1 | CLAYTON STATE UNIVERSITY| © STAMATS 2012 Brand Clarification Clayton State University March 28, 2012 Presented by Julie Staggs Senior Consultant Stamats,

1 | CLAYTON STATE UNIVERSITY| © STAMATS 2012

Brand Clarification

Clayton State University

March 28, 2012

Presented byJulie Staggs

Senior Consultant

Stamats, Inc. Cedar Rapids, IA 52406

(800) 553-8878

[email protected], GA

mailto:[email protected]


Clayton State University Brand Promise

Clayton State University is an academically empowering and diverse institution, where engaged students take ownership of their experience and enjoy the kind of exceptional instruction and support that provides the knowledge, skills, and attitudes required to achieve their goals, advance their careers, and enrich their lives.


Clayton State University Brand Attributes

• An Empowering Experience

• An Inclusive Diversity

• An Engaged, Experiential Preparation

• A Supportive Community


Dreams. Made real.







Clayton State University—Unified Brand

• Communication Plan• Brand Book with Brand Standards• Coordination and Cooperation• Increased Brand Awareness and Mind Share

Documents

1 | CLAYTON STATE UNIVERSITY| © STAMATS 2012 Brand Clarification Clayton State University March 28, 2012 Presented by Julie Staggs Senior Consultant Stamats,