1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2011 The Nielsen Company. Confidential and proprietary

Q3 2011 Trust in Advertising EU Chart DeckTitle of Presentation
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Global Online Survey
Trust in Advertising
Field dates: August 31 to September 16, 2011
Copyright © 2011 The Nielsen Company. Confidential and proprietary.
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To what extent do you trust the following forms of advertising - EU
Base : All respondents n=14059
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To what extent do you trust the following forms of advertising - AT
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To what extent do you trust the following forms of advertising - BE
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To what extent do you trust the following forms of advertising - CH
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To what extent do you trust the following forms of advertising - DE
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To what extent do you trust the following forms of advertising - DK
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To what extent do you trust the following forms of advertising - EE
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To what extent do you trust the following forms of advertising - ES
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To what extent do you trust the following forms of advertising - FI
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To what extent do you trust the following forms of advertising - FR
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To what extent do you trust the following forms of advertising - GB
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To what extent do you trust the following forms of advertising - GR
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To what extent do you trust the following forms of advertising - HR
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To what extent do you trust the following forms of advertising - HU
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To what extent do you trust the following forms of advertising - IE
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To what extent do you trust the following forms of advertising - IL
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To what extent do you trust the following forms of advertising - IT
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To what extent do you trust the following forms of advertising - LT
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To what extent do you trust the following forms of advertising - LV
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To what extent do you trust the following forms of advertising - NL
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To what extent do you trust the following forms of advertising - NO
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To what extent do you trust the following forms of advertising - PL
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To what extent do you trust the following forms of advertising - PT
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To what extent do you trust the following forms of advertising - RO
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To what extent do you trust the following forms of advertising - RU
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To what extent do you trust the following forms of advertising - SE
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To what extent do you trust the following forms of advertising - TR
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To what extent do you trust the following forms of advertising - UA
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - EU
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - AT
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - BE
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - CH
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - CZ
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - DE
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - DK
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - EE
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - ES
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - FI
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - FR
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - GB
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - GR
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - HR
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - HU
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IE
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IL
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - IT
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - LT
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - LV
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - NL
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - NO
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - PL
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - PT
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - RO
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - RU
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - SE
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - TR
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When looking for information about the products you want and need, to what extent are the following advertising most relevant to you - UA
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Thank You…
Consumer Opinions Posted Online
Branded Websites
Brand Sponsorships
Ads on TV
Ads in newspapers
Ads in magazines
Ads on Radio
Ads before movies
%
35
5
3
2
2
1
1
2
2
1
2
2
1
2
1
1
1
56
59
50
35
28
28
27
26
25
26
23
22
22
21
21
16
15
6
28
34
47
48
46
46
44
47
44
50
48
47
48
49
51
49
44
43
3
9
13
16
22
25
26
28
27
29
25
29
30
30
29
32
36
43
46
13
11
Branded Websites
Ads in newspapers
Ads in magazines
Ads on TV
Ads on Radio
Ads on social networks
%
20
3
2
3
3
1
1
1
1
2
1
1
1
1
1
60
51
46
37
35
25
25
25
24
19
21
20
20
17
15
14
13
14
34
39
45
47
55
54
51
55
55
57
59
53
54
56
54
54
48
49
5
12
13
14
16
20
20
23
21
24
21
20
26
28
28
31
32
40
42
111
9
Branded Websites
Ads in newspapers
Ads in magazines
Ads on TV
Ads before movies
%
34
4
3
3
2
1
1
2
2
1
2
3
1
1
1
1
1
58
59
53
38
33
33
31
30
28
27
25
22
24
23
17
17
15
5
27
34
45
46
46
50
46
47
48
51
54
52
47
55
49
54
48
44
3
9
10
14
19
20
18
21
23
24
22
22
23
28
28
33
31
40
441
112
11
Branded Websites
Ads on TV
Ads on Radio
Ads before movies
TV program product placements
%
30
6
2
2
1
2
2
1
1
1
1
1
1
1
1
1
1
62
59
47
36
28
21
19
16
15
15
15
14
14
13
13
12
11
6
31
38
48
60
60
60
60
60
62
61
61
59
55
62
65
63
55
58
2
4
13
14
11
18
19
23
24
22
23
24
26
30
24
22
25
35
331
110
9
Emails I signed up for
Branded Websites
Brand Sponsorships
Online video ads
Online banner ads
%
27
8
4
4
3
3
3
2
2
2
2
2
3
3
3
3
2
61
56
47
32
25
25
23
24
24
24
22
22
20
19
16
16
14
9
25
36
47
47
47
48
49
51
46
48
46
51
47
49
46
48
38
42
3
11
12
17
25
25
26
26
23
27
28
30
25
31
33
36
36
50
452
211
11
Branded Websites
Ads before movies
Online video ads
%
32
6
2
3
1
1
1
1
1
1
1
1
2
1
64
56
53
42
43
28
28
27
27
26
25
24
22
23
19
19
17
3
33
38
47
44
56
59
57
57
57
59
57
60
59
62
61
62
61
63
1
5
7
8
12
15
12
14
15
16
16
18
17
17
18
20
21
25
24
14
13
Branded Websites
Ads in newspapers
Brand Sponsorships
%
23
4
3
4
3
1
1
1
2
2
1
1
1
1
1
1
1
68
67
57
44
39
30
30
28
25
25
22
21
20
19
19
18
15
8
23
30
42
43
49
49
52
56
55
57
52
53
53
55
53
53
57
55
1
6
9
10
15
21
20
20
17
18
20
26
27
27
25
29
31
27
311
15
13
Branded Websites
Ads in newspapers
Ads in magazines
Brand Sponsorships
Online video ads
Ads on Radio
Ads on TV
Ads before movies
Online banner ads
%
24
5
6
2
3
3
2
3
2
1
2
2
3
1
2
2
2
63
50
43
43
37
28
26
25
25
25
23
22
20
21
20
19
15
11
42
45
50
51
60
63
63
66
64
65
66
67
65
68
66
70
68
66
2
4
6
4
8
8
9
9
8
10
10
10
11
13
10
12
13
16
192
214
13
Brand Sponsorships
Ads served in search engine results
Ads in magazines
Ads on Radio
Ads before movies
Online banner ads
%
15
5
3
4
3
3
3
3
4
3
4
3
3
2
2
2
2
75
63
61
47
42
42
36
35
33
30
25
25
24
21
20
19
18
8
26
31
40
44
42
47
49
48
51
52
53
51
56
57
52
57
56
54
2
6
5
9
11
13
13
12
15
17
20
19
22
21
20
27
24
25
292
317
15
Editorial Content such as newspaper articles
Ads on TV
Ads on Radio
Ads before movies
Branded Websites
Brand Sponsorships
%
19
4
4
2
3
2
2
1
1
2
1
1
2
1
2
1
1
61
55
34
33
31
24
20
21
19
17
18
17
15
14
12
11
10
15
29
45
46
46
48
51
52
53
53
55
53
53
51
49
50
50
42
43
5
12
17
19
21
26
27
26
26
28
26
29
31
34
37
38
39
49
47
18
9
Ads on TV
Ads in magazines
%
27
5
5
7
5
4
3
3
5
4
3
3
3
3
3
3
3
66
63
52
45
47
39
37
37
34
34
35
34
30
29
25
24
23
5
26
35
39
40
44
45
47
46
46
47
48
48
53
54
49
55
47
45
1
6
9
9
8
14
15
13
15
16
14
16
19
15
18
24
19
27
323
323
20
Branded Websites
Ads on TV
Ads on Radio
Ads in newspapers
Online video ads
%
12
5
5
3
4
2
1
1
2
2
1
2
1
1
2
1
2
70
53
40
40
36
21
22
22
21
17
18
17
17
16
15
15
13
15
34
40
42
49
56
54
55
56
58
57
56
58
54
57
58
58
43
50
3
8
15
15
11
22
23
22
22
23
24
25
23
28
26
26
27
42
382
114
9
Branded Websites
Brand Sponsorships
Online banner ads
%
34
3
1
1
1
61
62
38
37
32
21
20
20
19
19
19
18
18
18
18
17
17
4
30
47
49
55
56
63
60
56
56
56
56
57
56
60
63
55
53
55
1
5
14
13
12
24
17
20
25
25
24
26
25
25
22
21
28
33
31
14
14
Branded Websites
Online video ads
Ads in magazines
Ads on TV
Ads on Radio
Ads in newspapers
Online banner ads
%
27
5
6
4
5
1
3
1
1
1
1
2
1
1
1
1
60
59
54
53
46
35
31
29
24
24
24
22
20
20
21
19
19
10
29
33
34
37
49
51
51
51
49
53
52
51
52
58
52
56
51
54
3
7
7
9
12
14
15
18
24
26
22
24
28
27
20
28
25
31
311
217
15
Brand Sponsorships
Ads in newspapers
%
37
5
7
6
7
5
5
4
4
5
4
5
3
4
3
2
2
59
61
58
51
49
40
40
40
39
37
37
35
28
26
21
22
20
3
28
30
36
39
47
47
48
49
49
50
53
54
52
57
55
51
55
58
1
6
4
7
5
8
8
8
8
9
9
8
15
17
19
21
27
23
242
220
16
Branded Websites
Ads before movies
Online video ads
Online banner ads
43
5
4
3
3
2
2
2
2
2
3
2
2
2
2
2
2
53
55
53
34
31
26
25
25
25
25
23
23
23
22
19
17
17
3
30
33
43
45
43
46
46
44
47
46
43
48
45
49
49
45
53
48
1
10
11
20
20
28
28
27
29
25
28
32
27
31
30
32
36
29
362
216
14
Branded Websites
Online video ads
%
21
6
3
3
2
3
4
2
3
3
3
2
3
2
4
3
3
67
56
31
25
26
25
24
25
24
23
23
24
21
21
19
18
16
11
34
54
61
55
56
57
57
59
57
54
61
58
62
59
62
63
61
61
1
4
12
11
17
16
15
16
14
17
19
13
18
15
18
17
18
22
213
215
14
Branded Websites
Ads in magazines
Ads on Radio
Ads before movies
%
37
6
2
5
3
2
3
1
1
2
1
2
2
1
2
1
2
55
52
44
37
39
33
29
26
26
23
24
22
21
22
21
22
20
6
34
38
46
40
47
49
52
49
47
51
50
50
49
46
51
48
48
49
3
8
16
12
18
18
19
21
24
28
23
27
27
27
31
26
30
31
301
120
20
Branded Websites
Brand Sponsorships
Ads in magazines
Ads on Radio
Ads in newspapers
Ads before movies
%
33
4
2
1
1
2
1
1
1
1
1
1
1
1
1
56
50
34
35
28
25
20
19
18
19
16
16
15
15
14
12
12
8
33
46
43
48
49
50
54
50
51
49
50
52
53
54
51
52
46
51
3
13
18
21
23
24
29
26
31
29
34
34
33
31
32
37
35
40
37
13
11
Brand Sponsorships
Billboards and other outdoor advertising
Ads in magazines
%
21
8
4
3
2
1
2
1
1
1
1
1
2
1
2
1
1
67
70
52
49
45
30
27
28
27
26
26
25
24
25
22
19
18
10
18
36
40
44
51
54
55
49
55
56
56
57
54
58
60
58
56
54
3
4
8
8
9
18
17
15
23
18
16
18
17
20
18
20
23
26
291
117
16
Branded Websites
Ads on TV
%
21
4
3
2
3
2
1
1
1
1
1
1
1
1
1
1
71
69
63
44
38
28
28
28
25
24
24
23
23
22
21
21
21
5
23
29
43
49
53
52
55
55
56
51
58
55
56
56
49
53
55
55
3
4
5
11
10
17
19
16
19
19
24
17
21
21
23
29
25
25
281
20
16
Branded Websites
Ads on TV
Ads before movies
Online video ads
%
19
4
5
1
2
3
3
2
2
2
1
2
2
2
1
1
2
70
63
49
45
36
32
28
27
25
25
26
24
23
23
24
23
22
9
27
38
41
46
47
50
48
48
49
50
50
47
50
51
49
51
49
43
2
6
8
12
17
18
19
24
26
25
24
24
28
25
25
27
26
32
391
119
17
Brand Sponsorships
Online video ads
Ads before movies
Online banner ads
%
27
2
3
3
2
1
1
1
2
1
1
1
1
65
55
54
44
43
39
39
38
37
37
37
37
35
34
27
25
22
7
37
36
47
48
49
51
52
49
50
49
50
50
53
59
59
65
57
61
1
6
8
6
6
11
8
8
12
12
13
12
15
13
14
15
13
23
20
21
19
Branded Websites
Ads on TV
Brand Sponsorships
%
25
4
6
3
2
3
2
2
2
2
2
1
2
1
2
1
2
66
56
49
45
41
34
33
32
32
28
27
28
27
26
25
26
22
8
32
35
40
43
48
46
50
47
48
49
48
50
48
48
52
53
51
48
2
8
10
12
14
14
20
16
19
22
22
23
21
24
25
20
23
27
311
121
19
Brand Sponsorships
Ads in magazines
Ads on Radio
Ads in newspapers
Online video ads
Ads before movies
%
26
7
3
5
3
3
3
2
2
2
3
3
1
2
1
2
2
64
63
38
35
37
36
26
24
22
21
19
17
19
16
17
15
15
7
24
45
47
43
45
49
54
54
47
49
49
51
50
45
48
49
40
43
3
6
14
13
18
16
22
20
22
30
29
31
29
31
37
35
34
45
452
115
11
Branded Websites
Brand Sponsorships
Online video ads
Ads on Radio
Ads before movies
23
3
3
2
5
3
2
1
1
1
2
1
1
2
1
1
2
72
67
51
43
40
34
33
26
26
23
20
20
20
19
17
17
16
4
27
37
45
44
47
48
50
53
49
50
50
47
49
51
51
46
51
48
1
3
9
10
11
17
17
23
20
27
29
29
32
30
31
30
36
35
371
113
13
Branded Websites
Ads in newspapers
Ads in magazines
Ads before movies
Ads on TV
Ads on Radio
Online video ads
Online banner ads
%
41
19
13
11
9
9
9
6
6
6
5
5
5
5
5
5
4
50
58
53
51
51
49
38
40
39
39
39
36
34
30
28
28
25
6
20
30
32
35
36
44
44
45
50
46
48
49
53
54
53
57
57
53
3
3
5
6
5
6
10
10
10
6
10
11
12
12
13
15
13
15
184
424
24
Branded Websites
Brand Sponsorships
Ads on TV
Ads in magazines
Ads in newspapers
Ads before movies
Online video ads
Online banner ads
%
28
6
3
2
3
2
4
3
2
1
2
1
1
2
2
1
2
61
61
36
37
34
33
21
22
22
21
15
15
15
14
13
13
12
11
26
42
42
50
49
56
48
53
53
52
48
50
48
43
50
47
50
40
1
6
19
19
13
16
19
27
23
24
31
36
34
36
42
36
39
37
491
211
9
Branded Websites
Brand Sponsorships
Online banner ads
Ads in newspapers
Ads in magazines
Ads on TV
Ads before movies
Ads on Radio
36
14
6
4
4
3
3
3
3
3
3
2
2
2
2
2
2
52
54
39
38
33
27
25
25
24
24
24
22
19
19
18
18
16
10
25
41
41
43
48
49
49
50
51
50
51
51
49
52
49
51
47
48
3
7
14
17
21
23
24
24
23
23
24
25
28
29
28
30
30
36
352
215
15
Ads on TV
Ads in newspapers
Ads in magazines
Ads on Radio
Ads before movies
%
42
12
3
4
2
2
2
2
2
2
2
2
3
1
1
1
1
44
48
40
27
21
20
19
19
18
16
15
15
13
13
12
11
9
11
27
39
49
50
47
52
52
55
52
49
56
50
49
51
50
50
46
46
4
12
17
21
27
31
27
27
26
30
34
26
34
36
35
37
40
45
461
18
7
Branded Websites
Ads on TV
Ads in magazines
%
31
8
5
5
4
1
2
2
2
1
2
2
1
2
1
1
1
54
57
43
43
37
30
29
28
25
25
24
20
21
19
17
15
15
10
26
36
35
42
45
47
47
49
49
51
52
50
49
53
54
50
48
49
5
10
16
16
17
23
22
23
24
24
23
27
27
29
29
31
34
38
391
112
11
Ads in newspapers
Ads in magazines
Ads on TV
Ads on Radio
Brand Sponsorships
%
39
9
3
4
2
2
2
2
2
2
2
2
1
1
1
2
1
50
51
44
34
24
22
22
22
21
19
17
16
15
14
12
11
10
8
27
37
44
44
51
51
51
52
51
50
48
54
55
53
50
51
47
47
4
13
16
19
29
25
26
25
25
27
32
34
29
31
34
37
39
44
451
18
7
Branded Websites
Ads in newspapers
Ads in magazines
Brand Sponsorships
%
45
17
5
3
3
2
2
2
2
2
2
2
1
1
1
1
1
47
56
37
34
30
19
15
15
14
14
11
10
10
10
9
9
9
6
24
42
50
49
58
59
61
60
61
55
63
60
59
63
61
62
55
57
2
4
16
13
18
21
24
22
24
23
32
24
29
30
26
29
28
36
351
18
6
Branded Websites
Brand Sponsorships
Online banner ads
Ads before movies
%
27
13
4
4
3
2
3
2
2
2
2
2
3
2
2
1
2
53
44
35
24
16
16
15
15
15
13
12
11
10
10
10
10
8
15
31
43
50
47
53
52
52
54
55
56
52
48
52
49
53
48
45
45
4
12
18
22
34
29
30
30
29
29
29
35
40
35
39
35
41
46
471
28
7
Branded Websites
Ads on TV
Ads in magazines
Ads on Radio
Online video ads
Ads before movies
Online banner ads
%
43
14
5
2
2
1
1
1
1
1
1
1
50
55
45
43
33
27
27
25
24
22
19
20
18
17
16
14
12
4
26
39
40
51
52
52
54
56
57
58
56
58
60
58
62
62
59
59
3
6
12
15
14
20
21
21
19
20
22
24
23
22
27
24
25
30
301
110
10
Branded Websites
Ads on Radio
%
28
8
4
3
1
1
1
1
1
1
1
1
1
60
61
43
36
29
25
24
24
23
22
19
17
16
15
13
13
12
10
23
39
44
50
53
51
51
53
53
54
59
57
55
57
56
57
54
54
2
7
14
17
19
22
24
24
22
23
26
23
27
29
29
31
31
34
361
111
9
Branded Websites
Ads in magazines
Ads on TV
Ads in newspapers
Ads on Radio
%
30
9
5
4
5
3
3
3
2
3
2
3
2
1
2
2
1
60
59
43
40
33
29
28
27
26
24
25
23
21
22
20
20
18
9
29
45
49
53
58
59
60
61
63
62
64
65
62
66
66
66
62
65
1
3
6
8
9
9
10
11
11
10
10
9
12
15
12
12
15
18
162
118
17
Ads on TV
Ads on Radio
Ads in magazines
%
23
8
6
3
2
4
2
2
2
1
2
1
1
2
2
1
2
59
52
49
36
29
27
26
21
18
18
15
14
13
10
10
10
9
14
32
34
45
49
50
53
54
58
56
57
52
52
55
53
58
58
54
50
5
9
12
16
20
18
18
23
22
26
26
33
33
33
36
30
32
35
412
110
7
Ads in newspapers
Ads in magazines
Ads on TV
Ads on Radio
Ads before movies
Brand Sponsorships
%
25
11
4
3
3
3
2
2
2
2
2
2
2
1
2
1
1
60
56
42
38
35
27
27
26
25
24
23
19
18
18
16
17
16
10
24
37
39
40
47
48
47
50
51
50
55
53
52
53
52
52
52
51
4
9
17
20
21
24
23
25
24
23
25
24
27
29
29
29
31
35
361
113
12
Ads on TV
Ads in newspapers
Ads in magazines
Ads on Radio
%
38
14
6
5
6
4
3
3
3
3
2
2
3
2
3
3
3
55
57
48
48
42
41
36
35
34
33
31
31
29
28
25
24
23
5
21
33
34
38
39
41
42
43
43
46
44
48
46
45
42
47
40
42
1
8
13
13
14
16
19
19
20
21
21
23
20
24
27
31
26
36
343
321
21
Branded Websites
Ads on Radio
Ads before movies
%
25
7
3
4
2
1
1
2
1
2
1
2
2
2
1
1
2
58
54
42
40
38
27
27
22
21
19
19
18
17
15
15
13
11
14
30
41
43
48
53
53
56
58
58
60
56
60
60
60
61
61
55
53
3
8
15
13
13
18
19
20
20
21
19
24
21
23
25
24
25
32
341
112
12
Branded Websites
Online video ads
%
53
15
4
2
3
2
1
1
1
1
1
1
1
1
1
44
61
43
37
36
26
26
24
24
23
21
21
21
21
19
18
19
3
18
41
43
43
48
49
49
49
51
54
51
53
51
53
51
53
49
50
5
13
18
17
24
25
26
26
25
24
28
25
28
27
30
28
35
361
115
14
Ads on TV
Ads in newspapers
Ads in magazines
%
37
14
10
7
5
3
2
3
2
2
1
1
1
1
1
1
1
52
53
48
44
40
30
26
24
23
22
22
21
19
18
17
15
14
9
28
34
39
40
49
51
55
53
52
53
52
54
56
56
56
57
51
53
2
5
8
11
14
18
21
19
22
24
23
26
26
25
26
28
28
34
331
114
13
Brand Sponsorships
%
56
17
8
8
9
5
4
4
3
5
5
4
3
3
3
2
3
39
58
55
54
46
44
44
43
44
37
35
33
32
30
24
24
23
3
18
28
29
36
41
41
41
39
44
45
44
49
44
50
53
48
52
49
2
7
9
9
10
10
11
12
13
14
15
18
16
23
24
21
26
24
283
222
21
Branded Websites
Ads before movies
Online banner ads
%
58
15
7
4
5
4
4
3
3
3
3
3
3
2
4
3
3
36
54
47
35
33
32
29
29
29
28
27
27
24
23
21
21
20
4
21
28
34
37
36
37
37
36
37
40
36
38
40
39
41
45
39
38
2
9
19
27
25
29
30
31
32
32
31
33
35
34
36
35
32
39
433
319
16
Branded Websites
Ads on Radio
%
34
12
5
4
3
3
3
5
3
4
3
3
2
4
4
4
4
54
56
28
27
26
24
23
20
22
20
20
20
20
18
17
17
13
11
26
53
51
53
54
55
57
55
57
55
58
58
57
57
59
61
59
60
2
6
14
18
19
20
19
19
19
19
22
19
20
22
22
21
22
24
243
314
14
Ads on TV
Ads in newspapers
Ads in magazines
Ads on Radio
Brand Sponsorships
%
52
9
6
3
3
2
3
2
2
1
2
2
1
1
1
1
1
41
54
43
42
37
34
27
28
27
28
23
23
23
23
23
22
19
4
29
39
36
38
42
48
44
45
44
44
49
48
48
45
47
49
46
45
3
8
13
19
22
22
21
26
26
27
30
26
27
28
31
30
31
36
361
118
18
Brand Sponsorships
Ads on Radio
Online video ads
%
52
16
7
3
2
4
2
1
1
1
2
1
1
1
1
1
40
49
36
36
32
27
27
27
27
25
24
23
21
20
19
17
16
7
27
42
42
45
47
49
48
49
49
51
44
52
50
53
51
53
48
51
2
8
14
20
21
22
22
23
23
24
23
32
26
29
28
31
30
35
35
116
13
Brand Sponsorships
Ads in newspapers
%
31
18
4
5
3
3
2
2
2
2
2
2
2
2
2
1
60
61
45
40
42
27
27
25
24
24
24
24
23
22
20
19
18
5
15
33
35
35
41
41
42
44
43
39
42
43
41
43
46
44
42
42
4
7
18
20
20
29
31
31
30
31
35
32
32
35
34
36
37
41
411
116
16
Ads on TV
Ads in newspapers
Ads on Radio
%
37
16
5
5
3
3
2
1
2
1
2
1
1
2
1
1
1
52
58
52
37
39
28
29
27
21
22
20
20
20
19
16
16
15
7
20
32
44
42
49
47
50
55
53
50
55
54
54
56
51
54
56
54
4
6
11
14
15
21
22
22
22
23
28
24
24
26
27
32
30
29
321
214
13
Branded Websites
Ads in newspapers
Ads in magazines
Ads on TV
Online video ads
Online banner ads
%
44
19
9
3
2
3
3
2
2
2
2
1
2
2
2
1
1
47
61
53
42
36
31
29
27
27
27
26
27
25
24
23
23
23
6
16
27
40
40
44
42
45
44
44
42
42
43
46
45
45
44
41
41
3
4
10
15
22
23
26
27
27
28
30
30
31
29
30
30
31
35
381
221
20
Brand Sponsorships
Ads on TV
Ads in newspapers
Ads in magazines
Online banner ads
%
42
8
3
5
1
3
2
1
1
1
1
1
1
1
1
53
56
49
43
42
38
35
35
34
34
34
33
31
29
27
25
23
5
30
40
45
48
46
53
51
54
50
53
52
53
55
60
61
62
57
59
1
6
8
8
9
13
10
12
12
15
13
14
15
15
13
14
14
23
22
20
19
Branded Websites
Ads on TV
Ads in magazines
Ads in newspapers
%
34
10
6
4
2
2
2
3
3
2
2
2
1
1
2
2
2
59
61
48
46
43
40
37
36
34
33
32
30
31
31
29
28
25
6
24
37
37
40
43
45
45
46
46
47
48
47
46
49
49
51
47
50
2
5
10
13
14
14
16
16
18
19
19
20
21
22
21
21
21
29
261
123
23
Brand Sponsorships
Ads in magazines
Ads on Radio
Ads in newspapers
Ads before movies
%
36
14
7
3
3
2
3
2
2
2
2
2
2
1
2
1
2
44
46
38
23
22
19
16
14
13
12
11
11
11
11
9
9
7
17
32
43
49
45
51
48
53
50
48
47
50
46
45
46
40
45
37
41
2
8
11
24
30
27
33
31
35
37
40
37
41
43
44
50
46
53
511
18
7
Brand Sponsorships
Ads on TV
Online video ads
Ads in newspapers
Ads in magazines
Ads before movies
43
14
4
4
3
3
2
1
2
1
2
1
1
2
2
2
1
49
60
44
38
38
29
28
22
19
19
17
16
15
13
13
13
11
7
21
37
40
45
46
46
48
50
52
46
49
51
49
48
45
50
48
46
1
5
15
18
14
22
24
29
29
28
36
33
33
37
37
41
38
41
421
111
11
Branded Websites
Brand Sponsorships
Ads on Radio
Ads before movies
Online video ads
Online banner ads
%
56
23
20
14
12
11
13
7
5
8
6
7
6
6
6
4
6
40
58
59
53
53
51
48
47
48
44
44
38
39
37
37
34
32
3
15
18
27
29
31
33
37
37
40
41
43
44
46
45
49
48
49
51
1
4
4
6
6
7
7
9
9
8
9
12
11
11
12
13
14
15
147
531
28
Ads on TV
Ads in newspapers
Ads in magazines
Ads on Radio
Ads before movies
Online banner ads
37
12
7
2
1
3
1
1
2
2
2
1
2
1
1
1
2
46
51
34
26
23
18
20
16
14
14
12
12
10
10
8
8
6
16
32
48
47
47
52
52
50
56
50
48
51
49
50
50
49
43
43
46
1
5
11
26
28
27
27
33
27
34
38
36
39
39
41
43
49
48
481
17
6
Brand Sponsorships
Online video ads

Documents

1 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Title of Presentation Copyright © 2011 The Nielsen Company. Confidential and proprietary