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Assessment 3: Impact of Technology on
Communication
Zaman Abdulla 201000179
M.S Sinead A. Moriarty
Class 5 BSB5008Nawar Alameer 201000394
Mashael Kaiksow 201000187
Fatima AlSahi 20090042
Word count: 1,094
Table of Contents
1.0 Introduction…………………………………………………………………………………………………………………………..3
2.0 Audience Analysis………………………………………………………………………………………………………………….3
2.1 Audience profile……………………………………………………………………………………………………….3
2.2 Persona…………………………………………………………………………………………………………………….3
3.0 Recommended Role of the Communication Platforms…………………………………………………………4
3.1 Website…………………………………………………………………………………………………………………..4
3.1.1 Customers……………………………………………………………………………………………4
3.1.2 Community …………………………………………………………………………………………5
3.1.3 Government………………………………………………………………………………………..5
3.2 Facebook………………………………………………………………………………………………………………..5
3.2.1 Customers……………………………………………………………………………………………………..5
3.3 Twitter…………………………………………………………………………………………………………………..6
3.3.1 Customers…………………………………………………………………………………………..6
3.3.2 Community………………………………………………………………………………………...6
4.0 Conclusion…………………………………………………………………………………………………………………………6
5.0 References………………………………………………………………………………………………………………………..7
6.0 Appendices ……………………………………………………………………………………………………………………8-13
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1.0 Introduction
The purpose of this report is to discuss a proposal of e-communication campaign by
developing a persona and profile of a target audience, creating brand awareness relevant to
certain stakeholders, and using platforms to inform customers about Carolina Couture
business to spread the business and let everyone know about it. Also to identify how
technology can be used in our life to present any business project that we want.
2.0 Audience Analysis
2.1 Audience profile
Carolina Couture brand is a special bag for females who like fashion and want to be unique,
and it is for those elegant ladies who like to spend their money on their beauty. Most of
women who are buying these bags are between 25-40 years old, because they are working
with enough salary. Carolina Couture's Handbags coming in different shapes like round,
square, but most of them are square due to its formal design for business women for work.
Carolina Couture styles are in crocodile and snakes leather, and some customers make
orders to get an elephant gray leather. Moreover, these bags are attractive with luxury
colours like brown, black, white, and beige. The prices are high which
are around 200BD to 400BD per bag.
2.2 Persona
Sara, 31 currently lives with her husband in villa at Amwaj. She owns a
company and often needs to hold trade deals with other companies.
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Because of her lifestyle, Sara needs to be fashionable and have a good appearance to give a
good impression about her personality. She moves to many different places and countries
so she likes carrying luxury bags to show the elegant side of her personality.
Customer Characteristics ConclusionOwning a company High income to buy luxury bagsA business women Travel most of the time to complete her businessInterested in fashion and stylish Being unique in her style and carrying a carrying
a luxury bags Travelling and moving to different places Need to feel comfortable and have all the
necessary things with her.
3.0 Recommended Role of The Communication Platforms
The following three platforms are classified as external communication, and each one of
them has its own roles and organizational stakeholders.
3.1 Website
A company website has become an essential tool to attract customers and keep them
informed of what the business is doing. Today, customers prefer to browse products by
themselves, and websites give them this ability to choose what they like. The main
stakeholders to a website are customers, community and government.
3.1.1 Customers
A website allows the business to be open 24 hours a day, 7 days a week, so it helps
customers to be online at anytime they wish. It informs customers about new features and
special offers.
Advertising helps to inform the customers about the product. Also, it announces new
product that the companies try to sell to the public. It used to grab the attention of potential
customers. Furthermore, companies can influence the customers by using strategic
languages and images in advertisements to influence the customers to buy. As it shown in
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the website of Carolina Couture handbags, it demonstrates the new handbags pictures,
prices and special offers.
Customer service will look at all types of customers and how to serve them properly. As it is
shown in Carolina Couture website, there is a special link called “customer service” to serve
customers and answer all their questions.
3.1.2 Community
The key message for the community is corporate branding. The strategic role is public
relations which involve communicating through media to present the customer in a better
way. Also, the public relation efforts and the company's website can support each other to
build brand awareness. The main goal is to attract favorable media attention.
3.1.3 Government
The main message is future plans and the strategic role is public affairs. It is the
communication that occurs to the government. What does the company want to know from
the government is the company will obtain the licenses to open a new branch in a mall.
According to Carolina Couture brand, it is better that the government knows the date of
launching the product to the market.
3.2 Facebook
Facebook is one of the social media's which used for communication between people
universally by sending friend requests, commenting on posts, and joining groups to have
discussions. Moreover, it helps to reach customers and clients who have Facebook accounts.
3.2.1 Customers
Facebook is one of the easiest methods to reach consumers. It is used to inform them about
new features, offers, and new collections and helps to satisfy them and create brand
awareness. The strategic roles for Facebook are advertising and customer service.
Advertising aims to influence customers to repeat purchase. Aida model identified that the
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first step for advertising is attention to make the people interested in a product and let
them to buy .Furthermore, the main objectives for advertising and customer service are to
create customer loyalty, satisfy customers, increase sales, and create brand awareness
(Moriarty, 2012).
3.3 Twitter
Twitter is also considered as social media. The external stakeholders for twitter are
customers and community.
3.3.1 Customers
Twitter is one of the channels that help businesses to communicate with people to reach the
end customers by offering new products, new features, and updates. Also, it allows for them
to achieve their main objectives such as create customer satisfaction, increase sales, and
brand awareness. The strategic role used for consumers is customer service and advertising.
For example, one of the tweets include that customers can reserve a bag for 2 days only.
That will serve and satisfy customer needs which come under customer service.
3.3.2 Community
The main message for targeting community is to be a corporate citizenship and corporate
branding. The goal for that is to create brand awareness and goodwill( Moriarty,2012) .Two
tweets shows the strategy of public relations, for instance, the government knows about
"Carolina Couture", which have commitment with regulations, and donates an amount of
profits to orphans charity per year.
4.0 Conclusion
To conclude, this report has discussed the stakeholders and strategic roles used through
platform which are twitter, facebook, and a homepage to extend the business. The proposal
analyzes the use of the platforms and the advantages of them to reach the end customer.
According to the assessment we create a face book page and we list our products which is a
luxuriant hand bags for elegant ladies who like to be special and unique ,Also as twitter page
we list 10 twits talking about our brand , products and the offers that Carolina couture has
display.
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5.0 References
Moriarty,S. 2012. Organizational Communication: Advertising AIDA Model.BSB5008.Bahrain:
Bahrain Polytechnic [PowerPoint slides].
Moriarty,S.2012.Organizational Communication: Communication Matrix. BSB5008.Bahrain:
Bahrain Polytechnic [PowerPoint slides].
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6.0 Appendices
Project plan
1.0 Purpose of the team (Why are we working together?)
The aim of working together as a group is to share our opinions, ideas, and
thoughts .Moreover, to help each other's which result in better quality of work and avoid
mistakes which we have done before. Last, we are dividing the work fairly between us to
support each other and finish the work as soon as possible.
2.0 Norms (what do we find normal?)
It is expected to respect each other, working together effectively, and divide the work
equally between the group members by spending enough time to complete the task before
the deadline. As a result, there will be enough time for us to revise and go through
everything if we will have mistakes. Moreover, preventing groupthink by reaching a decision
that all of them agree on and feeling satisfied with it.
3.0 Rules and consequences (formalized agreed norms)
Each team member has to work, share ideas and understand what they have to do. If
anyone did not work with us and did not work earlier, we will tell the tutor to talk to her and
advice her. If that will not change from her, we will let her to leave our group.
4.0 Roles that each member will take up (follow BELBIN's model)
Fatima:-
1- Resource Investigator: She is able to arrange contacts outside the Polytechnic and
conduct meetings through discussions.
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2- Team Worker: She prefers to work in a group which helps our group to show
cohesiveness support.
Nawar:
1- Team worker: She prefers to work in a group which helps our group to show
cohesiveness support.
2- Plant: She tends to take radical approaches to team functioning and problems.
Zaman:
1- Team worker: She prefers to work in a group which helps our group to show
cohesiveness support.
2 - Completer finisher: she has to make sure that there are no inaccuracies or mistakes in the work.
Mashael:
1- Team Worker: She prefers to work in a team to share ideas with others and perform
good quality of work.
2- Implementer: She tends to be tough-minded and practical, trusting and tolerant,
respecting established traditions.
5.0 Meeting schedule ( dates, times, places)
Day Date Times Places
Tuesday 15/5/2012 1:10 pm Applied class
Saturday 19/5/2012 6:20 pm Fatima's house
Thursday 24/5/2012 2:30 pm Starbucks Coffee shopFriday 1/6/2012 5:00 pm Amwaj
Monday 11/6/2012 7:30 pm Dora Coffee shop
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Friday 22/6/2012 3:30 Pm Dora Coffee shop
Saturday 30/6/2012 4:00pm Fatima’s House
6.0 Division of the work (who will do what?)
Zaman: part 3 - Recommended role of the communication platforms and introduction (organizing the assessment layout).
Nawar: part 1 (b) - Develop a persona and conclusion (typing the assessment).
Mashael: part 3 - Recommended role of the communication platforms and conclusion (double check grammar mistakes).
Fatima: part 1 (a) - Profile of the target audience and introduction (make sure that everything is ready before the deadline).
7.0 A Timeline for the work to be done (What has to be done by when? research, draft, etc...)
Date 21/5 27/5 1/6 15/6 22/6
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Finish
The
Group plan
layout
Discuss
About
Creating
Facebook & twitter
pages
Make
Sure
That
Everyone
Has started his
Part
Nawar
Will
start
Typing
the
writing
Fatima
Organize
The
Assessment
And check it all
to submit
Word count: 1,094
Website
Store time: 10:00 am to 10:00 pm Call us: 00973 17235235
Carolina CotoureHome Products Blog About us Order NowBuying a luxury handbag has never been easier; take your time to browse our new collections with a simple click, you will find your taste and receive your parcel directly at home. You can find what you are looking for just by visiting us in our branches in Mode Mall and Bahrain City Centre. Our handbags are made from leather with strong handles and it’s made in France with
high quality standard .
Featured Product
BD 200 BD 220 BD 250 BD 250 BD 400
BD 350 BD 320 BD 230 BD 280 BD 290
News Special
Link of facebook page
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BD 350
The very expensive hand bags that we have this one,It’s made from
snake and crocodile lather.
Our coming collection always surrounds
dynamic, attractive and full of energy
ideas this year to encourage customer
to buy our wonderful spring/summer
collection of elegant bags with high quality
standard.
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http://www.facebook.com/CarolinaCotoure
Link of twitter page
https://twitter.com/#!/CarolinaCotoure
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