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Our BusinessOur Business
• Digital Rights Management (DRM) Application Service Provider (ASP) offering a component-based DRM solution to content providers.
• Mission critical participant in the “content delivery ecosystem” ensuring usage rights enforcement across data networks.
• Integrator of “best of breed” DRM technology into a scalable, 24 / 7, transaction processing platform.
Adobe, Glassbook, Microsoft, IBM
Content Management, e-Commerce, Digital Usage Rights Issuance, Customer Support
• Digital Rights Management (DRM) Application Service Provider (ASP) offering a component-based DRM solution to content providers.
• Mission critical participant in the “content delivery ecosystem” ensuring usage rights enforcement across data networks.
• Integrator of “best of breed” DRM technology into a scalable, 24 / 7, transaction processing platform.
Adobe, Glassbook, Microsoft, IBM
Content Management, e-Commerce, Digital Usage Rights Issuance, Customer Support
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Our BackgroundOur Background
• Founded in 1996 as a spin-off of Softbank Services Group
• Transaction processing and customer service experts
• Currently 165 employees
• Four divisions focused on the protection of intellectual property in digital form and the application of Digital Rights Management (DRM) technology in support of commerce, learning and entertainment.
• Founded in 1996 as a spin-off of Softbank Services Group
• Transaction processing and customer service experts
• Currently 165 employees
• Four divisions focused on the protection of intellectual property in digital form and the application of Digital Rights Management (DRM) technology in support of commerce, learning and entertainment.
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What is DRM?What is DRM?
• Content Protection – this is the “enabler”
• Content Access – what are the usage rights? View, Print, Save, Play, Expire Supporting Digital “Fair Use” – multiple copies on
multiple devices, mobile rights Enabling Business Models – how many different
ways to you grant the “right to view”?
– Free preview; expire at end of semester; pay-per-view; individual subscriptions; seat license models
• Transaction Support – what are the business relationships? Support the value chain – publisher, retailer,
university, bookstore, course tool provider
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Sample Customer ListSample Customer ListPublishing Content Providers:
• Bedford, Freeman and Worth Publishing Group• Bell & Howell Information and Learning• booktech.com• Harcourt College Publishers• Houghton Mifflin• McGraw-Hill Pro Book Group• Pearson Education Canada• WebCT• John Wiley and Sons, Inc.• Wolters Kluwer / CCH
Publishing Content Providers:• Bedford, Freeman and Worth Publishing Group• Bell & Howell Information and Learning• booktech.com• Harcourt College Publishers• Houghton Mifflin• McGraw-Hill Pro Book Group• Pearson Education Canada• WebCT• John Wiley and Sons, Inc.• Wolters Kluwer / CCH
Entertainment Content Providers:• Sony• BMG Entertainment• Artists Direct• PepsiStuff.com (Pepsi / Sony / Yahoo)
Entertainment Content Providers:• Sony• BMG Entertainment• Artists Direct• PepsiStuff.com (Pepsi / Sony / Yahoo)
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Use CasesUse Cases
• Electronic Course Materials• Secure, downloadable content• Entire text or selected chapters• On-demand, “need-to-know” information
• Custom-built Course Materials• Flexible content selection by faculty• Assembled and made available digitally, online• Tailored for the specific course
• Usage Auditing• What did the student consume and when?• Limit unauthorized content pass-along
• Electronic Course Materials• Secure, downloadable content• Entire text or selected chapters• On-demand, “need-to-know” information
• Custom-built Course Materials• Flexible content selection by faculty• Assembled and made available digitally, online• Tailored for the specific course
• Usage Auditing• What did the student consume and when?• Limit unauthorized content pass-along
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Use CasesUse Cases
• Faculty / University-published Course Materials• Limit access to a specific body of students• Enable distribution through trusted partners
• License the Best Content• Content providers are more apt to provide a complete
work in digital form if protected by DRM technology• Opportunities exist for mixed-media applications:
• Text and music• Text and video• Text and spoken word audio
• Faculty / University-published Course Materials• Limit access to a specific body of students• Enable distribution through trusted partners
• License the Best Content• Content providers are more apt to provide a complete
work in digital form if protected by DRM technology• Opportunities exist for mixed-media applications:
• Text and music• Text and video• Text and spoken word audio
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