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THE ROLE OF MARKETING ON FINANCIAL PERFORMANCE IN

SHOWING DIFFERENCES BETWEEN THE TRADITIONAL AND

ISLAMIC BANKING IN THE CONTEXT OF BANGLADESH

PREPARED FOR :

AMERICAN WORLD UNIVERSITY, USA

BANGLADESH CAMPUS, CENTRE FOR EXECUTIVE DEVELOPMENT STUDIES

(CEDS), DHAKA.

Dissertation Report submitted to obtain

Doctor of Philosophy (Ph. D)

By

MOHAMMED HAIDER ALI MIAH

Regn. No. Ph. D BD - 680

(Academic Year 2006 - 2007)

Supervised by

PROF. DR. MOH. SALIM BHUYAN

B. Com (Hons.) M. Com. MBA, Ph.D.

April 6, 2013

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April 6, 2013

Chairman

American World University, USA

Bangladesh Campus

Centre For Executive Development Studies (CEDS)

27, Kakrail, Dhaka - 1000

Bangladesh.

Subject: Submission of Dissertation Report.

Dear Sir

Here is the dissertation work on The Role of Marketing on Financial

Performance in Showing Differences Between The Traditional And IslamicBanking in The Context of Bangladeshthat you assigned me in February 20,

2006 to prepare the dissertation as a partial requirement of Ph. D degree.

The study consists of five chapters. The first chapter is an introduction to the

report. A profile of 8 sample banks covers the second chapter. Features of

Services and their marketing implications are described briefly in the following

chapter. Chapter four contains empirical analysis of role of Marketing on

financial performance of banks highlighting the position of 8 sample banks.

Findings and recommendations have been furnished in chapter five while

chapter six contains conclusion.

I have tried to make the study an objective one I sincerely hope this study will

give you a complete picture of the organization as well as the assigned project. I

would like to express my gratitude for allowing me to work on this prosperous

area. I have enjoyed this assignment very much. If you need any further

information, please let me know.

Thank you,

Sincerely yours,

(MOHAMMED HAIDER ALI MIAH)

Regn. No. Ph. D BD - 680

(Academic Year 2006 - 2007)

American World University, USA

Bangladesh Campus, Dhaka.

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DECLARATION

April 6, 2013

I, Mohammed Haider Ali Miah, a student of Ph. D Program of American World

University, USA, Bangladesh Campus, Dhaka, do hereby declare that the

dissertation on The Role of Marketing on Financial Performance in

Showing Differences Between The Traditional And Islamic Banking in The

Context of Bangladesh has not been submitted by me elsewhere for the award

of a degree, Diploma, title or recognition before.

(MOHAMMED HAIDER ALI MIAH)

Regn. No. Ph. D BD - 680

(Academic Year 2006 - 2007)

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AMERICAN WORLD UNIVERSITY, USA

CENTRE FOR EXECUTIVE DEVELOPMENT STUDIES (CEDS)

BANGLADESH CAMPUS, DHAKA.

April 6, 2013

CERTIFICATE

This is to certify that the dissertation on The Role of Marketing on Financial

Performance in Showing Differences Between The Traditional And Islamic

Banking in The Context of Bangladesh submitted for the award of the

degree of Ph. D in Marketing, to the American World University, USA is a

record of bonafide work carried out by Mohammed Haider Ali Miah under my

supervision. No part of the dissertation has been submitted for any degree,

diploma, title or recognition before.

He is permitted to submit the dissertation.

Prof. Dr. Moh. Salim Bhuyan