1– Confidential –

• Dr. Oz Mobile site will be available through carriers’ platforms and the Mobile Web (WAP) and will include:

– Entire shows and shorter video clips (clip of the day, “how to” clips)

– Mobile alerts: Staying Young!, Weight Management, Exercise Tips

– Answers to questions submitted by text message

• We have relationships with every major carrier (Verizon, AT&T, Sprint, T-Mobile, Alltel, US Cellular)

• We utilize cutting edge platforms (Android, Silverlight, and Flashlight )

• We will leverage these relationships to distribute Dr. Oz content

• We will stream clips and full shows through major carriers

• We will create custom content: Graphics, Voicetones, Ringbacks

• Text in questions and vote on important topics

• Access personalized Health Plans from the desktop of viewers’ phones

Relationships

MOBILE DISTRIBUTION

Content for Carriers

Mobile Site

Widgets

Participation TV

2– Confidential –

AffiliateMarketing

Digital

National Media

Other

Ad Sales

MARKETING OVERVIEW

Grow the Dr. Oz brand to the highest level of awareness, using our unique marketing initiatives, including traditional marketing and cutting edge techniques

• Full media mix (on-air network / cable, print, radio, trades, out-of-home)

• Co-op advertising, local market promotions, on-air support, and satellite media tours

• B2B website to distribute print materials and pertinent info to client stations

• Viral marketing, mobile marketing and tie-ins (e.g., SMS)

• Integrated promotions, email and online campaigns

• Facebook fan page and MySpace profile page

• Continued support for show through special events, conferences, trade promotions, etc.

• Cross-promote on other Sony assets

• Rich media presentations and show sales reels

• Media kits, brochures, one-sheets and other collateral

3– Confidential –

Dr. Oz Website

• Build, host, and continually update an immersive, 24/7 community

– Incorporate ad-supported streaming of shows

– Include interactive content (quizzes, blogs, community chat)

• Offer portable extensions, allowing stations to embed content on their local station website

• Enable e-commerce for show-related merchandise for added revenue

• Distribute an e-mail newsletter to viewers

MARKETING (DIGITAL)

Digital Media

Campaigns

• Viral marketing (like our award-winning “Walt’s Wisdom” application)

• Digital extensions (like our Cashmere Mafia e-magazine)

• Mobile WAP site with interactive features (mobile widgets, video, voicetones, wallpapers)

• Integrated promotions including

– Facebook business profile

– MySpace and Yahoo! branded pages

4– Confidential –

MARKETING TAILORED TO DR. OZ

Application offers users healthy alternatives to satisfy their food cravings

This or That

Users type in various food items available in their house and receive healthy recipes for the combination

Mixology

Users download flash cards with nutritional facts on various food items

Flash Cards

User upload cell phone pictures of food items to receive calories counts

Calorie Counter

Users upload their questions to the Dr. Oz site and receive adviceAsk Dr. Oz

Pill camera broken into 24 -5 minute video sections available onlineInside Dr. Oz

Open forum community section available on the Dr. Oz web siteDr. Oz On Call

Let users compare their real age to their friends through this Real Age application tied into Facebook’s API

Real Age on Facebook

One minute videos on important issues, available via mobile and online

You in a Minute