logo designelements of iconic design

stats we are bombarded. clothing lables.

running shoes. tvs. computers. food and drink products.

the average person sees 16 000 advertisements, logos, and labels in a day

Because we take in such a vaste amount of information it has become difficult for designers to create logos that are not increasingly similar to one another

Poses a problem for companies to distinguish themselves visually

keep it simple. makes design easily identifiable,

timeless and enduring helps people commit the design to

memory more versatile and adaptable to a

variety of formats and media from business cards to billboards

make it relevant. design must be appropriate to the

business, and the audience to which you are catering

a design for a lawyer should not suggest “fun”

must set apart client from competitors

classic over trendy. trends, like fashion, come and go,

while the classics stand the test of time

aim for distinction. Easily separated from competition Focus on a highly recognizable

design, work in black and white first, colour is secondary

commit to memory. design viewers can remember from a

quick glance want instant recognition by viewer

the second time design is seen

think small. design should work at a minimum

size of one inch without lose of detail easily adaptable to a range of media

focus on one thing. Incorporate one feature to help your

design stand out – not two, not three, not four

break the rules Sometimes breaking the rules can

work in your favour and result in a memorable design