1

2

Objectives

To learn the history and application of marketing education.

To explore the mission and purpose of DECA.

To investigate national DECA programs and competitive events

3

What IS DECA?

A national association of marketing students

A co-curricular organization available for students who are interested in the following:– hospitality– finance– sales and service– advertising– business management – entrepreneurship

4

Civic Consciousness

Includes the following:– improving local communities through service – understanding and appreciating civic

responsibilities– supporting charitable and

community causes, such as:• Muscular Dystrophy Association• Race for the Cure • Make-A-Wish Foundation

5

Leadership Development

Includes the following:– serving as a local, state or national officer– participating in leadership activities or training– attending regional and state conferences– practicing teamwork, communication skills

and goal setting– planning and organizing meetings, activities

and service projects

6

Social Intelligence

Emphasizes the role of networking and social interactionTeaches the importance of interpersonal and business skills– social intelligence activities

could include:• a regional DECA dance• a professional etiquette dinner• chapter socials and activities• a DECA “sports night” at the local stadium

7

Vocational UnderstandingRefers to career-based concepts and knowledge

Encourages students to learn applicable marketing skills

Activity ideas may include:– participating in on-the-job training – managing a school store/enterprise– recruiting guest speakers– participating in competitive DECA events– planning a business field trip

8

Interesting Facts

DECA’s official colors are blue and gold

DECA was founded in 1946 as the Distributive Educational Club of America; It later expanded into “An Association of Marketing Students”

86% of DECA members will pursue postsecondary education

9

DECA Membership

DECA has over 180,000 members worldwide

DECA operates in all 50 states plus Puerto Rico, the District of Columbia, Guam, the Virgin Islands, Canada, Mexico and Germany

There are nearly 5,000 marketing classes taught in the United States

Alumni, college and professional memberships are also available

Members pay minimal costs for dues each year

College and Career Ready

DECA College Ready Video

11

Organizational Structure

The national DECA organization is divided into four regions:– North Atlantic Region– Central Region – Southern Region – Western Region

12

National Regions

13

National Organization

DECA is governed by a National Board of Directors which includes students officers, advisors, sponsors and staff members

A national DECA president is elected by members each year at the International Career Development Conference

A Vice President is also elected from each of the four national regions

14

Local Organization

Each state is governed by a president and a variety of elected and appointed student officers

Each school or local chapter also selects officers to serve in a variety of capacities, such as:– Public Relations Vice President– Activities Vice President – Treasurer– Secretary– Web Master

President: Elizabeth Phinney

15

Oversees entire chapter including members and officers.

3rd year Marketing and DECA member.

Advanced to State two years in a row.

Enrolled in 5th period Fashion Marketing.

Vice President: Casandra Castro

16

Oversees chapter with President including members and officers.

2nd year Marketing and DECA member.

Advanced to State last year.

Enrolled in 1st period Marketing Dynamics

Secretary: Sandra Torres

17

Documents everything and keeps track of all DECA records.

2 year in Marketing and DECA.

Advanced to State Competition last year.

Enrolled in 2nd period Marketing Dynamics

Treasurer: Jason Castillo

18

Keeps track of all money

Keeps inventory of all products/supplies.

Deposits all money to business office

Informs us if we have money to spend

Tracks all fundraisers.

1st year Marketing student and DECA member.

Parliamentarian: Rebeca Hidalgo

19

Enforces DECA Law and Rules

Enrolled in 5th period Fashion Marketing

3rd year Marketing and DECA member.

Attended State competition the last two years.

Historian: Paulina Flores

20

Accounts for all pictures and video of event, creates scrap book.

Enrolled in 2nd period Marketing Dynamics.

3rd year Marketing and DECA member.

Work at State Farm Insurance

Reporter: Victoria Compean

21

Responsible for informing the school community and DECA members of all events.

Works closely with all media to ensure the DECA image is protected and well portrayed.

Enrolled in 2nd period Marketing Dynamics

Community Service Chair: Diana Howell

22

Plans and organizes all community service projects for our DECA chapter.

Enrolled in 5th period Fashion Marketing.

Special Events Chair: Christy Rodriguez

23

Plans and organizes all DECA events.

Pass and present all ideas through Christy.

Enrolled in 5th period Fashion Marketing.

DECA Graduation Cords

Apply to students from grades 10-12.

Must meet requirements every year in Marketing and DECA.

Review guidelines.

You can do it!!!!

24

25

DECA Dimensions

Is the official DECA magazine

Is a quarterly publication, FREE for every DECA member

Is filled with innovative and easy-to-read information about job skills, leadership development, college preparation and civic consciousness

26

National Sponsors

Businesses and corporate executives from more than 65 major companies and colleges provide resources, support and job opportunities for DECA members

Check with your local school or advisor for information about specific DECA sponsors available in your community

27

Scholarship Opportunities

$250,000 in DECA scholarships are awarded annually Scholarships may be awarded on the basis of leadership, professional skill, DECA involvement, community service, academic excellence, etc. Examples include the following:

– Harry A. Applegate Scholarship- for DECA members who plan to pursue a degree in marketing, entrepreneurship or management

– Marriott Scholarship- for members interested in a career in hospitality or hotel management

– NAPA Scholarship- for students interested in the automotive industry

28

Student Events

Leadership conferences

Student competitions

Activities and projects

Monthly Socials

Fashion Show

Football Tailgate

Cook outs

29

Leadership Conferences

Regional conferences- are hosted annually by each of the four national regions. Conference attendees participate in interactive workshops and professional presentations which enhance leadership and networking skills

State leadership conferences- provide leadership training and planning experiences for local chapter officers

Local leadership conferences- are often available on the district or school level

30

Student Competitions

Are hosted on the local, district, state and national levels

Consist of comprehensive events based on occupational categories and industry-related skills– the top event qualifiers from each state

competition become eligible to attend the International Career Development Conference and vie for prestigious awards and recognition

31

Competitive Events Categories

Individual events

Management team decision-making events

Marketing research events

Chapter team events

Marketing representative events

Business, management and entrepreneurship

Specialty and online activities

32

Tips for Competition

Become familiar with the performance indicators for each event

Read and study the specific rules and guidelines

Use practice role-plays or mock presentations to help you prepare

Become familiar with general marketing and business concepts

33

Additional DECA Activities

District socials

Chapter fundraisers

Community service projects

Business field trips

Workshops and training

34

Benefits of DECA

Skill development

Résumé experience

Personal growth and knowledge

Awards and recognition

Prepares you for college and your career.

35

Awards & Recognition

The National Marketing Education Honor Award- is a prestigious award for high school seniors who have demonstrated academic excellence and leadership involvement in DECA

The Chapter Awards Program- recognizes individual schools for their efforts in membership, public relations, chapter activities, community service and DECA events

NFIB Young Entrepreneur Award- is presented to students who have entrepreneurial experience working with a family or self-owned business, or who plan to become an entrepreneur

36

How to Join

Enroll in a related marketing class

Stop by Monday thru Friday in the DECA room and speak with an officer.

Membership fees are $16 ($8 National and $8 State). Add $9 for your membership shirt.– $16 without shirt– $25 with shirt

37

Two Websites

www.deca.org (National Site)

www.texasdeca.org (State Site)

38

Types of Marketing Classes

Sports and Entertainment MarketingFashion MarketingMarketing DynamicsPracticum in Marketing Dynamics

39

Components of Marketing Education

Functions and Foundations of

Marketing

delivered as classroom instruction

and core curriculum

Work Experience and Training

supplements and enhances classroom learning through job

shadowing, mentoring, internships, class projects, field investigations,

etc.

DECA

complements coursework by providing a practical and competency-

based competitive and professional development outlet

(1999-2008). Retrieved October 7, 2008, from DECA: www.deca.org

40

41

Production Coordinator

Amy Baker

Production Manager

Dusty Moore

Executive Producers

Gordon Davis, Ph.D.

Jeff Lansdell

Graphic Designer

Maggie Bigham

©MMIX

CEV Multimedia. Ltd.

Acknowledgements