1. Display AD - vogue.co.kr digital_advertising proposal_201810_EN.pdf · KAKAO STORY – Posting 5-4. KAKAO PLUS – Message, Posting 5-5. YOUTUBE –Posting . VOGUE KOREA DIGITAL

1. Display AD 1-1. Mobile Roadblock Package

1-2. Desktop Roadblock Package

1-3. Runway Roadblock Package

2. Video AD 1-1. Top Banner - Video

1-2. Middle Banner - Video

1-3. Mobile Full Banner – Video

3. Advertorial AD 3-1. Advertorial AD

3-2. Traffic Driving Option - Website

3-3. Traffic Driving Option – SNS

4. Special Advertorial AD

4-1. Special Advertorial AD

4-2. Traffic Driving Option

4-3. Package AD – AD Rate

5. SNS AD 5-1. FACEBOOK – Posting, Sponsored AD

5-2. INSTAGRAM – Posting, Story, IGTV, Sponsored AD

5-3. KAKAO STORY – Posting

5-4. KAKAO PLUS – Message, Posting

5-5. YOUTUBE –Posting

VOGUE KOREA DIGITAL

The fashion bible, <VOGUE> is the most prestigious fashion magazine in the world.

<VOGUE KOREA> occupies a unique position as one of the most influential fashion magazines since its foundation.

<VOGUE KOREA> has a strong influence on various platforms.

Launch

Print Readership

Issue

August 1996

196,000

19st every month

Print

Digital

Voguekorea.com

Facebook

Instagram

Kakaostory

UV 1.6 million PV 30 million

890,000

1,260000

33,000

*source : Google analytics, 2018. 9

VOGUE KOREA DIGITAL

2.8 million Fans

SNS fans 2.8 million

No. 1 FB Korean fans

among fashion magazines

1.6 million UV

1.6 million monthly visitors,

PV 30 million

Unrivaled traffic among

fashion magazines

25-45 Female

Female target with

purchasing power takes 80%

of the overall visitors, and

60% of female visitors are 25-

45 years old

“Vogue Digital owns 3.4 million Audience ”

“No.1 website traffic & SNS followers among fashion magazines””

*source : Google analytics, 2018. 9

Display AD

01

1-1.Mobile Roadblock Package – Basic, Video, Premium Video

1-2.Desktop Roadblock Package – Basic, Video, Premium Video

1-3.Runway Roadblock Package

Period 1 week(Monday 9:00 ~ Next Monday 8:59)

Purchase Type CPD

Estimated Imps

Unit Price 1 Space 1,300,000 Imps KRW 18M /20M

2 Spaces 2,600,000 Imps KRW 32M /40M


Size/Format Top banner 640*100 JPG/GIF

Billboard banner 640*200 JPG/GIF

Middle banner 600*500 JPG/GIF

Half or Full

banner

750*500

640*910

JPG/GIF

JPG/GIF

Not Season Season

* All banners are image format only

* Select either Half banner and Full banner (Not simultaneously)

* Half banner is only available when you buy the roadblock package

①Top banner

②Billboard banner

③Middle banner

①Top banner

④Half banner

⑤Full banner

①Top banner

②Billboard banner

③Middle banner

<Main> <Sub> <Main/Sub>

or

Display AD

Display AD


Purchase Type CPD

Estimated Imps






Middle banner-Video 600*500 Video

Half or Full banner - JPG/GIF or Video

Video article - Video/Text

①Top banner

②Billboard banner

③Middle banner

-Video

①Top banner

④Half banner

⑤Full banner

-Video

①Top banner

②Billboard banner

③Middle banner

-Video


* Video available : Middle banner, Full banner, Video article



or

Not Season Season


Purchase Type CPD

Estimated Imps




Size/Format Top banner-Video 1600*900 Video


Middle banner-Video 600*500 Video

Half or Full banner - JPG/GIF or Video

Video article - Video/Text

* Video available : Top banner, Middle banner, Full banner, Video article



②Billboard banner

①Top banner

②Billboard banner

①Top banner

④Half banner

⑤Full banner

-Video

①Top banner-Video

③Middle banner

-Video

③Middle banner

-Video


or

Display AD

Not Season Season

Display AD


Purchase Type CPD

Estimated Imps

Unit Price 1 Space 200,000 Imps KRW 5,000,000



Middle banner 930*180 JJPG/GIF

①Top banner

②Billboard banner

③Middle banner

①Top banner

②Billboard banner

③Middle banner

<Main> <Sub>

* All banners are image format only

* 50% discount when purchasing Mobile Roadblock Package

<Main>

Display AD


Purchase Type CPD

Estimated Imps




Middle banner-video 1600*900 Video

①Top banner

②Billboard banner

①Top banner

②Billboard banner

③Middle banner - Video

③ Middle banner - Video

<Main> <Sub>

* Video available : Middle banner


Display AD


Purchase Type CPD

Estimated Imps


Size/Format Top banner -video 1600*900 Video


Middle banner-video 1600*900 Video

* Video available : Top banner, Middle banner


① Top banner

②Billboard banner


①Top banner - Video

<Main>

① Top banner

②Billboard banner


①Top banner - Video

<Sub>

Display AD

Posting Period 1 month (First day 9:00 ~ Last day 8:59)

Purchase Type CPD(by account)

Estimated

Imps./Unit Price 1 Space 500,000Imps. KRW 10,000,000

Size/Format Top banner 970*90/640*100 JPG/GIF

Sky banner 330*520 JPG/GIF

M.footer banner 300*100 JPG/GIF

M. full banner 640*910 JPG/GIF

* VOGUE Runway: http://runway.vogue.co.kr/

* Runway category is only available in package.

* SOV 100% exclusive advertisement in runway category for one month.

* The package is effective for targeting users highly involved in fashion. Visitors are

peaked during the collection season,

* 10% discount in runway package when purchased with mobile roadblock package

① Top banner

② SKY

Banner

③Footer banner

<Desktop> <Mobile>

①Top banner

②

SKY

Ban

ner

②SKY

Banner

② SKY

Banner

④Full banner

http://runway.vogue.co.kr/

Video AD

02

2-1.Top Banner - Video

2-2.Middle Banner - Video

2-3.Mobile Full Banner - Video

Display AD

Available in various sizes optimized for mobile screen

Selectable from either mobile or desktop format

Mobile

In-stream video products that play automatically

Auto play when video is exposed over 50%

Auto Play

Out-link within video is available

A report for view and button click counts is available

Tracking

Upload video articles to video category

Native Video

Display AD

Video exposure at the top of main/sub pages

Video play when clicking a play button

Maximizing branding effect by positioning video AD at

the top of a website

Tracking of impressions, clicks and video playbacks

MOBILE and DESKTOP Ads are sold separately.

Desktop

Preview

Mobile

Preview

Click to play

http://adguide.doosanmagazine.kr/new/preview/vo-pc-video.html

http://adguide.doosanmagazine.kr/new/preview/vo-mobile-video.html

Display AD

Video exposure at the bottom of main/sub page articles

Maximize view counts by exposing videos at the

bottom of every article

Auto play when video is exposed over 50%


Various sizes available in MOBILE

MOBILE and DESKTOP Ads are sold separatel

Vertical Horizontal Square

Auto play

Desktop

Preview

Mobile

Preview

http://adguide.doosanmagazine.kr/new/preview/vo-pc-video.html

http://adguide.doosanmagazine.kr/new/preview/vo-mobile-video.html

Display AD

Vertical

Preview

Horizontal

Preview

Horizontal Vertical

Click to

play

Full screen exposure when accessed by mobile devices

Landscape and vertical video formats are available.

Playbacks when clicking on a video (autoplay not available)


Landscape : Click-through in bottom image area

Vertical : No click-through

Available only in MOBILE

http://adguide.doosanmagazine.kr/new/preview/vo-mfull-video-h.html

http://adguide.doosanmagazine.kr/new/preview/vo-mfull-video-w.html

Advertorial AD

03

3-1.Advertorial AD

3-2.Traffic Driving Option – VOGUE Website

3-3.Traffic Driving Option – VOGUE SNS

Display AD

<General Type>

Source Press release

Format Images and videos are freely used.

Price KRW 3 mill

Note Brand link can be inserted.

Source Press release

Format Images and videos are freely used.

Price KRW 4 mill (including production cost)

Note Contents are created by media.

Source Planned and produced by media

Format Quiz, photogram, illustration, etc.

Price Inquire separately.

Note Contents are created by media.

<Card Type> <Special Type>

Deliver brand news such as new product, events and campaigns to VOGUE audience.

Establish users‟ trust with native contents AD created to fit VOGUE tone and manner.

* There is an extra charge for tie-up content that requires planning, shooting, and production, rather than simple editing.

* There may be a surcharge based on the amount of advertorial articles. Details will be announced separately upon proceeding.

Display AD

Posting Location Article View Page

Price KRW 4,000,000

Duration 1 week

Estimated View 30,000~ 50,000 view

Drive article traffic by fixed exposure of advertorial articles in the second article area when scrolling the article page

Exposure in all categories except Runway and VOTD.

<Related Article>

Display AD

Drive article traffic by additional purchasing of „Article Thumbnail‟

Fixed exposure of advertorial article thumbnail at the bottom of the main page and all article pages to attract clicks of

intrinsic users interested in the article

<Main> <Sub>

Posting Location Main Article Thumbnail

Price KRW 2,000,000

Duration 1 week

E,view 100~500 View

Posting Location Sub Article Thumbnail

Price KRW 3,000,000

Duration 1 week

E,view 1,000~2,000 View

Display AD

Drive advertorial traffic by utilizing various VOGUE SNS platforms

Link to web article on facebook

Link to advertorial when clicked

Additional inflows through additional

sponsored Ads

Platform Facebook

Product Link-type posting

Price KRW 3,000,000/Once

Est. Result 100,000 views

Link-type posting on Kakao Story and Plus Friend

Link to advertorial when clicked

Platform Kakao Story, Kakao Plus

Product Link-type posting


Est. Result 130,000 reach

Push message to VOGUE Kakao Plus Fried

Connection to VOGUE Plus Friend posting is required

Only available for contents created by VOGUE

Platform Kakao Plus

Product Link-type Posting + Push message


Est. Result 110,000 message sent

+

Special Advertorial AD

04

4-1.Special Advertorial AD

4-2.Traffic Driving Option

4-3.Package AD – AD Rate

NEW

Display AD

PROMOTION

Out-link applicable

Video clip automated play

(Mobile, Desktop both)

CUSTOM

Capable of creating

customized article page

Various package option

Customizable in accordance

with the material and budget

SPECIAL

Expose articles both regarding and

related to the brand brand‟s related

article exposed

No other brand banner exposure.

VOGUE “Special Advertorial AD”

Display AD

Sample page url http://www.vogue.co.kr/2015/06/26/%EC%8A%A4%ED%8E%98%EC%85%9C-%EC%95%A0%EB%93%9C%EB%B2%84-%EB%8D%B0%EB%AA%A8/

http://www.vogue.co.kr/2015/06/26/%EC%8A%A4%ED%8E%98%EC%85%9C-%EC%95%A0%EB%93%9C%EB%B2%84-%EB%8D%B0%EB%AA%A8/








Display AD

Expose articles both regarding and related to the brand brand‟s Related Article exposed

No other brand banner exposure

Special Options are provided such as Main cover, Gallery, Video auto-play, Image slide

<Main cover> <Gallery> <Video>

Image & Video can use Exposure of various images

Out-link applicable in image&text Available in various sizes

Video clip automated play (Mobile, Desktop both)


Display AD

Various VOGUE's platforms can increase inflow of Special Advertorial Page

Various package option

Patform Facebook

Price KRW 4,000,000 (1 Time)

Patform Main/Sub Article Thumbnail

Price KRW 4,000,000 (1Week)

Patform INSTAGRAM – Sponsored AD

Price KRW 500,000 (Minimum)

Click to go to the Special

Adventure Page

Display AD

Type Package option Est. Result Price (KRW) Package Price (KRW)

A

Special Advertorial

1,000~2,000 view

5,000,000

7,000,000 Facebook Posting 3,000,000

B

Special Advertorial

2,000~3,000 view

5,000,000

8,000,000 Main/Sub Article Thumbnail 5,000,000

C

Special Advertorial

Main/Sub Article Thumbnail

Facebook Posting

SNS AD

05

5-1.FACEBOOK – Posting, Sponsored AD

5-2.INSTAGRAM – Posting, Story, IGTV, Sponsored AD

5-3.KAKAO STORY – Posting

5-4.KAKAO PLUS – Message, Posting

5-5.YOUTUBE –Posting

Display AD

Price: KRW 3,000,000/Once

Estimated Result: 100,000~150,000 reach

Type: Link, image, video, multi-image, canvas

Various contents such as brand news, events, field sketching, etc.

Planning/covering/production can be done by VOGUE

(additional cost required)

Out-links in the text may be inserted to link to various pages.

It can be delivered via Vogue's Facebook channel

Posts are recognized as Vogue's content

* The final text can be modified to match VOGUE’s tone and manner.


Display AD

Sponsored AD is available at additional cost along with VOGUE facebook posting AD

All targeting available on facebook can be applied

Minimum Price: KRW 500,000 (20% commission included)

Auction type and R&F type available

All targeting available on facebook can be applied

VOGUE premium targeting based on VOGUE website visitors

Click-to-Action(CTA) button to connect external pages

Optimized advertorial managed by VOGUE‟s facebook AD operator


Display AD

It can be delivered via Vogue's Instagram channel

Posts are recognized as Vogue's content


Estimated Result: 50,000 views

Type: Image, video, multi-image, multi-video





Display AD

My Vogue is Vogue's sub instagram channel it provides Young Fashion, Street Fashion content

There are many fans of the millennials of Vogue's audience


Estimated Result: 20,000~30,000 views






Display AD

Sponsored AD is available at additional cost along with VOGUE Instagram posting AD

All targeting available on Instagram can be applied

Minimum Price: KRW 500,000 (20% commission included)

Auction type and R&F type available

All targeting available on Instagram can be applied

VOGUE premium targeting based on VOGUE website visitors

Click-to-Action(CTA) button to connect external pages

Optimized advertorial managed by VOGUE‟s facebook AD operator


Display AD

Various news of products, showcase, etc. can be delivered to mobile-optimized full-screen

Planning/covering/production must be processed by VOGUE

Story posting & Fixed spot exposure for 1 week vogue instagram highlight.

Price: KRW 8,000,000/Once (Story + Highlights Fixed)

KRW 11,000,000/Once (Posting + Story + Highlights Fixed)

Estimated Result: 15,000~20,000 views

Made in Vogue (Planning/covering/production)

Exclusive exposure on Vogue Story 24 hour

Fixed spot exposure for 1 week vogue instagram highlight

Can insert Hash/account tags, outlinks applicable


Display AD

Products that can deliver high-quality content up to 60 minutes


Play time : 15 seconds to 60 minutes

Exclusive exposure on Vogue IGTV upload day

Vogue Story 24 hour single exposure

Out-links in the text may be inserted to link to various pages.


Display AD

VOGUE has 3 Kakao Story accounts (VOGUE, VOGUE GIRL, VOGUE STYLE)

It can be uploaded to 3 accounts and it can be delivered to various users.

Price: KRW 3,000,000/Once (VOGUE. VOGUE Girl, VOGUE Style)

Estimated Result: About 140,000~160,000 views

Simultaneous upload to VOGUE, VOGUE Girl and VOGUE Style

Various types are available such as images, videos, card-type and

link-type

Out-link insertion in the text to link to various pages


Display AD

Kako plus has more than 40 million Korean subscribers

This product uploads a post to Vogue's feed and sends a 1: 1 message to Vogue's fans.

• Price: KRW 10,000,000/Once

(Posting AD + Push Message)

<Posting AD〉


Out-link insertion in the text to link to various pages

〈Push Message〉

Type: : Wide image, List

KaKao Posting AD or Can be Out-link to various pages


Display AD

Various news of products, tutorials, showcase, etc. can be delivered via Vogue's YOUTUBE channel


Play time : Up to 15 minutes




AD RATE

Media Device Slot Banner Size Format SOV Period E.Imps E. CTR

Mobile

main/sub Top banner 640*100 jpg/gif

33% 1 week

250,000~350,000 0.10% 5,000,000

main/sub Top banner-Video 1600*900 mov/avi/mp4 250,000~350,000 VTR : 0.50% 8,000,000

main/sub Billboard banner 640*200 jpg/gif 250,000~350,000 0.20% 5,000,000

main/sub Middle banner 600*500 jpg/gif 600,000~900,000 0.10% 5,000,000

main/sub Middle banner-Video - mov/avi/mp4 600,000~900,000 VTR : 5.00% 7,000,000

main/sub Half banner 750*500 Image 150,000~250,000 0.50% 5,000,000

main/sub Full banner 640*910 Image 150,000~250,000 0.50% 5,000,000

main/sub Full banner-Video 640*910 mov/avi/mp4 150,000~250,000 0.50% 6,000,000

Desktop

main/sub Top banner 970*90 jpg/gif

100% 1 week

40,000~60,000 0.10% 2,000,000

main/sub Top banner-Video 1600*900 mov/avi/mp4 40,000~60,000 VTR : 1.00% 5,000,000

main/sub Billboard banner 970*250 jpg/gif 40,000~60,000 0.20% 2,000,000

main/sub Middle banner 930*180 jpg/gif 80,000~100,000 0.10% 3,000,000

main/sub Middle banner-Video 1600*900 mov/avi/mp4 80,000~100,000 VTR : 4.00% 2,000,000

Desktop

Mobile Runway

Category

Top Banner 970*90/320*50 jpg/gif

100% 1 month 300,000~500,000

0.20%

10,000,000 Sky banner 330*520 jpg/gif 0.30%

Mobile M.footer Banner 320*50 jpg/gif 0.15%

M.full Banner 640*910 jpg/gif 1.00%

* The above impressions are “estimated”, and may vary depending on the situation.

• Banner position & AD spec guide: http://adguide.doosanmagazine.kr/new/

• * Various package configurations are available. Please contact for further suggestions.

http://adguide.doosanmagazine.kr/new/

http://adguide.doosanmagazine.kr/new/

<SNS AD>

<Advertorial AD>

Media Device Position Product Period E.Imps E.Imps

VOGUE

Desktop, Mobile VOGUE Facebook Posting 1 time fan 893,000 3,000,000

Desktop, Mobile

VOGUE Instagram

Posting 1 time fan 1,130,000 4,000,000

Desktop, Mobile Story + Fixed highlight 1 time fan 1,130,000 7,000,000

Desktop, Mobile IGTV 1 time fan 1,130,000 4,000,000

Desktop, Mobile VOGUE Kakao Plus Posting + Push Message 1 time fan 90,000 3,000,000

Desktop, Mobile VOGUE Kaka Story Posting 1 time fan 330,000 4,000,000

Desktop, Mobile VOGUE Facebook,Instagram Sponsored AD - -

Media Device Position Product Period E.Imps E.Imps

VOGUE

Desktop, Mobile VOGUE Website Advertorial 1 time 3,000,000

Desktop, Mobile VOGUE Website Sub Article Thumbnail 1 week 1,000~3,000 Click 3,000,000

Desktop, Mobile VOGUE Website Main Article Thumbnail 1 week 2,000,000

Desktop, Mobile VOGUE Website Related Article 1 week 50,000 View 4,000,000

* The above impressions are “estimated”, and may vary depending on the situation.

* Banner position & AD spec guide: http://adguide.doosanmagazine.kr/index.html

* Various package configurations are available. Please contact for further suggestions.

http://adguide.doosanmagazine.kr/index.html

Documents

1. Display AD - vogue.co.kr digital_advertising proposal_201810_EN.pdf · KAKAO STORY – Posting 5-4. KAKAO PLUS – Message, Posting 5-5. YOUTUBE –Posting . VOGUE KOREA DIGITAL