02 - Volume - Sales Manager

7/30/2019 02 - Volume - Sales Manager

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IBM Systems & Technology Group Education & Sales Enablement 2010 IBM Corporation

Topic 2:Entering the System x Portfolio

One and Two-socket Servers

By the end of Topic 2, you should be able to:

> Identify the System x, 1 and 2 Socket Server family.> Discuss the advantages of each System x server.> Identify key messaging and positioning of the family.


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Topic 2 Agenda

> 1 & 2 Socket Opportunity Addressing Our Customers Needs

> 1 & 2 Socket Portfolio

> M3 Announcement

> Rack Servers

> Tower Servers

> Options Valuable to you

> Summary


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61%16%

23%

Hi Vo l

Hi End

BladesHi Volume$14.8B

Blades$5.6B

$24.3B

Hi End$3.8B

Largest x86 Server Market

HUGE rack & tower opportunity

> 61% of x86 revenue (78% of units)Workload

> 1 & 2 socket systems optimized for Infrastructure, Collaboration and Web60% of total server workload opportunityHigh volume highest usage in these 3 workloads

> 40% of IBM x86 SAP revenue opportunity on HV System xVirtualization

> Majority of VMWare licenses are on high volume systems


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System x

Virtualization calability eliability Efficiency

Availability

Ease of Use Indus try Standard Techno logies

BladeCenter

System p System z System Storage

Integrao tecnolgica entre as linhas de hardware IBM


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Helping Our Customers Meet Their IT ChallengesIBM Sys tem x 2 Socket Servers New M3 Mod els

Are you planning to consolidate and simplify your IT environment ?

> IBM M3 models provide up to 15:1 consolidationover installed legacy systems.

Are you adding/replacing servers ?

> IBM M3 servers offer improvedprice/performance/capacity

> Fewer systems required with improved total costof ownership


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Topic 2 Agenda

> 1 & 2 Socket Opportunity

> Addressing Our Customers Needs

> 1 & 2 Socket Portfolio <

> M3 Announcement

> Rack Servers> Tower Servers


> Summary


7/64IBM Systems & Technology Group Education & Sales Enablement 2010 IBM Corporation

Roadmap de servidores High Volume

Flexible

BusinessCritical

5U, 2-socket

Intel Xeon QC

x3500 M2

x3400 M2

x3200 M2

x3500 M3

x3400 M3

5U, 1-socketIntel Processor

5U, 2-socketIntel WestmereProcessor


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GeneralBusiness

x3200 M3

5U, 1-socketIntel Processor Dual core & Quad core

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5U, 2-socketIntel Xeon QC

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Q1 10 Q2 10 Q3 10 Q4 09 Q4 10

GeneralBusiness

x3250 M2 x3250 M3


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BusinessCritical

x3550 M2 x3550 M3


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1U, 2-socket

Intel Xeon QC

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XeonE5506

(2.13/4.8)

XeonE5507

(2.26/4.8)

XeonE5620

(2.4/5.8)

XeonE5630

(2.53/5.8)

XeonE5640

(2.66/5.8)

XeonX5650(6c-

2.66)

XeonX5660(6c

-2.8)

XeonX5670(6c

-2.93)

XeonX5680(6c

-3.33)

XeonX5667(4c

3.06)

XeonX5677

(4c 3.46)

Xeon E5504(2.00/4.8) 1% 7% 56% 61% 67% 134% 141% 147% 161% 90% 112%

Xeon E5506(2.13/4.8) 0% 2% 50% 56% 60% 124% 131% 137% 150% 82% 103%

Xeon E5520

(2.26/5.86) -27% -23% 13% 17% 21% 69% 74% 79% 88% 37% 53%Xeon E5530

(2.4/5.86) -29% -26% 9% 12% 16% 63% 68% 72% 81% 32% 47%Xeon E5540(2.53/5.86) -32% -28% 5% 8% 12% 57% 62% 66% 75% 28% 42%

Xeon X5550(2.66/6.4) -39% -36% -6% -3% 1% 41% 46% 49% 57% 15% 28%

Xeon X5560(2.8/6.4) -41% -38% -9% -6% -2% 37% 41% 45% 52% 11% 24%Xeon X5570

(2.93/6.4) -42% -39% -11% -11% -5% 33% 38% 41% 49% 8% 21%

Nehalem Processors

P e r f o r m a n c e

d o s p r o c e s s a

d o r e s

N e

h a

l e n

Performance dos novos processadores Westmere

Rela o de performance entre Nehalen e Westmere



Refreshed Product Line for 2010

x3500 M3Business Critical

Tower Server

x3400 M3General Business with

Enterprise Features

x3650 M3The Ultimate

Business CriticalServer

x3550 M3General BusinessCompact Server

x3200 M3Entry Value Business Engine

x3250 M3Big Performance at Entry Value

New lower cost DC Processors Increased MemoryUDIMM Support More NICs (x3200 M3) 6Gb RAID (Optional)

Latest Intel 4C & 6C Processors Increased Memory & HDD capacity Supports 6Gb RAIDUDIMM Support Expanded support for redundant power (x3400 M3)



The New 1 & 2 Socket Rack & Tower Portfolio

Performance, efficiency,availability, powerful

management, TCO

Enterprise/MegaData Center

Cost, density, higheravailability, networking,

power, management, TCO Attributes

MissionCritical

Value

Perfor-mance

Server Room / DataClosetDesk side IT


management, TCO



power, management, TCO

Acquisition cost,security, rugged, easy Attributes

BusinessCritical

Entry Value

GeneralBusiness


Web Serving

Virtualization/Consolidation

Email Collaboration

Web Serving

Virtualization / Consolidation

Email Collaboration

Web Serving


TopWorkloads

TopWorkloads

x3500 M3

x3650 M3

x3400 M3 x3550 M3

x3200 M3 x3250 M3

Email /Collaboration


management, TCO



power, management, TCO Attributes

MissionCritical

Value

Perfor-mance



management, TCO



power, management, TCO

Acquisition cost,security, rugged, easy Attributes

BusinessCritical

Entry Value

GeneralBusiness


Web Serving

Virtualization/Consolidation

Email Collaboration

Web Serving


Email Collaboration

Web Serving


TopWorkloads

TopWorkloads

x3500 M3

x3650 M3

x3400 M3 x3550 M3

x3200 M3 x3250 M3

Email /Collaboration



Posicionamento de Servidores IBM System x

x3200

x3400

x3500

x3550

x3650

ML110

ML150

ML370

DL360

DL380

T310T610 T710

R610

I B M

H P

D E L L

Servidores Torre

Servidores Rack

R710

R410

DL160

R510

DL180

T110

T410

ML350

S e m

f o n

t e r e

d u n

d a n

t e

x3250

DL120

R210



Topic 2 Agenda




> M3 Announcement

> Rack Servers < > Tower Servers


> Summary



Target Markets for Rack Optimized Servers

Customer Environments

> Little or no IT skill

> Cost sensitive

> Ease of management

> Dispersed locations> Ease of setup

> Large data requirement (some)

> Growth strategy beyond cost

> Service & support

> RAS

> Designed for office environment

Key Customer Segments

Small Business

Limited to a few servers

Growth strategy beyond revenue

Autonomous/Independent Depts.Distributed computing environments

IT owned/operated by departments

Ad hoc projects / business strategies

Remote LocationsWith wiring closet/rack infrastructure

Multi-server requirement

Larger branch offices, etc.



Enhancements of x3650 M3 / x3550 M3 vs. x3650 M2/ x3550 M2

More Features> Westmere 2/4/6-core and Nehalem 4-core Support

> 18 RDIMMs and 12 UDIMMs> 16 HDD with ODD (optional) on x3650 M3> 8 HDD on x3550 M3> Energy Star Compliance

Improved Performance> 130W 3.33GHz (6-core) and 3.46GHz (4-core) processor support> 18 DIMMs and 2DPC@1333MHz> New 6Gbps RAID adapter

Increased Value

> 1 CPU fan in x3550 M3 base system > Low Voltage 40W processor with 1.35V DIMM support> ODD option> Entry RAID models> New slides and Cable Management Arm




GeneralBusiness

BusinessCritical

5U, 2-socket

Intel Xeon QC

x3500 M2

x3400 M2

x3500 M3

x3400 M3



Refresh

Refresh


Speed Bump

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Q1 10 Q2 10 Q3 10 Q4 09 Q4 10

GeneralBusiness

x3250 M2 x3550 M3


Refresh


Speed Bump

BusinessCritical

x3550 M2 x3550 M3


Refresh

2U, 2-socket

Intel Xeon QC

Speed BumpServidor Rack IBM System x3250 M31- 1x processador Intel Xeon Quad Core2- Controladora de discos Raid 0,1 integrada3- Discos Hot-Swap SAS 2.5 (+performance e confiabilidade) 4- Memria padro 2GB DDR3 / suporta at 16GB UDIMM e 32GB RDIMM5- Software de gerenciamento gratuito IBM Director 6- Anlise preditiva de falhas7- 3 anos de garantia on site

Pblico-alvo: SMBs e grandes empresas executando cargas de trabalhocomo e-mail, servidor Web, arquivo e impresso, firewall, segurana eaplicativos personalizados

Benefcios: Primeira escolha para clientes sensveis a preo pois entrega

desempenho, gerenciamento em um servidor rack compacto de 1U.

GeneralBusiness

x3250 M2 x3250 M3


Refresh


Speed Bump




GeneralBusiness

BusinessCritical

5U, 2-socket

Intel Xeon QC

x3500 M2

x3400 M2

x3500 M3

x3400 M3



Refresh

Refresh


Speed Bump

Speed Bump

Q1 10 Q2 10 Q3 10 Q4 09 Q4 10

GeneralBusiness

x3250 M2 x3550 M3


Refresh


Speed Bump

BusinessCritical

x3550 M2 x3550 M3


Refresh

2U, 2-socket

Intel Xeon QC

Speed BumpServidor Rack IBM System x3550 M31- At 2x processador Intel Xeon Quad Core2- Controladora de discos Raid 0,1 ou Raid 0,1 e 5 integrada3- Discos Hot-Swap SAS/SATA 8x 2.5 (+performance e confiabilidade) 4- Memria padro 2GB DDR3 ou 4GB DDR3 / suporta at 144GB5- Software de gerenciamento gratuito IBM Director e anlise de falhas6- 3 anos de garantia on site7- Modelos com 2x fontes integradas e que permitem escalar 2x fontes

Pblico-alvo: suporta aplicativos colaborao, virtualizao, consolidao eaplicativos front-end (i.e. SAP e Oracle)

Benefcios: clientes que precisam de uma soluo de eficincia energtica,alta disponibilidade, flexvel para crescimentos e com capacidade de

virtualizao que pode ser facilmente gerenciada

BusinessCritical

x3550 M2 x3550 M3


Refresh


Speed Bump



Servidores IBM so mais simples de usar!

O IBM x3550 M3 no requer nenhumaferramenta para instalao ou manutenoalm de possuir o Light Path diagnostic quepermite visualizar a situao

interna do servidor sem ter queabri-lo!




GeneralBusiness

BusinessCritical


x3500 M2

x3400 M2

x3500 M3

x3400 M3



Refresh

Refresh


Speed Bump

Speed Bump

Q1 10 Q2 10 Q3 10 Q4 09 Q4 10

GeneralBusiness

x3250 M2 x3550 M3


Refresh


Speed Bump

BusinessCritical

x3550 M2 x3550 M3


Refresh

2U, 2-socket

Intel Xeon QC

Speed BumpServidor Rack IBM System x3650 M31- At 2x processador Intel Xeon Quad Core2- Controladora de discos Raid 0,1 ou Raid 0,1 e 5 integrada3- Discos Hot-Swap SAS/SATA 16x 2.5 (+performance e confiabilidade) 4- Memria padro 4GB DDR3 / suporta at 192GB5- Software de gerenciamento gratuito IBM Director e anlise de falhas6- 3 anos de garantia on site / suportam 2x fontes de energia8- Excelente I/O: 4x portas PCI e at 4x portas de Rede

Pblico-alvo: suporta aplicativos colaborao, virtualizao, consolidao,aplicativos front-end (i.e. SAP e Oracle), banco de dados e HPC

Benefcios: clientes que precisam de uma soluo para ambientes crticossem ponto de falha com alta eficincia energtica, disponibilidade, flexvel e

com capacidade de virtualizao que pode ser facilmente gerenciada

BusinessCritical

x3650 M2 x3650 M3


Refresh


Speed Bump



x3650 M3 Viso frontal



Versus Most Recent Generation ServersUp to 40% top bin-to-bin performance increase (up to 60% for HPC)New 4C & 6C Intel Xeon 5600 series processors offer sameperformanceas Xeon 5500 processors at 30% less power (1)

50% more memory capacity (3) and 60% more internal storagecapacity

6Gb RAID for increased performance and throughput 130W processor, UDIMM, 2DPC@ 1333 on Xeon 5600 processors

Versus Legacy Servers Significantly reduce total cost of ownership and combat data center sprawl

with 15:1 consolidation (1) Up to 50% reduction in operating expense, 3 month ROI (1) Leadership energy efficiency

- New thermal designs = savings of $100/server/yr (3) - Pressure-sensitive altimeter helps manage power consumption

Up to 8x virtualization performance with robust hardware across CPU,chipset and LAN

Trusted Brand TBR(1) #1 ranking for customer satisfactionRanked #2 in both Business Week and Interbrands 2009 Best GlobalBrand surveys Top IT CompanyBest in class reliability and availability w/ predictive failure & redundancyBusiness critical servers with full hot swap capability, including fans

Easy to Deploy, Manage & ServiceEnhanced systems management (IMM, ToolsCenter, UEFI, Director, ActiveEnergy Manager)Best-in-Class RAS (highly redundant design, PFA, LightPath Diagnostics)Open architecture and common tools for quick and simple installation

x3650 M3

The Ultimate Business Critical Server

NEW higher performing4C & 6C processors

(incl 130W)

50% INCREASE memory capacity

192GB max

UDIMM support

60% INCREASEstorage capacity

9.6TB SAS(2) max

COMPLETE 6Gb RAID

solutions

x3550 M3General Business Compact Server


(incl 130W)

50% INCREASEmemory capacity

192GB max

UDIMM support

60% INCREASEstorage capacity4.8TB SAS(2) max

COMPLETE 6Gb RAID

Solutions

(1) Based on Intel Engineering Data 2009/2010(2) Based on Alinean Tool Calculations

(3) Planned availability of 16GB RDIMMS 2Q10(4) IBM Engineering Research Study 1Q09

Delivering Innovation with IBMs Two -Socket Rack Servers



IBM System x3650 M3

Key Features Customer BenefitsHigher performance vs. most

recentgenerationservers

> Up to 40% top bin-to-bin performance increase (up to 60% for HPC)> New 4C & 6C Intel Xeon 5600 series processors offer same performance as Xeon

5500 processors at 30% less power (1)

> 50% more memory capacity (3) (192GB max) and 60% more internal storage capacity(9.6TB SAS max)

> 6Gb RAID for increased performance and throughput > 130W processor, UDIMM, 2DPC@ 1333 on Xeon 5600 processors

Greater value vs. legacyservers

> Significantly reduce total cost of ownership and combat data center sprawl with 15:1consolidation (1)

> Up to 50% reduction in operating expense, 3 month ROI(12> Leadership energy efficiency

- New thermal designs = savings of $100/server/yr(3)- Pressure-sensitive altimeter helps manage power consumption

> Up to 8x virtualization performance with robust hardware across CPU, chipset & LAN

Recognized#1 TrustedBrand

> TBR#1 ranking for customer satisfaction> Ranked #2 in both Business Week and Interbrands 2009 Best Global Brand surveys

Top IT Company> Best in class reliability and availability w/ predictive failure & redundancy

> Business critical servers with full hot swap capability, including fansEasier to use with fullmanagementsolutionstandard

> Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active EnergyManager)

> Best-in- Class RAS (highly redundant design, PFA, LightPath Diagnostics)> Open architecture and common tools for quick and simple installation

Where to winTarget Workloads: General purpose, commercial (eBiz/eCommerce, collaboration, virtualization, database, SAP, ERP)Target Industries: All Sectors & GBTarget Customers: HP and Dell rack accounts; IBM accounts with install base >3 yrs old

The Ultimate Bus iness Critical Server

How to Win

1. Leadership energyefficiency & loweroperational cost

2. Benchmark leadership(SpecPower)

3. Mission Critical features

including PFA on 6subsystems vs. 3 withHP

4. The trusted IBM brandwith world leadershipservices

5. Ultimate storage

flexibility with 3choices of HDDs with50% more disk capacitywhen customer needsoptical drive

(1) Based on Intel Engineering Data 2009/2010(2) Based on Alinean Tool Calculations(3) Planned availability of 16GB RDIMMS 2Q10(4) IBM Engineering Research Study 1Q09



What's New for x3650 M3?

x3650 M2 MT:7947 x3650 M3 MT:7945

60W, 80W and 95W Nehalem processors

Support up to 4C 2.93GHz

40W, 60W, 80W, 95W and 130W Westmere

Support up to 4C 3.46GHz , 6C 3.33GHzSupport select 80W and 95W Nehalem via CTO

16 RDIMM slots

1.5V memory DIMM

RDIMM type: 1, 2, 4, 8GB

Support up to 128GB of memory

18 RDIMM / 12 UDIMM slots

1.5V or 1.35V memory DIMM

Support 2DPC@1333 for Westmere

2, 4, 8GB RDIMM, max. 144GB

2GB UDIMM, max. 24GB

(16GB RDIMM max. 192GB, 4GB UDIMM max.48GB, 2Q/10*)

12 SAS/SATA/SSD, with ODD (optional)

Max capacity: 6TB

16 SAS/SATA/SSD with ODD (optional)

Max capacity: 8TB

3Gbps BR10i and MR10i

6Gbps M5014 and M5015

3Gbps BR10il

6Gbps M1015 , M5014 and M5015

Low cost model (with BR10i) 1. Low cost model (with BR10il)

2. New slides and Cable Management Arm(2Q/10*)

Processor

Memory

Disk

RAID

Others

* IBM SOD, subject to change without notice



IBM System x3550 M3

Key Features Customer Benefits

Higher performancevs. most recentgenerationservers

> Up to 40% top bin-to-bin performance increase (up to 60% for HPC)> New 4C & 6C Intel Xeon 5600 series processors offer same performance as Xeon

5500 processors at 30% less power (1)

> 50% more memory capacity (3) (192GB max) and 60% more internal storage capacity(4.8TB SAS max)

> 6Gb RAID for increased performance and throughput )> UDIMM Support

Greater valuevs. legacyservers

> Significantly reduce total cost of ownership and combat data center sprawl with 15:1consolidation (1)

> Up to 50% reduction in operating expense, 3 month ROI (1)> Leadership energy efficiency

- New thermal designs = savings of $100/server/yr (3)- Pressure-sensitive altimeter helps manage power consumption

> Up to 8x virtualization performance with robust hardware across CPU, chipset & LAN

Recognized #1Trusted Brand

> TBR#1 ranking for customer satisfaction> Ranked #2 in both Business Week and Interbrands 2009 Best Global Brand surveys

Top IT Company> Best in class reliability and availability w/ predictive failure & redundancy

> Business critical servers with full hot swap capability, including fansEasier todeploy,manage &service

> Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active EnergyManager)

> Best-in- Class RAS (highly redundant design, PFA, LightPath Diagnostics)> Open architecture and common tools for quick and simple installation

Where to winTarget Workloads: General purpose, commercial (eBiz/eCommerce, collaboration,

virtualization, database, SAP, ERP)Target Industries: All Sectors & GBTarget Customers: HP and Dell rack accounts; IBM accounts with install base >3 yrs old

General Bu siness Co mp act Server

How to Win

1. Leadership energyefficiency & loweroperational cost

2. Flexibility bysupporting up to 41xGbE network portswithout using PCIeslot

3. Benchmark leadership(SpecPower)

4. Mission Criticalfeatures including PFAon 6 subsystems vs. 3with HP, and full hot

swap and redundantsystem, including fans

5. The trusted IBMbrand with industryleading services

(1) Based on Intel Engineering Data 2009/2010(2) Based on Alinean Tool Calculations(3) Planned availability of 16GB RDIMMS 2Q10(4) IBM Engineering Research Study 1Q09


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x3550 M2 MT:7946h x3550 M3 MT:7944

60W, 80W and 95W Nehalemprocessors

Support up to 4C 2.93GHz

40W, 60W, 80W, 95W and 130W Westmere

Support up to 4C 3.46GHz , 6C 3.33GHzSupport select 80W and 95W Nehalem via CTO

16 RDIMM slots

1.5V memory DIMM

RDIMM type: 1, 2, 4, 8GB

Support up to 128GB of memory

18 RDIMM / 12 UDIMM slots

1.5V or 1.35V memory DIMM

Support 2DPC@1333 for Westmere

2, 4, 8GB RDIMM, max. 144GB2GB UDIMM, max. 24GB

(16GB RDIMM max. 192GB, 4GB UDIMM max.48GB, 2Q/10*)

6 SAS/SATA/SSD, with ODD (optional)

Max capacity: 3TB

8 SAS/SATA/SSD with ODD (optional)

Max capacity: 4TB

3Gbps BR10i and MR10i

6Gbps M5014 and M5015

3Gbps BR10il

6Gbps M1015, M5014 and M5015

Low cost model (with BR10i) 1. Low cost model (with BR10il)

2. Remove 2nd CPU fan from base system

3. New slides and Cable Management Arm(2Q/10*)

Processor

Memory

Disk

RAID

Others

* IBM SOD, subject to change without notice

Vi li id 1 2 k ? P ?


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Virtualizao em servidores 1-2 socket? Porqu?

Single core Dual / Quad / 6 Core 1 app per coremakes sense

Utilizao moderada Baixssima utilizaoOpportunity for

spending efficiency

Licena por socket Licena por socket Virtualization cost / core vastly reduced

VMware ESX/GSXVMware V4/Server,

Xen, Microsoft Virtual

Server

More offerings,competition, better

features

Por socket Por socket

HW, OS,applications,

systems mgt

HW, OS, applications,systems mgt, power

and cooling

More tightening of HW budget

2006 antes 2009 hoje

Tecnologia

Fornecedores

Custo

Licena SW

Gasto de TI

Utilizao

Mudanas significativas da tecnologia permitem que clientes possam ter segurana e confiabilidade para virtualizar em servidores IBM High Volume


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Customers can lower energy costs $100 per server annually and maintain workload

levels with significantly fewer of the new IBM x3650 M3 servers(2)

200515 - x346 Server

Single-Core processor

20101 - x3650 M3 ServerSix-Core processor

15:1 Consolidation Ratio (1) with Energy Efficient Design

50% lower annual energy costs (1)

Over 12x more performance per server (1)

93% Floor Space Reduction

(1) Based on Intel performance data, 2009(2) IBM Engineering Research Study, Feb09

1 5 : 1 C

on s

ol i d

a t i on

Reduce TCO With Increased Performance


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IBM Systems & Technology Group Education & Sales Enablement 2010 IBM Corporation27

Reduza custos com eficincia energtica!

Benchmark IBM

(x3650 M3)

HP

(DL380 G6)

Dell

(R710)

Comments

SPECpower 2927 2012 1918 IBM LeadershipSAP 5100 Users 1 3,300

UsersNA IBM Leadership

TPC-E 817 tpsE @$319 2

NA 766 tpsE @$334

IBM Leadership

1 New benchmark result expected 4/30/10

2 Published benchmark for x3650 M2

IBM possui liderana nos resultados de Benchmark de

servidores rack 2-socket do mercado x86IBM lidera, com grande vantagem, benchmark de

performance por Watt. Mais processamento com muito menosconsumo de energia

ff


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Reduce cost with leadership energy efficiency

(1) IBM Engineering Research Study, Feb09

System x Rack & Tower Energy Highlights:

> Up to 60% reduction in power when idle and up to 25%reduction when fully utilized vs. the previous generation

> Same performance as Xeon 5500 processors at 30%less power (2)

> Up to $100 in energy savings per server per year(1)

> New > 92% efficiency power supplies exceed the CSCI7/09-6/10, 80 Plus Gold efficiency standard

> Pressure-sensitive altimeter comes standard in thex3650 M3 and x3550 M3

> Combined with the IMM, and counter-rotating fans, thex3650 M3 and x3550 M3 get better cooling efficiencywith fewer fans

IBM Systems DirectorActive Energy Manager (AEM) v4.1

Features BenefitsReport & collect actualPower draw

No more data center budgetingassumptions

Power trending System-level power analysis

Intelligent powervirtualization

Automated or user defined power control

CPU control with Intel DBS Reduces power draw during low utilization

OS independent Works on all racks and all compatible OS

d


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Topic 2 Agenda




> M3 Announcement

> Rack Servers> Tower Servers <


> Summary

T M k f T S


30/64


Target Markets for Tower Servers

Customer Environments

> Little or no IT skill> Cost sensitive

> Ease of setup

> All-in-one design

> Ease of management

> Dispersed locations

> Large data requirement (some)

> Growth strategy beyond cost

> Service & support

> RAS> Designed for office environment

Key Customer Segments

Very Small BusinessSole Proprietorship/PartnershipIndependent businessLimited number of employees

Franchising

Loosely affiliatedSelective business model

Small Remote LocationsRequire single server presenceService Office, Sales Office, etc.

Co-located File/Print ServersDistributed file/print serversBought by department

Wh 3500 M3 / 3400 M3 3500 M2 / 3400 M2?


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Why x3500 M3 / x3400 M3 vs. x3500 M2 / x3400 M2?

New features & performance improvements> Higher processing power and bandwidth with new Xeon processing technology> New 6Gbps RAID technology and interface to increase the storage performance.

Improve flexibility and scalability> Scalable and flexible design on Processor/Memory/Disk/IO> Storage upgrade kits available to start basic and upgrade if required

New low power option available> Supporting Low Voltage Memory

Increase value> New 3 Gbps RAID solution (BR10il) on base model

Reduce risk > Supports previous generation sweet spot processor, 3Gbps RAID controller,

operating systems, and memories via CTO for smooth transition to the new M3.


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GeneralBusiness

BusinessCritical


x3500 M2

x3400 M2

x3200 M2

x3500 M3

x3400 M3

5U, 1-socketIntel Processor



Refresh

Refresh

GeneralBusiness

x3200 M3

5U, 1-socketIntel Processor Dual core & Quad core

Refresh


Speed Bump

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Q1 10 Q2 10 Q3 10 Q4 09 Q4 10

GeneralBusiness

x3250 M2 x3550 M3


Refresh


Speed Bump

BusinessCritical

x3550 M2 x3550 M3

2U, 2-socketIntel Westmere

Processor

Refresh


Speed BumpServidor Torre IBM System x3200 M31- 1x processador Intel Xeon Quad Core2- Controladora de discos Raid 0,1 integrada (+ performance)3- Discos Hot-Swap 250GB 3.5 (+confiabilidade) 4- Memria padro 2GB DDR3 / suporta at 16GB UDIMM e 32GB RDIMM5- Software de gerenciamento gratuito IBM Director 6- Modelos com Windows Foundation e Fonte redundante7- 3 anos de garantia on site

Pblico-alvo: pequenas e mdias empresas carga de trabalho e-mail, Web,servidor de arquivo e impresso

Benefcios: baixo custo de aquisio para rodar aplicativos do negcio comsegurana e confiabilidade. Alm de incluir ferramentas de gerenciamentopoderosas.


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Servidor Torre IBM System x3200 M3

Modelos com fonte redundante


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GeneralBusiness

BusinessCritical


x3500 M2

x3400 M2

x3500 M3

x3400 M3



Refresh

Refresh5U, 2-socketIntel Xeon QC

Speed Bump

Speed Bump

Q1 10 Q2 10 Q3 10 Q4 09 Q4 10

GeneralBusiness

x3250 M2 x3550 M3


Refresh


Speed Bump

BusinessCritical

x3550 M2 x3550 M3

2U, 2-socketIntel Westmere

Processor

Refresh


Speed BumpServidor Torre IBM System x3400 M31- At 2x processador Intel Xeon 5500 ou 56002- Controladora de discos Raid 0,1 integrada (+ performance)3- Discos Hot-Swap 4x 3.5 ou 8x 2.5 6Gbs 4- Memria padro 2GB DDR3 ou 4GB DDR3 / suporta at 128GB5- Opo de fonte de energia redundante e no redundante6- 3 anos de garantia on site7- SW de gerenciamento e anlise de falhas

Pblico-alvo: Indstrias com base em filiais e outras SMBs com ambientescorporativos distribudos usando cargas de trabalho de e-mail, arquivo eimpresso e colaborao (ex: virtualizao, ERP, CRM)

Benefcios: Flexibilidade de crescimento e baixo custo de aquisio para

rodar aplicativos do negcio com segurana e confiabilidade.

IBM S t 3500 M3


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IBM System x3500 M3

Where to winTarget Workloads: Network infrastructure, file and print, distributed branch office applications, email and collaborationTarget Industries: Retail, Banking, Insurance, miscellaneous small businessTarget Customers: Distributed enterprise environments & emerging SMB

Bus iness Cri t ical Tower Server

Key Features Customer BenefitsHigher performance vs.most recentgeneration servers

> Up to 60% performance/watt boost over Intel Xeon 5500 processors> Up to 40% top bin-to-bin performance increase

> New 4C & 6C Intel Xeon 5600 series processors offer same performance asXeon 5500 processors at 30% less power (1)

> 50% Increase storage capacity> Up to 24 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3500 M3

> 6Gb RAID for increased performance and throughput> 130W processor, UDIMM, 2DPC@ 1333 on Xeon 5600 processors

Greater value vs.legacy servers

> 95% lower power and facilities costs(1)> 2x storage capacity over previous generation

> Future proof virtualized pools with new, advanced security> Up to 8x virtualization performance with robust hardwareRecognized #1Trusted Brand

> Delivers high availability features and integrated systems management toolsto maximize uptime

> TBR(1) #1 ranking for customer satisfaction and ranked #2 in both BusinessWeek and Interbrands 2009 Best Global Brand surveys Top IT Co.

> Best in class reliability and availability w/predictive failure & redundancy> Business critical servers with full hot swap capability, including fans

>Enhanced Security features including front bezel lock

Easier to use withfull managementsolution standard

> Enhanced systems management (IMM, ToolsCenter, UEFI, Director, ActiveEnergy Manager)

> Best-in- Class RAS (highly redundant design, PFA, LightPath Diagnostics) > Open architecture and common tools for quick and simple installation

(1) Based on Intel Engineering Data 2009/2010

How to Win

1. Mission critical featuresincluding PFA on 6subsystems and full hotswap redundancystandard. HP offers PFAon 3 subsystems only andcharges for redundant

fans2. Enhanced security

features, including keylock for front bezel andhardware basedencryption.

3. The trusted IBM brand w/industry leading services

4. Support for low cost, highcapacity simple swapHDDs. HP does not.

D li i g I ti ith IBM T Socket Tower Servers


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Versus Most Recent Generation ServersUp to 40% top bin-to-bin performance increaseNew 4C & 6C Intel Xeon 5600 series processors offer sameperformance as Xeon 5500 processors at 30% less power (1)

50% Increase storage capacityUp to 16 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3400 M3Up to 24 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3500 M3

6Gb RAID for increased performance and throughput

Versus Legacy Servers95% lower power and facilities costs (1) 2x storage capacity over previous generation

Future proof virtualized pools with new, advanced security

Up to 8x virtualization performance with robust hardwareTrusted Brand

TBR(1) #1 ranking for customer satisfactionRanked #2 in both Business Week and Interbrands 2009 Best GlobalBrand surveys Top IT CompanyBest in class reliability and availability w/predictive failure & redundancyBusiness critical servers with full hot swap capability, including fans

Enhanced Security features including front bezel lock Easy to Deploy, Manage & Service

Enhanced systems management (IMM, ToolsCenter, UEFI, Director, Active Energy Manager)Best-in-Class RAS (highly redundant design, PFA, LightPathDiagnostics)Open architecture and common tools for quick and simple installation

x3500 M3

Business Critical Tower Server


50% INCREASEstorage capacity up to24 2.5 HDDs or 8 x

3.5 HDDs 16TB max

UDIMM support

COMPLETE 6Gb RAIDsolutions

x3400 M3

General Business with Enterprise Features


50% INCREASEstorage capacity up to16 2.5 HDDs or 8 x

3.5 HDDs 16TB max

UDIMM support COMPLETE 6Gb RAID

solutions

60% more storagecapacity thencompetition

NOW AVAILABLE with redundant powermodels

(1) Based on Intel Engineering Data 2009/2010(2) IBM Engineering Research Study 1Q09

Delivering Innovation with IBMs Two -Socket Tower Servers



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Intel Xeon 5500 EP 2C / 4C, 80W, 95W

Intel 5520 Chipset - QPI up to 6.4 GT/s

Intel Xeon 5500 EP DC / QC, 80WIntel Xeon 5600 EP 4C/6C 80W, 95W, 130WIntel 5520 Chipset - QPI up to 6.4 GT/s

DDR3 -1333 RDIMMs /16 DIMMs

(1GB, 2GB, 4GB, 8GB) - 128GB Max

DDR3 -1333 RDIMMs /16 DIMMs Support UDIMM, RDIMM & 2DPC@1333Support new 1.3V low voltage memoryRDIMMS (1GB, 2GB, 4GB, 8GB,16GB*) 192 GB MaxUDIMMS (1GB. 2GB, 4GB*) 48GB Max

Hot swap SAS or SATAUp to 16 x 2.5 HDD drives or 4 x 3.5HDD drives

Hot swap SAS or SATAUp to 24 x 2.5 HDD drives or 8 x 3.5 HDD drives(CTO & Option upgrades)

3Gbs; BR10i, MR10i, MR10is, MR10M

3Gb; BR10i, MR10M,6Gb; M5015 or M5014 RAID 0,1,10,5,50, Optional6,60

Higher processing power and bandwidth with new

Westmere processing technologyNew 6Gbps RAID technology and interface toincrease the storage performance.Scalable and flexible design on Processor / Memory/ Disk / IOStorage upgrade kits available to start basic andupgrade if required

Processor

Memory

Disk

RAID

Others

x3500 M3x3500 M2

* Maximum RDIMM support for 192 GB when 16 GB DIMMs are available 2Q 2010 and* Maximum UDIMM support for 48 GB when 4 GB DIMMs are available 2Q 2010.

What s New for x3500 M3?

IBM System x3400 M3


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IBM System x3400 M3General Bus iness w ith Enterprise Features

Key Features Customer Benefits

Higher performance vs. most recent

generation servers

> Up to 60% performance/watt boost over Intel Xeon 5500 processors> Up to 40% top bin-to-bin performance increase> New 4C & 6C Intel Xeon 5600 series processors offer same performance as

Xeon 5500 processors at 30% less power (1)> 50% Increase storage capacity

> Up to 16 2.5 HDDs or 8 x 3.5 HDDs 16TB max for x3400 M3> 6Gb RAID for increased performance and throughput> UDIMM Support

Greater value vs.legacy servers

> 95% lower power and facilities costs (1)> 2x storage capacity over previous generation> Future proof virtualized pools with new, advanced security> Up to 8x virtualization performance with robust hardware

Recognized #1Trusted Brand

> TBR(1) #1 ranking for customer satisfaction and ranked #2 in both BusinessWeek and Interbrands 2009 Best Global Brand surveys Top IT Company

> Now available with redundant power models> Best in class reliability and availability w/predictive failure & redundancy> Business critical servers with full hot swap capability, including fans> Enhanced Security features including front bezel lock

Easier to use withfull managementsolution standard

> Enhanced systems management (IMM, ToolsCenter, UEFI, Director, ActiveEnergy Manager)

> Best-in- Class RAS (highly redundant design, PFA, LightPath Diagnostics) > Open architecture and common tools for quick and simple installation

(1) Based on Intel Engineering Data 2009/2010

Where to winTarget Workloads: Network infrastructure, file and print, distributed branch office applications, email and collaborationTarget Industries: Retail, Banking, Insurance, miscellaneous small business

Target Customers: Distributed enterprise environments & emerging SMB

How to Win

1. Mission Critical featuresincluding PFA on 6subsystems and hotswap redundant fansstandard. HP offers PFAon 3 subsystems onlyand charges forredundant fans

2. Storage solution flexibilitywith 2.5 and 3.5 HDDsand simple swap. HPML330 supports 3.5 HDD only and no simpleswap .

3. Highlight IBMs enhancedsecurity features,

including key lock forfront bezel and hardwarebased encryption.

4. The trusted IBM brand

What's New for x3400 M3 ?


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Intel Xeon 5500 EP 2C / 4C, 80W


Intel Xeon 5500 EP 2C/ 4C, 80W

Intel Xeon 5600 EP 4C 80W (6C 95W CTO)



(1GB, 2GB, 4GB, 8GB) - 96GB Max


Support UDIMM, RDIMM & 2DPC@1333

Support new 1.3V low voltage memory

RDIMMS (1GB, 2GB, 4GB, 8GB*) 128 GB Max

UDIMMS (1GB. 2GB, 4GB*) 48GB Max

Hot swap SAS or SATA

Up to 8 x 2.5 HDD drives or 4 x 3.5 HDDdrives

Hot swap SAS or SATA

Up to 16 x 2.5 HDD drives or 8 x 3.5 HDD drives (CTO)

3Gbs; BR10i, MR10i, MR10is, MR10M

3Gb;BR10i, MR10M , BR10il v2

6Gb; M5015 or M5014 RAID 0,1,10,5,50, Optional 6,60

Helps lower IT acquisition and lifecycle costs while providingoutstanding performanceOffers customizable design with flexible configurations for affordable growthProvides extensive systems manageability capabilities right out of the box

Processor

Memory

Disk

RAID

Others

x3400 M3x3400 M2

* Maximum RDIMM support for 128 GB when 8 GB DIMMs are available 2Q 2010 and* Maximum UDIMM support for 48 GB when 4 GB DIMMs are available 2Q 2010.

What s New for x3400 M3 ?

Topic 2 Agenda


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Topic 2 Agenda




> M3 Announcement


> Options Valuable to you <

> Summary

Enhancing client value with System x Options whats new


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RAIDControllers

Storage HBA

Processors

NetworkingTape / RemovableHDD

Storage (HDD/SSD)

Rack and power infrastructure

Memory

Enhancing client value with System x Options what s new

Westmere processors

10Gb VirtualFabric adapter

TOR 10Gb switch

2TB Nearline and600GB 2.5 HDDs

320GB High IOPSSSD PCIe adapter

1.8 double denseSSDs

Optimizations for value RAID 5, SSD& encryptingdrives

Enhanced digitalKVM switches

10Gb VirtualFabric adapter

Continued price/performance enhancements


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Continued price/performance enhancements

up to 40% MorePerformance

AdvancedSecurity

Faster Payback Greater Productivity

Lower Operating Costs

Minimize RisksMore Control

Introducing the Intel Xeon 5600 Processor Series

Same performance,~ 1 / 3 less powercompared to Xeon X5570 SKUs

Intel Xeon 5600 Platforms


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Intel Xeon 5600 Platforms

Xeon 5500 Even HIGHER Performance/WattNehalem micro-architecture with Intelligent Power Technology

** Relative to Xeon 5400 platforms. Power : Intel internal measurements using SPECjbb2005* as of Aug 2007.. System configurations: 2S, 80W processors, 8 DIMMs, 1 HDD, 1 PSU.Except Irwindale=110W processors; Power measurements using SPECjbb2005. Tylersburg-EP from Intel internal measurements as of Sept 2008 with 2.93GHz 95W processors. Intel Xeon

5600 platform estimate assuming ~12W reduction in system power using LV DDR3 DIMMs.

30% more performancesimilar power

or

Same performance30% lower power

Optimized power consumptionEspecia lly under normal use condi t ion s

Integrated Power GatesEnables idle cores to go to near

zero power independently

Core0 Core1 Core2 Core3

Voltage(cores)

Voltage(rest of processor)

Core0

Automated Low Power StatesMore and lower CPU power states

Reduced latency during transitionsPower management on memory, I/O

NEW!

NEW!

ENHANCED!

Xeon 560032nm CPU with enhanced

power management

50% more cores50% more cache

40W CPU SKUs

Power Control Unit(PCU) improvements

LV DDR3 memoryUp to 2W lo wer per DIMM

+ =

IBMs New 6Gb ServeRAID Portfolio


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IBM s New 6Gb ServeRAID Portfolio

IBMs 6Gb ServeRAID portfolio highlights: > 5-20% higher performance than HPs PMC solution translates to

reduced computational times> MegaRAID Storage Managers single screen control reduces

configuration time by 45%

> Common software stack for RAID halves driver qualification time for heterogeneous environments

> Implementations to suit client needs:

> The fastest RAID 1 in the x86 market> RAID 5 with 0MB, 256MB or 512MB cache> Easy key upgrades to support RAID 6 and self-encrypting drives

(1) IBM Engineering Research Study, Feb09

Features Benefits

Intelligent Coulomb countingbattery

Accurate battery life reporting accuracy;confidence to avoid data loss

Value RAID 5 offering Cost efficient data protection and storageutilization for less performance hungry apps

RAID 6 upgrade key Easy upgrade to enterprise data protectionfor high capacity storage implementations

Support for self-encrypting drives Protects data at rest from theft or loss;securely erases drives before disposal

C i t g fi d d d f ili M5000


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Placa controladora SAS/SATA, capaz de fazer criptografia nativa

(opcional)Impossibilita roubo de informao ou vazamento de dados em

caso de discos descartados ou furtados.

Ideal para ambientes que necessitam atender aosrequerimentos HIPAA e SOX.

Criptografia de dados na familia M5000

RAID 0, 1, 10, 5, 50, 6, 60

Cache fixo de 512MB

Bateria anexada ao adaptador

Encriptao de dados com chave armazenada localmente

+

IBM RDX: simples e seguro!


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Grande capacidade:

Cartuchos RDX oferecem at 500GB

RDX possuem menor custo que as tecnologias anteriores de fita DDS

Confiabilidade & Durabilidade: Design a prova de choque, sem perda de performance por vibraes

Soft Eject evita perda de dados

Cartuchos podem ser protegidos com criptografia e senha (HIPPA compliance)

Simplicidade e Flexibilidade: Permite copiar dados simplesmente arrastando

Interface USB 2.0 / Plug & Play

Proteo do investimento:

Drives compatveis com as prximas geraes

IBM RDX: simples e seguro!

O m elhor d a Fita e HD em um s com ponente:

Target Markets: Entry level server


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Target Markets: Entry level server

Consumer ( 20 GB 200 GB ) Pro - sumer ( 100 GB 500 GB )

Micro ( < 25 employees ) ( 100 GB 500 GB )

Small ( < 100 emp .) ( 100 GB 1 TB )

Department / Gov Large / Medium ( < 120 emp .)( 100 GB 2 TB )

Medium ( < 5000emp .) ( 1 TB

10 TB )

Enterprise

Lista de preos IBM Junho

RDX externo362532X IBM RDX 320 GB External USB DrivePreo sugerido Cliente FinalR$ 1.678,76

RDX Interno46C5387 IBM RDX320 Internal USB BundlePreo sugerido Cliente FinalR$ 1.898,00

Extending advanced 10Gb Virtual Fabric to System x


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Extending advanced 10Gb Virtual Fabric to System x

Virtual > Multiple protocols from a single component

> Multiple virtual ports from single physical port

> Virtual Fabric does not require additional Fibre

Channel adapters and switches> One network infrastructure reduces Capital

Expenditure

Fast > 10Gb/s for 10x the bandwidth> Line rate performance (36Gbps for dual port)> TCIP/IP stateless offloads and TCP Chimney

Offload

> Provide maximum bandwidth with minimal use of CPU resources

Scalable > Up to 8 Virtual NICs or mix of vNICs and CNA.> Upgrade to FCoE or HW iSCSI*

> Configure to the exact number of ports VMwarerecommends no wasted bandwidth or ports

> Upgrade when ready with no rip and replace

Flexible> Four operating Modes: pNIC Ethernet, vNIC

Ethernet, or FCoE or combination> Available across System x and BladeCenter

> Fits within a customers existing datacenter > Lower cost and faster ROI

Reliable > Hardware parity, CRC, ECC and other advancederror checking

> Backed by field-proven IBM and Emulexreliability and support

> Virtual Fabric provides higher uptime and fasterrecovery in case of failure

* coming soon

Feature Customer benefit

IBM Global Console Managers (GCM)


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Key Features Benefits

KVM over IP and

serial consolemanagement inone appliance

Enhanced remote management and access with out-of-band

access to servers, network equipment, et al. Improved staff efficiency by reducing the time to remotely

reconfigure, repair, and restore servers and network devices

Advanced securityfeatures

Increased physical security capabilities with smart card/Common Access Card (CAC) reader support

AES Encryption

LDAP support for integration with existing security models

Virtual media Reduced operational expenses by allowing a USB storagedevice to deploy/patch multiple remote servers

Supports chaining Ability to daisy chain up to 16 systems off one switch port

2 level tiering Manage up to 1024 servers & multiple switches from onelocal console

Dual Ethernet andpower supplies

Redundancy with failover for high availability environments

IBM Global Console Managers (GCM)

1754D1X IBM Global2x2x16 Console

Manager (GCM16)

1754D2X IBM Global4x2x32 Console

Manager (GCM32)

46M5382 IBM SerialConversion Option (SCO)

46M5383 IBM Virtual MediaConversion Option Gen2

(VCO2)

Memory for high volume systems


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Memory for high volume systems

New memory features optimized for M3 systems

New! UDIMM support

> Lower capacities up to 4GB> Lower list price prices vs RDIMM

RDIMMs> Higher capacities with advanced error detection> IBM recommends RDIMMs for capacity, reliability,

and performance

New! Faster workload performance (1333MHz memory)with 2 DIMMs per channel installed> If one or two 1.5V RDIMMS installed per memory channel,

speed = 1333 MHz

> Processor in system must support 1333Mhz speed to runmemory at 1333MHz

New! Low voltage 1.35V DIMMS on Xeon 5600> Xeon 5600 processors support both 1.5V and 1.35V> 15% lower power - Early test yields even more savings> 2 DIMMS per channel maximum

> Compatibility tested & tunedfor optimal performance

> Tested to meet IBM signalclarity & electrical tolerances

> Specs integrated into LightPath Diagnostics for continualfeedback & optimum uptime

> IBM memory covered by thesystem warranty

> Seamless worldwide IBMservice & support

Why IBM Memory

Memory Key Selling Points


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y y g

Maximizing memory performance for M3 systems

> Always populate both processors with equal amounts of memory to ensure a balanced NUMA system.

> Always install all 3 memory channels on each processor with equal memory capacity

> Recommend and install 4GB DIMMs Lowest price to customer

Less power and higher reliability> Populate an even number of ranks per channel

> Use dual-rank DIMMs whenever possible IBM Whitepaper identified a performance advantage of using all

dual rank DIMMs vs single rank (7% for SPECjbb2005)

> Plugging Order Plug empty DIMM sockets in the specific order recommended

in the Installation guide for each platform

340

250 235

0

100

200

300

400

$

(4)1GB (2)2GB (1)4GB

US List Price

(4)1GB (2)2GB (1)4GB

Control Costs and Simplify Operations with Systems


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Management

IBM Systems Director 6.1.2 can help save 34% in administrative costs.Challenges of Operational Management for Enterprise Server Installations, International Technology Group, 2008

Integrated Management Module (IMM)Standards-based hardware which combinesdiagnostic and remote control

UEFInext generation BIOSRicher management experience and future-ready

ToolsCenter Consolidated, integrated suite of management toolsPowerful bootable media creator

IBM Tivoli

IBM Systems Director Platform management that is easy and efficient Management of physical and virtual resourcesacross heterogeneous systems

Integrated Management Module (IMM)Standards-based hardware which combinesdiagnostic and remote control

UEFInext generation BIOSRicher management experience and future-ready

ToolsCenter Consolidated, integrated suite of management toolsPowerful bootable media creator

IBM Tivoli

IBM Systems Director Platform management that is easy and efficient Management of physical and virtual resources across heterogeneous systems

IBM Systems Director 6.1.2 Discovers servers and virtual resources Monitors and reports system health

Deploys, optimizes and updates servers Integrates with enterprise service management

IBM Systems Director Active Energy Manager 4.2 Plug-in for IBM Systems Director Collects and reports energy data Analyzes historical energy usage Manages energy use through power capping

IBM Systems Director Network Control 1.1 Priced plug-in for IBM Systems Director Discovers, monitors, manages multi-vendor network

devices Automates network management tasks

IBM Systems Director VMControl 2.2 ExpressEdition

Free plug-in for IBM Systems DIrector

IBM Systems Director 6.1.2 can help save 34% in administrative costs.Challenges of Operational Management for Enterprise Server Installations, International Technology Group, 2008

A leading IT analyst said that the new System x portfoliointegrates advances such as UEFI firmware, embeddedhypervisor support, integrated storage controllers, hot-swap hard drives, and a built-in altimeter that enablecoordinated, system- level improvements. These are not

just a few more incremental server SKUs; this newgeneration represents a good opportunity for systematicserver refreshes.

Topic 2 Agenda
ftp://ftp.software.ibm.com/common/ssi/sa/wh/n/xbw03007usen/XBW03007USEN.PDFftp://ftp.software.ibm.com/common/ssi/sa/wh/n/xbw03007usen/XBW03007USEN.PDFftp://ftp.software.ibm.com/common/ssi/sa/wh/n/xbw03007usen/XBW03007USEN.PDFftp://ftp.software.ibm.com/common/ssi/sa/wh/n/xbw03007usen/XBW03007USEN.PDF


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p g




> M3 Announcement



> Summary <

Manage risk with reliability, availability, security


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g y, y, y

Get the peace of mind to run mission-critical applications.

IBM x86 servers with the IT innovation that makes data centers

more reliable and secure

System x3650 M3 and x3550 M3 have no single pointof failureReduce downtime with options such as hot-swap fansand solid state HDDs

Hardware chip on the planar and integrating the TrustedPlatform Module (TPM) into UEFI BIOS provides thehighest level of security for HDD encryptionThe ServeRAID-MR10is VAULT SAS/SATA Controller orIBMSelf-Encrypting SAS drives offer full hardware-based encryption to protect against security threats andcostly data breachesPredictive Failure Analysis and Light PathDiagnostics for advance warning on power supplies, fans,

VRMs, disks, processors, and memory and redundant,hot-swap components so clients can replace failureswithout taking their system downDisaster recovery made easy with optional IBM RDX removable disk drives for critical data backup

What customers will remember


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> Intels new 6 -core Xeon 5600 Series processors offer up to 60% performance per wattboost over Intel Xeon 5500 processors (1)

> Systems use same performance as Xeon 5500 processors at 30% less power (1)

> The x3650 M3/x3550 M3 servers offer 15:1 consolidation - up to 50% reduction inoperating expense, 3 month ROI (1) compared to legacy servers

> Our new servers offer 95% lower power and facilities costs (1) compared to legacy servers

> The x3650 M3 and x3550 M3 servers have 50% more memory capacity than most recentgeneration servers to support compute intensive applications (2)

> The x3650 M3 and x3550 M3 lower cost and increase flexibility with a 60% increase inlocal storage capacity over most recent generation servers. The x3650 M3 supports 9.6TBand x3550 M3 supports 4.8TB internal storage.

> The x3650 M3 and x3550 M3 offer an annual power savings of $100 per server comparedto legacy servers or $50k+ for a typical data center of 500 systems (3) with new energyefficient design, including PS, fans, altimeter, AEM and low power memory DIMMs.

> Reduce administration costs up to 35% when running Windows and up to 44% whenrunning Linux with redesigned systems management, including Director, IMM, UEFI,ToolsCenter (3).

> Complete 6Gb RAID solutions for increased performance and throughput

(1) Based on Intel Engineering Data 2009/2010 (2) Planned availability of 16GB RDIMMS 2Q10 (3) IBM Engineering Research Study 1Q09


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Q1. IBM System x two-socket tower servers are positioned for which of the following?


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Q y p g

A1. Affordable enterprise class availability for distributed environments.

A2. Dense commercial application computing.

A3. High performance compute cluster.

A4. Highly scalable memory for grid or cloud computing.

Correct Answer: Affordable enterprise class availability for distributed environments.

Q2. Which of the following is IBM's flagship 2U, 2-socket business critical server?

A1. x3250 M3

A2. x3550 M3

A3. x3650 M3

A4. x3690 M3

Correct Answer: x3650 M3

Q3. Your new SMB client is looking for a rock solid robust departmental server for critical applications that has high reliability,performance and flexibility on a budget. They also wish to have the ability to virtualize down the road. Which server would youpropose?

A1. x3650 M3

A2. x3500 M3

A3. x3400 M3

A4. x3250 M3


Q4. Compared to single-core processor x346 servers available in 2005, the new x3650 M3 server offers which of the following advantages?Select all that apply.


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pp y

A1. 10:1 consolidation ratio

A2. 50% lower annual energy costs

A3. 97% floor space reduction

A4. Lower TCO with increased performance

A5. Over 15x more performance per server Correct Answer: 50% lower annual energy costs, Lower TCO with increased performance

Q5. You are meeting with a client whose servers are 4-5 years old that should be coming off lease. From the answers below choose the bestapproach to take with this customer.

A1. Tell them how IBM leads the pack in service and reliability.

A2. Tell them how IBM leads the industry in reliable servers and that they can't go wrong choosing our systems over the competition.

A3. Lay out the numbers and show them how if they purchase the latest servers they can save a lot on energy costs, gain performanceand reliability.

A4. Propose high powered servers that are far greater than their current needs in the event that their business has massive growth inthe near future.

Correct Answer: Lay out the numbers and show them how if they purchase the latest servers they can save a lot on energycosts, gain performance and reliability.

Q6. Intels latest 6 core Xeon 5600 series processors (code name Westmere) offer ____________ boost in performance over the Intel Xeon5500 series.

A1. more than 20%

A2. more than 45%

A3. up to 40%

A4. up to 50%

A5. more than 50%

Correct Answer: up to 40%

Q1. One and two-socket high volume tower servers are positioned for which of the following?


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A1. High performance compute cluster.

A2. Affordable enterprise class availability for distributed environments.

A3. Dense commercial application computing.

A4. Highly scalable memory for grid or cloud computing.

Correct Answer: Affordable enterprise class availability for distributed environments.

Q2. System x general purpose 2-socket servers include ____________.

A1. x3550 M3, x3650 M3, x3655 M3

A2. x3350 M3, x3550 M3

A3. x3450, x3550 M3, x3650 M3

A4. x3455, x3655, x3755

Correct Answer: x3550 M3, x3650 M3

Q3. Your customer is searching for a new small business rack server. The customer is on a tight budget buth h l d b f l l i Whi h hi h l IBM


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wants to have current technology and best performance at an entry level price. Which high volume IBMserver would you propose for this customer?

A1. x3100 M3

A2. x3250 M3

A3. x3450 A4. x3550 M3


Q4. Which of the following rack servers is known as the "mission critical compact server"? A1. x3250 M3

A2. x3200 M3

A3. x3550 M3

A4. x3650 M3


Q5. Your new SMB client is looking for a rock solid robust departmental server for critical applications thath hi h li bili f d fl ibili b d Th l i h h h bili i li


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has high reliability, performance and flexibility on a budget. They also wish to have the ability to virtualizedown the road. Which server would you propose?

A1. x3250 M3

A2. x3400 M3

A3. x3500 M3 A4. x3650 M3


Q6. You're meeting with a client whose servers are 4-5 years old that should be coming off lease. From theanswers below choose the best approach to take with this customer.

A1. Tell them how IBM leads the pack in service and reliability.

A2. Propose high powered servers that are far greater than their current needs in the event that their business has massive growth in the near future.

A3. Tell hem how IBM?s leads the industry in reliable servers and that they can?t go wrong

choosing our systems over the competitions. A4. Lay out the numbers and show them how if they purchase the latest servers they can save a loton energy costs, gain performance and reliability.

Correct Answer: Lay out the numbers and show them how if they purchase the latest serversthey can save a lot on energy costs, gain performance and reliability.

Q7. The IBM Systems Consolidation tool (Alinean) is use for what purpose?


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A1. To show the benefit of virtualizing.

A2. To show your client how to consolidate their management and save cost in the datacenter.

A3. To show you how to consolidate your annual revenue.

A4. To show your client how to recoup their hardware investment and reduce overall IT costs.

Correct Answer: To show your client how to recoup their hardware investment and reduceoverall IT costs.

Q8. While calling on a customer an objection is raised as to whether or not at this time they can afford

making any changes to their datacenter. How do you handle this objection? A1. Argue the point you are trying to make with them so that they will eventually see things the wayyou want them to.

A2. Make sure you understand the issue, summarize it then make sure you have fully understoodthe Objection before even thinking about trying to resolve it.

A3. Dont say anything and tell them you will call them back the next day and see if they are in a

better position to discuss. A4. Tell them that they shouldnt be concerned over the financial aspect of the deal and that IBM hasgreat financing available.

Correct Answer: Make sure you understand the issue, summarize it then make sure you havefully understood the Objection before even thinking about trying to resolve it.


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Back up

High IOPS SSD PCIe Adapters


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> Based on fast growing NAND flashtechnology

> Standard PCIe form factor supportsrack/tower servers and blades (viaPEU/BPE3)

> Available in 160GB and 320GBcapacities> Typically higher IOPs and MB/s

performance than SATA/SAS/FCattached SSDs

> Must be mirrored via software to providedata protection against an adapterfailure

> Typically lowest cost per IOP vs.traditional SSDs

Superior solut ion to enterprise disk dr ives for appl ications s ustaining high operat ions per secon d e.g. database, data warehou se, stream analytic s

160GB SLCrandom

(IBM measured)

160GB SLCsequential

(IBM measured)4K Read 108,031 IOPS 128,509 IOPS

32K Read 744 MBps 754 MBps

32K Write 492 MBps 635 MBps

Documents

02 - Volume - Sales Manager