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September 2011

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DisclaimerThis investor presentation has been prepared by Marico Limited (“Marico”) and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documentation or information (or any part thereof) delivered or supplied should not be deemed to constitute an offer.

No representation or warranty, express or implied is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of such information or opinions contained herein. The information contained in this presentation is only current as of its date. Certain statements made in this presentation may not be based on historical information or facts and may be “forward looking statements”, including those relating to the general business plans and strategy of Marico, its future financial condition and growth prospects, future developments in its industry and its competitive and regulatory environment, and statements which contain words or phrases such as ‘will’, ‘expected to’, ‘horizons of growth’, ‘strong growth prospects’, etc., or similar expressions or variations of such expressions. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results, opportunities and growth potential to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to risks with respect to its hair care, its healthcare business and its skin care business.

Marico may alter, modify or otherwise change in any manner the content of this presentation, without obligation to notify any person of such revision or changes. This presentation cannot be copied and disseminated in any manner.

No person is authorized to give any information or to make any representation not contained in and not consistent with this presentation and, if given or made, such information or representation must not be relied upon as having been authorized by or on behalf of Marico. This presentation is strictly confidential.

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Marico

Beauty & Wellness Solutions

Hair Care, Health Care, Skin Care Products & Services (Solutions)

Successful transformation from an edible oils business

A leading Indian MNC Group

Market Capitalisation ~ Rs. 9000 Crore + (~USD 2 Billion)

Turnover FY 11 ~Rs. 3128 Crore (~USD 695 million)

Profit FY 11 ~Rs. 286 Crore (~USD 64 million)

Net Worth excl brands ( FY11) ~Rs. 915 Crore (~USD 203 million)

Turnover from overseas 25%

Sustained Profitable Growth……..accelerating

Turnover 22% Profits 27% (5 yr CAGR)

Y-o-Y Growth over consecutive quarters- `Profit – 47, `Sales – 43

11 acquisitions in 5 years

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Beauty & Wellness Brands

Hair CareHair OilsPre wash and Post wash

HealthcareHealthy edible oilsFunctional Foods

Skincare Cosmetic dermatological

Services/ Products

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Aim to Create Market Leadership Brands

Brand CategoryIndicative Market

Share (%) #Rank

Parachute Coconut Oil (India) ~ 46% 1

Parachute Coconut Oil (Bangladesh) ~ 80% 1

SaffolaSuper Premium Refined Edible

Oils~ 54% 1

Mediker Anti Lice Treatment ~ 96%* 1

Revive Instant Fabric Starch ~ 80%* 1

Parachute Jasmine, Shanti Amla, Hair & Care, Nihar

Hair Oils ~ 23% 2

Parachute Hair Cream Hair Cream (GCC) ~ 27% 1

Kaya Skin ClinicDermatology led skin solutions

(India)> 35% 1

Marico brands have a no 1 or no. 2 position in their respective segments over around 90% of its turnover

* Company Estimates, # Market share data sourced from Neilson

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Segments with Relatively Lower Competitive Intensity

• Not a battleground for multiple large MNC players

– Coconut Oil in India and Bangladesh

– Hair Oils in India

– Super Premium Refined Edible Oils in India

– Post Wash Hair Care • Hair Creams / Gels / Post wash conditioners

– Healthy Breakfast Foods in India

– Dermatology led skin care solutions in India

– Male Grooming in Vietnam

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Focus on Growth

• Prioritize Growth over short term profit

• Volume growth to expand consumer franchise– Maintain unit margin within a band

• Re-invest profits to reinforce established brands and build new growth engines for the future

– Prototyping– Strategic Funding (% of profits each year)

• Inorganic Growth to supplement Organic Growth– Conservative Dividend Policy

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Inorganic Growth

• Focused on hair care, skin care and health care in India– International : primarily hair care and skin care

• Internationally focused on developing markets in Asia and Africa

• Establish potential to add value in branding and distribution

• Enhance depth of category knowledge in hair care / skin care– Leverage across all Marico geographies

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Key Focus Areas

• Branding – Consumer Insight

• Distribution– Network Reach and Quality – leveraging Information Technology

• Innovation – Product and Process

• Talent

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Coconut Oil

Volume growing in rigid packs ~10%

Likely medium term volume growth : 6% -8%

• Grow the branded marketConversion of loose to brandedMicro marketing

• Focus on smaller market segments• Rural growth

Market Size

Branded ~ INR 20 bn (~USD 440 mio)Loose ~ INR 8 bn (~USD 175 mio)

Volume Market Share

Parachute CNO 46%Nihar 6%OOM 1%

Total 53%

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Hair Oil

• Market Share of Marico in Hair Oil Market ~ 23%, up from 17.8% in FY 04

• Aims to Gain Market Share in ~INR 3000 (~USD 660 mio) category

• Significant participation in all key sub-segments– Value added coconut oils– Light Hair Oils – Amla based oils– Cooling Oils– Ayurvedic Oils

Likely Medium term Volume Growth (Rigids) ~ 17%• Shift from Loose Oil• Higher incomes – higher frequency of usage

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Edible oil to a Lifestyle BrandEdible oil to a Lifestyle Brand

Functional Foods Space

Low-Sodium Salt

Edible Oil First in refined oil ‘blends’

Lifestyle products

Riding a Healthcare Trend

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International Business Group

• Growth in FY11 - 22%, excluding 5% owing to INR appreciation. Volume growth 19%

• Comprises about 23% of Group Revenue (~USD 162 mio)

• Focus on Asia and Africa – Currently Bangladesh, MENA, South Africa & South East Asia

Turnover (Rs Cr)

117193

307

440

602

733

0100200300400500600700800

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11

CAGR 44%

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Kaya Skin Care Solutions

• Turnover in FY11 Rs. 239 Crores (~USD 53 mio)– Growth of 31%– Including Derma Rx

• Revenues ~INR 50 Crore (~USD 11 mio)• Double digit PAT margins

• 105 Clinics – 82 in India, 17 in the Middle East, 2 in Bangladesh, 4

in Singapore and Malaysia

• Customer base more than 600,000– Derma Rx ~40000

• Need to improve client retention– Services of repeat nature

• Need to enhance share of Product revenue – Increased from 13% to ~17% in H2 FY11

• Thru Derma Rx products in India• Target product contribution of ~25% in next 2-3 years

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Future Growth

• Expand Markets where we have dominant share– Parachute coconut oil in India and Bangladesh– Saffola – Premium healthy refined edible oil– Tapping Rural growth

• Increase Share in other categories– Hair Oils in India– Hair creams & gels in the Middle East

• Introduce new products – larger size than in the past– Saffola Arise and Oats (for example)

• Geographic Expansion– South East Asia, other parts of Africa– New Product introduction in IBG Markets

• Grow Kaya profitably in India and overseas– Integrating Derma Rx

• Inorganic Growth

• Hold margins in a band – focus on growth

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The most awarded FMCG

• Featured amongst eight Indian companies in Standard & Poor’s list of Global Challengers

• Featured as Most Innovative Company in Business Today

Marico won The Economic Times Smart Workplace Award in the FMCG category (2008)

• India’s Employer of Choice- CNBC-TV18, U21 Global and Watson Wyatt Worldwide

• One of 13 Indian Companies listed in Asia’s Top 100 Fastest Growing companies – Business Week

• International Business - Parachute - The Gulf Marketing Review (GMR) Awards 2006

• Kaya Ltd. won the ‘Most Admired Retailer for Health & Beauty' at the Images Retail Award 2009.

• Parachute was ranked the 2nd Most Trusted Brand in Bangladesh - The Bangladesh Brand Forum

• Marico was awarded NDTV Profit Business Leadership Award 2009 - in the FMCG (Personal Hygiene) category.

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Thank You

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Consumer Products Business

Hair Care Health Care

Coconut Oils

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International Business Group

Hair Care

Skin Care

Health Care

Coconut Oil

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International Business Group

Marico enters Vietnam through 85% investment in ICP

• Turnover ~ USD 25 million during 2010• Leading domestic player in Consumer Products• One of the most successful Vietnamese FMCG companies• Significant presence across

• Personal Care• Beauty Cosmetics• Sauces/Condiments

• Leading player in male grooming segment • 2nd Most Trusted Personal Care brand• Over 35% market share• Leads the men’s shampoo category

• Range of premium cosmetic products • Ranked amongst the top 5 premium

cosmetics brands in Vietnam

• Branded sauces and condiments