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Support IPC-IG’s mission as a global forum for

South-South learning on innovative development practices

Disseminate the knowledge generated by IPC-IG to development practitioners and UNDP specialists in the South

Strengthen the policy impact of our research findings and recommendations though knowledge sharing and strategic partnerships

Fulfilling IPC-IG’s mandate

Communications, Outreach & Advocacy Unit Why Communicate?

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Media Relations

Communications, Outreach & Advocacy Promoting media impact

IPC-IG is building on effective relations with key and influential media outlets in developing countries, targeting emerging nations such as India, South Africa, China, and Brazil.

IPC-IG’s Director has been given space in relevant media channels in Brazil and in other emerging countries

IPC-IG promotes the visibility of events and our participation in and contributions to global fora.

The IBSA Academic Forum: A Policy Dialogue received a considerable coverage by key media channels at global level and in the concerned countries. A sample:

IDN INDIA: South-South Cooperation or Trilateral Diplomacy?Inter Press Service: IBSA - Closer social connections, not just Gov't tiesChina Central TV: BRIC-think tank seminar begins in BrasiliaThe Hindu: Singh in Brasilia

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Blogosphere, new tools

Communications, Outreach & Advocacy New medias and technologies

IPC-IG is actively using new media and social networking tools as a means of reaching specialized audiences in a timely and participative manner.

IPC-IG is also an active participant of Facebook and Twitter

IPC-IG promoted a blog campaign in the context of the IBSA and BRIC Summits and mobilised support from bloggers and other collaborators in India, Brazil, South Africa, China and Russia. Our messages reached target audiences through over 400 blogs!

IPC-IG has also participated in online discussions by hosting or collaborating with relevant blogs. A lively discussion on the India-Brazil-South Africa Policy Dialogue has been recently promoted by IPC-IG.

Communications, Outreach and Advocacy Global outreach and knowledge networks

• 189 countries

• 3,200 UNDP contacts

• 35,000 stakeholdersin the development field

• 1,000 new contacts per month

• Global collaboration for inclusive growth

Over 900 online volunteers mobilised through UNV’s Online Volunteering Service have already contributed to IPC-IG’s outreach efforts by helping identify stakeholders and building on collaborative ties with them.

• New communications tools

IPC-IG has just launched its monthly Inclusive Growth Bulletin as a means of disseminating its results in a more consistent and organised manner. The bulletin’s first issue has caught lots of attention from the global development community.

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New website launched on September 2009Easier access to IPC-IG publicationsInformation organised into thematic areasRegular update on events and news

Website

Communications, Outreach & Advocacy Website innovations

Number of website visits: 164,256Number of downloads: 20,000 +Number of first time visits: 19,558Number of countries: 119Top-10: USA, Brazil, Sweden, Russian Federation, India, Argentina, South Africa, UK, Netherlands, Mexico

A few figures (May 2010)

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Communications, Outreach & Advocacy Knowledge products

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•Reference website on social protection in Brazil and AfricaKnowledge and training productsCountry programmes

•Fostering dialogueRoster of social protection practitioners and specialists in Africa and Brazil Social networking and discussion forum Online database of research institutions

•Building synergy Analyzing the impact of social protection programmes and highlighting lessons learned and best practices in AfricaSharing stories, images, videos and music

South-South Learning on Social Protection Gateway

Communications, Outreach and Advocacy Distance Learning

Communications, Outreach and Advocacy Opportunities for collaboration with BDP KMT

Joint identification of stakeholders for the dissemination of IPC-IG and BDP knowledge materials. Alignment of key messages to be convened to the press. Branding convergence. Collaborative efforts for reaching UNDP Country Offices and Regional Centres. IPC-IG’s improved participation in the UNDP Knowledge Networks. Better utilization of IPC-IG’s website for promoting BDP flagship products. Joint production of content for the Inclusive Growth Bulletin and PR Network Updates. Improved employment of UNDP’s website for key announcements by IPC-IG. Collaboration with UNDP Office of Communications in convening strategic IPC-IG messages. TeamWorks training for IPC-IG staff.Training on UNDP Knowledge Management for IPC-IG. Joint efforts for monitoring UNDP’s response to IPC-IG publications. Regular contributions by UNDP staff to IPC-IG publication series. Regular consultations and follow-up between IPC-IG and KMT on improving synergy.