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An Introduction to Electronic Commerce
• Electronic commerce: conducting business activities (e.g., distribution, buying, selling, marketing, and servicing of products or services) electronically over computer networks such as the Internet, extranets, and corporate networks
• Business activities that are strong candidates for conversion to e-commerce– Paper-based– Time-consuming – Inconvenient for customers
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eGovernment
• eGovernment: use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizen and government
• Sysoft eRFP – eGovernment Software
3
Mobile Commerce
• Mobile commerce (m-commerce) relies on the use of wireless devices, such as personal digital assistants, cell phones, and smart phones, to place orders and conduct business
4
Hardware
• Storage capacity and computing power required of the Web server depends on:– Software that will run on the server– Volume of e-commerce transactions
• Web site hosting
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Web Server Software
• Web server software is used to perform fundamental services, including:– Security and identification– Retrieving and sending Web pages– Web site tracking– Web site development– Web page construction
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Web Server Software (continued)
• E-commerce software must support:– Catalog management– Product configuration– Shopping cart facilities– E-commerce transaction processing– Web traffic data analysis
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Electronic Payment Systems
• Digital certificate: an attachment to an e-mail message or data embedded in a Web page that verifies the identity of a sender or a Web site
• Secure Sockets Layer (SSL): a communications protocol used to secure sensitive data during e-commerce
• Electronic cash: an amount of money that is computerized, stored, and used as cash for e-commerce transactions
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Customer Relationship Management and Sales Ordering
• Customer relationship management (CRM) system: a system that helps a company manage all aspects of customer encounters, including marketing and advertising, sales, customer service after the sale, and programs to retain loyal customers
• Goals of CRM– Understand and anticipate the needs of current and
potential customers to increase customer retention and loyalty
– Optimize the way products and services are sold
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Customer Relationship Management and Sales Ordering (continued)
• Sales ordering: set of activities that must be performed to capture a customer sales order
• Essential steps include:– Recording the items to be purchased– Setting the sales price– Recording the order quantity– Determining the total cost of the order including
delivery costs– Confirming the customer’s available credit