Transform your business with advanced analytics

By 2020, IDC forecasts that the world will generate 44 trillion gigabytes of data per annum—roughly equivalent to the number of stars in the universe.1 With advanced analytics you can transform your structured and unstructured data into insights for optimising your business processes, pursuing new products and services or improving customer service.

Organisations are already gaining a competitive edge in these and other ways. Below are a few examples of how the successful application of advanced analytics can transform your company.

1. Collecting and analysing your data can drive business growth. Data is only ones and zeros until you turn it into insights that provide tangible business impact. The emergence of advanced analytics marks an opportunity for organisations to harness their data and gain views into their business that they previously could not see. Keystone Strategy estimates that those companies leading the way in using data assets will capture, on average, $100 million more in operating profits, per annum, than those lagging behind.2 Whether your data suggests a new business model or potential new revenue streams, applying advanced analytics can help you identify new ways to expand your business.

2. Big Data analytics can provide deeper insights for more impactful decisions.Starting with your existing IT investments and then building upon them to access diverse data sources you can create a more thorough picture of your business. With Cortana Intelligence Suite, you can connect to datasets of any volume, velocity or variety and gain deeper insights that can lead you to more timely business decisions, keeping your company ahead of the competition.

3. Machine learning can create more personalised experiences and increase sales.Of 1,000 consumers surveyed by Accenture, 60% expect a more personalised shopping experience, including real-time promotions and offers.3 Data analytics allow you to track and ultimately predict your customers’ behaviours and preferences. Machine Learning will enable your systems to use the results of your customer interactions to provide improved targeting, rewards and incentives to drive up your customers’ total lifetime value.

4. Advanced Analytics can help you create real, strategic and competitive advantages. Using the insights provided by advanced analytics you can restructure strategic assets or develop innovative products and services. You can analyse your production, logistics and operations data in order to find ways to make your company more profitable. The effective application of data analytics can help you anticipate and ride changes in your core markets, leapfrogging your competition to the next new thing.

5. Investments in Cloud and Big Data analytics can enable increased insights and decades of growth.Building your analytics program on a platform with technologies that will provide open-ended systems growth will ensure that your company’s investment continues to provide real returns for many years to come. We’ve already established that data is only going to get bigger, faster and more varied. Ensuring that your company can continue to reap the rewards of a well-built analytics program is critical and investment in a scalable, flexible platform and toolset is vital to that end.

Put Microsoft and its partners to work bringing your data to life with advanced analytics.

The Cortana Intelligence Suite is a fully managed big data and advanced analytics suite that transforms data into actionable insights supporting business transformation.

Ready to take advantage of your data? Learn where to start.

¹EMC Digital Universe Study, with data and analysis by IDC, April 2014. ²Data & Analytics Maturity Model & Business Impact, Keystone Strategy, 30th June, 2016³Accenture Consulting, “The Accenture Personalization Survey,” 9th March, 2015

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Microsoft is a proven leader in the enterprise space offering a large network of partners and a commitment to innovative solutions for today’s business challenges. Whether you need to connect assets and analyse data, or process loads of existing data, Microsoft works with your existing assets and offers solutions to expand your business.