Purposes and messages of digital graphics

This website is a campaign to show and tell drugs and tell us how they affect our bodies and what they can do to us mentally and physically, it has helped, and saved a lot of people over the last couple of years. The target audience is mainly young people as they are the most influenced into drugs and alcohol etc.

Here they have used their own design for their title, and throughout the page, this design is used quite a lot. The design could have been used to attract the young aged people. The pictures in the background of the website could be also used to show whoever is on the website that it’s aimed to young people, because FRANK is putting slideshows of young people hanging out. There are sections of this page where it asks you questions such as…

These questions are the most popular, if you feel that you can relate to the questions you can easily just click on the question and it will take you to a page on the website where it thinks that it will help you the most. The website also uses mostly uses black and white for it to be more affective and for FRANK to get their message across straight away.

Burger kings advertisements and promotins help them attract many customers, this poster is practically showing that they have new burgers in stock. The logo for burger king is in the top right hand corner and its not big at all, infact its quite small. They didn’t need to make it big, since they have the burgers the biggest in the middle. The logo is worldwide and its so recognisable, and so is mc donalds with the big yellow M, its obviously not mcdonalds so it has to be burger king. This is the good thing with being such a well known company. They have 3 burgers on the poster, but two are behind one, the did this to show the one in front is the newest one,or the best out of the three. Everything they do its on purpose and for a reason, for example the logo situation which is just explained.they put the word “free” in mustard yellow and made it big because it would be noticable and no ones wants to miss out on something free, because eerything costs money nowaays, so that “free” is like the poster just pulling you towards the fast food place.