Upload
rosaline-booth
View
216
Download
0
Tags:
Embed Size (px)
Citation preview
04/24/2013
4/8/2014
neuro core consumer-the energetic achiever
2013 Simmons Research * % of frequent neuro® users: Simmons Research 2013
relatively large amount of disposable income
how she shops•heavy users of natural food, & convenience stores
•over index on the highest level of grocery expenditures
•often make spur of the moment purchases
•highly attuned to promotional offers, in-store displays, and at-shelf messaging
•enjoy trying new brands
18-34 years old
engaged leader in life-including among her peers
tech-savvy, and on-trend with innovation
common sense approach to
health
primarily female
leading large format retail partners 3
profitable partnership 4
revenue & profit summary
neuro can conservitively deliver over $413,000 in incremental revenue and $118,000 in profit dollars to ShopRite’s enhanced water category.
• 26 weeks EDLP $2.49
• 26 weeks of 2/$4 promotions
• Chain wide Authorization for all 7 SKUs
• Additionally Neuro will invest in promotions and marketing
Units per str/Wkbased on 1.8/2.7
units per store per day
$20/$1.66*2.49 Retail
$18/$1.50** $2.00 Retail 230 7 18.9 26 113,022 $0.50 25% $226,044 $56,511
Total 52 188,370 $413,661 $118,548
Retail Stores Sku’s Weeks
Margin Contribution
Per Unit
230 7 12.6 26 75,348 $187,617 $62,037
UNIT Volume Target GP% Revenue $ Profit $
$0.82 33%
SKUs & UPCs 5