01 YNW Final Report Preview

( 57-00-1090 57-01043.)

(.)

2558 d

Final Report The Regeneration of Saphan Pla (Contact no 57-00-1090 Project code 57-01043)

This Project was supported by Thai Health Promotion Foundation (Thai Health)

March 2015 d

-- 1 85 (Urban Design and Development Center; UddC) (The Riverfront of Thailand)

..2555 (.) 1 3

2 (Taskforce) / .

Abstract

Saphan pla District Bangkok has the highest potential for Urban Regeneration, due to its location near Bangkok business district, Bangrak-Silom-Sathorn and its proximity to Chaophraya River, from Taksin bridge to Chatriam Hotel measured 1.2 kilometer. The district is highly accessible from road rail and boat as it is the multi-modal transit connecting BTS and central pier and has high potential in building density according to BMA regulation. Another most important factor is that 85 percentage of the site belongs to governmental sector and religious sector, therefore this site has the least complexity in collabotating process with stakeholders. Despite the high potential, the district has been developing under its capacity and potentials. Many areas are abandoned due to the development pattern that each landowner develops their own plot, lacking of deliberative platform. Therefore, Urban Design and Development Center; UddC, Chulalongkorn University sees the opportunity to revive Saphan pla District to high quality public space, The Riverfront of Thailand.

The Regeneration of Saphan pla District has the goal to develop the high quality public space along the riverfront for not only inhabitant living in the area but also travelers. By creating the access to riverfront from the transit station, merging design to the flood-prevention dam and design continuous space along the riverfront for recreational use, both pedestrian and bicycle lane. With this aim, UddC starts to develop the research project from 2012 in collaboration with Chulalongkorn University, Tokyo University and Peking University. Then develop to the regeneration of Saphan pla project by deliberative design process with stakeholders; land owners, public authorities, and community in the area.

(Yannawa Riverfront) () 1.2 . 200-300

(The Riverfront of Thailand) 2555 (.)

2558

(Yannawa Riverfront)

2558

1 ...................................................................................................................................... 1-1 1.1 ................................................................................................. 1-1 1.1.1 ? ........................................................................................................... 1-1 1.1.2 1 ...................................... 1-1 1.1.3 2 ...................................................... 1-2 1.2 ................................................................................................ 1-3 1.3 ........................................................................................................... 1-4 1.3.1 ..................................................................................................................................... 1-4 1.3.2 ................................................................................................................................ 1-4 1.4 ......................................................................................................... 1-4 1.4.1 ....................................................................................................................... 1-4 1.4.2 .......................................................................................................................... 1-5 1.5 ..................................................................................................................... 1-7 1.6 ............................................................................................... 1-7

()

2 ............................................................................ 2-1 2.1 ..................................................................................................... 2-1 2.1.1 ........................................................................................ 2-1 2.1.2 ........................................................................................ 2-1 2.2 ................................................................................................................... 2-3 2.2.1 ................................................................................................ 2-3 2.2.2 ................................................................................................................... 2-4 2.2.3 ........................................................................................................................... 2-10 2.2.4 .................................................................................................................................... 2-11 2.2.5 ........................................................................................................ 2-12

3 ................................................................................................................. 1 3.1 ......................................................................................................... 1 3.2 ................................................................................................................ 1 3.3 .............................................................................................. 2 3.3.1 (Poll and Surveys) ........................................................................................ 2 3.3.2 (focus group) ......................................................................................................... 2 3.3.3 .................................................................................................................. 2 3.3.4 .................................................................................................................. 3 3.3.5 .................................................................................. 3 3.3.6 ......................................................................................................................... 4 3.3.7 ...................................................................................................................... 4 3.4 .................................................................................................. 5 3.4.1 .......................................................................... 5 3.4.2 ........................................................................................... 5 3.4.3 ................................................................................... 6 3.4.4 .............................................................................. 7

()

3.4.5 .................................. 8 3.4.6 ................................... 11 3.4.7 .................................. 14

4 ................................................................................ 4-1 4.1 ................................................................................................... 4-1 4.1.1 .............................................................................................................. 4-1 4.1.2 ......................................................................................................................................... 4-2 4.1.3 ........................................................................ 4-2 4.1.4 ....................................................................................................................... 4-2 4.2 ................................................................................................................... 4-2 4.3 ................................................................................ 4-3 4.3.1 ............................................................................................. 4-3 4.3.2 .................................. 4-3 4.3.3 .............................................................................................................................. 4-4 4.1.4 ............................................................................................................................... 4-4 5 ................................................................... 5-1 5.1 ....................................................... 5-1 5.1.1 .................................................................................................... 5-2 5.1.2 ..................................................................................... 5-2 5.1.3 .......................................... 5-2 5.2 .......................................................................................................................... 5-2 5 .2.1 .................................................................................... 5-3

5.2.2 .................................................................................... 5-14 5.3 ................................................................................................................. 5-27

()

6 ........................................... 6-! 6.1 ..................................................................... 6-! 6.1.1 ....................................................................................................... 6-1 6.1.2 ............................................................................ 6-2 6.2 ............................................................. 6-!

1 - 1 .................................................................................................................... 1-7 3 - 1 .......................................................... 3-12 4 - 1 1 4-16 4 - 2 ............................................................................ 4-17 4 - 3 ............................................................ 4-18

2- 1 ...................................................................... 2-3 2- 2 () .................................................................... 2-4 2- 3 ................................................................................................................... 2-5 2- 4 ................................. 2-6 2- 5 ............................................................................................. 2-6 2- 6 .................................................................................................................... 2-7 2- 7 54 ............................................................................................................. 2-7 2- 8 56 .............................................................................................................. 2-8 2- 9 58 .............................................................................................................. 2-8 2- 10 62 ...................................................................................................................... 2-9 2- 11 ...................................................... 2-10 2- 12 .................................................................. 2-11 2- 13 ......................................................................................... 2-12 2- 14 .............................................................. 2-12 2- 15 ................................................................... 2-13 3- 1 (Focus Group) ...................................................................................... 3-13 3- 2 3 .......................................................................................... 3-13 3- 3 3 ......................................................................................... 3-18 3- 4 3 .......................................................................................... 3-18 4 - 1 .................................................................................................. 4-5 4 - 2 ............................................................................ 4-6 4 - 3 : .............................. 4-7 4 - 4 (Multi-modal Transit Node) ......................... 4-8 4 - 5 .................................................................. 4-8 4 - 6 ............................................. 4-9 4 - 7 ............................................. 4-9 4 - 8 .............................................................. 4-11 4 - 9 .................................................................................... 4-11 4 - 10 ................................................................ 4-12 4 - 11 ....................................................................................... 4-12

4 - 12 1 .......................... 4-14 4 - 13 1 ........................ 4-14 4 - 14 ........................................ 4-19 4 - 15 ........................................... 4-19 4 - 16 / ................................ 4-20 4 - 17 .................................................................................... 4-20 5- 1 ............................... 5-2 5- 2 .......................................................................................... 5-5 5- 3 ............................................................................................ 5-6 5- 4 ......................................................................................................................... 5-8 5- 5 ................................................................................................ 5-9 5- 6 ................................................................ 5-10 5- 7 .................................................... 5-11 5- 8 ........................................................................................... 5-12 5- 9 ....................................................... 5-13 5- 10 ..................................................................................................................... 5-15 5- 11 ...................................................................................................................... 5-16 5- 12 ............................................................................................................. 5-19 5- 13 ................................................................................... 5-20 5- 14 ........................................................................................ 5-22 5- 15 Voice NEWS ........................................................................................................... 5-24 5- 16 Thai PBS ..................................................................................................... 5-24 6- 1 The Great Outdoor Market .......................................................................... 6-3 6- 2 ........................ 6-3

1 - 1 1-6

1-1

1

1.1

1.1.1 ? -- 1 200-300 128 ( . 8) 6 (F.A.R. = 6:1) 85

1.1.2 1

(Urban Design and Development Center; UddC) (The Riverfront of Thailand) 2555

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UddC

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2- 10 62

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2.2.3

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2- 11

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1) (Public, Public and Private Partnership, PPPP)

2) (Public, Private and Community Partnership, PPCP) 140

3.3 4 1) 2) 3) 4)

3.3.1 (Poll and Surveys)

3.3.2 (focus group)

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10) 2 (1) 2557 (2) 2557 (3)

2558

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4.1.4 1)

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( : , 2558)

4 - 17

( : , 2558)

5-1

5

3 (1) (2) (3)

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2 2

2 (Off-line) (On-line) (Brand Identity)

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5.1.1 1) 2)

5.1. 2 1)

2) 3) 4) 5)

5.1.3 1) 2) / 3)

5- 1

5-3

5.2

5.2.1

1)

5-1

/ 1.

(11-12 .. 57)

-

-

- - -

2. 3 (21 ..57)

-

-

-

- - - - - -

3. (..57-..58)

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4.

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- - - - - -

5. (19-21 ..57)

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5-4

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6. (11 ..58)

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-

-

- - -

7. 2 (5 ..58)

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2)

3)

- -

5-5

2)

2.1) (Bangkok Docklands) 19-21 2557 2 Bangkok Docklands ( 5-2)

2.2) 2 5 2558

5- 2 (Bangkok Docklands)

5-6

250 2 ( 5-3)

1.2)

- - -

5-2

/ 1.

(11-12 .. 57)

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-

2. 3 (21 ..57)

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5- 3

5-7

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(..57-..58) -

4.

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(19-21 ..57) - -

7.

(11 ..58) -

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8.

2 (5 ..58)

- - - -

1) 2)

3) 4)

5-8

5- 4

5-9

5- 5

5-10

5- 6

5-11

5- 7

5-12

5- 8

5-13

5- 9

5-14

5.2. 2

3

1) : www.YannawaRiverfront.org 2) : www.facebook.com/YannawaRiverfront 3)

5-15

1) YannawaRiverfront.org YannawaRiverfront.org 1

5- 10 www.YannawaRiverfront.org

5-16

2) www.facebook.com/YannawaRiverfront (facebook)

5- 11 www.facebook.com/YannawaRiverfront

5-17

2.1) 22 ..7 ..58 4,862 (5 ..58)

3,020 521 580% ( 5-1) 60,266 15 ( 5-2)

5- 1 5 .. 58

5- 2 5 .. 58

51 25-34 18-24 35-44

5-18

48 25-34 18-24 35-44 ( 5-3)

5- 3 5 .. 58

5-19

3)

3.1) " " 05.57

2

(..58) 12,395 / 1,052 / 1,633

5- 12 - http://youtu.be/iSf293Rldfk

5-20

3.2) 2 5 .. 2558 05.07

2 250

(..58) 270 / 11 / 56

5- 13 - http://youtu.be/yAW61QoppNc

5-21

4)

1) 13

5-3

)(

1. . .3 .'1 -1 -1 '

4 ..57 25,717.50

2. ()

'111'. .3.

5 ..57 44,564

3. . 7 ..57 17,138

4. The Nation OUT AND ABOUT: Party at the docks

11 ..57 13,035

5. '' 30 ..57 308,022

6. ''

4 ..58 109,692

7. ''

5 ..58 70,290

8. ()

16 ..58 302,832

9. 16 ..58 303,648

10. The Nation Chilling by the CHAO PHRAYA 22 ..58 948,870

11. Bangkok Post City project aims to return river to public

2 ..58 274,635

12. 5 ..58 289,815

13. 6 ..58 47,415

2,755,673.50

5-22

5- 14

5-23

2) 9

5-4

()

1. NOW 26 BUSINESS TALKS

4 ..58 22:3023:30. 00:47:06

2. Voice TV TONIGHT THAILAND

5 ..58 21.3022.45 . 00:04:30

3. Thai PBS Thai PBS 6 ..58 06.3008.00. 00:03:24

4. Voice TV Voice NEWS 6 ..58 18.3020.10 . 00:04:21

5. Voice TV Voice NEWS 6 ..58 12.0013.30 . 00:03:09

6. Voice TV TONIGHT THAILAND

7 ..58 21.3022.45 . 00:12:33

7. Voice TV Global Village 15 ..58 09.3010.00. 00:22:49

8. Nation )(

20 ..58 11.0012.55 . 00:04:27

9. 3

11 ..58 11:0513:30 . 00:06:00

01:02:99

5-24

5-14 Voice NEWS 6 2558

5- 15 Voice NEWS 6 2558 ( : VoiceTV)

5- 16 Thai PBS 6 2558 ( : ThaiPBS)

5-25

3) 15

5-5

URL 1. .

7 .. 57 http://goo.gl/iRQhr6

2. Coconuts BKK All Aboard: Shop and float on a big, old boat

9 .. 57 http://goo.gl/csES7O

3. ASTV

-

21 .. 57 http://goo.gl/bhQI9d

4.

"" 1,296

30 .. 57 http://goo.gl/9BOrTX

5. UddC

16 ..58 http://goo.gl/TdC2Eg

6. 4 .. 58 http://goo.gl/1lkcQX

7.

5 .. 58 http://goo.gl/6oiyax

8. TPBS

6 .. 58 http://goo.gl/dNjF6z

9. TPBS Bangkok to have new quality park and bike lane by the river

6 .. 58 http://goo.gl/4gvNE3

10.

Yannawa Riverfront

7 .. 58 http://goo.gl/OdVhqP

11. -

16 .. 58 http://goo.gl/KBSifW

12. The Nation Chilling by the Chao Phraya 22 .. 58 http://goo.gl/Rfx7Ml

13. Bangkok Post City project aims to return river to public

2 ..58 http://goo.gl/hdxQEV

14. 5 ..58 http://goo.gl/ArwbP5

5-26

URL 15. -

2

6 ..58 http://goo.gl/WrS7Ht

5-27

5.3

5-6

1)

1.1

- / 4

1.2

- 28

- - 9

- Facebook Website

- 7

2)

2.1 .

- 3

2.2

- 3

2.3

-

5-28

2.4

- 2

- 2

6-1

6

6.1 6.1.1

3 1 1

5-10

1

2

6-2

2

3

(Social Network) 5 2558

3

6.1.2

1)

The Great Outdoor Market 2557

6-3

6- 1 The Great Outdoor Market

6- 2

6-4

2)

6.2

1)

2)

(www.yannawariverfront.org)

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