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滿足「健康行銷」的渴望 《贏得顧客手冊》topic.cw.com.tw/2014saleskit/index_files/saleskits/2014CH01.pdf · 品牌加乘行銷 康健品牌活動贊助 全媒體傳播
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-
/
-
.
/
-
()
-
9
10
-
Jammi
Walking
2010
-
ppt
-
: 02-25078627 ext.238 [email protected]
-
2010
= 37
80%
30-49
90%/
70%
70%
33.7
22.7
/ 17.8
25.8
60%()
50%
90%83.6%
90%
-
2010
-
99%
86%
68%
65.7 %68.2%
68.7%
54.8%
51%
2010
-
: 02-25078627 ext.238 [email protected]
2014
6.5
9.5
-
Since 1998
9 6
1
/1
Nielsen Media Index Taiwan 2013Q2 (Jan 13- Jun 13) -C (MAG), all
sample
9.26
7.19
4.82
4.09
2.97
Totals 100
2.97
2.8
VOGUE() 1.8
ELLE() 1.7
Girl 1.6
ef 1.5
() 1.5
1.4
BEAUTY 1.3
5
2.97
VOGUE 1.8
ELLE() 1.7
Girl 1.6
() 1.5
1
-
Since 1998
9 6
30
Ea
t Ou
t
D
IY G
et W
ell
-
Since 1998
9 6
-
Walking Lohas
2010
-
2009
-
2008
(SOPA) -
2007 -
2006
(SOPA)-
20008 200512 20068 20079
-
200408069 200608093 200708105 200806115 20090912772
20100613910~90 201007 201106151
2004
For a healthy life
6
-
2011 09154? 2010 09142? 2009 08129? 2008 08117119 2007 09106?
2006 09094? 2005 09082?? 2004 11072? 2003 12061? 2002 09046? 2001
09034? 2000 09023?
23
For a better future
9
-
2000
11
201114
120!
For a better life
3
-
/
: 02-25078627 ext.238 [email protected]
-
(1)
(2)
(3)
40%
90%
30-49
120 profile
27
-
35:65
35-45
13
10-12%
Since 1998
/ 800 / 170
10 ()
-
Web only!
1 2 3
4 5 6
-
()
130,000
1/2 150,000
260,000
1/2 300,000
280,000
220,000
400,000
(3) 320,000
180,000
Do one thing good 180,000
160,000
1/2 100,000
1/3 90,000
160,000
5%
1/2/ 260,000
(6.5)(Net) 420,000
DM(6.5)(Net) 300,000
(100P)
4() 800,000
3(+) 650,000
(21 x28 cm)
120
480,000
120 330,000
150
530,000
150 360,000
120+1
(Net) 150,000
(5)
30,000
40,000
P(Net) 70,000
1-3684-664762 () NET
*20141231
/
20
23
1
45
-
1.
2.
3. 10%10%
4.
5. 1/21/34
6. 120100
7. 2128cm(2028cm)20%
8. 1421cm
9. Net656
()
10.DM(6)
1) 5050()
2) 21284
net3050()
11.
