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Branding Impossible:What to know when branding SharePoint!

Thor & OdinCastillo

Houston, Texas

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Welcome to SharePoint Saturday Houston

• Please turn off all electronic devices or set them to vibrate• If you must take a phone call, please do so in the hall so as not

to disturb others• Special thanks to our Title Sponsor, ProSymmetry

Thank you for being a part of the 5th Annual SharePoint Saturday

for the greater Houston area!

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Thanks to all our Sponsors!

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Information• Speaker presentation slides should be available

from the SPSHOU website within a week or so

• The Houston SharePoint User Group will be having it’s next meeting Wednesday April 15th. Please join us at www.h-spug.org

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Warm Up

Who branded? How branded? When branded? What branded?

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SharePoint

• Microsoft• Houston Methodist• Exxon• Apache• Kraton Polymers• Treasure Island• Jet Aviation• Baxter Pharma• PRIDCO (Puerto Rico)

Mixed Bag

• Fidelity • Nationwide• Air Force• Pfizer• ST Microelectronics• Chase• GlaxoSmithKline• United Airlines• WinWholesale

Clients

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What is SharePoint?

Where is Branding?

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Why Does SharePoint not Brand?• It’s an Office Application– Let’s look at Word!

• It’s about supporting the creation of information• It’s about supporting processes– Automating Services– Back Office Integration

• It really wasn’t built with “.com” public-facing websites in mind

• But…

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SharePoint is Made of Web• SharePoint is still made of:– Web Servers– Web Sites– HTML, JavaScript & CSS– Pages & Layouts

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Is Branding Impossible? Maybe!• Simply, branding is designing a web site using

SharePoint… but this can be quite complicated and cumbersome

• Must deeply understand how to design for SharePoint’s template and theming model

• Work within its design limitations and capabilities

• Must design for the content contribution and site management processes

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Talking Points“Branding Impossible: What to know when

branding SharePoint!”• Why Brand?• What’s Possible? (What Brand?)• You too can brand (How Brand?)• Things to Consider

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Why Brand?• Why not? … Scope & Scale• Make the user experience unique• Make the site more useful (Usability)• Create consistency (across an enterprise)

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What’s Possible

Simple Improvements• • • •

Complete Redesign

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Before After

Enable Breadcrumb Feature

SharePoint 2010 had this breadcrumb feature built in and it disappeared from the core template. This is a practical feature for sites with subsite and sub-subsites and can be re-added reliably to the site template.

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Before After

Web Part Chrome

SharePoint 2010 had this breadcrumb feature built in and it disappeared from the core template. This is a practical feature for sites with subsite and sub-subsites and can be re-added reliably to the site template.

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Before After

Web Part Active Chrome

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Before After

Doc Library Web Part Breadcrumb Nav.

The Doc Lib Web Part breadcrumb helps users identify where they are within a web parts as they navigate in and can effectively navigate back up the tree

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Before After

Example Page Before Enhancements

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Before After

Example Page after Enhancements

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What’s Possible

Simple Improvements• • • •

Complete Redesign

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What to brand?

• Elements on the page• Page• Site• Collection of Sites• Enterprise• Beyond

How to brand?

• Modify the settings• <Embed Code/>• CSS Override & Themes• Master Page & Layouts• Solutions• Frameworks

You too can brand (How Brand?)

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SharePoint Boondoggle

• Risk of changing the UI• Custom Code• Void the Warranty• Cross-Browser• Device Friendly

Overlooked

• Enable Anonymous• Manage Navigation• Manage Site Content

and Structure• Language Variations• Users, Groups, Policies

Things to Consider

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Is Branding Impossible?• Not Really• There are varying degrees: Simple to Complex• There are a lot of great resources– Books– Blogs– Agencies

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