Assignment brief – QCF BTEC

Qualification Unit number and title

Level 3 Extended Diploma in Creative Media Production YR2

Unit 16- Film and Video Editing Techniques Unit 6- Critical Approaches to Creative Media Products Unit 2: Communication Skills for Creative Media

ProductionLearner name Assessor name

Shamaila Zaid/ Lee Skinner

Date issued Hand in deadline Submitted on

05.04.16 26.05.16

Assignment title Documentary

In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.

Criteria reference

To achieve the criteria the evidence must show that the learner is able to: Task no. Evidence

U16 -P1Describe the development and principles of editing with some appropriate use of subject terminology 1

Editing Write

up/video

M1

Explain the development and principles of editing with reference to detailed illustrative examples and with generally correct use of subject terminology 1

Editing Write

up/video

D1

Critically assess the development and principles of editing with supporting arguments and elucidated examples, and consistently using subject terminology correctly 1

Editing Write

up/video

P2 Apply editing preparation techniques with some assistance 3 & 5Pre-

Production & Final Doc

M2 Apply editing preparation techniques carefully and competently with only occasional assistance 3 & 5

Pre-Production &

Final Doc

D2 Apply editing preparation techniques working independently to professional expectations. 3 &5

Pre-Production &

Final Doc

P3 Apply editing preparation techniques with some assistance 5 Final Doc

M3 Apply editing preparation techniques carefully and competently with only occasional assistance 5 Final Doc

D3 Apply editing preparation techniques working independently to professional expectations. 5 Final Doc

U6- P1 Describe how media producers define audiences with some appropriate use of subject terminology 2 Audience

Research

M1Explain how media producers define audiences with reference to detailed illustrative examples and with generally correct use of subject terminology

2 Audience Research

D1Comprehensively explain how media producers define audiences with elucidated examples and consistently using subject terminology correctly

2 Audience Research

P2 Describe how media producers create products for specific audiences with some appropriate use of subject terminology 2 Audience

Research

M2Explain how media producers create products for specific audiences with reference to detailed illustrative examples and with generally correct use of subject terminology

2 Audience Research

D2Comprehensively explain how media producers create products for audiences with elucidated examples and consistently using subject terminology correctly

2 Audience Research

U2- P4

Deploy and manage appropriate technology to pitch a media production proposal 4 Pitch

M4Deploy and manage technology to pitch a media production proposal effectively and with some imagination 4 Pitch

D4

Deploy and manage technology to pitch a media production proposal with creativity and flair and to near-professional standards

4 Pitch

P5Employ appropriate forms of address in a media production pitch to communicate ideas. 4 Pitch

M5Employ forms of address in a media production pitch to communicate ideas effectively. 4 Pitch

D5Employ forms of address in a media production pitch with flair to communicate ideas with impact. 4 Pitch

Learner declaration

I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Learner signature: Date:

Assignment brief

Qualification Level 3 Extended Diploma in Creative Media Production YR2

Unit number and titleUnit 16- Film and Video Editing Techniques Unit 6- Critical Approaches to Creative Media ProductsUnit 2: Communication Skills for Creative Media Production

Assessor name Shamaila Zaid/ Lee Skinner

Date issued 05.04.16

Hand in deadline 26.05.16

Assignment title Documentary

Purpose of this assignment

The purpose of this assignment is to develop your skills in, and understanding of, moving image post-production processes. You will do this through exploring the professional practice of editing, and developing your own technical and creative skills. You will also develop an understanding of how your work can affect the final outcome of a production.

Scenario As part of your final show reel you have been tasked to create a 4 minute documentary that showcases the skills you have developed over the 2 years here at Stratford College. You will demonstrate your single camera, editing, research and project management skills. As this is part of your show reel you will explore your own themes and content for this documentary. You will be working in groups, demonstrating excellent team working skills throughout this project.

Task 1- Development of Editing

You have the option to write a 1200 word minimum essay, create a PPT/Prezi presentation or a video analysis on the following topics:

Technology used for editingThe use of digital editing, and analogue editing systems, make sure you use a moving image to illustrate your points in detail.

Principles of editing; Continuity editing, you must discuss eye line match, the 180-degree rule. All must be presented with images or moving images where possible to demonstrate your point.

Techniques of editing The use of montage, parallel editing and use of transitions. Again you must use images or moving image to illustrate your point and give detailed examples.

You should aim to complete this task by: W/C 02.05.16

This provides evidence for U16- PMD1

Task 2- Audience Research (Group/Pairs)

You must use primary and secondary research methods to collect qualitative and quantitative data that will enable you to identify and define your Broadcast Day audience. Using a range of research techniques, you will outline the characteristics and preferences of your audience, the results for which must be presented in a summarising document that contains mathematical diagrams and descriptive text. Your summary should also include an evaluation of the effectiveness of your selected research techniques.

This data will then be used to inform your Audience Rationale, which will justify the production

decisions that you have made to ensure that your final production will appeal to your target audience. You must describe how the research outcomes have influenced your production’s content, narrative, representation and production methods. All statements made in your rationale must be linked to your research results in order so show a direct link between your findings and your final production decisions.

You should aim to complete this task by: W/C 25.05.16

This provides evidence for U6- PMD1 & PMD 2

Task 3- Pre-Production

Working in production groups or individually, you must generate ideas for your documentary and produce a pre-production blog page that contains the following:

Synopsis Script Storyboard Influences (1 per person) Location Recce and location Maps from the Internet indicating where your location is situated. Risk Assessment Crew List/ Prop List A detailed production schedule with full details of time, location and participant. Release Forms for location and performance. (if needed) Final open-ended questions you will be asking your interviewees. Profiles of your interviewees and any other notes you may have on them.

Your pre-production will be presented in your pitch.

You should aim to completed this task by: W/C 25.04.16

This provides evidence for U16- PMD2

Task 4- Pitch

You will now pitch your ideas to a panel of lecturers.

You are to ensure you show excellent communication skills and a deep understanding of your ideas.

PITCH WEEK- W/C 02.05.16

This provides evidence for U2- PMD4 & PMD5

Task 5- Production and Post Production

With reference to your pre-production documentation, you must work collaboratively to capture and edit visual content and sound for your documentary. The documentary should be 4 minutes in length.

Once you have captured your footage you are to produce an individual edit. You are to employ the different editing techniques you have learnt in Task 1 and produce a professional documentary.

You should aim to complete this task by: W/C 23.05.16

This provides evidence for U16- PMD2 & PMD3

Evidence checklist

Tick Boxes

Task 1- Development of Editing Essay/ Presentation/ Video

Task 2- Audience Research

Task 3- Pre-production documentation

Task 4- Pitch

Task 5- Final Edited Documentary

Sources of information

AUTHORSHIP (Plagiarism):Any work submitted must be by the student and be the student’s own words or artefact. Sources of information, quotations and materials used in the completion of this assignment (including the internet) should be fully identified and properly acknowledged in a Bibliography, Appendix or Endnotes.

Websites

Textbooks

Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978-1846906725 Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching Resource Pack (Pearson, 2010) ISBN 978-1846907371 Chandler G – Cut by Cut: Editing Your Film or Video (Michael Wiese, 2004) ISBN 978-0941188999 Dancyger K – The Technique of Film and Video Editing: History, Theory, and Practice, 4th Edition (Focal, 2006) ISBN 978-0240807652 Kindem G and Musburger R – Introduction to Media Production: From Analog to Digital, 4th Edition (Focal Press, 2009) ISBN 978-0240810829 McGrath D – Editing and Post-Production (Focal Press, 2001) ISBN 978-0240804682 Murch W – In the Blink of an Eye: A Perspective of Film Editing, 2nd Edition (Silverman-James Press, 2001) ISBN 978-1879505629 Orlebar J – Digital Television Production (Hodder Arnold, 2001) ISBN 978-0340763230 Roberts-Breslin J – Making Media: Foundations of Sound and Image Production, 2nd edition (Focal Press, 2007) ISBN 978-0240809076 Rubin M – The Little Digital Video Book, 2nd Edition (Peachpit, 2001) ISBN 978-0321572622 Wells P – Digital Video Editing: A User’s Guide (Crowood, 2007) ISBN 978-1861269522

Journal

A/V Broadcast Televisual

Websites www.bectu.org.uk – BECTU (Broadcasting Entertainment Cinematograph and Theatre Union) is

the trade union representing video production professionals www.firstlightmovies.com – First Light exists to encourage film making amongst young people

and has links to Skillset and the UK Film Council www.nt12.orbital.net/bksts/about.asp – BKSTS (British Kinematograph Sound & Television

Society) organises events, courses, and new equipment demonstrations) www.shootingpeople.org/account/auth.php – Shooting People, a film making forum