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1 Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 7
2 Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 7
Accelerate your Business by optimized Data Integration
Michał Kuratczyk
principal presales consultant
EMEA Data Integration Solutions
ORACLE
PRODUCT
LOGO
Your Data Center Today Complexity and Cost is Growing Rapidly
3
4
• Increased operational costs
• Lack of agility or budget for innovation
• Decreased productivity and competitive power
4
Impact on Your Business From Dispersed, Inefficient Infrastructure Pieces
The State of Enterprise Data Integration Key Data Integration Challenges
Source: Forrester Research, Inc., Forrester TechRadar™: Enterprise Data Integration, Q1 2010, February 2010.
Exponential data volume growth for critical enterprise applications.
Integration of structured data with unstructured content and semi-structured data.
Support for real-time information
The need to ensure delivery of trusted data, not just moving garbage from point A to point B.
5
Enterprise Data Integration Essential Ingredient for Information Agility
6
BI/DW
Database
Consolidation
Modernization
Data Integration
SOA
• Consistency for major enterprise initiatives like BI, DW, & MDM
• Common technical foundation platform across data silos
• Central point for data governance, availability and controls
Strategic Value of Data Integration:
Master Data Management
Certified for
100s of
Sources
Certified for
100s of Targets
• Data at the right time
• Resilient and scalable
architecture
• Highest performance
• Fast, simple deployment
• Heterogeneous coverage
Oracle Data Integration Next Generation Solutions for the Enterprise
Oracle GoldenGate
Availability, Query Offloading, Zero Downtime and Data
Distribution
Oracle Data Integrator
Bulk Loading, Transformation, ELT Simpler, Faster, Lower
TCO
Oracle Enterprise Data Quality
Trusted Data for the Enterprise
via Data Profiling Quality
Oracle Active Data Guard
High Availability and Query Offloading for Oracle 11g+
Database
Legacy
New Application/ OS/ Database/Hardware
Distributed Systems
Replica/ Standby
Log-based, changed data
Zero Downtime Upgrade & Migration
Query Offloading, Disaster Recovery
Data Synchronization across the Enterprise
Real-time BI, Operational Reporting
ODS/Data Warehouse
Message Bus
Message Bus
Event Driven Architecture,
SOA
Oracle GoldenGate 11g Low-Impact Real-Time Data Integration & Transactional Replication
LAN/WAN
Internet
TCP/IP
Bidirectional
Capture Trail
Pump Delivery Trail
Capture: committed transactions are captured (and can be
filtered) as they occur by reading the transaction logs.
Trail: stages and queues data for routing.
Pump: distributes data for routing to target(s).
Route: data is compressed,
encrypted for routing to target(s).
Delivery: applies data with transaction
integrity, transforming the data as required.
Source
Oracle & Non-Oracle
Database(s)
Target
Oracle & Non-Oracle
Database(s)
Real-Time Replication with GoldenGate Technical overview
High Performance ELT/ETL with Data Integrator Batch-oriented data movement and transformations
Fastest E-LT Bulk/Batch performance
• Runs directly on Exadata
• Complex data transformations
• Zero reliance on mid-tier for faster data
transformations
• Linear ETL Scalability
• Fully Leverages DBFS/Infiniband, Smart
Storage, and Advanced Compression
• Fastest Real-Time Data Integration
• Change data movement
• Filtering and compression
• Decoupled architecture
• Transaction grouping & record batching
Exadata
7 TB/ hr
E T L
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Solution
• Shared Data Services infrastructure integrated with the SOA architecture
• Provides automated batch data processing for all applications
Results
Improved data quality and
consistency with data correction,
monitoring, & audit capabilities
Saved several millions of dollars
by standardizing on a single
solution
50% performance enhancement
on batch processing
Increase Agility with Shared Data Services While Reducing Costs
Shared services layer via ODI and SOA Suite
BI systems ERP
Heterogeneous data sources
CRM
Legacy Systems
Enterprise Data Quality – Profiling Build for The Business User
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• Interactive exploration of data
• Identify distribution and
outlying values
• Charting, metrics, drill-downs
Enterprise Data Quality – Matching Match, Merge, Standardize
Title: Mr
First: Robert
Last: Fulmar
Gender: Male
DoB: 12/05/1978
Phone: 555-120-1329
Address:
9405 Main St
Fairfax
Virginia
22030
First: Bob
Last: Fulmar
Gender: Male
Email: [email protected]
Title: Dr
First: R
Last: Fulmer
DoB: 01/01/1978
Email: [email protected]
Address:
9407 Main Street
Fairfax
VA
22031-4001
• Match & Merge data from disparate sources
• Create ‘best’ record based on survivorship rules
Title: Dr
First: Robert
Last: Fulmar
Gender: Male
DoB: 12/05/1978
Email: [email protected]
Phone: 555-120-1329
Address:
9407 Main St
Fairfax
VA
22031-4001
Real-Life Examples
14
DW
Solution
• Migrate OLTP database workloads onto Oracle RAC running on Red Hat Linux v5.4 using GoldenGate
• 400 databases in 5 data centers are moving onto this standard architecture
Results
• 70 database schemas migrated
onto 17 RAC clusters
• Achieve economies of scale
• Increase IT service quality & agility
• Reduce complexity and cost
• Improve scalability
Database Consolidation to Oracle RAC Upgrades and Migrations Without Downtime
OS
ERP DW CRM
OS
DB
ERP
BI
CRM
HR GoldenGate
Solution
• Replaced IBM InfoSphere DataStage, PL/SQL and Unix scripting with Oracle Data Integrator and GoldenGate
• Oracle GoldenGate feeds real-time data from CRM, Billing and other key systems to operational data store
• Oracle Data Integrator extracts from the ODS and loads near real-time data to Exadata Data Warehouse
Return on Investment • Batch window for the DW decreased
by 33 percent
• Number of reports generated from the DW has
increased by 10 times
Business Challenges • Leading GSM operator in Turkey with over 12 million subscribers
• Need for timely data for customer segmentation in the Siebel CRM
campaign management system
• Required fast query performance to support growing number of
reports
Updating Data Warehouse in Real Time Using Oracle Data Integrator and Goldengate
Billing
CRM
VAS
CDR,
Network
logs....
ODS
Exadata
OD
I
ODI OBI
Hyperion
Solution
• Migrate Electronic Notebook systems to Oracle Exadata to support increasing number of experiments coming from over 4000 users (add OGG)
Results
• 5 x increase in query response
speed while user base doubled
• 159% ROI over 3 years
• Reduced memory utilization by
40%
• Expected to realize benefits
totaling an estimated $8M
• Decreased downtime from 1
week to a weekend
Increase Performance via Migration to Exadata Without Interrupting Operations
Electronic Laboratory
Notebook (ELN) Systems
GoldenGate
Solution
• Integrate Siebel CRM call center and field operations data into Enterprise Data Warehouse
• Provide personalized offers to customers based on call reason
• Optimize field operations with up-to-date operational data
Results
• Reduced customer churn by 25%
• Decreased ongoing BI team
requests by 60%
• Cut response times for request
down to 1-2 days
Turn Data into Corporate Asset with Data-Driven Decision Making
Siebel
CRM
Call Center
Agents
Data
Warehouse Field
Technicians
GoldenGate
Results with Oracle Data Integration
Turkcell
25% reduction in churn with
timely, personalized offers in call
center DIRECTV
6X productivity gains in
manufacturing plant with real-time
data AMD
80% TCO reduction by off-loading “lookers” queries from
legacy mainframe systems Sabre Holdings
Raifeissen Bank
50% improvement in development efficiency
reducing development costs significantly China Gov.
Securities
Millions of $ savings from
shared data services
Verizon
500% performance increase & 80% decrease in unnecessary
branch visits Hyundai
Securities
Reduced ETL job run times
from 30 days to 2-3 days
40% improvement in data warehouse processing
performance and seamless ETL job migration
<Insert Picture Here>
Twitter Twitter.com/ORCLGoldenGate
Facebook “Oracle Data Integration and Oracle GoldenGate”
Linkedin Group “Oracle Data Integration”
Blog Blogs.oracle.com/dataintegration
Join the Community
Oracle.com/goto/dataintegration
21 Copyright © 2011, Oracle and/or its affiliates. All rights
reserved.
Insert Information Protection Policy Classification from Slide 7
Q&A
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