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Baby & Me update : as at April 2013

Decisions to be made :- D-day : validate date and global media plan

… A concept to be rolled-out in every store, big ones (golden stores) or smaller ones (silver stores)

In golden stores, the Baby & Me campaign is present all along the

consumer path,from the entrance of the mall / supermarket to evian shelves

Golden Stores

Big posters at the entranceGolden Stores

If possible, the adult and the baby can be placed on sliding doors, to play with the side by side

At the security gates of the supermarket

Golden Stores

The adult and the baby are played face-to-face, on each side of the gates

Adult Baby

At the security gates of the supermarket

Golden Stores

If the space is big enough, you can also imagine to show a galerie of portaits, one between every gate

In the central store aisleGolden Stores

Suspensions of the key visual, displaying the whole gallery

At evian main « event » displayGolden Stores

The “photobooth” concept is pushed to the max:

Golden Stores

Baby & Me visuals displayed as if they were just printing out of a giant photobooth

At evian main « event » display

Golden Stores

Consumers can take pictures and print their inner baby in a « babybooth »

At evian main « event » display

Golden Stores

Pictures of « babified » consumers are projected on a big screen

Screen that can also display the TV commercial, in countries where there is no TV activation

At evian main « event » display

At evian main « event » displayGolden Stores

The babymaton may also live by itself in other parts of the mall

Golden Stores

And the pictures generated through it may be projected on big screens

Golden Stores

In silver stores, this “photobooth-like” execution of baby & me print

will be rolled-out…

Silver Stores

Silver Stores … on end-aisle

displays,

… on ¼ boxes,Silver Stores

… and directly on shelves Silver Stores

VISUALS…Baby & Me…

Visual with retailers….