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ALM OverviewPresented to
October 17, 2006
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Overview
ALM is the leading integrated media company serving the legal profession.
With a broad range of products and services, ALM provides efficient, targeted channels for reaching decision-makers in the legal market.
ALM products and services include: Magazines Newspapers Web and Online properties Events, conferences and tradeshows BooksNewslettersJury Verdict ReportersExpert Witness DirectoriesAttorney DirectoriesMarket Research & Competitive Intelligence Custom media
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New Acquisitions
Acquisition of Strategic Research Institute (SRI) and formation of new ALM Events & Trade Show division
These acquisitions combined with Real Estate Media and Insight Information allow us to offer legal and business professionals additional means of addressing their multi-discipline information needs.
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New in 2006
Reader Panels: Pre-qualified panels for conducting surveys and research for our publications
Intelliquest 2006 Law Firm Technology Leadership Study: Market survey on law firm IT purchasing patterns
• Corporate Counsel Fortune 1000 Readership Study: Examining top in-house legal officers’ readership and decision-making patterns
• Survey On How U.S. In-House Counsel Hire International Law Firms
• The National Law Journal Website Relaunch: Redesigned
• IDS (Intelligent Data Service): Lead Generation Program
Readership studies for The American Lawyer and Corporate Counsel
Digital editions of The American Lawyer, Corporate Counsel and Law Technology News
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ALM’s Powerful Family of Brands
MagazinesNewsletters
BooksNewspapersDirectoriesResearch
Events
The American Lawyer
New York Law Journal
The National Law Journal
Daily Business Review
Texas Lawyer
New Jersey Law Journal
The Recorder
Legal Intelligencer
Legal Times Connecticut Law TribuneVerdictSearch
IP Law and Business
Law.com
Legal Tech
Corporate Counsel
Law Technology News
Fulton County Daily ReportReal Estate Media
ALM Experts
ALM Research Online
Insight Information
SRI
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Business Overview
Print Events On-line
• The American Lawyer• Corporate Counsel• I P Law & Business• Law Technology News• Real Estate Forum• The National Law Journal• New York Law Journal• The Legal Intelligencer• The San Francisco
Recorder• Legal Times• Books - currently publish
over 150 books on a variety of legal topics
• Directories - contains critical information about expert witnesses, consultants and attorneys
• Newsletters - publish over 30 newsletters for 9,000 subscribers
• LegalTech• ALM Events• ALM Events, Canada• Real Estate Conference
group• Strategic Research Institute
(SRI)• The American Lawyer
Awards Dinner• LTN Awards Dinner
• Law.com - the leading legal news and information network
• Newspaper and Magazine sites, including NYLJ.com, NLJ.com, CalLaw.com
• GlobeSt.com• VerdictSearch.com• ALMResearchOnline.com• LawCatalog.com• GlobeStRetail.com• MA3000
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ALM’s Unique Market Positioning
• ALM’s products are legal professionals’ primary and comprehensive sources of legal news and journalism.
• The Company’s array of “must-have” legal products and services, constructed over 140 years, are an integral part of the practice of law in the U.S.
• ALM’s publications enjoy extremely loyal readers and high levels of brand awareness.
• ALM owns the premier brand in nearly every market in which it competes.
• ALM offers marketers a unique platform of national and regional newspapers, magazines, trade shows, conferences, books and newsletters, and a variety of other specialty editorial and information products with which to reach our highly specialized audiences.
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National Magazines
The American LawyerSubscribers: 17,000 Pass-along: 6.5 Total Readership: 127,050 Readers spend 42 Minutes with a typical issue 47% of subscribers are chairpersons, managing partners or partners in law firms
Corporate CounselSubscribers: 43,000 Pass-along: 1.5 Total Readership: 107,500 Readers spend 30.4 Minutes with a typical issue 42% of subscribers are general counsel 87% of subscribers are in-house counsel
IP Law & BusinessSubscribers: 17,500 Pass-along: 3.7 Total Readership: 82,250 Readers spend 36.3 minutes with a typical issue
Law Technology NewsSubscribers: 40,000 Pass-along: 2 Total Readership: 120,000 Readers spend 37.4 Minutes with a typical issue
Law Firm Inc.Subscribers: 20,000 Pass-along: 3.1 Total Readership: 82,000 Readers spend 34 Minutes with a typical issue 87% of subscribers are involved in their firm’s purchasing decisions
Minority Law JournalDistributed to:Fortune 1000Law firms nationwideOver 150 accredited law schoolsAsian Pacific National Bar AssociationMembers of the Hispanic National Bar Association Members of the National Black Law Students Association
Focus EuropeDistributed to over 60,000 readersFocus Europe is circulated to all subscribers ofThe American Lawyer and Corporate Counsel
The American Lawyer Student EditionCirculation: 37,800Distributed to select readers of The American Lawyer, Law Firm Inc. and students at all accredited law schools
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Newspaper GroupThe National Law JournalReadership: 63,500Frequency: WeeklyMarkets Served: National
Connecticut Law TribuneReadership: 13,000Frequency: WeeklyMarkets Served: Connecticut &WesternMassachusetts
The Daily Business Review(Miami-Dade, Broward & Palm Beach counties)Readership: 34,000Frequency: DailyMarkets Served: Southeast Florida
Daily ReportReadership: 23,000Frequency: DailyMarkets Served: Atlanta and Georgia
Delaware Law WeeklyReadership: 1,200Frequency: WeeklyMarkets Served: Delaware
The Legal IntelligencerReadership: 14,280Frequency: DailyMarkets Served: Greater Philadelphia
Legal TimesReadership: 45,400Frequency: WeeklyMarkets Served: Washington, D.C. and National
New Jersey Law JournalReadership: 28,700Frequency: WeeklyMarkets Served: New Jersey
New York Law JournalReadership: 35,000Frequency: DailyMarkets Served: New York
Pennsylvania Law WeeklyReadership: 9,000Frequency: WeeklyMarkets Served: Pennsylvania
The RecorderReadership: 19,500Frequency: DailyMarkets Served: San Francisco and Northern California
Texas LawyerReadership: 30,000Frequency: WeeklyMarkets Served: Texas
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Law.com
Source: Site data via HBX 2006, User date via Survey.com Research August 2006
SITE PROFILE:
8,000,000 monthly page views500,000 unique monthly visitors52% visit Law.com dailyAverage session time: 30 minutes
USER PROFILE:
93% use Law.com for legal news93% use Law.com to learn more about case decisionsOver 58% are practicing attorneys49% of law firm users sit on management committees at their firmOver 33% are litigatorsOver 12% are in-house attorneys
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E● NEWSLETTERS
WHITE
PAPERS
LEGAL
BLOGS
CLE
CENTER
WEBCASTS
SUPERSECTIONS
DOWNLOADS
THE FOUNDATION OF:
Up-To-The-Minute News & Information
Custom emai ls
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Law.com
CUSTOM MARKETING PROGRAMS THAT REACH YOUR TARGET
IN-HOUSE / CORP. COUNSEL LITIGATION TECHNOLOGY
SITES Corporate Counsel… Litigation Practice Center… Legal Technology…
EMAILS In-House Weekly… VerdictSearch Litigation Alert… Technology Newsletter…
BLOGS Law Department Mgr… May It Please the Court… Prism Legal…
SURVEYS Corp. Scorecard… Top Litigators… In-House Technology…
CUSTOM Microsites, Co-Branded Emails, RSS Feeds, and more…
SAMPLE TARGET PACKAGE COMPONENTS
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Law.com
24/7 Open AdStream
Ad serving measurement
Traffic Tools/Metrics
HBX Analytics from WebSideStory
New email management tool
Responsys rolling out this FALL
IMPROVED LEVEL OF SOPHISTICATION / TOOLS
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ALM Events & Tradeshow Division
A global integrated conference and events company reaching over
40,000 delegates per year, with over 20,000 in legal and finance
Topics alone.
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ALM Events & Tradeshow Division
bringing the editorial content of ALM’s esteemed publications to life by
producing tradeshows, conferences and custom events for the legal community and providing a
synergistic approach to executive learning and networking designed specifically for high-level
decision makers.
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ALM Events & Tradeshow Division
creates, produces and manages conferences covering
industry specific business-to-business topics including: Aerospace & Defense,
Banking & Insurance, Finance & Investment, Technology & Telecom, Life Science
& Healthcare, Management, Marketing and Natural Resources. These globally
recognized events provide powerful business research, education and
information.
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ALM Events & Tradeshow Division
is a leading provider of continuing education for senior executives and professionals
throughout Canada and the United States focused on cutting edge business, legal and regulatory issues in the
following areas: Corporate Finance, Law, Health Care, Insurance, Human Resources, Taxation, Oil and Gas,
Environment, Energy, Construction, Aboriginal, Government and more.
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ALM Events
"leading the conversation of real estate" with innovative networking
conference series — where critical information is shared, an open dialogue is fostered, and new
business partnerships are forged.
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Custom Media
• Custom Publishing including books, whitepapers, advertorials, inserts, imprints– Personalized logo imprinting– Private label and special orders– Reprint compilations for marketers and management
• Custom Events– Live events, web casts, networking and roundtable events, CLE
• Custom Research– Custom surveys and reports
• Directories– B2B & Consumer Lawyer Directories
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ALM Research Is A Leading Provider Of Online Information For And About The Legal Market
• ALM Research Online– ALM’s online subscription database for law firm business
professionals– Composed primarily of ALM’s current and archived leading-industry
surveys and rankings but expanding to include original and third party content
– Firms subscribe to track trends and benchmark themselves, their peers and competitors
• ALM Research offers original published research and survey reports– The annual Law Firm Business Development Survey and – The 2006 Global Knowledge Management Survey
• Custom research for law firms and vendors