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Upcoming Industry Events
AIA Convention June 26—28, 2014
Connect with the world’s brightest architects, designers, innovators,
and provocateurs at AIA Convention 2014 at McCormick Place in
Chicago.
We’re inviting you to be a part of an experience that is designed with
purpose. A reimagined AIA National Convention that presents a
fresh, new approach to how architects learn, engage, and connect
with one another.
Learn more.
ASHRAE Annual Conference June 28— July 2, 2014
Abundant rain and thriving evergreens keep the city of Seattle green
and lush, but the city has taken the concept of “green” to a whole
different level. Sustainability is promoted in all aspects of life, which
makes Seattle the perfect location for ASHRAE’s 2014 Annual
Conference. The Conference addresses topics such as ground
source heat pumps, operations and maintenance and indoor
environmental quality, as well as the second annual ASHRAE
research summit. Not to mention, social events, networking
opportunities and technical tours.
Learn more.
PANDUIT
JOURNAL OF
TECHNOLOGY
DESIGN TRENDS
DesignerLink
PROFESSIONAL
DEVELOPMENT
USGBC NEWS
Strategies for increasing
energy efficiency:
Address the envelope
Install high-performance
mechanical systems and
appliances.
Use high-efficiency
infrastructure.
Capture efficiencies of
scale.
Use energy simulation
Monitor and verify
performance.
Read full article.
AIA NEWS
Billings at U.S. architecture
firms dipped in March to a
score of 48.8, the third
decline over the past five
months. While the modestly
positive ABI scores for
January and February
suggested that the end of the
year weakness might have
been just a weather-related
blip, and that architecture
firms could see a recovery in
billings in the spring, the weak
March reading indicates a
broader soft spot in design
activity..
Read full article.
Industry Business Trends
Data Center Power Strategies
One of the most common metrics for measuring
efficiency in data centers is power usage
effectiveness (PUE) created by The Green Grid. It
compares the total data center facility power to the
power used to run the IT equipment. The optimum
data center would have a PUE value of 1.0, where
all the power going into the data center is being
directly used to power the IT equipment. Any value
above 1.0 means that a portion of the total facility
power is being diverted to data center support
systems such as cooling, lighting, and the power
system. The higher the PUE number, the larger
portion of power is consumed by the support
systems relative to the IT equipment itself, resulting
in a less efficient data center.
In the recent past, the primary focus with lowering
the PUE and increasing efficiency has been on the
mechanical systems and the ability to use free
cooling. As data center owners strive to further
reduce costs, the focus has shifted toward electrical
systems. Electrical systems waste energy in the
form of losses due to inefficiencies in the electrical
equipment and distribution system. On average,
the electrical distribution system losses account for
12% of the total energy consumed by the data
center. For a data centers with 2000 kW of IT load
(2700 kW total load), that equates to an annual
cost of $280,000.
Read full article.
In this data center power consumption example, the IT load makes up the bulk of the electrical load.
this issue
Industry Business Trends P.1
You Can’t Manage What You Don’t Measure P.2
Thermal Management Delivers Business Gains P.3
Transform Your Data Center from Basic to Strategic P.4
Case Study: Zen Internet P.6
Learn More about Panduit P.7
I S S U E
Q 2 2 0 1 4
07
DesignerLink Issue 07 Q2 2014
WHITE PAPER
A Zone Approach for
Energy and Physical
Infrastructure
Management
As data centers continue to grow
in scale, density and complexity,
many data center professionals
struggle to understand how to
effectively manage their energy
expenses and evolve their
physical infrastructure. Within
budget and corporate
requirements for lower operational
expenses (OpEx) and total cost of
ownership (TCO), the list of
critical operational management
challenges facing data center and
facilities professionals is
Considerable.
Learn more.
Thermal Management Delivers Business Gains Take Your Thermal Management Strategy from Tactical to Strategic and Drive Return on Investment
Managing today’s increasingly complex data centers means juggling a variety of priorities,
including improving sustainability, boosting energy efficiency and reducing the total cost of
ownership (TCO). These aims have to be balanced against the need to achieve uptime goals
specified in service-level agreements while maintain regulatory compliance.
New technological advances such as virtualization and cloud computing are increasing power
rack density requirements, which are now reaching 10 to 20 kilowatts. High-density
applications are reaching 20 to 30 kilowatts, effectively driving the utilization of any server
from 10 percent to more than 70 percent. As a result, the requirements for power density and
airflow are exceeding the available capacity at the rack level, resulting in power resilience and
thermal challenges.
Legacy data centers and their cooling systems have traditionally been designed with an
average power density per square foot in mind. In reality, data center leading can vary by
rack and row depending on IT equipment and utilization, and this means varying levels of
airflow and cooling can be required in different areas of a data center. An understanding of
the airflow within a data center is vital to ensure cooling is being delivered where it is actually
required, rather than blanket overcooling which is costly and inefficient. Unfortunately, it is all
too common within legacy data centers to have available space capacity, yet to not have
enough power or cooling capacity. This often leads to the outdated and expensive
practice of over-cooling the entire data center, which results in increased energy
consumption and expense. The key is to understand the interdependencies between
power, space and cooling to unlock capacity in order to extend the life of the data center
and defer capital investments in a new facility.
The triad of utility costs, regulatory requirements and the need to reduce carbon
emissions is forcing data center managers to take a more strategic approach to thermal
management, which begins with understanding airflow.
In legacy environments, it is all too common for an aging infrastructure to limit the
effective airflow that can reach servers and switches. Proper airflow management is
one of the most critical aspects of designing and operating your data center. It ensures
the efficient performance and uptime of IT equipment and applications, improving the
bottom line.
Download full article.
New Resources You Can’t Manage What You Don’t Measure: A Predictive Approach to Energy Efficiency
Rising energy costs are a fact of life. The need to control
those costs requires data center managers to increase
energy efficiency not only in the data center, but to work
with facilities management to improve efficiency across
the entire organizational estate. For a majority of
organizations, improving energy efficiency is about saving
money. Therefore, managing power consumption and
optimizing cooling are at the top of their to-do list.
Managing power consumption could involve deploying
new energy-efficient equipment, but due to the expense,
most companies put that off until it is time for a scheduled
technology refresh. As a result, cooling is the single-
largest data center operational and energy cost that can
generate a return on investment when remediated. So,
optimizing cooling is one of the first areas data center
managers should look in order to reduce costs and
increase efficiency.
Energy Efficient Metrics
Many data center managers are lacking the visibility on rack power capacity utilization along with the tools
to identify opportunities to improve energy efficiency due to unmonitored or partially monitored systems
that are leaving them with an incomplete picture of the data center. Few legacy data centers have
automated energy and environmental management systems, and other relay on outdated manual data
collection and documentation creation. The increasing demand for energy efficiencies has led
organizations to investigate or implement data center infrastructure management (DCIM) tools to
automate the creation of documentation and the collection of energy and environmental data upon which
optimization decisions can be made.
In search of better insight into their company’s energy efficiency, some data center managers who have
implemented DCIM solutions use their facility’s Power Usage Effectiveness (PUE) rating as an indication
of energy efficiency. PUE was established in 2009 as a metric for measuring and reporting data center
energy performance. The perfect PUE rating is 1, but it is impossible to achieve. The average PUE rating
is 1.8 to 2.5, but the rating depends on the type and size of facility. Most data center use just as much or
more non-computing or “overhead” energy (like cooling and power conversion) as they do to power their
servers, which reflects in a higher PUE. A high PUE number means you are operating at less than
optimum efficiency and that there are opportunities to improve. But what, exactly, should you do?
Download full white paper.
The Importance of Comprehensive Asset Management
Download full article
Driven by explosive data growth, data center managers are juggling multiple, competing
priorities. They need to hold down operational costs, improve energy efficiency and
optimize capacity—all while maintaining network availability and reliability. To meet these
demands, data center space is often underutilized and overprovisioned with power and
cooling capacity, a situation that may be too costly to sustain.
Amid budget restrictions and corporate requirements for lower operating expenditures
and total cost of ownership (TCO), the critical operational management challenges facing
data center and facilities professionals include:
Ensuring resilience and uptime
Optimizing physical capacity and IT assets
Balancing increasing power requirements with rising energy costs
Complying with tougher environmental regulations
Improving power usage effectiveness (PUE) by bringing their PUE rating down
For most companies, monitoring and managing the data center via instrumentation is key
to increasing energy efficiency, reducing PUE numbers and getting a handle on costs.
The more granular your insight into each row and cabinet, the more information you will have and the better and quicker your decisions will
be, allowing you to be productive.
For example, temperature sensors deployed in the data center can give you visibility into a particular cabinet. If the temperature spikes in the
middle of the cabinet, you can quickly provide more cooling to that spot, or you can move it to a place that is better suited from an
environmental perspective.
Understanding where your equipment is can reduce
break-fix time in identifying and locating the source of
a problem, whether that is due to a lack of
connectivity, a power supply issue or something else.
The ability to receive an alert with detailed information
on the problem and its source greatly speeds the
mean time to repair (MTTR).
Read full white paper.
WHITE PAPER
Physical Infrastructure
Optimization: A
Foundation for Growth
According to Gartner, the rise in
big data is one of the forces that
will change IT. The proliferation of
data is accelerating, and most IT
departments are not prepared to
handle the demands of managing
and storing so much data. At the
same time, corporate data centers
are ill-equipped to handle the
flood, driving the need to
consolidate and optimize the
physical infrastructure.
Learn more.
Transform Your Data Center from Basic to Strategic by Increasing Operational Efficiency and Optimizing Intelligence
Click here to see full infographic
Data Center Energy Efficiency
WHITE PAPER
Optimizing the Energy
Efficiency of the
Modern Data Center
The modern data center has
changed. There are new
demands around cloud
computing, big data and
infrastructure power efficiency.
Furthermore, this change in the
data center is being driven by
more users, more data and a lot
more reliance on the data
center itself
Learn more.
SmartZone™ Solutions
Learn how Panduit Data Center Infrastructure Management solutions can
help you improve energy efficiency, asset management, capacity
management and uptime and resilience. Visit the site.
SmartZone™ Rack Energy Kits
Panduit supports the needs of small data centers with SmartZone™ Rack
Energy Kits, a DCIM solution specifically designed to provide cost-effective
power and environmental monitoring for small data center environments with
30 or fewer racks and cabinets. Download the brochure.
Architects, Engineers and Consultants
The Architect, Engineer and Consultant resource center was created
specifically for the design community. This site gives you easy access to
relevant business and technology information as well as links to design tools
and Panduit’s innovative products and solutions. Visit the site.
Panduit Solutions and Resources
Leveraging State-of-the-Art Power and
Infrastructure Solutions to Realize Energy and
Operational Efficiencies
Business Challenges
Construct a new leading-edge and energy efficient
data center and decrease the company’s power and
energy footprint.
Panduit Solution
Zen Internet deployed the following elements of the
Panduit SmartZone™ Solutions:
SmartZone™ Gateways and Appliances, which
monitor and capture real-time data in each zone
SmartZone™ Services, which helped analyze the
physical infrastructure condition and
requirements at the onset of the planning process
SmartZone™ Solutions are part of the Panduit
Intelligent Data Center Solutions portfolio
Business Benefits
A power and environmental management infrastructure with a holistic view of energy, and environmental
parameters in Zen Internet’s data centers and sites, resulting in improved operational and energy
efficiencies with significant cost reductions, and improved facility performance.
Learn more.
Case Study: Zen Internet
Panduit Acquires SynapSense
On May 8th, Panduit acquired SynapSense, who specializes in
thermal risk management and cooling energy savings for large
enterprise, colocation, and cloud computing service providers.
The SynapSense data center solution consists of a unique and highly-reliable secure wireless mesh
networking technology, airflow optimization services, and manual or automated cooling control.
Together we will provide our customers with unparalleled capabilities in environmental monitoring,
energy management, power and cooling control, device and network asset management, and capacity
management.
Quick Links
Data Center
www.panduit.com/datacenter
Enterprise
www.panduit.com/enterprise
Industrial Automation
www.panduit.com/ia
Industrial IP Advantage
www.industrial-ip.org
Control Panel Optimization
www.panduit-hoffman.com
Upcoming Industry Events
AIA Convention June 26—28, 2014
Connect with the world’s brightest architects, designers, innovators,
and provocateurs at AIA Convention 2014 at McCormick Place in
Chicago.
We’re inviting you to be a part of an experience that is designed with
purpose. A reimagined AIA National Convention that presents a
fresh, new approach to how architects learn, engage, and connect
with one another.
Learn more.
ASHRAE Annual Conference June 28— July 2, 2014
Abundant rain and thriving evergreens keep the city of Seattle green
and lush, but the city has taken the concept of “green” to a whole
different level. Sustainability is promoted in all aspects of life, which
makes Seattle the perfect location for ASHRAE’s 2014 Annual
Conference. The Conference addresses topics such as ground
source heat pumps, operations and maintenance and indoor
environmental quality, as well as the second annual ASHRAE
research summit. Not to mention, social events, networking
opportunities and technical tours.
Learn more.
PANDUIT
JOURNAL OF
TECHNOLOGY
DESIGN TRENDS
DesignerLink
PROFESSIONAL
DEVELOPMENT
USGBC NEWS
Strategies for increasing
energy efficiency:
Address the envelope
Install high-performance
mechanical systems and
appliances.
Use high-efficiency
infrastructure.
Capture efficiencies of
scale.
Use energy simulation
Monitor and verify
performance.
Read full article.
AIA NEWS
Billings at U.S. architecture
firms dipped in March to a
score of 48.8, the third
decline over the past five
months. While the modestly
positive ABI scores for
January and February
suggested that the end of the
year weakness might have
been just a weather-related
blip, and that architecture
firms could see a recovery in
billings in the spring, the weak
March reading indicates a
broader soft spot in design
activity..
Read full article.
Industry Business Trends
Data Center Power Strategies
One of the most common metrics for measuring
efficiency in data centers is power usage
effectiveness (PUE) created by The Green Grid. It
compares the total data center facility power to the
power used to run the IT equipment. The optimum
data center would have a PUE value of 1.0, where
all the power going into the data center is being
directly used to power the IT equipment. Any value
above 1.0 means that a portion of the total facility
power is being diverted to data center support
systems such as cooling, lighting, and the power
system. The higher the PUE number, the larger
portion of power is consumed by the support
systems relative to the IT equipment itself, resulting
in a less efficient data center.
In the recent past, the primary focus with lowering
the PUE and increasing efficiency has been on the
mechanical systems and the ability to use free
cooling. As data center owners strive to further
reduce costs, the focus has shifted toward electrical
systems. Electrical systems waste energy in the
form of losses due to inefficiencies in the electrical
equipment and distribution system. On average,
the electrical distribution system losses account for
12% of the total energy consumed by the data
center. For a data centers with 2000 kW of IT load
(2700 kW total load), that equates to an annual
cost of $280,000.
Read full article.
In this data center power consumption example, the IT load makes up the bulk of the electrical load.
this issue
Industry Business Trends P.1
You Can’t Manage What You Don’t Measure P.2
Thermal Management Delivers Business Gains P.3
Transform Your Data Center from Basic to Strategic P.4
Case Study: Zen Internet P.6
Learn More about Panduit P.7
I S S U E
Q 2 2 0 1 4
07
DesignerLink Issue 07 Q2 2014