1-1 Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andrée Kater, Mgr. BMEU, AL District

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Mailpiece Design

With

Pricing in Mind

GBPCC

April 21, 2011

Presenter: Andrée Kater, Mgr.

BMEU, AL District

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Agenda

• Standardized addressing

• Machinable and nonmachinable

• Automation letters and automation flats

• Barcoding formats

• Evaluation tools

• MERLIN

• Mail processing equipment

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The HEART

of any mailpiece is

the delivery address

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1. NON-ADDRESS DATA #JAN00 000 CA#1508 LT 52

2. INFORMATION / ATTN MR J BROWN

3. RECIPIENT CENTRAL LIBRARY

4. DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD

5. CITY, STATE, ZIP CODE FAIRFAX VA 22030-3999

PRESORTEDSTANDARD

U.S.POSTAGEPAID

VARTEC

Standardized Addressing Format.

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Postal Addressing Standards

____________________

Postal Addressing Standards

PUB 28PUB 28

Best resource

for comprehensive

addressing information

Available online at http://pe.usps.gov/text/pub28/welcome.htm

Publication 28 July 2008

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Machinable Letters

• Complete delivery address

• No nonmachinable characteristics

• May be prepared as letters, folded self-mailers, or booklets

• Booklets and folded self-mailers must be tabbed according to DMM specifications

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Maximum Weight

Presort First-Class Mail = 3.3 ounces

Standard Mail = 3.3 ounces

Machinable Letters

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Nonmachinable Characteristics

MR JOHN CORREY111 MAIN STCITY, STATE ZIP CODE

Address parallel toshorter dimension

Square

PRESORTEDFIRST CLASS

POSTAGE PAIDPERMIT NO. 23NORMAN, OK

Length divided by height must be at least 1.3 but not more than 2.5

Aspect Ratio

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AMY JONES4532 WEST DRIVESAN ANTONIO TX 78284-9623

Mailpieces over 4 ¼ inches high or 6 inches long

Must be at least .009 inchMust be at least .009 inch


4 ¼”4 ¼”

6”6”

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Pieces that contain odd-shaped contents

Pieces that are polywrapped, or have clasps, strings, or buttons or envelopes not made of paper

Pieces that are too rigid

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A folded self-mailer that is not folded and tabbed according to DMM specifications


FRANK FISHER

52 BOGGESS ST

BUCKHANNON WV 26201-2144

STD PRSRTDU.S.POSTAGE

PAIDNORMAN, OK

PERMIT NO. 353

KOI FARM

P.O. BOX 999

NORMAN OK 73070-0999

FOLD

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Booklets that are not tabbed per DMMor spine at the top

OCCUPANT

52 BOGGESS ST


NONPROFITU.S.POSTAGE

PAIDNCED, OK

PERMIT NO. 999

CHURCH OF NCED

P.O. BOX 999

NCED OK 73070-0999

SPINE


Nonmachinable regardless of tabs

Machinablewith tabs per DMM

8¼”

OCCUPANT

52 BOGGESS ST


SP

INE

NONPROFITU.S.POSTAGE

PAIDNCED, OK

PERMIT NO. 999

CHURCH OF NCED

P.O. BOX 999

NCED OK 73070-0999

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Letters with nonmachinable characteristics

• First-Class Mail 3.3 ounces or less pays Nonmachinable Surcharge

• Standard Mail letters 3.3 ounces or less charged Nonmachinable Price

• Standard Mail letters over 3.3 up to 3.5 ounces charged the non-automation flat price


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Automation letters must meet standards for flexibility

Automation Letters

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Paper Stock

Automation Letters

MailDesignersINC

MailDesignersINC

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Print Contrast

National Postal Forum

810 Mount Vernon PL NW

Washington DC 20001-3614







Automation Letters

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Print Reflectance







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Automation Letters

Barcoding

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FLATS ADDRESSING REQUIREMENTS

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FLATS ADDRESSING REQUIREMENTS

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Automation Flats

• Flexibility• Uniform Thickness• Rectangular • Deflection • Size Standards

AFSM 100 Compatibility

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Standard Mail

• Too rigid

• Longer than 15” up to 15-3/4”

• Thicker than ¾” up to 1-1/4”

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First-Class

• Too rigid

• Longer than 15”

• Thicker than ¾”

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Flexibility Test - part 1

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Deflection Test

An automation flat-size mailpiece must meet maximum deflection standards

For pieces 10 inches or longer:

1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece 5 inches off the surface. Turn the piece around and repeat the process.

2. The piece is automation-compatible if it does not droop more than 4 inches vertically.

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For pieces less than 10 inches long:

1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece one-half of its length off the surface. Turn the piece around and repeat the process.

2. The piece is automation-compatible if it does not droop more than 1 inch less than the extended length. For example, a piece 8 inches long would extend 4 inches off a flat surface. It must not droop more than 3 inches vertically.

Deflection Test

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Quality Mailpiece Design

$aves Dollars and Makes $ense

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Templates

Notice 3-A

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TemplatesMailpiece Design Analyst

Notice 67

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Templates

Notice 3-S

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Templates

Notice 04-A

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Purpose: Evaluate Barcodes

Eyepiece Reticle Template

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TMI DIGITAL MICROMETER

Measures paper thickness

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ENVELOPE REFLECTANCE METER

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PANTONE COLOR GUIDE

PANTONE

301U

13 parts PANTONE Process Blue 3 parts PANTONE Reflex Blue 1/2 parts PANTONE Black

5 parts PANTONE Rhod. Red 3 parts PANTONE Rubine Red 8 parts PANTONE Trans. White

PANTONE

225U

12 parts PANTONE Yellow 4 parts PANTONE Green

PANTONE

375U

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Scanner

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Barcodes

PLANET Code™

POSTNET Code

Intelligent Mail Barcode

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MERLIN

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Mail Processing Equipment

1 - AFCS

2 - MLOCR

3 - DBCS

Manual

RBCS

LMLM

4 - DPBCS

Manual

Manual

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Save money with quality mailpiece design

Save time with the advantages of automated processing

Mailpiece Design with Pricing in Mind

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Documents

1-1 Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andrée Kater, Mgr. BMEU, AL District