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SOCIAL NETWORK MARKETING: HIRING YOUR ONLINE SALESPERSONS FOR FREE!
ZONGQING ZHOU, PHDPROFESSOR
COLLEGE OF HOSPITALITY AND TOURISM MANAGEMENT
NIAGARA UNIVERSITY, USA
MARCH, 2010HOHAI UNIVERSITY, CHANGZHOU, CHINA
WHO IS THIS GUY?
The author of the first textbook on Internet Marketing specifically for Hospitality and Tourism industry, a book widely adopted worldwide.
Create the first Internet Marketing course for tourism major in the world.
Can be reached by email: [email protected] Or find me at facebook Lindedin Twitter Or simply google “zongqing zhou” or “ 周宗清” if you
know Chinese.
WHAT IS SOCIAL MEDIA?
A category of sites that is based on user participation and user-generated content. social networking sites: facebook, LinkedIn Messaging sharing site: twitter Video sharing site: youtube Photo sharing site: flickr, picasa User rating/opinion site: yelp Personal publishing: blogging (eg.
Google’s blogger)
SOCIAL MEDIA
A BRIEF HISTORY OF THE INTERNET EVOLUTION
INTERNET MARKETING STRATEGIES
Web 1.0 Web 2.0 Web. 3.0
Emails Word-of-mouth Marketing Mobile Marketing (24/7)
banners Virtual communities Collective individualism
Yahoo (directories) Google (dynamic links/SEM) One-click communication
Web portals blogging What I click is what I want
HTML/Meta Tags SEO Media Integration
contents Social networking And only God knows …
Push marketing Pull marketing Customized marketing
IS IT A FAD?
Who knows?You judge for yourselves
FACEBOOK & TOURISM: AN EXAMPLE
WHAT’S NEW
Google partnership with social media
THE FUTURE IS HERE: FOURSQUARE
Social site FourSquare is gaining incredible popularity. The basis of this site is for users to use their mobile devices to check-in to places they visit. For example, if Joe smith goes to Starbucks, he would ‘check-in’ to Starbucks on his phone. This would automatically update Joe’s Facebook, Twitter, and LinkedIn accounts. Joe would also accrue points for his check-ins. Eventually, when he has the most points per place he would then become the’Mayor’ of that destination..
THE FUTURE IS HERE (CONT.)
This is still in the web 2.0 phase. However, where it is beginning to cross over is it’s impact on real life. Companies can run promotions at their store and give away a gift to their ‘Mayor’. For example, Starbucks could give Joe a free cup of coffee each week just for being the Mayor. Joe promotes Starbucks to hundreds of his friends and followers on social media sites and Starbucks encourages sales through the point accruals.
INTERNET MARKETING STRATEGIES: AN INTEGRATED APPROACH
Website as a marketing tool (contents) SEO and SEM Social Media Marketing Customized/user-generated social
network marketing
ISSUES
Privacy Ethics
Legality
QUESTIONS??
