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08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.
Milestone Brandcom wins maximum metals, McDonald’s wins Client of the year & Mr. Nabendu Bhattacharyya adjudged “OOH PERSON OF THE YEAR” at the Exchange4Media OOH Awards 2013This was a Popular choice award nominated by advertisers, media owners & clients honouring Mr. Bhattacharyya for his excellence & exceptional contribution towards the exponential growth of his agency & the OOH industry in the year 2011‐2012.
Commenting on winning this prestigious award, Nabendu Bhattacharyya, Managing Director, Milestone Brandcom said “I am extremely grateful to be receiving this honour. I always believed in the saying that an organization is made up of its people & Milestone Brandcom is the answer to my belief. I had a vision & my people turned it into a reality. In 3 years, we are already the largest OOH agency in the country. I would like to thank all my employers, colleagues, clients, media partners & journalists for their constant support & belief in me through thick & thin. This award goes to my milestone family partners who left their high profile jobs and walked with me on this journey. This milestone is only 5% of the job done. To many more years of great work, success & rewarding experiences along the way, miles to go before we sleep!”
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.2
MetalMetal CategoryCategory ClientClient601. Campaign Of the Year McDonalds604. Client Of the Year McDonalds 702. OOH Person of the Year Nabendu Bhattacharyya
Gold 103. Best / Innovative Brand Fit within Existing Media McDonalds
Gold 202. Most Innovative Use of Indoor OOH Media in a Point‐of‐Purchase Environment Axis Bank
Gold 401. Telecom Product & services Tata PhotonGold 501. Synergy Awards McDonaldsSilver 101. Innovative use of existing medium McDonalds Silver 101. Innovative use of existing medium BBC Entertainment Silver 103. Best / Innovative Brand Fit within Existing Media Sahara, Aamby Valley
Silver 202. Most Innovative Use of Indoor OOH Media in a Point‐of‐Purchase Environment McDonalds
Silver 409. Beverages & Food McDonalds Silver 410. Retail advertising EbaySilver 501. Synergy Awards Axis BankBronze 103. Best / Innovative Brand Fit within Existing Media McDonalds
Bronze 202. Most Innovative Use of Indoor OOH Media in a Point‐of‐Purchase Environment McDonalds
Bronze 202. Most Innovative Use of Indoor OOH Media in a Point‐of‐Purchase Environment Tata Photon
Bronze 302. Most Effective Outdoor Plan McDonalds Bronze 402. Banking, Financial Services & Insurance Axis BankBronze 403. Entertainment & Media BBC Entertainment Bronze 408. Travel & Liesure Sahara, Aamby Valley Bronze 501. Synergy Awards Ebay
Milestone Brandcom wins maximum metals, McDonald’s wins Client of the year & Mr. Nabendu Bhattacharyya adjudged “OOH PERSON OF THE YEAR”at the Exchange4Media OOH Awards 2013
Milestone Brandcom bagged the maximum number of awards at the Exchange4media OOH Awards on 22nd March, 2013 held at the Leela Kempenski, Gurgaon. Milestone Brandcom, an OOH agency only 3 years young won 22 metals out of the 51 that were given away. The innovative work executed by Milestone Brandcom gave tough competition to other full service agencies. Milestone boasted 4 Gold, 7 Silver & 8 Bronze awards. Furthermore, McDonald’s won the Advertiser of the year award & Campaign of the year award for its campaign on McSpicefest.
Milestone Brandcom was presented with the following honours at the Exchange4Media OOH Awards 2013:
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.4
Fear outdoorReliance Broadcast Network's Big RTL Thrill has launched an outdoor campaign in New Delhi and Mumbai to promote its show, Fear Factor Darr Se Takkar. The campaign, with the catch line Darr Se Panga, Mere Saath, targets males in the age group of 15‐44 years. As a part of the campaign, cut outs of moving snakes have been hung from cantilevers at various junctions, and snake pits created at key bus shelters with battery operated snakes moving inside a glass enclosure. The campaign will continue for two‐three weeks & it has used more than 300 touch points in Delhi and Mumbai. It has also tied up with more than 100 cinemas across Delhi and Mumbai for onscreen branding.
OOH INDUSTRY UPDATESStar Cruise creates high brand recall in Mumbai Star Cruise fleet offers three classes of cruising ‐ the Superstar Series, the Star Series and the Megastar Series. To reach out to the audience, the company has embarked on a campaign that has used the outdoor medium significantly. The campaign has been carried out in Mumbai. The primary objective of the campaign has been to communicate the promise to the target audience. Maximum share of voice near & around high traffic zones/TG centric touch
points were obtained. Cluster of billboards to cut thru the clutter enabled in achieving larger eyeballs /dominance throughout the campaign.
The Economic Times launches its Brand Campaign Against Half KnowledgeWhile there is nothing as beneficial as knowledge, there is nothing more harmful than a lack of it or, what is commonly referred to as Half Knowledge. The Economic Times is proud to stand up against Half Knowledge by launching a campaign to
draw attention to this malaise, thereby helping arrest its growth. ET provides incisive and analytical coverage of developments, and is rightly positioned to take on Half Knowledge.This campaign contextualizes Half Knowledge situations in people’s daily lives, and will be seen extensively across mass media in Print, TV, Outdoor, Radio, Digital, Social Media, Corporate Parks & even Coffee Shops.
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.5
OOH INDUSTRY UPDATESUninor’s “Jodi Zabardast” offer Seeing the consumer acceptance and popularity of “Jodi Zabardast” offer, Uninor is here with a new Out‐of‐home Innovation which is reaching to people on the go. Two of the prime billboards located in the heart of the city are a visual delight for Patnaites. Executed by Storyboard Brandcom, with more than 25,000 footfalls on a daily basis, the LED clad innovation created a demonstration effect depicting Jodi Zabardast most appropriately. The execution added a small feather to the success of Jodi Zabardast with more customers willing to try and experience this path breaking offer.
‘Say Goodbye to Teeth & Gum Problems’ is the matra of Parodontax new OOH campaign The communication objective behind Parodontax’s recent brand campaign was to encourage more people to use this toothpaste. The campaign was executed across 13 cities with an extensive media mix to the target the audiences.
Piaggio’s iconic Vespa magnificently lands at RGIA! Passengers at Rajiv Gandhi International Airport were in for a pleasant surprise when they were greeted by the beautiful and aspirational Vespa Scooters and also got a chance to pander their fantasies of coming closer and experience the product in its real physical form! The concept is interplay between ‘reality’ and ‘fantasy’. Vespas’s presence at RGIA makes it the first ever product display of a two wheeler brand at Airport
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.6
OOH INDUSTRY UPDATESStoryboard helps Uninor to spread color on Holi In a country like India, where purchase decisions are mostly driven by emotions, the festivity season comes with a big bonus of reminding your customers about the Indian culture by associating it with your products. Adding more colour’s to the enthusiasm of the spring festival ‘Holi’ is Uninor, with its unique offers especially designed for its subscribers.
The new plans come with the promise of spend less‐get more, and re‐iterates Uninor’s constant endeavour to bring delight to its customers. Subscribers can choose from a bouquet of products to help them stay connected with their near and dear ones this season of love, colour and happiness.
Holi was an opportune time to connect with the customers with ‘Sabse sasta’ product offerings. Being a brand that is focused on mass market, Uninor always looks at ways to connect locally in an amplified manner of designing products specific to Holi and creating market impact. Storyboard worked on this brief and came up with an idea that helped the brand to leverage the opportunity in smaller towns like Agra, Pune, Patna etc. This helped us to garner immediate awareness and created excitement in the market”, said Arindam Sengupta – Head, Brand & Marcom, Uninor.
Holi was an opportune time to connect with the customers with ‘Sabse sasta’ product offerings. Being a brand that is focused on mass market, Uninor always looks at ways to connect locally in an amplified manner of designing products specific to Holi and creating market impact. Storyboard worked on this brief and came up with an idea that helped the brand to leverage the opportunity in smaller towns like Agra, Pune, Patna etc. This helped us to garner immediate awareness and created excitement in the market”, said Arindam Sengupta – Head, Brand & Marcom, Uninor.
Storyboard has gone a step ahead by executing this message with Day and Night effect with the help of a huge LED UPW. The wishes of Holi are combined with the Product Communication “Jodi Jabardast”, the ongoing campaign in Bihar & Patna. The scheme is all about buying the plan in Jodi.
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.
OOH INDUSTRY UPDATES
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Milestone Brandcom invests in DSP Blackrock, do you? Most people don’t usually invest their money in the right place at the right time. Mutual funds are considered to be one of the best available investments as compared to others they are very cost efficient and also easy to invest in, especially for the long term. The communication objective behind DSP Blackrock's recent brand campaign was to encourage more investors to plan their finances as soon as possible. While people start thinking about doing something good, they procrastinate and delay taking their first step.
DSP Blackrock capitalized on this theme & decided to target their brand communication to the audiences in an effective manner by playing on the ‘emotional factor’. The creativesfocused on events in our day to day life which should be done ‘sooner rather than later’. The campaign communication was ‘Start Investing Early‐ Because some things should be done sooner, rather than later.’Milestone Brandcom executed this all pervasive campaign for DSP Blackrock across 35 cities. Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Pune, Ahmedabad were among the major metros.
An assortment of large format & unconventional formats were employed for the campaign. With over 1400 media touch points & 900000 sqft. of exhaustive vinyl ensured that the entire country was plastered with DSP Blackrock! The campaign began in February’13 & continued for 15 days.
Besides creating impact with large format billboards and gantries at key junctions & arterial roads, the campaign reached out with an extensive media mix to the target the audience in the most efficient & effective way along various high reach media like bus shelters, railway foot‐over bridges, utilities, Pole Kiosks, Mall Facades, Tower, Pillar branding, Mobile Van, Signage, LED, AC Bus Branding, Double Decker Bus, Senior, Duct Panel, Bridge Panels!
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.
McDonald’s Skoda Rapid British Airways
Campaigns by Milestone Brandcom]
Double Burger Relax this year. Work next year T5 London, A destination in itself
Tata DocomoGet more than enough.
National GeographicMission Cover Shot
MaybellineSuper stay Lipstick
OOH INDUSTRY UPDATES[Latest
ETVETV Bangla Jhalak Dikhhla Jaa
ETVETV Kannada Big Boss
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ETV ETV Marathi Comedy Express
LorealFemina Women Awards
ETVETV Marathi Crime Diary
ETV ETV Marathi Natya Rang
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.9
Saheb Biwi Gangster Tanishq
[Latest Campaigns by Milestone Brandcom]
Movie Promotion Gold Exchange Offer
OLXBech De
ITCCandyman
Chashme BaddoorMovie Promotion
Sare HomesThe Grand
OOH INDUSTRY UPDATES
FostersNow Available – Fosters Strong
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.
OOH Media Consumption by Sector[Mar’13]
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The Consumer Services sector is the highest spender for March’13. The Real Estate , Organized Retail & Financial Services Sector follows closely. Noteworthy campaigns of the month were amongst the Travel & tourism sector amongst brands – British Airways, South Africa Tourism, Indigo Airlines etc. FMCG brands continued to maintain visibility throughout the month. . In the Banking & Financial Products sector LIC, SBI, HDFC & ICICI Bank were the highest spenders. In the automobiles Industry, Bajaj, Hyundai, Skoda & Toyota were amongst the highest spenders.
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.
INTERNATIONAL OOHThe new Skoda Octavia : Amazing Everyday
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became the glowing lure of an angelfish, attracting onlookers like its prey.
Vancouver Aquarium – Lights with AppetitesTo promote Vancouver Aquariums annual exhibit, Luminescence, an everyday streetlight
Karlstad & Hammaro public high schoolsKarlstad & Hammaro public high schools have the regions broadest education. To inspire the aspiring high school students, they created an outdoor campaign using media within the campus that pointed out to all the professions that are around us in our everyday life. And then gave advice on which education programme is best suited.
Copenhagen Skatepark At local skate parks in Copenhagen, a message was printed upside down & mirrored, so it was only readable in the reflections in the puddles on the ground. The message read ‘our indoor skate park is never too wet to skate’. By targeting skaters in the beginning of Autumn, Copenhagen Skate park became the obvious choice for Skating during the rainy season.
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.12
BRAND ACTIVATIONSWalk the Line after booze cruise, urges BacardiHow many times have you been provided a free cab to drop you back home after a drink session in a bar? Not often. However, if you plan to visit a pub or lounge in Delhi this weekend, you might just find yourself lucky. Stating that 70 per cent of road accidents are caused by drunk driving, spirits company Bacardi has endorsed the message of responsible drinking with 'Walk the Line', a digital on‐ground activation that tests people after they are a few pegs down.The pilot installation was done a few weeks ago at Club Lemp in Gurgaon, where, after a night of partying, people were made to walk on a straight yellow line by placing one foot in front of the other until they reached the other side.
If and when the person reached the end of the strip, a set of lasers further confirmed that he or she was sober enough to drive. The lasers, placed on either side of the strip, detected deviations from the strip, triggering an alarm if the patron failed the test: the person was provided chauffeur‐driven cabs to drive them back home.
in the air was almost palpable! Students dance, sang and some displayed their acting prowess with a lot of enthusiasm. Many gathered around just to watch them in action and join in the fun. And when they were done and tired, students were encouraged to try the face wash at exclusive setups complete with a face wash station and full‐length mirror.
Face Wash kiya kya?It was the College Fest season this February and ITC made sure that students looked fresh, smart and confident! This time, Fiama di Wills facewash for guys and Vivel 3‐in‐1 facewash for girls created an atmosphere of fun, excitement and entertainment at the college fests –exactly the ingredients that make them an event to remember! Huge crowds at the Fiama and Vivel setups were a common sight and not without good reason. ITC promoters at these fests got students to participate in a lot of games, talent contests and even play a slick motion sensor game to keep the adrenalin pumping. As more and more students participated in the activities, loud cheers erupted at regular intervals and the excitement
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.13
BRAND ACTIVATIONSThe fashion element was the “SAVE OUR TIGERS presents fashion for a cause” show where the branding & detailing in the main show area was brought alive. The ramp on day 5 at Lakme Fashion Week witnessed a transformation. It was a ramp with a difference where the Tiger roared loud and fearless. The ramp was roaring alive with tiger paws on it while the backdrop had the Tiger stripes presence with its paws.
Bollywood actress Neha Dhupia supported the cause as she walked the ramp with other models who wore garments inspired by the Tiger. They were designed by some of the fabulous present day designers such as KallolDatta, Nachiket Barve, Arjun Khanna, SwapnilShinde, Rocky S, Satya Paul and many others.
CashurDrive executes road show for Snow City in Bangalore CashurDrive undertook a road show as a part of an OOH activity for Snow City (Amusement Park), in Bangalore, Karnataka. The OOH activity promoted the Snow City. The primary objective of the activation was to leverage footfalls at the park. A road show was planned to cover the entire Bangalore City. CASHurDRIVE is India’s first on‐vehicle, environmentally friendly, cost effective approach of marketing products or services in
A professional, highly visible format. It is the first company to introduce on‐vehicle advertising where the car owners are paid for carrying advertisements on their cars.
Aircel appoints Milestone Connect to engage with Fashion goers at Lakme Fashion Week ’13A unique art project wall was designed and fabricated to showcase artist who've painted the canvas with their perceptions of a Tiger. These paintings were kept for auction.
The stall was designed keeping in mind the theme where fashion, Tigers & the SOT cause were merged together. A bamboo structure was built relating to the forest where the Tigers are from and should be in. The significance of the tigers was portrayed with in‐lit crafted tiger paws which were laid down on the artificial grass carpet.
08 April 06 | 2013
* The content is a compilation of industry information from leading global advertising media publications & web portals.
08 April 06 | 2012
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