SATURDAY, FEBRUARY 18TH @ 5:50 PM

YOUR EVENT ITINERARY

Welcome to a new season of PBR action! We are glad you will be joining us for the Frontier Communications Iron Cowboy powered by Kawasaki! This itinerary is available to PBRewards Members to help you navigate through the weekend with directions, early entry, dirt access, and more!

EARLY ENTRANCE: ENTRANCE E PBRewards Members and Fan Club Members are allowed to enter the venue before any other attendees. Early Entry will be at Entrance E at the Southeast corner of the stadium on Saturday at 4:15 PM. Please present your active Fan Club Membership card or PBRewards QR code, to receive Early Entry.

REFER-A-FRIEND TO PBREWARDS: EARN 100 POINTS! Have some buddies who don’t know about our new Rewards Program? Here is your opportunity to receive 100 points for every friend you refer! Invite your friends to play: http://pbr.fanmaker.com/profile#

Apply for your PBR Visa while onsite and take advantage of the following great benefits when using your new card: • Apply onsite and get a free T-shirt!

• Save 10% on BFTS and World Finals ticket purchases on phone orders through PBR Customer Service! • Earn Double Points on ALL purchases made at PBRShop.com!

SHARK CAGE - WANT TO SIT CLOSEST TO THE ACTION!? HERE’S YOUR CHANCE! The Shark Cage gets you down on the dirt, front and center, with the toughest sport on dirt, and now you can enjoy the show from inside the Cage for a section. Stop by the PBRewards Booth to participate in our Shark Cage Auction.

PBREWARDS MEMBERS SPECIAL EVENTS

COWBOY’S DANCE HALL PRE-PARTY:

WHERE: Cowboy’s Dance Hall 10310 Technology Blvd. Dallas, TX 75220

WHEN: Friday, February 17th

The club opens at 7:00PM and the first band set is at 9:00PM

RIDER SIGNING:

WHO: Jorge Valdiviezo

WHERE: PBR Visa Booth on the concourse

WHEN: Saturday, February 18th from 4:30PM to 5:00PM.

1 AT&T Way, Arlington, TX 76011

MEET STARS OF THE PBR!

WALMARTSTORES

FRIDAY - 2/173PM-6PM

1521 N COCKRELL HILL RDDALLAS, TX 75211

THURSDAY - 2/164PM-7PM

800 S US HWY 81/287DECATUR, TX 76234

SATURDAY - 2/1811AM-2PM

3155 W WHEATLAND RDDALLAS, TX 75237

YOUR PBR EVENT EXPERIENCE Every event begins with pyrotechnics, explosions, and flames. Then the excitement really begins when the Top 35 bull riders in the world compete against the fiercest bucking bulls on the planet, providing two hours of thrills and spills guaranteed to keep you on the edge-of-your-seat and your heart pounding. The nationally-televised Built Ford Tough Series visits some of the most famous arenas across the United States. Each event has a winner, and riders accumulate points towards the ultimate goal, the Professional Bull Riders World Championship. The highest-paid bull riders in the world are not only competing for the coveted Championship Buckle, but also the $1 million bonus awarded to the winner.

DIRECTIONS Please utilize the map below for your most convenient route to:

AT&T Stadium 1 AT&T Way

Arlington, TX 76011 (817) 892-4400

AT&T Stadium, located at One AT&T Way, Arlington, TX 76011. AT&T Stadium is designed with accessible parking, accessible vehicle drop off and pick up areas, power assisted doors, restrooms, concessions, water fountains, ATMs and seating areas. Guests can receive more information by visiting one of our Guest Services Centers located on the concourse behind Sections 219, 244, 420 and 451. For questions regarding ADA ticket information, please contact Cowboys Ticket Sales at (817) 892-4400.

PARKING AT&T Stadium’s goal is to provide their guests with an exceptional experience, from the moment that they leave for the game to the time that they return. The AT&T Stadium have created a transportation and parking plan designed to keep the traffic moving, make it easy to park, and ensure safety as fans make their way into the stadium. This page contains important information about transportation and parking at AT&T Stadium and will help prepare you to have an enjoyable event day.

Parking Availability There are approximately 12,000 parking spaces distributed among 15 numbered lots at AT&T Stadium. AT&T Stadium is not responsible for and assumes no liability arising from accidents, fire, theft, damage to or loss of the vehicle of any article therein while on stadium property.

ADA/Accessibility AT&T Stadium is committed to serving guests with disabilities. Our facilities are fully accessible and we provide a wide range of services and amenities for guests with special needs.

AT&T Stadium is designed with accessible parking, accessible vehicle drop off and pick up areas, power assisted doors, restrooms, concessions, water fountains, ATMs and seating areas. Guests can receive more information by visiting one of our Guest Services Centers located on the concourse behind Sections 219, 244, 420 and 451. For questions regarding ADA ticket information, please contact Cowboys Ticket Sales at (817) 892-4400.

Elevators AT&T Stadium is equipped with public elevators at the following locations: • Entry A, E, F, K (Club and Suite guests only) • Main Concourse behind Sections 203, 217, 228, 242 • Mezzanine Level behind Sections 304, 317, 329, 342 • Upper Concourse behind Sections 405, 418, 437, 449

BROADCAST SCHEDULE Featuring Craig Hummer, Ty Murray, Leah Garcia, and Shorty Gorham

SATURDAYFEBRUARY 1810:00 PM ET

SATURDAYFEBRUARY 18

6:30 PM ET

SUNDAYFEBRUARY 1912:00 PM ET

SATURDAYFEBRUARY 1810:30 PM ET

AT&T STADIUM MAP

GETTICKETS

PURCHASE TICKETS THROUGH PBR CUSTOMER SERVICE 800-732-1727

Earn 3 PBRewards points per $ spent when you buy through PBR Customer Service or PBR.com

Save 10% when you use your PBR Visa Card through Customer Service

Become eligible for Seat Renewal and Early Purchase Opportunities

UPCOMING EVENTS February 24-26 - St. Louis, MO

March 4-5 - Jacksonville, FL March 10-11 - Little Rock, AR

Bag Policy Prohibited bags include, but are not limited to, the following: all purses, bags or containers larger than a small clutch bag, coolers, briefcases, backpacks, fanny packs, cinch bags, luggage of any kind, computer bags and camera bags.

Fans may carry only the following style and size bag, package, or container at stadium plaza areas, stadium gates, or when approaching queue lines of fans awaiting entry into the stadium:

• NFL approved bags that are clear plastic, vinyl or PVC and do not exceed 12” x 6” x 12.” The bags may be hand-carried or have a shoulder strap. (Officially licensed NFL team logo clear plastic tote bag measuring 12” x 6” x 12” will be available through club merchandise outlets or at nflshop.com).

• One-gallon clear plastic freezer bag (Ziploc bag or similar).

• Small, one compartment, clutch bag that does not exceed 8.5” x 5.5”, with or without a handle or strap. This can be carried separately or within a plastic bag.

An exception will be made for medically necessary items after proper inspection at a gate designated for this purpose We strongly encourage fans to limit the number of items they bring with them to the stadium on game day.

Cameras Compact Cameras (still only) are permitted inside AT&T Stadium as long as their use does not interfere with the event or other guests’ enjoyment of the event. Video Cameras, tripods, monopods and cameras with a lens longer than 3” (detachable or non-detachable) are prohibited inside AT&T Stadium.