31
" The Ultimate Pet Training System & Deterrent Product “ UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159 LICENSEE PRESENTATION THE PRODUCT & OPPORTUNITY CounterWatch™ Sentry AUTOMATIC SPRAY DETERRENT SYSTEM Keeps Cats Away From Off-Limit Areas & Off Counters Forever !

" The Ultimate Pet Training System & Deterrent Product “ UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159 LICENSEE

Embed Size (px)

Citation preview

" The Ultimate Pet Training System & Deterrent Product “

UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159LICENSEE PRESENTATION

THE PRODUCT & OPPORTUNITY

CounterWatch™ SentryAUTOMATIC SPRAY DETERRENT SYSTEM

Keeps Cats Away From Off-Limit Areas & Off Counters Forever !

My name is Shawn Tait, and this is my son Keenan Tait, and were from Seattle Washington...

How’s everybody doing today ?

First of all, I would like to thank you all... for taking the time out of your schedule, and allowing me to present you with a product, that I think you will find new and exciting... and a product with a bit of fun built-in to it.

Greetings…

CounterWatch™ Sentry

Real Quick !...

What is the top pet-peeve of cat owners ?

How much money do you think we can make, offering a highly effective and stylish hi-tech product to eliminate all of the cat owner’s top pet-peeves ?

Think about it… NO more cats… Getting on Kitchen Countertops Climbing up Curtains and Drapes Soiling Carpeting and Floor Areas Indoor Cats Attempting to Escape Outside thru Doorways

With (95M*, 76M***) pet cats in the US, and(127M*) In the other Top Ten Major Countries…

That's 193M Pet Cats in the World's Top Ten Countries.

Over one third of Pet Cat Owners in the USA, own 2* or more cats, and over one quarter of Pet Cat Owners, own three or more cats...

Pet Products are truly mass market items !

Its’ Time to Make Some Real ROI !

Age Old Cat Problems… Solved Forever !...

Age Old Cat Problems Solved with CounterWatch™MSRP : $46.95

Allow me to introduce myself, my name is Shawn Tait and my passion is, and always has been to solve a physical problem, create a solution to the problem in the form a needed product, and then successfully bring these new product concepts to market and enjoy the rewards.

As a Manufacturing Engineer exclusively working with New Product Development Teams, I successfully developed patentable new products for Siemens (Medical Device div.), Bendix Electrodynamics (US Military Vendor), Echlin Corp. (largest Automobile Aftermarket Parts Mfg.) and the Aerospace and Motorsport Racing Industries.

Please allow me to give you all some perspective of myself and brief history. Do you want to hear the longer 2-3 minutes " Go-Fast Story ". You'll find it in the Appendix section, it's a page long... it's a fun life.

At the age of 56, I am a proven successful entrepreneur of 25+ years experience, small business owner, manufacturing engineer and consummate realist.

Product Concept to Market Success is what I do best...

About Product Developer CounterWatch™ Sentry

" The Ultimate Pet Training System & Deterrent Product “______________________________________________________________________________________________________________

CounterWatch™… a portable hi-tech pet deterrent and training device, that is a compact, low cost, and is an extremely effective solution for training and deterring indoor pets away from off-limits unwanted areas or unwanted surfaces.

Keep Pet Cats… off your countertops and tables off your furniture, shelves and bed from climbing curtains or drapes soiling carpet and floor areas from loitering at entry door to escape outdoors

Cats just don't like being squirted with simple inexpensive water or the smell of CounterWatch™ Organic Aromatic Deterrents.

CounterWatch™ has 5 pet training and deterrent modes which keeps the cat from assimilating to the same deterrent event.

Spray Only - Spray & Voice – Voice OnlyFill with water for direct active contact with pet.

Fill with scent deterrent for passive non-contact with pet.Voice = User Recorded Audio for Playback (up to 10 seconds).

Playback Message, Sound, Command or Reprimand.

About The Product : CounterWatch™" The Ultimate Pet Training System & Deterrent Product “

Low Profile Stylish Stealth Design. A Designer Pet Product. CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent and

Training Product designed to please even the most discerning pet owner.

SolidWorks CAD - Virtual Prototypes

Ready to Manufacture

Available in most colors – Mono or Two Tone Assembly with Translucent Reservoir

Easy setupand use :

CounterWatch™ - Simple to Fill and Use2. Fill with your Favorite Deterrent

1. Simply Add Batteries

4. Place Horizontal or Vertical Position3. Set Deterrent Mode, Record

Playback MSG & Adjust Spray Nozzle

Current Status of Manufacture : CounterWatch Working Electronics System has Been Demonstrated to Work Reliably

and Efficient with Power Source Reserves. All Tested and Ready for Production.

Working Fluid Dispensing System has Been Demonstrated to Work Reliably and Efficiently. All Tested and Ready for Production.

Working CounterWatch™ Prototypes 001-003 are nearly completed. 

How Much to Manufacture : CounterWatch$8-$10 USD Landed; Std. or Deluxe Model. Constructed from High Quality Chinese Components and Assembled in USA Ensures Customer Satisfaction.

Product Specifications : CounterWatchSize : 5.5"(141mm) x 2.75"(70mm) x 1.9"(49mm) Weight : 8oz.(225gr)Power Supply : 6VDC (4x1.5v AA Batteries) 

Suggested Retail Price : CounterWatch$44.95 USD Standard Model$48.95 USD Deluxe ModelBrilliant and Fashionable Hydrographic pattern

finish applied to CounterWatch™

CounterWatch™ Product Details

Available in the color or design of your choice.For fun… Wild Cougar Print, or for profit... ‘Hello

Kitty’

UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159

Stock-Line Suggested Color Schemes :

CounterWatch™ Product Color Schemes

Two-Tone Models

Mono-Tone Models

UTILITY PATENT PENDING : REG. NO. 14486090 DESIGN PATENT PENDING : REG. NO. 29507159

All Models have Translucent Spray Fluid Reservoir to View Available Deterrent Supply Level.

SolidWorks CAD - Virtual Prototypes

Ready to Manufacture

Competitor’s Products – Type 1Audible and In-Audible Sound Deterrents

Audible (by Animals & Humans) Single Noise DeterrentHave a major limitation with today's modern home full of audible sounds, beeps, voices, such as from microwave ovens, coffee pot timers, voices on radio-TV, and other sound emitting devices.

TattleTailSingle Tone Audible Deterrent

MSRP : $29.95

CatScramUltrasonic In-Audible Deterrent

MSRP : $39.95

Ultrasonic In-Audible (by Humans) Single Sound DeterrentThe question always remains with in-audible (by humans) type of device deterrent, is the device even working properly, since you can't even hear it (in-audible) when it is working properly. As per one of the nations top retailers in this category, states in their disclaimer…

Pets Quickly Assimilates to, or Unable to Hear Sound Deterrent Event.

The fine print…"A cat may not respond to the CatScram. This happens because some cats lack the capability to hear noises as high pitched as that emitted by the CatScram. This is more common in older cats who have lost some hearing range, very young cats who have not yet fully developed, and occasionally in rare purebreds."

The pet to be deterred therefore quickly assimilates to a single audible deterrent sound, as the pet is unable to differentiate from device deterrent audible sounds from environmental or ordinary daily household sounds and noises.

Competitor’s Products – Type 2Mat Deterrents

Mats-Audible Deterrent

Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits Audible Sound/Beep. Product is hindered by today's modern home full of audible sounds, beeps, voices etc., such as from microwave ovens, coffee pot timers, voices on radio-TV, and other sound emitting devices.

Mats-Electric Shock Deterrent

Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat Senses Pet, Emits a Electric Shock to Pet.Quite Effective for Pets & Children.

Mats-Prickly Deterrent

Place Mat in/on Off-Limits Area, Pet Walks on Mat, Mat is Constructed with Nail Like Protrusions. Effective for Small Horizontal Surface. Approximate size : 18” x 18” square.

Must be Removed and Stowed before Human Can Use Pet Off-Limits Area

Shocking Your Pet is Not Cool !Take Care Around Young Children !!

Sofa ScramMatAudible Tone Deterrent

MSRP : $39.95

ScatMatElectric-Shock Deterrent

MSRP : $59.95

XMatStepping On Nails Deterrent

MSRP : $18.99

Very limited use area, about the size of a folded newspaper.

Pet quickly assimilates to a single audible deterrent sound, as the pet is unable to differentiate from device deterrent audible sounds from environmental or ordinary daily household sounds.

Competitor’s Products – Type 3Canned Air Spray Deterrents

PawzAwaySpray Air Deterrent

MSRP : $36.95Consumable Refills :

$12.99

SSScatSpray Air Deterrent

MSRP : $38.95Consumable Refills :

$13.95

Spray Air Deterrent DevicesPlace Device in/on Off-Limits Area, Pet Walks in Sensor Range, Device Emits Short Blast of Canned Air. Effective for Horizontal Surface.

However… Consumable Aerosol Deterrent Refills make It Absolutely Cost Prohibitive To Operate (i.e. one stubborn pet cat in a household may trigger canned air blast usage of 2 or more proprietary and expensive canned air deterrent refills @ $10 each weekly; that's $20 a week !... for one cat !!). Imagine if you have 2 or more cats as most households often have, the cost of weekly refills then become a real issue.

Redirect Sensor or Turn Off before Human Can Use Pet Off-Limits Area.

Consumers understandably are resistant… to the high cost of consumable propriety canned air refills that begin to quickly add up for the pet owner, very fast, product often shelved because of high operating cost !

Buyers’ like it at first… then hate the cost of refills… then don’t use them !

In just 1 months time… Pet Owners could Spend More $$$ in Canned Air Refills,

2-4x the Product Costs ! … CUSTOMERS’ Don’t Like This !Plus… unable to view or detect remaining deterrent

supply !

CounterWatch device uses means and methods that join active contact and non-contact passive training and deterrent methods, together creating a synergistic result in the training and deterrent of the indoor household animals.

Why Our Product is Best : No Mandatory Consumables to Buy, Simply Refill with Tap Water

or CounterWatch™ Aromatic Organic Citrus Scent Deterrent. Unattended Hands Free Operation No Electrical Shock Hazard Small Footprint Cats unlikely to assimilate to multiple varying deterrent events. Can be used both on horizontal surfaces, or hung from a vertical surface. Low Profile Stylish Stealth Design. A Designer Pet Product. CounterWatch™ is the only ergonomic and esthetically High-Tech Cat Deterrent and

Training System designed to please even the most discerning pet owner.

Advantages over competition : No Expensive Proprietary Canned Air Deterrent Refills to buy. Deterrent Supply Level Visible with Translucent Reservoir. No Cruel and Barbaric Shocking of your Pets or Young Children. No Mats to Remove and Stow Before The Pet Owner Uses Pet Off-Limits Areas.

How CounterWatch™ Works and It's Competitive Advantages

Pet Cat Owners… Instantly See the Value of CounterWatch™ over any competitor !

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

AvailableExclusive Manufacturing and or Distribution License

Let’s Talk

Then We Welcome Your Letter of Intent______________________________________

Letter of Intent Specifics :

Exclusive Opportunity Deposit : The letter of intent must contain a deposit provision, with the previously agreed to deposit amount. A deposit is required with your letter of intent upon receipt. The potential licensee agrees to pay a set deposit to the Licensor, so that the potential licensee has the exclusive opportunity to evaluate suitability for the manufacturing and or distribution rights for a specified period of time as the letter of intent is in effect (typically 30 days). This deposit is non-refundable, however if the transaction closes, the deposit will be applied to the agreed to licensing fee.

Termination : The letter of intent must contain a termination provision, with the previously agreed to specified period of time as the letter of intent is in effect (typically 30 days). This provision allows the potential licensee to withdraw at any time during the specific time set forth in the termination provision section of your letter of intent.

Exclusive Manufacturer and or DistributionLicensing Opportunities

CounterWatch™AUTOMATIC SPRAY DETERRENT SYSTEM

 

USPTO Private PAIR Registered; Inventor #126527

Current IP Status of Utility Patent 

PATENT PENDINGReg. No. 14486090Filed 09/15/14

Current IP Status of Design Patent 

PATENT PENDINGReg. No. 29507159Filed 10/24/14

Current IP Status of USPTO PCT Foreign FilingAwaiting Investor Capital Infusion.Reg. No. TBATo be Filed TBA

Current Registered Trademark StatusReg. No. TBATo be Filed 12/30/14

Intellectual Property InformationProperty Rights and Status

CounterWatch™ Sentry

Emerge Products, LLCSeattle, WA USA

Websites : www.emerge-products.com

www.pet-deterrent.comwww.counterwatch.pet-deterrent.comwww.keep-cats-off-counter.pet-deterrent.com

Contact Info :Shawn [email protected]

*** Please Contact Me For More Details ***

Let’s Talk… about our options

Appendix : Product Developer Shawn Tait and the Go Fast Story… Early Pictures of the First CounterWatch™ Prototype 001 CounterWatch™ Virtual Prototypes in Various Colors Retail Packaging and Display Suggestions for CounterWatch™ Pet Market and The Economy - Sources & References Sources of Referenced Information

Supporting Documents Available : Utility Patent Application in Issued Pro-Forma Format Design Patent Application in Issued Pro-Forma Format Manufacturing CounterWatch – Cost, Facility and Details Trade Mark Documentation (to be filed 12/30/14) IBISWorld Industry Reports - 2014 US Pet Store Industry CounterWatch™ Instructions and Training Guide

Appendix

My History and Passion ("My Go Fast Story") : It all started for me at the age of 7… I wanted to go-faster, as I told mommy sitting in my racing go kart, mom says “we have no money to buy those high-tech go-fast racing parts, sorry”. So I had to figure out my own way to go faster. 

At the age of 7-12 years old, I studied every math and engineering book I could get my hands on (from old engineering library books and college textbooks), and began learning how to design, develop and make my own motorcycle go-fast parts (among everything else!, that interested me). But most of all, first I still needed to make money to buy the needed materials to make those new racing parts (products) that are in my mind. 

By the age of 12 years old, I was on my way funding my new product ventures through my hard work and natural entrepreneurship. I had several daily paper delivery routes and was starting to sell my newly developed and produced racing parts. 

With junior high metal shop and high school machine shop classes, this gave me the perfect learning environment for R&D, making prototypes and producing my racing parts, utilizing the foundry, lathes, mills, fabrication equipment and welding equipment. 

I also took electronics classes which taught me the fundamentals of electronic design and implementation. With both mechanical and electronics background, I could now invent, test and bring quality and reliable product concepts to fruition at the lowest cost possible. Often aided by re-purposing existing items to be utilized in my newly designed products to reduce R&D cost, and the time it takes to be first to market.  

In my earlier years up to age 30, I successfully developed patentable new products for Siemens (Medical Device div.), Bendix Electrodynamics (US Military Vendor), Echlin Corp. (largest Automobile Aftermarket Parts Mfg.) and the Aerospace and Racing Industries. At age 30, I was done with Corporate America, began to create my own future. 

At the age of 56, I am a proven successful entrepreneur of 25+ years experience, small business owner, manufacturing engineer and consummate realist.

Product Concept to Market Success is what I do best. 

Please contact me directly, if your interested in sharing future successes together.

Shawn Tait

Product Developer Shawn Tait

Early Pictures of the First CounterWatch™ Prototype 001

In a Bathroom Setting

Fresh off the 3D Printer…

Looks Great, Works Great, and Feels Great in the hand.

CounterWatch™ Virtual Prototypesin Various Colors

In a Kitchen Setting

Black over Beige

Std. Model

CounterWatch™ Virtual Prototypesin Various Colors

In a Kitchen Setting

Beige

Std. Model

CounterWatch™ Virtual Prototypesin Various Colors

In a Modern Kitchen Setting

Mono-Tone Red

‘The Italiano’Model

CounterWatch™ Virtual Prototypesin Various Colors

Protecting Curtains and Area

Shown in a Vertical Hanging Position

CounterWatch™ Virtual Prototypesin Various Colors

In a Entryway Door Setting

Shown hanging from door knob.Keep indoor pets from loitering and or escaping to outdoors.

CounterWatch™ Virtual Prototypesin Various Colors

In a Living Room Setting

Shown guarding couch and table areas using non-contact passive ‘Aromatic Scent Deterrent Mode’

CounterWatch™ Virtual Prototypesin Various Colors

In a Bedroom Setting1

Shown guarding a bed from an unwanted lounging pet.Keep your bed area clean of pet hair or fur.

CounterWatch™ Virtual Prototypesin Various Colors

In a Bedroom Setting2

Shown guarding entry door from escaping indoor pet. And Protecting your bed from getting all ‘Furred Up’.

CounterWatch™ Virtual PrototypesDeluxe Models with Hydrographic Coatings

Inexpensive Logos, Licensing or Designs Easily Applied…

Simply process of dipping Top Cover in to the hydrographic

coating solution before final assembly.

ExtremelyDurable !

CounterWatch™ PreliminaryRetail Packaging and Display Suggestions

CounterWatch™ Shown in Clamshell Packaging

For further information about the continuing strong growth and rise in sales of pet products, and this industries ability to avoid fluctuations in the health of the economy.

10 Surprisingly Recession-Proof Industries - HuffingtonPost.com

http://www.huffingtonpost.com/2010/07/06/10-surprisingly-recession_n_628015.html

Best Recession-Proof Businesses - Entrepreneur.comhttp://www.entrepreneur.com/article/48702

Is the pet industry recession-proof ? - NY Daily Newshttp://www.nydailynews.com/news/money/pet-industry-recession-proof-new-yorkers-spending-pets-article-1.361421

The Top Pet Industry Trends for 2012 - Pawsible Bloghttp://www.marketingmypetbusiness.com/2012/01/top-pet-industry-trends-for-2012.html

Pet Industry Booming, With Sales of Gourmet Treats - NYTimes.comhttp://www.nytimes.com/2011/06/05/business/05pets.html?pagewanted=all&_r=0

The doggone truth- Spending on pets is soaring - NBC Newshttp://www.today.com/money/doggone-truth-spending-pets-soaring-1C6656491

Why One Recession-Proof Industry Just Keeps Growing - Forbes.comhttp://www.forbes.com/sites/caroltice/2012/10/30/why-one-recession-proof-industry-just-keeps-growing/

Pet Market and The EconomySources & References

Humane Societies and Pet Associations :

*The Humane Society of the United States - U.S. Pet Ownership Population Estimates

http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html

**ASPCA - U.S. Pet Ownership Statistics

http://www.aspca.org/about-us/faq/pet-statistics

Reference and Statistical Data Sources :

***Compare Infobase Limited - Top 10 Countries with the Most Pet Cats

http://www.mapsofworld.com/world-top-ten/countries-with-most-pet-cat-population.html

IBISWorld Industry Reports - 2014 US Pet Store Industry

http://big.assets.huffingtonpost.com/ibis.pdf

Pet Business - 2014 Pet Business Top 25 Retailers

http://www.petbusiness.com/articles/2014-01-01/Head-of-the-Class

Sources of Referenced Information

Major Domestic Pet Product Retailers :

PetSmart® Company Information

http://phx.corporate-ir.net/phoenix.zhtml?c=93506&p=irol-homeprofile

PetCo® Company Information

http://www.hoovers.com/company-information/cs/company-profile.PETCO_Animal_Supplies_Inc.7801f7cf599caeb2.html

Walmart Corporate - Locations by Country

http://corporate.walmart.com/our-story/our-business/locations/

Trade Periodicals :

Pet Age

http://www.petage.com

Pet Business

http://www.petbusiness.com

Pet Product News International

http://www.petproductnews.com

Trade Shows :

Global Pet Expo - Orlando Florida

http://globalpetexpo.org/Default.asp

Total Pet Expo - Chicago Illinois

http://www.totalpetexpo.com

SuperZoo - Las Vegas Nevada

http://www.superzoo.org

Trade Reference Information