveillance, VOIP,

storage, UPS   24

BU Periferiche Monitors, videoprojectors, printers, scanners 25

BU Software Software, CD, box, multi-licences  29

BU ValueStorage, backup software, servers, blade server solutions,

networking solutions, software solutions 9

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Business Units

B.U. Product Categories n. brands

BU Digital Home

Photocameras, videocameras, camera lens, films, memory cards, hard disks, photograph printers, car radios, car audio, digital terrestrial

decoders, DVD’s, Home Theatre, Hi-Fi, TV (plasma. LCD & Crt), sintoamplificators, speakers, videoprojectors h.c. tv lcd, tv plasma,

fotocamere digital compatte e reflex, videocamere, lenti, portafoto digitali, car audio,  home theatre, dvd, digitali terrestri, hi fi 50

BU Fujitsu Siemens notebooks, PC, servers, monitors, organizers, accessories, cordless 4

BU Telefonia mobile phones, smart phones and cordless 33

BU P/G Household appliances Small and large household appliances 43

BU Luxury suitcases, pens, gift articles 13

BU Officenotebooks, printers, photocopiers, multifunction, faxes, duplicators,

document shredders, cutters, calculators, plotters, scanners  25

BU Supplies supplies  64

BU Toshiba Notebooks, accessories, service (guarantee extensions) 1

BU Games console games, controller games, videogames  27

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Product Marketing – Brand

Hardware

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Product Marketing - Brand

Networking

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Product Marketing - Brand

PC Components

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Product Marketing - Brand

Audio-Video

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Product Marketing - Brand

GPS Systems/Telecoms

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Product Marketing - Brand

Photo/Video

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Product Marketing - Brand

Peripherals and Office Equipments

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Product Marketing - Brand

Software

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Product Marketing - Brand

Consumables

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Product Marketing

Luxury

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Product Marketing

E-domestic

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Product Marketing

Games