1 B R A N D S T A N D A R D S w w w. m m u. e d u. m y

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B R A N D S T A N D A R D S

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c o n t e n t s

IntroductionBrand Overview The BrandLogotype MMU Logo MMU Tagline TM University MSC Status InstitutionProhibited ReproductionStationery Letterhead Business Card EnvelopeCommunication Materials Banner Bunting Poster CertificateProcedures

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i n t r o d u c t i o n

Multimedia University Brand Standards ManualMultimedia University brand is a lot more than just a standard logo application onto collaterals. It’s one of the most valuable assets that differentiate us from our competitors. The brand is the image of the university. We can define ‘brand’ as the recognition and personal connection that forms in the hearts and minds of our customers and other key audiences through their accumulated experience with our brand, at every point of contact.The brand experience happens every time we ‘touch’ a student, staff, parents, academician, partner and public. Each contact is an opportunity to endear the university to people. Positive brand created from trust, loyalty and it can increase in shareholder value & longterm advantage in marketplace.

Brand Standards manual will defines the right application for MMU brand. The manual will assist us to build a stronger brand image for us by projecting consistence and familiar image of us to public. We are ONE brand, speaks in ONE voice and have ONE face; Multimedia University.


b r a n d o v e r v i e w

Our AspirationTo be the preferred university premiering in academic & research excellence within Asian region by 2020.

Our Mission

To deliver quality academic programmes based on state-of-the-art R&D. To attract and nurture quality minds who will contribute towards the global knowledge economy. To inculcate a strong research culture within a dynamic, efficient and effective team of academic and support staff. To be financially self-sustaining via education and the

commercialisation of R&D products and services.


KRISTAL ValuesTotal Commitment to CustomersUncompromising IntegrityRespect & Care

As TM Subsidiary company, MMU is applying the same value & culture as TM for our Customer Service; KRISTAL

KRISTAL CultureInnovativenessTeamworkOwning CustomersPerformance Driven

KRISTAL Support SystemsLeadershipRewards & RecognitionTrainingBehavior & Competency



MMU Branding UnitMMU Branding Unit was established in 2008 in order to enhance and position MMU branding. The unit will monitor the application of MMU CI on various medias and channels. The consistency of CI’s applications will bring value, prominence and awareness to MMU.


Artwork. The design elements, artwork and most-up-to-date information are accessible at http://intranet/2005/dept_policy.php

Contact us directly if you have any doubts in applying MMU CI or you need further clarifications on the MMU CI.

Puan Noor Hamiza AzaharHead, Corporate Communications [email protected]

Megat Adzwan Shah bin Shamsul AnuarAssistant ManagerBranding & [email protected] 8312 5019

mailto:[email protected]



Correct Software

Software considered industry standard:

LAYOUT Quark XPress, Adobe InDesign or PageMaker

VECTOR GRAPHICS Adobe Illustrator, Macromedia Freehand

RASTER IMAGES/PHOTOGRAPHY Adobe Photoshop


Other applications such as Microsoft Word, Microsoft PowerPoint, Corel Draw do not conform to industry standards, and therefore should not be used for print design.


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MMU signatures consist of the logo, a secondary logo and a few

other identities. The logo carries ® mark that has to be used as shown.

The logo is the primary brand of MMU. It has to appear on all official communication materials e.g. letterhead, business cards, envelopes, buses and etc.

The secondary logo usually reserved for promo materials such as banners, buntings, cards, advertisements, posters & broadcast.


MMU Logo

Red CircleThe red circle in the centre of the logo represents a nucleus to mark the beginning of MMU as the first private university recognized by the Malaysian Government specializing in the broad sphere of multimedia and IT in Malaysia.The color red identifies MMU as a dynamic institution, growing in tandem with modern technology.

Blue PinsThe pins facing the opposing directions are proofs of MMU’s creative approach towards the acquisition and dissemination of multimedia knowledge.

Blue Band The blue band surrounding the red circle represents MMU’s visions of growth and commitment in achieving a world-class status in terms of academic programmes and research and development work.

The blue band also identifies MMU as an institution that provides a conducive environment for the holistic growth of the individual.

Blue band and pins surrounding the red circle The blue band and pins surrounding the red circle is a symbol of MMU’s strategic location at the centre of a growing and developed country, particularly in the country’s first intelligent city, Cyberjaya.

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Our LogoThe Multimedia University horizontal logo is made up of two elements, the emblem and the “Multimedia University” name style.

For overall balance, the emblem is centered between the name style “Multimedia” and “University”.

Name style‘MULTIMEDIA’

Name style‘UNIVERSITY’

EMBLEM

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EMBLEM

Name style‘MULTIMEDIA UNIVERSITY’

Name style‘MMU’

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Basic Identity Specifications Of MMU Logo

®

®

Color Specification


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Full Logo• Font type : Myriad Pro• Font Style : Regular

Short Logo• Font Type : Arial &

Myriad Pro• Font Style : Regular


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Since design came in many colors and background, MMU logo can be use in one toned color based on the background.


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Sample of White MMU logo on dark color background

Sample of Black MMU logo on light color background

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Basic Identity Specifications Of MMU Secondary Logo

Since design came in many colors and background, MMU logo can be use in one toned color based on the background.


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Sample of White MMU logo on dark color background

Sample of Black MMU logo on light color background

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MMU Tagline

Font type : Venetian301 Dm BTFont Style : RegularNote : Spacing and alignment of tagline should be as per above


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• Malay tagline will only be used with any collaterals in Malay only.• MMU tagline appears in English and Malay only. Translation to other languages is not

advisable.• For other languages, please use English tagline.• This format should be used together with MMU logo unless it’s a statement in articles

or etc.


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MMU Tagline

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Basic Identity Specifications Of MMU Tagline

Since design came in many colors and background, MMU Tagline can be use in one toned color based on the background.

When to use MMU Tagline?MMU tagline should be used on all MMU Promotion Materials such as Prospectus, Website, Handouts, Flyer and etc.

For buntings and banners, it is highly recommended to use MMU tagline with MMU logo - the formation can be referred on page ‘Reference for Banner/Bunting/Certificates’.


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Sample of White MMU Tagline on dark color background

Sample of Black MMU Tagline on light color background


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TM University Logo

• MMU is part of TM Group and therefore a TM University logo must be placed at bottom right corner of each communication materials and stationery for MMU.


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TM University Logo - Color Specification

Font: Din MediumStyle : Italic

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Basic Identity Specifications Of MMU Tagline

Since design came in many colors and background, TM University logo can be use in one toned color based on the background.


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Sample of White TM University logo on dark color background

Sample of Black TM University logo on light color background


l o g o t y p eMSC Status

Institution

• MMU is one of the MSC Status Institutions. • MSC Status Institutions logo should be used

in all MMU official communication materials.• Sample; website, prospectus


p r o h i b i t e d r e p r o d u c t i o n

Never squash any MMU CI.

Never stretch any MMU CI.

Never surround any MMU CI with a shape such as box, glow, shadow or outline.

Never use MMU logo without ® mark. Do not use MMU logo with TM mark, it’s not valid.

TM

MULTIMEDIA UNIVERSITY

Never isolate any character of the brand

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Letterhead


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Business Card

Adham Dani Assistant Manager Corporate Communications Unit


Multimedia University ( 436821 – T )

Persiaran Multimedia, 63100 CyberjayaSelangor Darul Ehsan, Malaysia

Tel 603 8312 5019Fax 603 8312 5022Email [email protected] www.mmu.edu.my

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Envelope


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Banner


c o m m u n i c a t i o n m a t e r i a l s

MMU Logo Position

TM University Logo’s positionPreferred Position:

• MMU logo should be in the top-middle of the banner.• Never place MMU logo anywhere else especially at the

bottom of the banner unless MMU is the organizer/sponsor of the event.

• TM University Logo should always be at the bottom right corner of the banner.

• Banner should always have information of Event Name, Date & Day, Venue and optional info of honoured guest, organizer and etc.

• The appropriate banner size is 144 (W) x 48 (H) inches.• The font should be between 250pts – 500pts; so it can be

read from afar.

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Banner



MMU Logo Position

TM University Logo’s positionPreferred Position:

• MMU logo should be in the top of the banner.• Never place MMU logo anywhere else especially at the





read from afar.

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Reference for Banner(template 1A)



Preferred Position:• MMU logo should be in the top of the banner.• Never place MMU logo anywhere else especially at the





read from afar.

144 inches

48 inches

optional – club logo

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Reference for Banner(template 1B)








read from afar.

144 inches

48 inches


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Reference for Banner(template 2A)








read from afar.

144 inches

48 inches


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Reference for Banner(template 2B)








read from afar.

144 inches

48 inches


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Bunting



Preferred Position:• MMU logo should be in the top-middle of

the bunting.• Never place MMU logo anywhere else

especially at the bottom of the bunting unless MMU is the organizer/sponsor of the event.

• TM University Logo should always be at the bottom right corner of the bunting.


• The appropriate bunting size is 24 (W) x 72 (H) inches.

• The font should be between 250pts – 500pts; so it can be read from afar.

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Bunting



















Reference for Bunting

(template 1)24 inches


72 inches










Reference for Bunting

(template 2)24 inches


72 inches

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Poster



Preferred Position:• MMU logo should be in the top-

middle of the bunting.• Never place MMU logo anywhere

else especially at the bottom of the poster unless MMU is the organizer/sponsor of the event.

• TM University Logo should always be at the bottom right corner of the poster.

• Poster should always have information of Event Name, Date & Day, Venue and optional info of honoured guest, organizer and etc.

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Certificate



Preferred Position:• MMU logo should be in

the top-middle of the certificate.

• Never place MMU logo anywhere else especially at the bottom of the bunting unless MMU is the organizer/sponsor of the event.


• Certificate should indicate the event name, type of certificate, name of recipient, and name of the awarding body.


p r o c e d u r e s

In order to maintain the consistency of MMU CI applications, it is strongly advised to all divisions, units, departments, centers, and student’s bodies to comply to Brand Standards prepared . All communications materials that carry MMU CI has to be submitted to Branding Unit at least 3 days before printing. Apart from vetting the copywriting of the material, Branding Unit will check on the MMU CI applied as well.

Failing to do so, Branding Unit has the right to take down or hold any communication materials that doesn’t comply with Brand Standards.

Any questions pertaining Brand Standards or MMU CI can be addressed to:

Megat Adzwan Shah bin Shamsul AnuarAssistant ManagerBranding & [email protected] 8312 5019

~ T H A N K Y O U ~


Documents

1 B R A N D S T A N D A R D S w w w. m m u. e d u. m y